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INDONESIA
Jurnal Bahasa Rupa
Published by Prahasta Publisher
ISSN : 25810502     EISSN : 25809997     DOI : prefix 10.31598/jurnalbahasarupa
Core Subject : Art,
Arts
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics Iconography Iconology Visual semiotic is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 130 Documents
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PERANCANGAN PORTAL BERITA DARING MAGAZINC! SEBAGAI MEDIA INFORMASI MAHASISWA Mochammad Faizal; Nurul Arifin Aristarini
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.606

Abstract

Magazinc! is one of the mass media managed by Telkom University students, which so far has only focused on publication activities through social media and print magazines. In 2019, Magazinc! do not have a news portal website even though they realize the importance of the website's presence. This article will describe the design process of the Magazinc! website through a mixed-method approach. The necessary data has been collected through triangulation of literature review related to students' news portal website design, interviews, questionnaires, and visual observations, to maximize the validity of this research. Based on the results of data analysis, we found that the typeface used on web pages largely determines the size that should be used for the typography itself. Also, a Magazinc! news portal website has been designed, which can compete with similar websites that already exist within Telkom University. This article can be an example of designing a student news portal website.
ANALISIS TANDA VISUAL DALAM TAGAR CORONA ART MUSEUM Nofrizaldi Nofrizaldi; Pungky Febi Arifianto; Elianna Gerda Pertiwi
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.614

Abstract

The gallery is a space of interaction between artists and audiences. In the era of pamdemik covid, gallery space was closed due to physical distancing. Imaginary space is built by utilizing communication and information technology. Instagram as a digital platform is widely used as a space for building artistic interactions. Through the hashtag of Corona Art Museum, the writer looks for some visual works to be used as object of analysis. Verbal and visual signs in the visual content will be dissected using the classification of signs: icons, indexes, symbols from Charles S. Peirce and the system of meaning production of codes using The Five Code: Hermeunetic, Narrative, Cultural, Semantik & Symbolic from Roland Barthes. The reading of visual signs will use the Sumbo Tinarbuko Triadik in looking at aspects of visual communication. The results of reading visual signs will reveal how visual content in an imaginary space can be a space of expression and the existence of an artist / designer.
DISKURSUS KEARIFAN LOKAL UNTUK PENGEMBANGAN CITY BRANDING MAGELANG KOTA SEJUTA BUNGA Galih Putra Pamungkas; Achmad Sultoni
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.625

Abstract

This research is a discourse to streamline the development of the city branding concept of Magelang City of One Million Flowers by exploring the potential of local wisdom owned by the City of Magelang. Currently, the City of Magelang has the slogan "Magelang City of a Million Flowers". This idea is based on the history of the colonial era which at that time was the City of Magelang better known as Tuin Van Java (Garden City / Park of Java). However, on the one hand, the application of the concept has not yet run optimally. The contributing factor is the incompatibility of the concept with the fact that there is potential and the formation of an image that is not running optimally. According to the potential and the facts of the existing situation, the City of Magelang has great potential by developing the concept as a Heritage City (a city of cultural heritage) which is then followed by the concept of sustainable communication strategies that lead to heritage matters and of course according to aesthetic rules. The Magelang City Government has another choice, which is to continue the Magelang City One Million Flower program, but with the support of visual concepts that utilize all parts of the city to create a communication process by providing direct experience to consumers, namely by utilizing artifacts in the City of Magelang. Artifacts that are part of the culture of the community and have been imprinted in the memory of the community are enhanced with original flower decorations, especially the types of flowers typical of the City of Magelang and its surroundings.
NILAI-NILAI SUBKULTUR DALAM MEREK MATERNAL DISASTER Rendy Pandita Bastari; Idhar Resmadi; Wahyu Lukito
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.670

Abstract

Subculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values ​​that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture.
STUDI FAKTOR KANSEI PADA DESAIN KEMASAN KAIN TENUN ULAP DOYO KHAS KALIMANTAN TIMUR Dita Andansari; I Made Marthana Yusa
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.687

Abstract

Most of the SMEs Ulap Doyo woven cloth craftsmen in East Kalimantan, especially in Kutai Kartanegara and Samarinda have not provided packaging for their products. The purpose of this research is to get people's preference for Ulap Doyo woven cloth packaging. The method used is kansei engineering, a method that translates the emotion or psychological in the design of the product. The results obtained are (1) The factors that influence people's preferences in choosing Ulap Doyo woven fabric packaging products are: production / materials with a variance of 30,001%, emotional appeal with a variance of 15.298%, finishing with a variance of 12.124% and design with a variance of 11.179%. (2) kansei society of Ulap Doyo woven cloth packaging products is proud, beautiful, simple, unique, machine-printed, bold, contrast, shiny and smooth. (3) preferred design category: packaging material: thickness, shape: not an ordinary box (symmetrical), but can be a triangular prism or a modification of a box (asymmetrical box), color: dark neutral (black) and warm color physic (red) and finishing
PERANCANGAN FILM PENDEK BERJUDUL SI AYU SEBAGAI MEDIA SOSIALISASI DAMPAK PSIKOLOGIS BODY SHAMING BAGI REMAJA PUTRI Michael Bezaleel; Felicia Felicia
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.697

Abstract

Body shaming is known as the action of expressing humiliation by commenting, mocking, or criticizing about another individual’s body shape or size. This act is often considered a joke for many people, especially among teenagers, without realizing that it can cause mental problems for victims who receive this body shaming treatment. This form of bullying can cause the victim to lack confidence, low self-esteem and even suicide. Based on the background of the problems explained, creating an audio visual in the form of short film is judged as fit to be a relevant socialization media in this modern society. This research is using qualitative methodology, collecting datas by interviewing a number of sources and target audiences. Based on the results of data collection, this short film was designed with an emphasis on one of the psychological impacts experienced by the victim which is low self-esteem. As a result, this short film has presented a visualization that can convey messages about the psychological impact that occurs on victims of body shaming to teenage girls.
NARASI LIRIS FOTOGRAFI JURNALISTIK PADA MASA PANDEMI COVID-19: STUDI KASUS PROYEK FOTOGRAFI “STILL LIVES” OLEH THE NEW YORK TIMES Aji Susanto Anom Purnomo; Novan Jemmi Andrea; Monica Revias Purwa Kusuma
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.714

Abstract

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.
KAJIAN BAHASA RUPA BUDAYA MESATUA BALI DALAM CERITA BERGAMBAR I Gede Yudha Pratama
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.775

Abstract

Reviving oral traditions in Mesatua Balinese Culture seems far less than the written and image tradition. Mesatua Bali was once known as a culture that is conveyed by verbal storytelling, now it seems that it will be more efficient and interesting if it is copied in the appearance of a pictorial story (cergam), and it will be more interesting if it is presented in digital media. Interestingly, pictorial stories (cergam) greatly influence children's interest in following Balinese Mesatua culture. The Nusantara Katur Community adapts the Mesatua Balinese culture into a pictorial story made with a visual appearance that can arouse children's imagination when they can see. reading, and hearing a series of story satua (fairy tales) contained in a series of pictorial stories (cergam). Researchers used descriptive research methods to describe the characteristics of shape, color and composition through the study of visual language theory, starting from the content of the wimba, the way of the wimba, and the inner and outer layouts, in the view of pictures and documentation of the pictorial story works of the Nusantara Katur Community. The collection of materials is done by technique data reduction and data preparation to the conclusions presentation process. This research provides results results of visual language very indispensable role in supporting the illustrated story stories (cergam) that are presented. In addition to displaying visual images that are able to captivate children, they must also be able to present the plot of a story that is also attractive to children, because it is through a story idea that visuals can be created that are able to attract children's reading interest in pictorial stories (cergam).
STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA Anny Valentina; Sherly Yunita; Siti Nurannisaa Parama Bekti
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.776

Abstract

As time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects.
Konstruksi Storyline Sebagai Strategi Komunikasi Company Profile PT. Aliyah Perdana Wisata Muhammad Rizal H; Butsiarah Butsiarah; Ahmad Nur Ikhsan; Mursalim Mursalim
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.777

Abstract

PT. Aliyah Perdana Wisata is a company engaged in organizing Hajj and Umrah. PT. Aliyah Perdana Wisata since its inception has focused on the field of organizing Hajj and Umrah, and has dispatched thousands of pilgrims each year and provided the best service to pilgrims while in the holy land. In order for Aliyah Wisata to be better known by the wider community, a promotional media in the form of video motion graphics is needed so that the delivery of interesting information and able to convey information well to potential customers. This study aims to design a company profile video for PT. Aliyah Perdana Wisata through motion graphic animation to be better known by the wider community, especially in Makassar City. This study uses the MDLC (Multimedia Development Life Cycle) method which consists of 5 phases, namely the concept phase (concept), the design phase (design), the material collecting phase (material collection), the assembly phase (manufacture), the testing phase (testing) and distribution phase. The final result of this research is an animated motion graphic video as a company promotion media regarding the implementation of hajj and umrah.

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