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Jl. Ratu Agung No 4, Anggut Bawah, Ratu Samban, Kota Bengkulu, 38223.
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INDONESIA
Social Sciences Journal
Published by Utami Publisher
ISSN : -     EISSN : 30645271     DOI : https://doi.org/10.70963/soc
humanities, social science, sociology, economics, political science, geography, philosophy, history, humanity, behavioral sciences, sociology, journalism and role of media in social science. educational sciences, law and management, anthropology, communication studies, corporate governance, criminology, cross cultural studies, demography, development studies, education, industrial relations, information science, international relations, media studies, methodology, psychology, public administration, social welfare, religious studies, visual arts, women studies, international relations, development studies, library and information science, religious studies, linguistics, etc.
Articles 6 Documents
Search results for , issue "Vol. 2 No. 1 (2025): November" : 6 Documents clear
The Application Of Batak Karo Customary Law In Marriage And Social Life Tarigan, Agnesia Br; Hasan , Zainudin
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.423

Abstract

The Karo Batak community has a strong customary law system that governs various aspects of social life, including marriage arrangements and community relations. This study aims to analyze the implementation of Karo Batak customary law in the field of marriage (including clan exogamy prohibitions, customary procedures, and sanctions) as well as its role in maintaining social order and the cultural identity of the community. The study employs a qualitative method with a literature study approach and normative analysis of customary and socio-cultural law sources. The results indicate that Karo Batak customary law continues to function as a living law that is actively observed by the community, in line with the theories of Receptie, Receptie Exit, and Living Law. Although modernization and migration bring changes in values and challenges to the preservation of customs, Karo customary law remains an important regulator of moral, social, and cultural life within the community.
The Influence Of Service Quality On Customer Satisfaction At Bank Bengkulu Main Branch Setyaningsih, Endang; Saputra, Harius Eko; Maryaningsih, Maryaningsih
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.376

Abstract

This study aims to determine the influence of service quality on customer satisfaction at Bank Bengkulu Main Branch. The research employed a descriptive associative method, with data collected through questionnaires and documentation. The data were analyzed using simple linear regression to test the relationship between service quality (X) and customer satisfaction (Y). The sample consisted of 85 respondents who were customers of Bank Bengkulu Main Branch. The findings indicate a strong correlation between service quality and customer satisfaction, with an R value of 0.744 or 74.4%. The t-test results confirmed that service quality has a significant effect on customer satisfaction. Therefore, improving service quality is a crucial factor in enhancing customer satisfaction at Bank Bengkulu.
The Role Of The Department Of Education And Culture In Preserving Local Culture In Bengkulu City Oktaria, Nindia; Saputra , Harius Eko; IS , Tuti Handayani
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.377

Abstract

This study aims to analyze the role of the Department of Education and Culture in preserving local culture in Bengkulu City. The research applies a qualitative method with data collected through interviews and observations. The study involved five informants, consisting of two key informants and three supporting informants. The findings reveal that the Department of Education and Culture performs several major roles: first, formulating and implementing cultural policies through cultural data collection; second, fostering communities and traditional institutions through active communication with the Regional Customary Council, although financial support remains limited; third, preparing cultural management materials annually, despite weaknesses in reporting and follow-up systems; and fourth, preserving traditions and cultural values that are increasingly adopted by the younger generation, although globalization and modern lifestyles remain significant challenges. The study concludes that despite the active role of the Department of Education and Culture, cultural preservation efforts continue to face obstacles, particularly in terms of funding, strengthening cultural data, and community participation.
The Influence Of Health Service Quality On The Satisfaction Level Of BPJS Patients At Cahaya Negeri Health Center Irawan, Sendi Iklas Dede; Lorita , Evi; Saputra, Harius Eko
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.378

Abstract

This study aims to determine the influence of health service quality on the satisfaction levels of BPJS patients at Cahaya Negeri Health Center. The research employs a quantitative descriptive method, with data collected through questionnaires and documentation. The data analysis techniques include descriptive analysis, Product Moment correlation, simple linear regression, and hypothesis testing using the Determination Test (r²) and t-test. The findings indicate a very strong correlation between health service quality and patient satisfaction, with the influence value reaching 84.9%. This result demonstrates that the better the quality of health services provided, the higher the level of satisfaction among BPJS patients.
Analysis Off @Wardahbeauty_Bengkulu's Instagram Marketing Communication Strategy In Maintaining The Brand Bela, Melisa Prana; Sari , Sapta; Yanto, Yanto
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.442

Abstract

The development of social media, especially Instagram, has become a significant opportunity for the beauty industry in building brand awareness and relationships with consumers. Wardah Beauty Bengkulu utilizes the @wardahbeauty_bengkulu account as its primary medium to maintain its image as a halal cosmetic brand amidst increasing market competition. This study aims to analyze the digital marketing communication strategies implemented by the account to maintain its brand in the Bengkulu region. The research method used a descriptive qualitative approach, with data collection techniques including observation of Instagram content, documentation, and in-depth interviews with account administrators, beauty advisors, and active consumers. The analysis was conducted using the AIDA (Attention, Interest, Desire, Action) theory and the Brand Equity concept. The results show that Wardah implements a communication strategy that includes visual consistency in line with its halal identity, educational content, collaboration with local influencers, and integration of online and offline activities through events such as beauty classes and skin checks. This strategy effectively attracts attention, builds interest, increases desire through testimonials and direct experiences, and encourages purchasing actions. In conclusion, the digital communication strategy through Instagram has proven to be able to strengthen brand awareness, maintain the image of modern halal cosmetics, and increase consumer loyalty in Bengkulu.
The Effect Of Spiritual Leadership, Job Satisfaction, And Self-Efficacy On Employee Performance At The Ministry Of Religious Affairs Of Bengkulu Province Radili, Putri; Irwanto , Tito; Prawitasari, Andriyani
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.484

Abstract

This study aims to determine the effect of spiritual leadership, job satisfaction, and work self-efficacy on employee performance at the Bengkulu Provincial Ministry of Religious Affairs. The sample in this study consisted of 61 employees at the Bengkulu Provincial Ministry of Religious Affairs who were civil servants. Data collection was conducted using questionnaires, and the analysis methods used were multiple linear regression, determination tests, and hypothesis tests. The regression analysis results show that Spiritual Leadership (X1), Job Satisfaction (X2), and Self-Efficacy (X3) have a positive effect on employee performance (Y). The coefficient of determination (R²) value of 0.698 indicates that the three variables are able to explain 69.8% of performance, while the remaining 30.2% is influenced by other factors not examined in this study. Based on the t-test results at a significance level of 0.05, each of the variables X1, X2, and X3 proved to have a significant partial effect on performance, because the significance value was below 0.05. In addition, the F-test results also showed that the three variables had a significant simultaneous effect on the performance of Village Office employees, indicated by a significance value of less than 0.05.

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