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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 33 Documents
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Pengaruh Iklim Organisasi, Beban Kerja, Dan Pengembangan Diri Terhadap Demotivasi Anggota (Dalam Melanjutkan Organisasi Tingkat Kampus Di Lembaga Pers Mahasiswa Kentingan UNS) Andi Muhammad Ahsan Rizal; Aulia Suminar Ayu
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95618

Abstract

Demotivation is often based on a number of factors which result in disappointment and anxiety at work. This can lead to members becoming less enthusiastic or even unmotivated in any way. This of course really threatens the sustainability of student organizations, especially as there are more and more additional activity options for students besides campus organizations. This is also the phenomenon experienced by LPM Kentingan UNS, one of the organizations that offers a lot of skill development, and also the LPM organization with the most members in UNS. The aim of this research is to determine whether there is an influence between organizational climate variables, workload and self-development on the demotivation of members at LPM Kentingan UNS. It is hoped that this research will be capable. This research uses Thibaut and Kelly's social exchange theory as an approach to analyzing phenomena. The research method that will be carried out in this research is multiple linear regression analysis. The results of the research show that there is a significant influence between organizational climate, workload and self-development on demotivation among LPM Kentingan UNS members.
Analisis Framing Berita Kenaikan Tarif Masuk Pulau Komodo dan Pulau Padar di Media Online Kompas.com dan Detik.com Samuel Yudha Pangestu; Hamid Arifin
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91354

Abstract

The polemic on the increase in the price of entry fees to the Komodo Island and Padar Islands areas has become an interesting topic of discussion in various online media from July to December 2022. Two online media that are quite active in reporting news related to this polemic are Kompas.com and Detik.com. The many conflicts of interest and parties involved in this polemic provide many perspectives for the media to frame according to their values and ideology. Through this research, researchers want to see how Kompas.com and Detik.com framing news regarding the polemic on the increase in entry fees to the Komodo Island and Padar Island areas. This study will use the framing analysis model proposed by Robert N. Entman, where in this technique framing is divided into 4 main elements, namely define problems, diagnose causes, make moral judgments, treatment recommendations. Through the analysis of Robert N. Entman's framing model, it can be seen what things are highlighted by the media, besides that readers can more easily understand media framing. In this study, it was concluded that Kompas.com and Detik.com have several different points of view to assess and present the parties involved in the polemic on the increase in entry rates to the Komodo Island and Padar Island areas.
Patriarki Dalam Iklan Rabbani: Analisi Wacana Kritis Pada Iklan Rabbani Di Instagram Aflakha Tazakka Susanto; Novita Haryono
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95629

Abstract

In addition to its economic functions, advertising serves as a space where meanings about the reality of the world are constructed and formed, thus carrying hidden messages. The Rabbani ads on Instagram caught the attention of researchers because they target a female audience but portray women in a patriarchal cultural context that is detrimental to women. This study aims to understand how Rabbani ads construct patriarchal cultural practices. The method used in this research is a qualitative study that employs Norman Fairclough's critical discourse analysis model, which consists of three stages: the descriptive text stage, where discourse is viewed from the text; the interpretive stage, where discourse is seen as a discursive practice; and the explanatory stage, where discourse is seen as a sociocultural practice. In analyzing the Rabbani ads, the researcher also referred to Nancy Hartsock's Standpoint Feminism theory. The data collection technique used is a literature study and an interview. The study reveals that at the textual level, Rabbani ads contain patriarchal discourse. This patriarchal discourse is shown through stereotypical and subordinative portrayals of women's roles and characters. At the discursive practice level, the Rabbani ad producers construct women with controversial and relevant content to increase the popularity of the products offered. From the consumer's perspective, the audience's interpretation is generally the same as the researcher's analysis of the text. At the sociocultural level, the target market character and gender ideology influence how Rabbani constructs women in its ads. The results of this study are expected to make advertisers more aware and sensitive to gender issues in their surroundings, as they have the power through media to create and sustain values in society.
Strategi Personal Branding Make Up Artist (MUA) Peduli Lingkungan Melalui Media Sosial Alessandra Maria Daniartha; Eka Nada Shofa Alkhajar
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90287

Abstract

Personal brand is the perception of everything how others or oneself accept someone. One of the media that is currently widely used to sell personal brands is social media, and Indonesian people are known as active users of social media. Every makeup artist must have his own strategy to form an image that will become his trademark. Sarah Erial is one makeup artist who uses Instagram to form personal branding. The interesting thing about Sarah Erial is branding herself as a makeup artist who cares about the environment. This phenomenon is interesting because research on this topic is still rarely found
Strategi Komunikasi Pemasaran Produk Kerajinan Anyaman Umkm Rumah Anyam Krisajo Di Desa Sambirejo Kecamatan Jiwan Kabupaten Madiun Mohamad Afwan Ghoffar; Tanti Hermawati
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95624

Abstract

UMKM Rumah Anyam Krisajo, located in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun, not only plays a role as a driver of the local economy by creating job opportunities and business prospects but also serves as a guardian of cultural heritage by introducing traditional weaving arts to a broader market. This study aims to analyze the marketing communication strategies employed by Umkm Rumah Anyam Krisajo in promoting their weaving products in Desa Sambirejo, Kecamatan Jiwan, Kabupaten Madiun. The research uses a qualitative method with a marketing communications mix theory approach. The study involves five key informants, including the manager of Rumah Anyam Krisajo, consumers, and partners involved in product marketing. Purposive sampling was used to select the informants. The findings reveal that in executing its marketing communication process, Rumah Anyam Krisajo undertakes several planning stages, including identifying communicators, analyzing audience needs, crafting messages, selecting media and communication channels, and evaluating communication effects. The implementation of marketing communication strategies encompasses six main aspects: sales promotion, events and experiences, public relations and publicity, interactive marketing, word-of-mouth marketing, and personal selling. This study is expected to provide deeper insights into the effectiveness of marketing communication strategies used by SMEs in reaching their market and promoting their products more broadly and efficiently.
Motif, Intensitas Mendengarkan, dan Kepuasan Pendengar Kopi Pagi Radio Solopos Wening Palupi Ningtyas Putri; Firdastin Ruthnia Yudiningrum
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90281

Abstract

Radio is the media people’s choice to fulfill their needs for information and entertainment. The process of disseminating information on radio is very extensive and fast. The progress and increase in internet use in Indonesia, such as the emergence of digital music streaming platforms, has influenced the existence of radio. However, this does not significantly threaten the existence of radio, because radio has the advantage of building intimacy between announcer and radio listeners. The news radio broadcasts lost their popularity a little, because listeners were more interested in music broadcasts. The urgency of this research is to determine the active response of Radio Solopos listeners before, during, and after listening to Kopi Pagi program. This research uses a positivism paradigm with correlational research methods, and using the SPSS version 26 as statistical test tool. In this research used Rank Kendall correlation testing. This research took the average population of active listeners of Radio Solopos news programs, namely Kopi Pagi, Zona 103,and Lintas Kota, as 276 listeners. Then, the sampling technique in this research used purposive sampling. The results of research correlation testing show that there is a significant between motive and intensity of radio listening, and gratification sought of listeners on Kopi Pagi program. Then, the entertainment indicator is the main hope of listeners for choose to listening of Kopi Pagi to fulfill their needs in terms of filling free time, conveying their hobbies, eliminating boredom, and distracting themselves from work problems. This research is limited to one news program in Radio Solopos namely Kopi Pagi. The hope is that in the next research, that it will involve other Radio Solopos news programs, namely Zona 103 and Lintas Kota, so that the results of gratification sought of listeners on Radio Solopos news programs can be comprehensive for all news programs.
Representasi Kesetaraan Gender Dalam Partisipasi Politik Pada Serial Drama Korea "Queen Maker" Ira Rahayu; Anjang Priliantini
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95619

Abstract

Nowadays, the position of women in political participation still shows disparity, where the minimum legislative seat quota of 30% has not been met. Although the government has made several efforts through laws that guarantee women's equal rights in politics, the set minimum quota has yet to be achieved. The traditional roles and gender division between men and women serve as obstacles for women to participate in the public sphere, making it necessary to raise public awareness of this phenomenon. In the modern era, increasing public awareness of social phenomena can be illustrated through visual media such as films or drama series. One example is the Korean drama series "Queen Maker", which highlights the theme of gender equality, particularly women's participation in politics. This research aims to identify the signs of gender equality in political participation in the Korean drama series "Queen Maker". This qualitative research uses a theory of representation and Roland Barthes' semiotic analysis, which focuses on signs. The results show that the Korean drama series "Queen Maker" contains representations of equality based on the indicators of gender equality according to BAPPENAS, namely access, participation, control, and benefits
Strategi Komunikasi Pemasaran Dinas Kebudayaan dan Pariwisata Kota Surakarta dalam Meningkatkan Minat Kunjungan Wayang Orang Sriwedari Tahun 2024 Ray Dhiana; Tanti Hermawati
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91586

Abstract

This research is influenced by the importance of marketing communication strategies in increasing interest in visiting Wayang Orang Sriwedari in Surakarta City, especially in the 2018-2024 period. The purpose of this research is to find out how the Surakarta City Culture and Tourism Office designs and implements effective marketing communication strategies to attract public interest in Wayang Orang Sriwedari performances. The theories used in this research include the stages of marketing communication strategy and marketing communication mix. This research also refers to the stages of planning, situation analysis, determining targets, setting communication objectives, determining messages, media selection, and evaluation expressed by Fred R. David. In addition, this research also analyses the five marketing communication mixes by Kotler which includes advertising, sales promotion, public relations, personal selling, and direct marketing. The research method used is a qualitative approach and case study method. Data were collected through in-depth interview techniques and documentation, which allowed researchers to explore in-depth information about the strategies implemented by the Surakarta City Culture and Tourism Office. The results showed that the Surakarta City Culture and Tourism Office has implemented seven stages of marketing communication strategies and has succeeded in increasing interest in visiting Wayang Orang Sriwedari, with an increase in public awareness and participation in performances. The conclusion of this research is that the implementation of an appropriate and planned marketing communication strategy that has been implemented by the Surakarta City Culture and Tourism Office in 2024 can have a positive impact on increasing interest in visits in the culture and tourism sector. This research is expected to provide input for the development of marketing communication strategies in the future.
Strategi Komunikasi Kampanye Puskesmas Kaliwungu Dalam Menyukseskan Program Poskestren (Pos Kesehatan Pesantren) Maulidina Zahra Nabila; Hamid Arifin
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95630

Abstract

Poskestren was established with the aim of establishing the independence of boarding schools in implementing Clean and Healthy Living Behavior (PHBS). This is motivated by the many negative stigmas regarding hygiene that is not maintained in the boarding school environment. Similar to the stigma of boarding schools in several regions in Indonesia, boarding schools in Kaliwungu are also known for being shabby, crowded, poorly maintained, and only eat what they can without paying attention to the nutrition contained in them. In fact, the sanitation condition is also alarming. Therefore, Kaliwungu Community Health Center as a government agency responsible for public health in Kaliwungu Sub-district took the initiative to establish Poskestren as a means of educating the boarding school residents and persuading them to implement PHBS, so that the negative stigma obtained by the boarding school regarding the cleanliness of its environment will gradually disappear and be replaced with a positive stigma that the boarding school is a clean, comfortable, and pleasant place to learn. This research analyzes the campaign communication strategy by using Arifin Anwar's communication strategy steps. The research used a qualitative approach and descriptive research type by conducting in-depth interviews and documentation studies obtained from sources and the internet. The results showed that Kaliwungu Health Center conducted a campaign communication strategy in the success of Poskestren. There are several stages of campaign communication strategy conducted by Kaliwungu Health Center in the success of Poskestren program, namely 1) Knowing the audience by understanding how the nature and behavior of the boarding school residents so that the chances of achieving communication success will be higher 2) Arranging the message in an educative and persuasive way to invite the boarding school to succeed Poskestren and be able to apply clean and healthy living behavior in daily life. 3) Applying methods by using repetition (redundancy), informative, educational, and persuasive methods, 4) Selection and use of media by providing counseling and using media in the form of pamphlets or posters as a visual companion.
Analisis Framing Pemberitaan Tragedi Kanjuruhan di Media Online Dicky Irawan Taufiq; Hamid Arifin
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90288

Abstract

The Kanjuruhan tragedy has captured the world's attention as one of the most heart- wrenching incidents in the history of global football, resulting in numerous casualties. This event is considered to have high news value by the media, as football is also one of the closest forms of entertainment to society. This research aims to analyze how the news framing is presented by the online media portal Narasi.tv through its program called "Buka Mata" The theoretical framework employed in this study is Peter L. Berger's theory of reality construction, which assumes that news is a reconstruction by the media of events that occur. The framing analysis used in this research adopts the model by Zhongdang Pan and Gerald M. Kosicki, comprising syntactic, script, thematic, and rhetorical structures. The researcher selected news for examination using purposive sampling, choosing three news articles within the timeframe of October 14, 2022, to March 16, 2023. Each of these articles presents the chronological development of the incident. The findings of this research indicate that Narasi.tv's framing in its reporting tends to blame the police as the party most responsible. The incompetence of the police in handling the crowd, particularly the use of tear gas, is highlighted, even though such usage is prohibited inside stadiums. Additionally, emphasis is placed on the court's judgment, which is perceived as not being impartial to the victims.

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