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Greenation International Journal of Tourism and Management
Published by Greenation Research
ISSN : 29866103     EISSN : 2986559X     DOI : https://doi.org/10.38035/gijtm
Core Subject : Economy,
Economics, Econometrics & Finance
Greenation International Journal of Tourism and Management (GIJTM) is a scientific journal in the field of tourism and management published and managed by Greenation Research & Yayasan Global Resarch National. This journal aims to disseminate information on research and development results, studies, and critical thinking about tourism and management. It is hoped that this dissemination can be utilized in real practice by relevant stakeholders in identifying and solving problems for tourism development and management purposes.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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The Effect of Digital Financial Literacy on Transaction Decisions on Tiktok Shop Among the People of Cirebon with Consumer Trust as a Mediating Variable Vivi Aprilia Maharani; Ario Purdianto
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.784

Abstract

This study aims to analyze the effect of digital financial literacy on transaction decisions on TikTok Shop among the people of Cirebon, with consumer trust serving as a mediating variable. Data were collected through an online questionnaire distributed to 150 respondents in Cirebon who had conducted transactions on TikTok Shop at least once within the last three months. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that digital financial literacy has a positive and significant effect on transaction decisions (β = 0.368, p < 0.05) and consumer trust (β = 0.742, p < 0.05). Consumer trust also has a positive effect on transaction decisions (β = 0.501, p < 0.05) and acts as a full mediator in the relationship between digital financial literacy and transaction decisions (β = 0.372, p < 0.05). Furthermore, the research model explains 66.0% of the variance in transaction decisions (R² = 0.660). These findings indicate that improving digital financial literacy not only directly encourages transaction decisions but also indirectly through the development of consumer trust toward the TikTok Shop platform.
Analysis of Moral Messages in The Film 'Jumbo' Through Roland Barthes' Semiotics Shendy Aulia Yusuf; Khaerudin Imawan
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.810

Abstract

The film 'Jumbo' is a 2025 animated film by Ryan Adriandhy produced by Visinema Pictures which tells the story of a friendship adventure containing moral messages and values relevant to everyday life. The film 'Jumbo' shows conflicts related to social conditions or realities that occur in everyday life. The storyline focuses on the emotional journey of the characters. It is studied using Roland Barthes' semiotic approach with three layers of meaning systems, namely denotative, connotative, and myth. The purpose of this study is to determine the moral message through visual signs, characters, or scenes shown in the film and its relevance to social reality. Through qualitative research methods involving observations on the film 'Jumbo' and interviews with film audiences ranging from 18-25 years old. The results of the study show communication values through conflicts that occur between the characters, especially in the aspect of empathy, and the ability to understand each other's feelings. The moral message is also conveyed to be able to appreciate every difference and emphasize the importance of awareness and control of emotions in social relations in society.
The Influence of Organizational Communication, Organizational Culture, and Organizational Commitment on Employee Performance Muhammad Arfan Septiansyah; Editya Nurdiana
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.764

Abstract

This study, entitled “The Influence of Organizational Communication, Organizational Culture, and Organizational Commitment on Employee Performance,” aims to analyze the extent to which organizational communication, organizational culture, and organizational commitment affect employee performance. The research was conducted on one hundred and ten employees of PT Alido PS using a quantitative approach through a survey method. Data were collected using a questionnaire and analyzed using multiple linear regression to examine both partial and simultaneous effects among the variables. The results indicate that organizational communication and organizational commitment have a positive and significant effect on employee performance, while organizational culture does not show a significant partial effect. However, organizational communication, organizational culture, and organizational commitment collectively demonstrate a significant influence on employee performance. These findings suggest that strengthening internal communication and enhancing employee commitment play essential roles in improving overall employee performance at PT Alido PS.
The Influence of AI Literacy, AI Attitude, and Career Self-Efficacy on Job-Seeking Anxiety among Final-Year University Students Adinda Zalfa Prayudya; Sandi Nasrudi Wibowo
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.769

Abstract

The study entitled “The Influence of Career Self-Efficacy on Job Seeking Anxiety: The Mediating Role of AI Attitude and AI Literacy among Final-Year University Students” examines final-year students as the research object to understand psychological and technological factors influencing anxiety during the job search process. This study aims to analyze the impact of Career Self-Efficacy on Job Seeking Anxiety and to evaluate the mediating roles of AI Literacy and AI Attitude. A quantitative approach with a causal associative design was employed, involving 120 respondents who completed a structured questionnaire, and the data were analyzed using SEM-PLS. The results show that Career Self-Efficacy has a significant negative effect on Job Seeking Anxiety, while AI Literacy and AI Attitude also directly reduce anxiety related to job searching. However, neither AI Literacy nor AI Attitude mediates the relationship between Career Self-Efficacy and Job Seeking Anxiety, and no chain mediation effect was found. The study concludes that confidence in career-related abilities is the primary factor that decreases job-seeking anxiety, whereas AI Literacy and AI Attitude serve as supportive factors that contribute directly without acting as mediators.
Democratic Leadership and Work Motivation as Drivers of Employee Performance Roayani; Editya Nurdiana
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.770

Abstract

This study examines the effect of democratic leadership and work motivation on employee performance in the Cirebon City Satpol PP. The research was motivated by performance challenges such as low discipline, delays in task completion, and limited innovation, which reduce organizational efficiency. The objective is to analyze the individual and combined effects of leadership and motivation on performance. A quantitative, cross-sectional survey was conducted using total sampling of eligible employees. Data were collected through Likert-scale questionnaires and analyzed using multiple regression after classical assumption tests. Findings reveal that both democratic leadership and work motivation have positive and significant effects on performance, with motivation exerting a stronger influence than leadership. Together, these variables explain a substantial proportion of performance variance. The study concludes that participatory leadership and well-designed motivation strategies are effective managerial tools for improving productivity and efficiency in public organizations without increasing fiscal burden. These results contribute to management science and behavioral economics by demonstrating how non-financial interventions can optimize resource utilization in government institutions.
The Effect of Training and Employee Development on Work Effectiveness at PT Sriana Putra Group Fahmi Rifaldi; Editya Nurdiana
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.771

Abstract

The rice milling industry faces competitive challenges that require human resources to work effectively and adaptively. This study aims to examine the effect of training and employee development on work effectiveness at PT Sriana Putra Group. The research employed a quantitative approach with a causal design. The sample consisted of 120 production employees selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that training and development have a positive and significant effect on work effectiveness, both individually and simultaneously. The regression model explains 68% of the variance in work effectiveness, with training and development coefficients of 0.287 and 0.315, respectively. These findings highlight the importance of integrating technical training and career development to improve operational performance. The study contributes to human resource management practices in the rice milling sector and reinforces the concept of competency development as a strategy for enhancing work effectiveness in production systems.
The Role of Financial Literacy in Improving Financial Inclusion Through The Use of E-Wallets Among Generation Z in Cirebon Nadia Sylviani; Ario Purdianto
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.779

Abstract

This study is motivated by the limited number of studies examining the role of e-wallets as a mediator between financial literacy and financial inclusion, particularly among Generation Z in Indonesia. The purpose of this study is to analyze the influence of financial literacy on improving financial inclusion through the use of e-wallets among Generation Z in the city of Cirebon. This associative quantitative research uses primary data collected through an online questionnaire distributed to 150 Generation Z respondents (aged 15–29 years) in Cirebon who have used e-wallet services. Data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) indicates that financial literacy has a positive and significant direct effect on financial inclusion, as well as an indirect effect through increased use of e-wallets. These findings demonstrate that e-wallets function as an effective mediating variable, indicating that strengthening financial literacy can encourage the adoption of digital financial services and ultimately expand financial inclusion among the younger generation.
Digital Marketing Strategies of Tiktok Influencer "Mona Rahmawati" in Creating Culinary Appeal in East Cirebon Moza Al Zahrani Firdaus; Farida Nurfalah
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.835

Abstract

The development of digital technology has brought significant changes in marketing strategies, particularly in promoting culinary products through digital platforms. TikTok is used as a digital marketing medium because it is capable of reaching a wide audience and quickly generating consumer interest. This can be seen in the activities of TikTok influencer Mona Rahmawati, who utilizes TikTok as a digital marketing tool to promote culinary businesses in East Cirebon. This study aims to analyze the digital marketing strategies implemented by TikTok influencer Mona Rahmawati and to examine the responses of her followers and the community in East Cirebon based on the AIDA theory (Attention, Interest, Desire, Action). The research method employed is descriptive qualitative, using observation, interviews, and documentation as data collection techniques. The research informants include TikTok influencer Mona Rahmawati, her TikTok followers, the community of East Cirebon, and culinary MSME actors in the area. The results show that the digital marketing strategy carried out by Mona Rahmawati on TikTok involves creating culinary content with appealing visuals, clearly delivering information about price and taste, using distinctive hashtags, and actively interacting with the audience. These strategies are able to attract attention, generate interest and desire among the audience, and encourage them to make direct purchases. The findings indicate that Mona Rahmawati’s digital marketing strategy is effective in creating culinary appeal in East Cirebon.
Determination of Airline Employee Performance: Analysis of Competence, Motivation, Mentoring, and Job Satisfaction (Library Research Model) Suhendra, Agus
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.792

Abstract

This study aims to analyze the determinants of employee performance in the aviation industry by examining the role of competence, motivation, mentoring, and job satisfaction. This study adopted a qualitative approach using a literature review method, synthesizing findings from previous studies published between 2021 and 2026 in reputable international and national journals. Data were collected from academic databases, including journals indexed by Elsevier, Emerald, Sage, Web of Science, Springer, EBSCO, Copernicus, and SINTA. Article selection was based on relevance, methodological rigor, and alignment with the research variables. Data were analyzed using thematic analysis to identify patterns, relationships, and conceptual insights across studies. This approach allows for a comprehensive understanding of how human resource factors influence employee performance in the aviation context. This study contributes to the development of a multidimensional framework that integrates key determinants of employee performance and provides strategic insights for improving human resource management practices in the aviation industry. The results of the study indicate that: 1) Competence influences Airline Employee Performance; 2) Motivation influences Airline Employee Performance; 3) Mentoring influences the performance of airline employees; 4) Job satisfaction influences the performance of airline employees.
The Effect of Brand Awareness and Perceived Quality Through Purchas Intention on Purchase Decision on Transit Advertising Commuter Lines in Jabodetabek (An Empirical Study of Le Minerale Products) Valentine, Amanda; Thalib, Supriadi; Wulandjani, Harimurti; Hilmiyah, Nurul
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.795

Abstract

This study aims to examine the influence of Brand Awareness and Perceived Quality on Purchase Decision through Purchase Intention in transit advertising on the Jabodetabek Commuter Line, with an empirical study of Le Minerale products. The sampling technique employed was non-probability sampling using a purposive sampling approach. Data were collected through the distribution of questionnaires to 200 respondents. This study applied Partial Least Squares–Structural Equation Modeling (PLS-SEM) as the data analysis technique, utilizing SmartPLS software version 4.0.9.9.The findings indicate that Brand Awareness and Perceived Quality have a positive and significant effect on Purchase Intention and Purchase Decision. Furthermore, Purchase Intention, as an intervening variable, plays a positive and significant role in mediating the relationship between Brand Awareness and Perceived Quality and Purchase Decision.

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