Jurnal Bahasa Rupa
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics Iconography Iconology Visual semiotic is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism.
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130 Documents
<![CDATA[DINAMIKA PERUBAHAN KEMASAN SIGARET KRETEK DI INDONESIA SEBAGAI WUJUD WARISAN BUDAYA ]]>
<![CDATA[Dewi Isma Aryani]]>;
<![CDATA[Kristianus Satrio Budi Nugroho]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i1.910
<![CDATA[The development of cloves cigarettes and their packaging can be called a manifestation of physical culture according to Koentjaraningrat's description that an object is a physical product and the activities, deeds, and works of all humans are concrete. In addition, the development of the type of cloves cigarettes and their packaging fulfills the requirements for the stipulation of an object/intangible as a cultural heritage in accordance with Law Number 11 Year 2010 Chapter III Article 5. Therefore, the author attempts to explain the common thread from the history of Haji Djamhari's pioneering cloves cigarettes to changes in Indonesia’s cigarettes packaging when it began to be marketed in a modern way by Nitisemito to its effect on packaging designs that exist and circulate in society today. Less recorded fact that the cigarettes industry existed and developed in 1870-1880 in Kudus, the historical development of cloves cigarettes and its packaging in Indonesia at that time, cigarettes industry declining due to the racial riots in 1918, and the emergence of the subscription system also influenced the philosophy of creating cigarette packaging in Indonesia. The method used is descriptive qualitative with the theory of design, packaging, and branding so that the changes in cigarette packaging that occur in Indonesia are caused by the influence of market leaders from each type that exists, the image element is no longer the main logo but is replaced by logotype and logofont elements on packaging.]]>
<![CDATA[UJI KELAYAKAN DESAIN KEMASAN PRODUK MAKANAN OLEH-OLEH UMKM JAWA BARAT MENGGUNAKAN CHI-SQUARE ]]>
<![CDATA[Monica Hartanti]]>;
<![CDATA[Puspita Yuli Pradita]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i1.912
<![CDATA[Souvenir products produced by SMEs in the city of Bandung are very diverse. The COVID-19 pandemic has caused the tourism industry to decline; souvenirs cannot be purchased directly at tourist sites. Advances in technology and government support for Micro, Small, and Medium Enterprises (SMEs) have opened up opportunities to migrate to sell products online. The souvenir food products need to be packaged attractively and have local characteristics because local identity can be one of the unique things that will attract consumers. Nine samples of food products as souvenirs from the Sabilulungan Community SMEs, assisted by Department of Industry and Commerce Soreang Regency, West Java, have redesigned their packaging. The old and new packages were arranged side by side; a comparative study was conducted, measured respondents' design tastes, respondents' reasons for choosing designs, and product sales results using the Chi-Square test. The data collection method is by distributing questionnaires filled out when visitors shop at the product bazaar. The results of data calculations reveal that well-designed packaging and have an identity that matches the food will increase purchases. Local characteristics can be used as an identity that is displayed aesthetically and uniquely to increase the value of local products. Local characteristics that are easiest for consumers to remember are symbols of local and familiar colors culture. A Packaging that uses zippers and is not too big is considered more efficient from the usability aspect. The form of packaging that is not just a box is considered more unique.]]>
<![CDATA[Makna Ikonologi dan Ikonografi Pada Karya Mural Youngsurakarta Seri Topeng Bujang Ganong ]]>
<![CDATA[Gladi Pawestri Utami]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i1.923
<![CDATA[The purpose of this study is to find out meaning of the Bujang Ganong mask series mural by Youngsurakarta using Erwin Panofski's iconological theory and iconography approach in order to get a deeper meaning of the mural work. This research uses descriptive qualitative research method with collection data technique by deep interviewing Youngsurakarta. The purposive sampling is to do research of murals made by Youngsurakarta with the Bujang Ganong mask series. This research finds that the characters made by Youngsurakarta is the reflection from “Young Surakarta” name which has meaning young man from Surakarta who has expressive and brave characters, represented through characters inspired by Bujang Ganong mask as one of his work characteristics. Bujang Ganong is one of Reog performances which is always awaited by the audience because of its characteristics which are energetic and funny. It can be concluded that Youngsurakarta understands that mural is just not only aesthetics elements but it is more than that. Murals made by Youngsurakarta gives young optimism which is energetic, passionate spirit. In his mural works, Youngsurakarta always slips local cultural elements, responding social cultural issues in kampong local community.]]>
<![CDATA[SEMIOTICS STUDY ON ASEI BARK PAINTING PATTERNS ]]>
<![CDATA[Uzda Nabila Shabiriani]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i2.926
<![CDATA[There are meanings, stories and philosophies of the life of the ancestors of the Asei people which have been depicted on the bark for generations since 1600 and produce images related to the living space of the Asei people. The purpose of this study was to determine the meaning of the symbolic forms that exist in the Asei bark painting motifs related to the life of the Asei people and their social system. This study analyzes the colors that are often used and the dominance of images in Asei bark painting motifs. From the results of the analysis, 4 Asei bark paintings often use red from betel nut, black from charcoal and white from chalk. Then the images that are often displayed in bark paintings are images of fish, coral (hak balu), fouw, and spears and hooks. The meaning of the symbolic forms shown in the dominance of colors and images on the Asei bark painting is that the Asei people want to tell the geographical conditions of the Asei island which is surrounded by water, Asei Island as a protector for the people, the daily livelihood of the Asei people, the existence of family relationships and the strong togetherness of the Asei people, as well as the community's respect for the ancestors who have protected Asei Island as well as possible.]]>
<![CDATA[BATIK MALUKU: EKSPLORASI KEKAYAAN REMPAH-REMPAH MELALUI BATIK MALUKU ]]>
<![CDATA[Shopia Himatul Alya]]>;
<![CDATA[Sari Dewi Kuncoroputri]]>;
<![CDATA[Ariesa Pandanwangi]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i2.959
<![CDATA[Maluku is famous as a spice-producing archipelago. Spices are not the only richness that Maluku has.. Maluku also has other cultural richness that are no less unique, namely Maluku Batik. The cultural richness and natural wealth of Maluku have inspired local people to apply the visual beauty of spices to batik motifs and ornaments which later became the hallmark of Maluku Batik. This research aims to analyze the visual application of spices in Maluku batik cloth. The sample included in this study were the batik cloths made by Malukubatik artists. The method that is employed in this research is a qualitative descriptive method by studying decorative styles inspired by the typical spices of Maluku batik. The results of this research study show that Maluku batik is very representative of the local wisdom of its people. Other findings from this study indicate that in general, batik motifs can be sorted based on their historical and cultural backgrounds. The glory of Maluku as a trade route for herbs and spices has been embedded in the collective memory of the Maluku people. One of these collective memories is immortalized through Maluku batik.]]>
<![CDATA[GUTTA TAMARIND: OLAHAN VISUAL BAHASA RUPA MENGGUNAKAN MATERIAL RAMAH LINGKUNGAN ]]>
<![CDATA[Iman Budiman]]>;
<![CDATA[Shopia Himatul Alya]]>;
<![CDATA[Ariesa Pandanwangi]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i2.960
<![CDATA[Painting has undergone many developments. One of them is technical development in terms of materials. One of the unique techniques in painting is the gutta tamarind technique which uses ground tamarind seeds that are ground. This study aims to examine the use of tamarind seeds as an alternative medium in the work. Gutta tamarind is popular because the material used resembles the material for batik. However, in the process of using it, gutta tamarind which is also known as cold wax does not require a heating stove like the hot wax of batik in general. In this study, we will discuss the process of making cold wax from tamarind seed powder. This study uses a qualitative descriptive research method by studying the manufacture of cold wax gutta tamarind in stages. The results of this study indicate that the gutta tamarind technique in the process of making textile paintings or wastra paintings produces characters that are no less unique and beautiful.]]>
<![CDATA[BAHASA RUPA MOTIF BATIK CIAMIS MELALUI PROGRAM LINDENMAYER SYSTEMS ]]>
<![CDATA[Ratnadewi Ratnadewi]]>;
<![CDATA[Ariesa Pandanwangi]]>;
<![CDATA[Agus Prijono]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i1.961
<![CDATA[West Java has a centre for craftsmen who have a variety of motifs drawn from their regional potential. One of them is Ciamis batik, but now with the pandemic of the Corona 19 virus, it has had a tremendous impact on the macro and micro industrial economy in the development of the batik business. More and more are stopping their business. So it is feared that Ciamis batik motifs are increasingly rare in the market. Through Turtle graphics, existing batik motifs are made in the form of vector images to be preserved by utilizing digital technology. This research has the aim to that the Ciamis batik motif can be made into a visual language through the digitalization process using the MuPAD programming language. The benefit is to document and reintroduce Ciamis Batik motifs that are almost extinct. The method used is a digitalization experiment through the Lindenmayer System. Ciamis batik samples selected motifs that have repetition in the form of a repeating pattern. Based on the research, the Ciamis batik motif can be made using the technique of arches, horizontal lines, vertical lines, and rotation. The conclusion of this research is that batik motif design can use the Lindenmayer System program as a blueprint and can be implemented on Indonesian batik. This research contributes to the efficient documentation of batik motifs in digital form with good quality so that they can be implemented in the creative industry.]]>
<![CDATA[EDUKASI PROTOKOL KESEHATAN (3M) : MELALUI MEDIA GAME ATTACK OF THE KRONA ]]>
<![CDATA[I Gede Adi Sudi Anggara]]>;
<![CDATA[I Wayan Adi Putra Yasa]]>;
<![CDATA[I Dewa Gede Agung Pandawana]]>;
<![CDATA[I Nyoman Jayanegara]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i2.967
<![CDATA[The pandemic due to the spread of the COVID-19 disease has led to changes in various social structures in society. The application of social distancing as a form of preventing the spread of disease raises the phenomenon of limiting various activities that present a large number of people. Various changes in the order of life then gave rise to a new life order (new normal) in responding to the COVID-19 epidemic. A creative effort is needed so that this new life order can be implemented in society from an early age. Games are creative solutions that combine elements of design and technology so that they are very easy to be accepted by various groups. In game design, assets are very important to design first. The design of this asset game will use a visual flat design style that has gone through a visual study process by collecting similar images or photos as a visual reference in the design. The resulting game assets display simplification of both illustrations and typography, the use of solid colors with game values, and a simpler user interface (UI).]]>
<![CDATA[PERAN ILUSTRASI BERTEMA INDONESIA PADA PRODUK MINUMAN TERHADAP RESPON EMOSI KONSUMEN DALAM MEMBELI DAN MEMAHAMI PRODUK ]]>
<![CDATA[Ni Putu Emilika Budi Lestari]]>;
<![CDATA[Ngurah Adhi Santosa]]>;
<![CDATA[Annisa Rohimah Suharno]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v6i1.972
<![CDATA[This study aims to determine the effect of visual elements in the form of illustrations with Indonesian themes and Indonesian local wisdom on the packaging of popular beverage products in the eyes of consumers, both in terms of sales and their impact on the emotional response of consumers as Indonesians. Through the use of illustrations on packaging, producers also want to convey certain messages to their consumers. Because in fact, the appearance of an attractive packaging will give a distinct impression and emotional closeness for consumers in determining their decision to buy or not to buy a product. The research method was carried out qualitatively through literature and questionnaires. The theory used in this research is packaging design theory, concerning the visual effect of packaging on consumer buying interest. In addition, the author also uses illustration theory to identify illustration techniques and Roland Barthes 'semiotic theory to find out how illustration affects consumers' emotional responses and how consumers perceive related illustrations. The result of this research is that the use of Indonesian themed illustrations on beverage product packaging can be said to increase consumer emotionality to buy products, based on eye-catching illustration factors in terms of style, selection of illustration objects, colors and themes. In addition, the packaging design with illustrations on the Indonesian theme is interesting to collect as memorabilia.]]>
<![CDATA[ANALISIS “AIDA” PADA KONTEN INSTAGRAM “MADAME GIE” TERHADAP MINAT BELI KONSUMEN ]]>
<![CDATA[Donna Carollina]]>;
<![CDATA[Yongkie Angkawijaya]]>;
<![CDATA[Victor Adiluhung Abednego]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022 ]]>
Publisher : <![CDATA[Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia) ]]>
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DOI: 10.31598/bahasarupa.v5i2.987
<![CDATA[This research aims to examine Madame Gie's Instagram content with consumer buying interest based on attention, interest, desire, and action (AIDA). This research uses the descriptive qualitative method. The data collection was carried out using a questionnaire distributed online to 100 followers of the Madame Gie account as the research sample. The results found the relations between Madame Gie's Instagram content with consumer buying interest based on AIDA aspects. In the attention aspects, pastel colors and celebrities' photos and videos use to attract the audience. In the interest aspects, the consistency of uploading photos and product content makes it easier for the audience to know the product. In the desire aspects, content that displays various product advantages such as product variants and testimonials encourages the audience to make a purchase or action.]]>
