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Greenation International Journal of Economics and Accounting
Published by Greenation Research
ISSN : 29865336     EISSN : 29865050     DOI : https://doi.org/10.38035/gijea
Core Subject : Economy,
Economics, Econometrics & Finance
Greenation International Journal of Economics and Accounting (GIJEA) is managed and published by Greenation Research & Yayasan Global Research National, periodically four times a year every March, June, September, and December. GIJEA is a peer-reviewed journal that publishes scientific articles in the fields of Economics and Accounting. Articles published on GIJEA include the results of original scientific research (top priority), new scientific review articles (not priority), as well as results of studies in the fields of Economics and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 107 Documents
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Enchancing Employee Performance: The Roles of Motivation and Work Discipline Ridwan, Susan; Jusdijachlan
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.108

Abstract

The goal of this study was to examine the simultaneous and partial effects of competence, motivation, and work discipline on employee performance at Room Division V Hotel Bandung. Utilizing a Likert scale with ordinal measurement, descriptive and verification analysis is the study methodology used. The Product Moment Correlation technique from Pearson, with a saturated sample design of 35 respondents, tests the applicability's validity and dependability. In contrast, the data analysis technique makes use of statistical data analysis and a formula for path analysis. The Successive Interval Method is used to convert the data from the ordinal scale to the interval scale. According to the findings of the hypothesis test, 59.5% of the variance in employee performance is explained by factors other than competence, motivation, and work discipline, while the remaining 40.5% is affected by other factors. According to partial testing, work motivation had a substantial impact on employee performance with a 25.5% effect, competence did not have a significant impact, and work discipline had a big and positive 51.5% impact.
Analysis of the Impact of Digital Marketing Strategy on the Growth of Startup Businesses in Indonesia Ridwan, Ridwan; Ivanova, Ekaterina
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.438

Abstract

This study investigates the impact of digital marketing strategies on the growth of startup businesses in Indonesia, utilizing a mixed-method approach combining both qualitative and quantitative data. Qualitative data were collected through in-depth interviews and case studies, while quantitative data were gathered through surveys from 150 startups across various sectors. The results show that Search Engine Optimization (SEO) is the most effective strategy, with a 72% correlation to revenue growth and a 68% correlation to customer acquisition. Social media marketing had a 60% correlation with revenue growth and a 55% correlation with customer acquisition, indicating its positive, though slightly weaker, impact compared to SEO. Paid advertising showed a 58% correlation with revenue growth and a 60% correlation with customer acquisition, suggesting it plays a role, but with a lower impact than SEO and social media marketing. A multiple regression analysis confirmed that all three strategies—SEO, social media, and paid advertising—significantly predict revenue growth, with SEO being the strongest predictor (? = 0.35, p < 0.01). The study emphasizes that startups employing a combination of these digital marketing strategies experienced higher overall growth, suggesting that an integrated approach is key to maximizing business success. These findings provide valuable insights for startup owners and marketers to optimize their strategies in a competitive digital landscape.
Innovation and Competitive Advantage: A Case Study on "Jago" Mobile Coffee in South Tangerang Sagita, Puja; Yulia, Siska; Sudarmiatin, Sudarmiatin; Wijijayanti, Trisetia
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.625

Abstract

This study examines innovation and competitive advantage in the mobile coffee business Jago operating in South Tangerang, as a response to the growing intensity of competition in the coffee industry and the changing behavior of urban consumers. The purpose of this research is to explain the forms of innovation developed and how these innovations contribute to competitive advantage. The study uses a qualitative approach with data collected through observations, in-depth interviews with owners, baristas, and customers, as well as field documentation. The results indicate that Jago Coffee has successfully implemented innovation in product quality, service systems, operational processes, and business model design. These innovations provide consistent product quality, technology-based service convenience, operational efficiency through a mobile café concept, and enhanced accessibility through flexible mobility. The findings confirm that innovation plays a crucial role in strengthening the competitive position of Jago Coffee in South Tangerang. This research contributes to the development of innovation studies in small businesses operating with high mobility in the digital economy era.
Development of School Management Information System and Learning Management System at RA-Al Hida Widayani, Hapsari; Bratamanggala, Rudi
Greenation International Journal of Economics and Accounting Vol. 3 No. 3 (2025): Greenation International Journal of Economics and Accounting (September - Novem
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i3.626

Abstract

The objectives of this research were to create a web-based computerized system, fund internet installation costs, conduct outreach and analyze the contribution of the school information system to RA Al-Hida's progress, improve the quality of education for each student, and increase global prosperity by improving the standard of living for teachers and staff. Data collection methods include observation, interviews, and surveys. The methods used in developing this system include system development and implementation, as well as system testing and use. The trial implementation of this system was carried out for 10 days. The test reliability of the system, a survey was conducted using Google Forms with 4 questions and the rating scale of 1-5. The subjects were teachers and parents, consisting of 3 teachers and 3 parents. The results of this study are the creation of an integrated and comprehensive school management information system and learning management system that can improve the quality of education for students, teachers and parents understand the use of the system, and improve the standard of living for teachers and staff, thereby creating global prosperity.
Fraud Detection Systems in Comparative Analysis in Indonesia and Australia Akbar, Emha Ichlasul; Amaliyah, Lasih; Amelia, Tina; Rozikin; Setiawati, Luki
Greenation International Journal of Economics and Accounting Vol. 3 No. 3 (2025): Greenation International Journal of Economics and Accounting (September - Novem
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i3.627

Abstract

This research aims to analyze fraud detection systems commonly implemented in Indonesia and Australia, identify differences in technological infrastructure, regulations, and human resource readiness, and describe case studies or concrete examples of fraud detection system implementation. Through the literature review method, this research collected 15 relevant scientific articles published between 2021 and 2024. The analysis shows that Australia has implemented a more sophisticated fraud detection system by utilizing technologies such as AI and data analytics, while Indonesia still relies on traditional methods with little technology adoption. Differences in technological infrastructure readiness, regulations, and HR training in both countries are important factors that affect the effectiveness of fraud detection systems. This research also provides recommendations to strengthen the internal control system in Indonesia by adopting modern technology, increasing HR capacity, and harmonizing regulations to create a more efficient and transparent system to prevent fraud.
The Influence of Digital Transformation and Organizational Agility on Business Performance Mediated by Product Innovation Narpati, Bintang; Asep Hermawan; Deasy Aseanty
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.650

Abstract

Objective: This study aims to analyze the influence of digital transformation, organizational agility, and knowledge management on the business performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City, with product innovation as a mediating variable, and to identify strategies for maintaining the sustainability of traditional culinary arts amidst competition from foreign food. Research Method: This study used a quantitative approach with a survey design. Data were collected through questionnaires distributed to culinary MSMEs in Bekasi City, selected due to the significant growth of its culinary sector. Data analysis was conducted using statistical methods using Structural Equation Modeling (PLS-SEM), including validity and reliability tests, and path analysis to test the direct and mediation hypotheses. Results: The results indicate that digital transformation and organizational agility have a positive and significant effect on the business performance of culinary MSMEs. Product innovation is proven to mediate the relationship between these three independent variables and business performance, strengthening the competitiveness of MSMEs in the face of globalization trends. Research Implications and Limitations: The practical implications of this research are the need for culinary MSMEs to adopt digital technology and increase organizational agility to support product innovation relevant to the modern market. Theoretical implications include strengthening the dynamic capability theory in the context of culinary MSMEs. Limitations of the research include its focus on Bekasi City, requiring adjustments to generalizations to other regions, and the limited availability of secondary data that may affect the depth of the analysis. Originality: This research provides an original contribution by integrating digital transformation and organizational agility into a single model mediated by product innovation, specifically in the context of culinary MSMEs in Bekasi City. This research also highlights the revitalization of traditional culinary arts in response to shifting consumer preferences due to globalization.
The Influence of Digital Marketing on Training Selection Decisions and Productivity at The Bandung Vocational Training and Productivity Center Tondonaung, Marsilyn Pareda; Halim, Prihartono Aksan
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.679

Abstract

Advancements in information technology in the digital era have encouraged vocational training institutions to implement digital-based marketing strategies to enhance promotional effectiveness and reach potential participants more broadly. This study aims to analyze the influence of digital marketing on training selection decisions and participant productivity at the Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Bandung. The research employed a quantitative approach with a cross-sectional survey design and involved a sample of 67 respondents selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire (1–5) and processed using SPSS version 25 through validity, reliability, normality tests, and Spearman correlation analysis. The results indicate that the implementation of digital marketing has a positive and significant effect on training selection decisions (r = 0.621; p = 0.000) and also significantly influences participant productivity (r = 0.635; p = 0.000). Furthermore, training selection decisions have a very strong relationship with increased participant productivity (r = 0.989; p = 0.000). The mean scores of all variables fall into the high category, indicating that digital marketing is considered effective in attracting public interest and improving training outcomes. Thus, digital marketing strategies play an essential role in increasing participation and competence among training participants at BBPVP Bandung. This study recommends optimizing the use of digital media as an effort to enhance the attractiveness and effectiveness of vocational training implementation.
Analysis of the Effect of Control Environment, Risk Assessment, Control Activities, Information and Communication, and Monitoring on the Performance of Local Government Financial Management in Jambi Province with Human Resource Capacity as a Moderating Variable Agustika, Anggun; Mansur, Fitrini; Safelia, Nela
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.680

Abstract

This study aims to analyze the influence of Government Internal Control System (SPIP) components control environment, risk assessment, control activities, information and communication, and monitoring on the financial management performance of Jambi Provincial Government, as well as to examine human resource capacity as a moderating variable. The study employs a quantitative approach with descriptive and causal research design. A saturated sampling technique was used, involving all 100 employees of BPKPD Jambi Province. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with SPSS, preceded by data quality and classical assumption tests. The findings reveal that all SPIP components have a significant effect on financial management performance. The control environment, risk assessment, and control activities show significant negative effects, while information and communication, as well as monitoring, demonstrate significant positive effects. An R² value of 0.834 indicates that the five SPIP variables explain 83.4% of performance variance. Human resource capacity does not moderate most relationships, but negatively moderates the effect of monitoring. This study highlights the crucial role of effective SPIP implementation and continuous human resource development in ensuring strong financial management performance in regional governments.
Human Resource Competency Development as an Environmentally Friendly Entrepreneurship Strategy in MSME Cafés in Ermera, Timor-Leste (A Conceptual Study) Soares, Casimiro; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.682

Abstract

This article aims to analyze human resource (HR) competency development as a strategy for realizing environmentally friendly entrepreneurship in MSME cafés in Ermera Regency, Timor-Leste. This study is conceptual in nature, examining various theories and current empirical findings related to HR competency, sustainable entrepreneurship, and environmentally friendly business practices in the MSME sector. HR competency development is seen as an important foundation for MSMEs in adopting green entrepreneurial behavior, including innovation capabilities, environmental knowledge, sustainable attitudes, and managerial skills that support resource efficiency. This study found that structured HR competency can encourage the emergence of environmentally friendly entrepreneurial strategies, such as waste reduction, efficient energy use, environmentally friendly product innovation, and strengthening the image of green businesses. Through conceptual analysis and theoretical integration, this article offers a conceptual model that explains the relationship between HR competency development and environmentally friendly entrepreneurial strategies in the context of MSME cafés. Theoretically, this study enriches the literature related to green entrepreneurship, while practically, it provides an overview for MSMEs, local governments, and supporting institutions to design HR development programs that are more oriented towards sustainability.
Unraveling the Influence of Financial Distress and Fixed Asset Intensity on Tax Avoidance : Review of evidence in the literature Ramadhani, Suci; Rahayu, Sri; Putra, Wirmie Eka
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.683

Abstract

This study investigates the impact of new technology adoption on production costs and the supply curve in the manufacturing industry. Using a quantitative approach, panel data from 50 manufacturing companies were collected over a 5-year period (2020-2024). The main variables analyzed were technological investment (proxy: expenditure on R&D and automation machinery), production cost per unit, and supply volume. The findings indicate that investment in new technology significantly lowers production costs per unit (p<0.05). This reduction enables firms to increase the supply volume at any given price level, which is the fundamental mechanism behind the observed rightward shift of the supply curve. This study provides empirical evidence that technological innovation is a key driver of economic efficiency and production capacity growth, ultimately enhancing a firm's market competitiveness.

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