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Majalah Bisnis & IPTEK
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 25021559     DOI : https://doi.org/10.55208/bistek
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
The focus areas of the journal include, but are not limited to: Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and technology studies from the point of view of accounting and management. Relating to the development of Industry 4.0 towards Industry Society 5.0, which applies high technology to increase efficiency and productivity, reduce negative environmental impacts, achieve sustainable development, human and machine collaboration, and attention to aspects such as the environment and worker welfare.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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Financial Ratio Analysis at PT. Indocement Tunggal Prakarsa Tbk. Registered on The Indonesia Stock Exchange for the 2016 - 2020 Period Silvy Kartikasari; Dedi Karmana; Sakti Muda Nasution; Mira Ismirani Fudsy
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/rm73z581

Abstract

The present study investigates the evaluation of financial ratios, encompassing liquidity, solvency, and profitability ratios, at PT. Indocement Tunggal Prakarsa Tbk., a company listed on the Indonesia Stock Exchange, by analyzing financial reports spanning the period of 2016–2020. The present study employs a quantitative research methodology whereby the collected data is subjected to analysis in order to facilitate comprehension and interpretation through explanatory means. Upon conducting an analysis and subsequent discussion, the authors concluded that the assessment of financial ratios at PT. Indocement Tunggal Prakarsa Tbk. from 2016 to 2020 is primarily founded on liquidity and solvency ratios. The results indicate that the company's financial standing is generally favorable—the profitability ratios of PT. Indocement Tunggal Prakarsa Tbk. from 2016 to 2020, as analyzed through financial ratio analysis, indicates an average unfavorable state.
The Effect of Social Media on Youth in The Digital Era Dedeh Sundarsih; Sri Sudiarti
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mhe0xd76

Abstract

This research aims to analyze social media's influence on forming Pancasila's character among adolescents in the digital era. The research utilizes a quantitative approach with a survey method and simple random sampling of 100 active social media users among teenagers in Tasikmalaya. The collected data is analyzed using linear regression. The research findings indicate a significant correlation between social media usage and forming of Pancasila characters among adolescents in the digital era. The more frequently teenagers use social media, the lower their Pancasila character tends to be. Additionally, the type of social media users also has varying effects on forming Pancasila's character. Teenagers frequently use social media platforms focused on physical appearance and lifestyle and tend to have lower Pancasila characteristics. This research contributes to the development of theories regarding social media's influence on forming Pancasila's character among adolescents. The results can be a reference for parents and teachers in supervising teenagers' social media usage and cultivating a stronger Pancasila character.
The Influence of Achievement Motivation and Work Discipline on Employee Performance: Study at One of The Future Companies in The City of Bandung Irma Lestari; Soelaeman Sukmalana; Asep Rochyadi Suherman; Titi Titi
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b8a1w911

Abstract

Kidney The objective of this study is to ascertain and scrutinize the impact of achievement motivation on the performance of employees, the impact of work discipline on employee performance, and the impact of motivation and work discipline on employee performance. The employed research methodology entails the utilization of both descriptive and verification techniques. The present investigation concerns the populace of laborers affiliated with a forthcoming enterprise situated in Bandung. The study's sample size encompasses 124 respondents, who select through the Slovin technique. The process of gathering information is executed via questionnaires, whereas data examination is conducted through path analysis. The statistical analysis results indicate that Achievement Motivation (X1) exerts a direct impact of 28.4%, an indirect impact through competence (X2) of 17.2%, and a cumulative impact of 45.6%. The variable denoted as work Discipline (X2) exerts a direct impact of 14.4% and an indirect impact through achievement Motivation (X1) of 17.2%, resulting in a cumulative impact of 31.5%. The present study reports that the percentage value of the coefficient of determination (R2) signifies the extent to which the performance variable is determined by the independent variables, namely Achievement Motivation (X1) and Work Discipline (X2). The obtained R2 value is 77.1%. The present study did not investigate certain performance-affecting factors; however, their influence was suggested by the observed value of ɛ = 0.229, equivalent to 22.9%. Thus, it infers that the presence of Achievement Motivation and Work Discipline results in a favorable and noteworthy impact on the overall performance of employees.
Analysis of Public Service Satisfaction using Artificial Intelligence K-Means Cluster Fadli Emsa Zamani; Toni Kusnandar; Fikri Emsa Silmi; Rizal Rachman
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/fmwvf958

Abstract

Public service refers to the provision of goods, services, and support by the government to meet the community's desires and needs. In order to assess the efficacy of this service, a metric for gauging service quality, referred to as the Community Satisfaction Index, has been devised. This data offers insights into the level of satisfaction within the community regarding a particular service. This study utilizes the K-Means Cluster algorithm, a form of unsupervised machine learning, to categorize data based on similarities and dissimilarities into distinct clusters. The objective of this study is to gain insight and conduct an analysis of the level of satisfaction within the community regarding the information services offered by the Communication and Information Department of West Java Province. Furthermore, the objective of this study is to ascertain the categorization of the public satisfaction index by using the K-Means Cluster technique, employing an artificial intelligence methodology. This approach will enable the identification of the public satisfaction index as well as the identification of specific indicators that necessitate enhancement. The initial step in examining the public satisfaction index through the utilization of Artificial Intelligence involves the application of the K-Means Cluster algorithm, which will generate multiple clusters based on their shared characteristics. The values utilized by each group consist of the integers 1, 2, 3, and 4. Subsequently, an assessment is conducted on each formed group in order to ascertain the most favorable outcomes. The study yielded clusters that were deemed optimal, with smaller values indicating areas in which the services could be enhanced. The present study aims to investigate the impact of Artificial Intelligence (AI) on public service quality, as measured by the Community Satisfaction Index (CSI). Specifically, we employ the K-Means clustering algorithm to analyze the data collected from a representative sample of community members. By utilizing AI techniques, we seek to gain insights into.
The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City Nadya Dwi Andini; Imelda Megawati
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/fea64s15

Abstract

Researchers in Bandung did a study to examine the influence of service quality and brand image on consumer decision-making in purchasing Muslim fashion products. In addition, the research aimed to determine the dominant component, either service quality or brand image, that had the most impact on the purchasing choices of a sample of 100 consumers involved in the study by completing a questionnaire. By employing path analysis, this study substantiated the legitimacy of service quality and brand image factors among customers of Muslim fashion products in Bandung City. Therefore, the results underscore the significance of improving service quality and enhancing brand image to influence purchasing decisions. The findings of the study indicate a substantial relationship between Service Quality (X1) and Purchasing Decisions (Y), as well as between Brand Image (X2) and Purchasing Decisions (Y). Judging from the results of research on Service Quality (X1) on Purchase Decisions (Y) for consumers of Muslim fashion products in the city of Bandung, to increase purchasing decisions, companies should be able to improve service quality by providing training on how to be responsive and reliable customer service so they can perform better service than before. Judging from the research results on the effect of brand image (X2) on purchasing decisions (Y) for Muslim fashion products in Bandung, companies need to build good brand name awareness to improve purchasing decisions. Because it is an effort to form a brand approach to consumers or their target market, this can work through collaboration with Influencers on social media to use products from one of the Muslim fashion products that aim to influence their followers indirectly. In addition, it is necessary to sponsor several events relevant to the same target audience.
The Effect of Work Motivation and Discipline on Employee Performance: In one of the District Offices of Bandung Regency Nabilah Nurislam; Maulana Yusup; Sana Sholihah; Lungguh Jatmika
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3hwtrc08

Abstract

This study aims to determine whether there is a significant influence between work motivation and work discipline on employee performance. The object of research is 50 employees in one of the sub-district offices of Bandung Regency using a questionnaire so that data is taken using the population. The variables in this study are divided into two, namely, independent and dependent variables. The independent variable divides into motivation and work discipline, and the dependent variable is employee performance. This study uses using the SPSS version 16 application. Research using Path Analysis shows that the variable Motivation (X1) has a direct effect of 26.0%, an indirect effect through a relationship with Work Discipline (X2) of 15.9%, and the total effect is 41.9%. The Work Discipline Variable (X2) has a direct effect of 20.7% and an indirect effect through its relationship with motivation (X1) of 15.9%. The total effect is 36.6%. The results of the relationship of the coefficient of determination (R square) with the variable Work Motivation (X1) and Work Discipline (X2) in determining the Employee Performance variable (Y) is 78.5%. In comparison, other factors that affect employee performance but are not examined show by the value of € = 0.215 or 21.5%. As for suggestions concerning the research results, agencies should be able to improve the above variables further.
The Effect of Intrinsic Motivation and Competence on Employee Performance: Study at a Toll Road Development and Operator Company in Bandung Dani Permana; Nenny Rinawati; Titi Titi; Tini Supartini
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/a6847c96

Abstract

This study aims to ascertain how intrinsic motivation and skilfulness affect employee performance in one of Bandung's highway development and operation enterprises. Both descriptive and verificative research techniques are employed. A sample of 39 employees from one of the highway development and operation companies in Bandung were polled to gather data and information for the study. It is clear from the research's path analysis findings that the intrinsic motivation variable (X1) has a favourable impact on employee performance (Y). Employee performance (Y) is positively influenced by the competence variable (X2). According to the conclusions and recommendations drawn from the research, management should preserve and enhance motivation and competence.
The Influence of Motivation and Work Environment on Employee Performance: Study at a Cleaning Service Company in Bandung Ine Julia; Windi Matsuko Danasasmita
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/q72md483

Abstract

The inception of this study can be traced back to the difficulties encountered by a cleaning service company located in Bandung. The challenges encompass diminished employee motivation and an unfavorable work environment, predominantly attributable to factors associated with human error. The concerns above had an adverse effect on the productivity of the employees. This study aims to assess the impact of motivation and work environment on the performance of employees. The employed research methodology entails a quantitative approach characterized by a descriptive and empirically verifiable framework. The sample population comprises 46 respondents employed in a company located in Bandung. In order to acquire corroborative data and information, primary data is utilized, which is directly gathered from employees of a cleaning service company located in Bandung. The statistical methodology utilized in this study is multiple linear regression. According to the study's findings, all statement items demonstrate validity and reliability, as indicated by correlation coefficients exceeding the predetermined threshold. Motivation exerts a substantial impact on the performance of employees. The work environment can also influence employee performance. Therefore, the present study demonstrates the influence of motivation and work environment on employee performance within a cleaning service company in Bandung.
The Effect of Work Discipline and Organizational Culture on Employee Performance: Study at a Government Agency in Bandung Regency Ernita Rahmawati; Adhie Fasha Nurhadian
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3hbm9n20

Abstract

This study aims to comprehensively examine and evaluate the work discipline, organizational culture, and performance of employees at a government agency located in Bandung Regency. Additionally, the research aims to determine the degree of influence that work discipline and organizational culture has on employee performance within the government above agency. The author employed a research methodology that falls under descriptive and verificative research. This approach was utilized to determine the significant relationship between the variables under investigation, ultimately leading to conclusions that accurately describe the research object. The participants in this study consisted of 32 employees who were selected as respondents from a government agency located in Bandung Regency. The findings of this research demonstrate that (1) Work Discipline exhibits a positive and statistically significant impact on Employee Performance, and (2) Organizational Culture also displays a positive and statistically significant influence on Employee Performance. The relationship between work discipline and organizational culture has been found to have a positive and statistically significant impact on employee performance.
The Influence of Brand Image and Price on Purchase Decision: Study on One E-Commerce Sintiya Sintiya; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/g3qpqb39

Abstract

The motivation for this study stems from the intense competition observed among e-commerce platforms during the consumer's purchasing process. One potential approach to tackle this issue is through the proficient execution of a brand image strategy with the aim of augmenting sales. Brand image activities typically center around establishing pricing strategies and facilitating purchasing decisions, which collectively form an integral component of the marketing mix. The employed research methodology is a quantitative approach incorporating descriptive and verificative methods. The study's sample comprises 100 participants who have engaged in shopping activities on an electronic commerce platform. The results of this study suggest that (1) Brand image exerts a favorable and substantial influence on consumer purchasing decisions, and (2) Price exerts a significant and positive effect on consumer purchasing decisions.

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