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Iwan Sidharta
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Majalah Bisnis & IPTEK
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 25021559     DOI : https://doi.org/10.55208/bistek
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
The focus areas of the journal include, but are not limited to: Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and technology studies from the point of view of accounting and management. Relating to the development of Industry 4.0 towards Industry Society 5.0, which applies high technology to increase efficiency and productivity, reduce negative environmental impacts, achieve sustainable development, human and machine collaboration, and attention to aspects such as the environment and worker welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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Implementation of Simple Additive Weights to Determine Priorities for The Resolution of Information Technology Problems Rizky Panji Santoni; Jajat Sudrajat; Asep Ririh Riswaya
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/nr8tb582

Abstract

The Regional Secretariat of West Java Province (Setda Jabar) is a government agency within the local government environment in West Java Province. Along with the development of information technology, using technology such as computers and the internet in a government agency is very important to support work. There are times when devices and systems do not work correctly, such as internet disturbances and computer software and hardware problems handled by technicians. Technicians not only manage information technology infrastructure at the West Java Regional Secretariat but also manage information technology infrastructure in three (3) official houses. Technicians are also faced with an organizational structure with many bureaus and sections. There is yet to be a definite procedure in the complaint reporting process. There is no helpdesk system as a reporting medium. With the many bureaus, the number of information technology facilities served so that technicians find it difficult to determine the priority of the work that must be served first. Given these problems, a Decision Support System approach uses the Simple Additive Weight method by using determining criteria and weights. The criteria used include Work Units, Positions, Types of Complaints, and Official Notes. The system development method used is Object Oriented Analysis Design (OOAD). This system is expected to assist technicians in determining services that match their needs and situations.
The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City Firza Insanudzaky; Muhammad Rayyan Arasyi; Muhammad Zacky Alfasyah; Vanezza Sayyid Akbar
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/2ky6jn80

Abstract

Good management is essential to a business because it directly affects the company's operations. Goods management aims to maintain the efficiency and productivity of the company. This study aims to analyze the goods management system at a Manufacturing Company in Tangerang City, which is essential for this company. The research method used was an online interview via chat, giving twelve questions to the company regarding goods management. The study results show that the goods management system in one of the Manufacturing Companies in Tangerang City has many benefits in reducing the risk of losing goods and streamlining work. In its implementation, one of the Manufacturing Companies in Tangerang City uses Axapta and ODDO software which specifically can oversee the management of goods effectively. In its implementation, companies also need to carry out established procedures and provide training to their employees. Overall, this study provides recommendations to one of the Manufacturing Companies in Tangerang City to continuously develop an existing goods management system and Manufacturing Companies in Tangerang City to provide more budget to train and change technology according to current needs to improve effectiveness and efficiency in the goods management system to monitor the inventory and usage of goods.
The Effect of Digital Transformation on The Business Strategy of SMEs in The City of Bandung Zahra Putri Khoerunsiya; Tina Yustiana; Alda Sofyana; Abi Sopyan Febrianto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dafsxq14

Abstract

Penelitian ini Changes are driven by technological developments in organizations and work environments. Business competition today is very strict, and it must be able to meet the needs and desires of consumers. One of the best efforts is to follow up with technological change or transform into digital by using digital technology in a business strategy. The aim of this research is to understand the impact of digital transformation and the use of technology on UMKM's business strategy. This research is a type of descriptive qualitative research; data collection is carried out through interviews with UMKM perpetrators in the city of Bandung who use social media for both operational activities and sales and marketing. Interviews are conducted through WhatsApp and Instagram. The results obtained from this research are that digital transformation affects the business strategy of UMKM in Bandung; the presence of digital transformation makes UMKM actors use the strategy by creating content that is consistently interesting, not doing hard selling, understanding fan marketing, and leveraging the existence of influencers or celebrities.
The Role of Paperless Office Systems in Supporting Office Automation Efforts: Study at One of Government Institutions in Subang District Maya Hardiyanti; Sri Rizki; Reyisya Amelia Agina Putri; Agisni Sekar Dwi Hanggini; Abi Sopyan Febrianto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p1zeck58

Abstract

This research evaluates how local government agencies in Subang Regency implement paperless offices. The study examines the implementation, obstacles, and solutions for implementing the concept of paperless offices in government organizations. Researchers utilized a qualitative descriptive method with a case study approach. Data sources included informants, events, and documents. Data analysis involved interactive techniques, including interviews as a tool for data collection. The analysis consisted of data collection, reduction, presentation, and conclusion. The research findings indicate that implementing the paperless office system in one of the government agencies in Subang Regency aims to address issues related to paper accumulation and enhance document security through application integration. Implementing the paperless office concept can improve the efficiency of public services, enabling faster and easier processes such as application submission, reporting, and data processing.
Application of the Concept of Diffusion of Innovations in Tourism Support Business Sustainability: Study at Loempia Lanny Semarang Agung Sulistyo; Dena Danella; Susiyanto Susiyanto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ecn2fp46

Abstract

The instrument of diffusion innovation concept has been widely used in creating a sustainable business. Growing business and competitive competition are forcing business actors to think hard. The idea of innovation is made as one of the efforts that can be made. Existing instruments, such as innovation, time, communication channels, and social system, can guide business actors in implementing business management. This study aims to analyze the application of innovation diffusion at Loempia Lanny Semarang. This study uses a qualitative study design combined with a case study approach. They are collecting data in this study using interview techniques combined with the concept of diffusion innovation. Sources of information were obtained through the narrative of predetermined informants: business managers, employees, and consumers who are enjoying Loempia Lanny products. Data validation and processing used triangulation techniques and the Miles Huberman method through interview transcription, reduction, coding, categorization, and concluding. Based on the research results, it is known that Loempia Lanny's business follows the concept of innovation diffusion. The business manager has implemented all the instruments used. The research confirms that the idea of innovation has been implemented. However, business actors need to reinvent innovation to manage a sustainable business so that it is maintained.
Company Analysis: Leadership Styles and Rewards That Impact on Financial Performance Yayan Rudianto; Erna Rusmiwati; Dyah Ciptaning L. S. Wardhani
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/4d6wnp93

Abstract

The purpose of this research is to examine how top management applies leadership and provides appropriate rewards to employee styles during the COVID-19 pandemic and endemic, as well as the impact on the company's financial performance. The research method used is descriptive quantitative, which is based on the philosophy of positivism. The population in this study were all employees of the Asep Stroberi Restaurant from its 11 branches, namely 396 employees. The research sample was all employees at Asep Stroberi Restaurant Ciawi Tasikmalaya, with a total of 36 employees. The results of the study found that financial leadership style has a positive impact on performance, while rewards on financial performance have a negative impact, which means that if there are too many rewards, financial performance will be disrupted or not good enough. This research can be taken into consideration by top management before giving rewards to employees, as a record of financial conditions before giving rewards.
The Influence of Work Discipline and Non-Physical Work Environment on Employee Performance: Case Study in One of The Local Government Institutions in The City of Bandung Dita Aulia; Retno Resawati
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/cass2h54

Abstract

The researcher conducted a study to understand the impact of work discipline and non-physical work environment on employee performance in a local government agency in Bandung. Additionally, this research aims to analyze the most dominant factors influencing employee performance between work discipline and the non-physical work environment in this particular local government agency being studied. The researchers interviewed 65 employees using questionnaires. The research using path analysis found that the variables of work discipline and non-physical work environment in one of the local government agencies in the city of Bandung are valid. The conclusions and considerations regarding the research results emphasize the importance of paying attention to work discipline and non-physical work environment to enhance employee performance. The research findings indicate that Work Discipline (X1) significantly influences Employee Performance (Y). Furthermore, the Non-Physical Work Environment (X2) also significantly influences Employee Performance (Y). To improve work discipline in one of the local government agencies in Bandung, we recommend that supervisors allocate time to supervise the implementation of company tasks and impose appropriate sanctions on employees who violate discipline. Leaders must pay attention to and be aware of any violations committed by anyone without discrimination among the employees. The company should also provide recognition to employees who perform well to enhance their performance. To improve the non-physical work environment, the researcher recommends organizing events or activities that can strengthen the relationship between employees and superiors, fostering mutual assistance and care among them. The local government agency should also maintain leaders who provide technical assistance to subordinates when they face difficulties, as it will significantly assist other employees.
The Impact of Price and Promotion on The Consumer's Buying Behavior in The Metropolitan Region of Bandung Edi Supriadi; Irena Larashati; Ashila Dwiyanisa; Annita Jannah; Octaviane Herawati
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/q4n40359

Abstract

The present research endeavors to examine the impact of price and promotion on the consumer's buying behavior in the metropolitan region of Bandung. The study employs path analysis to establish that consumer choices are significantly influenced by both price and promotion. The study's sample comprises 81 customers, which accounts for 7% of the total transactions that occurred in 2019. The influence of price on consumer purchase decisions is positively correlated, whereas promotion has both a direct and indirect positive impact. The present findings are consistent with prior research, emphasizing the crucial significance of price and promotion in influencing consumer behavior. The findings have led to the formulation of suggestions for enterprises that are functioning in the region of Bandung. It is recommended to perform a thorough examination of diverse pricing benchmarks in order to evaluate competitiveness and the consumer's value proposition. It is advisable to allocate resources towards efficacious promotional strategies in order to augment consumer awareness and stimulate interest in products. The implementation of successful promotional strategies has the potential to exert a favorable impact on the purchasing behavior of consumers. Additional research could delve into alternative factors that may influence consumer decision-making, thereby augmenting comprehension of consumer behavior through the inclusion of supplementary variables. The research acknowledges a number of constraints. The study exclusively centers on the influence of price and promotion in relation to purchase behavior, disregarding other variables such as product excellence, brand image, and customer support. Subsequent studies may consider incorporating these variables to conduct a more thorough analysis. Notwithstanding the aforementioned constraints, this research offers significant perspectives for enterprises in Bandung to guide their pricing and promotional approaches.
Effect of Extrinsic Motivation and Competence on Employee Performance: Study at a Credit Company in the City of Bandung Alvin Noor Syawal; Aan Hardiyana; Nenny Rinawati; Indri Ayu Tansar
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p2687g54

Abstract

This study aims to determine the Effect of Extrinsic Motivation and Competence on Employee Performance in the Indonesian Credit Guarantee General Companies Bandung Branch Office by obtaining accurate data and collecting the necessary data as analysis material. The purpose of this study is to determine the magnitude of the influence of extrinsic motivation, the magnitude of the influence of competence on employee performance, and the magnitude of the influence of extrinsic motivation and competence on employee performance at the Indonesian Credit Guarantee General Company Bandung Branch Office. This study uses descriptive methods and verifiable analysis with the number of respondents 35 permanent employees (sample) from 35 permanent employees (population) at the Indonesian Credit Guarantee General Company Bandung Branch Office, with the results of this study using correlation analysis, path analysis, and coefficient of determination analysis (Kd). Its operations use SPSS software version 22, Microsoft Word 2019, and Microsoft Excel 2019. Based on the results of research that has been carried out at the Indonesian Credit Guarantee General Company, namely the extrinsic motivation to obtain reasonably good results, competence to obtain relatively good results, and performance to obtain reasonably good results. The correlation between extrinsic motivation and competence obtained a positive relationship result of 0.745. The coefficient of determination is 68.5%. The direct and indirect influence of extrinsic motivation on employee performance was 43.24%, and the influence of competence on employee performance was 30.19%, so the total effect was 73.43%, and the remaining 26.57% were other variables that also affected employee performance at the Indonesian Credit Guarantee Public Company Bandung Branch Office but were not researched.
The Effect of Capital Structure and Investment Policy on Firm Value: Case Study of a Company in the Concrete Printing Field Mega Puspa Sriwulandari; Tri Ningsih
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/r3gtfa26

Abstract

The researcher conducted this study to determine the influence of capital structure and investment policy on firm value in a concrete printing company. The study analyzes the most dominant factors influencing a concrete printing company's capital structure and corporate policy. The population in this study consists of five years of financial reports from the first to fourth quarters, totaling 20 financial reports from 2015 to 2019. The results of this study prove that capital structure has a significant negative influence on firm value, while investment policy has a significant favorable influence on firm value. The capital structure (DER) and investment policy (PER) have an influence of 89.4% on firm value (PBV), while other unexamined variables influence the remaining 10.6%. To enhance the influence of the capital structure on firm value, companies need to pay attention to their debt level. If the amount of debt exceeds the company's equity, it will increase the capital structure. However, it is essential to note that a high capital structure exerts a negative influence, indicating that an increase in the capital structure (DER) will lead to a decrease in firm value. On the other hand, we expect companies to increase the available investment funds to enhance the influence of investment policy on firm value. This condition is because investment policy has a positive influence on firm value. By increasing investment policy, the firm value will indirectly increase as well. In order to improve the influence of the capital structure and investment policy on firm value, companies should consider the amount of debt and the associated risks. Additionally, companies must allocate funds for corporate investment to maximize profits or returns, which will attract investors to invest in the company. When the capital structure approaches its optimal value, the investment policy should increase firm value simultaneously.

Page 7 of 11 | Total Record : 108

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