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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 33 Documents
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Daya Tarik Iklan Dan Relevansi Pesan Iklan Terhadap Sikap Dan Minat Beli Nurul Izzah Karimah; Diah Kusumawati
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95627

Abstract

The purpose of this research is to examine the level of interest in the Marjan Baruna Sang Penjaga Samudera advertisement regarding the elements contained in the advertisement which can influence viewers' attitudes and buying interest. To evaluate this research, the Elaboration Likelihood Model theory from Petty & Cacioppo (1986) was used. This research uses quantitative methods, with 97 research samples. The data collection technique used a questionnaire which was given to a number of respondents taken from Marjan Boudoin's YouTube comments column on the Marjan Baruna Sang Penjaga Samudera version of the advertisement. Meanwhile, to analyze the data, PLS-based SEM analysis techniques were used. The results show that the attractiveness of the advertisement influences attitudes towards the advertisement, the attractiveness of the advertisement influences attitudes towards the product, the attractiveness of the advertisement influences the interest in purchasing the product, the relevance of the advertising message does not influence attitudes towards the advertisement, the relevance of the advertising message does not influence attitudes towards the product, the relevance of the advertising message does not influence the intention to buy the product, the attitude towards the advertisement does not influence the attitude towards the product, and the attitude towards the product influences the intention to buy the product..
Trend Politainment dalam Pemberitaan Debat Capres Pemilihan Umum Indonesia Tahun 2024 Kevin Reynaldi Priandika; Deniawan Tommy Chandra Wijaya
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90284

Abstract

As the 2024 election approaches, politicians are competing to gain public attention, especially from young voters, by using the concept of politainment. However, it is not only politicians who are using politainment; the mass medias are also using it to attract public attention. This research discusses the trend of politainment in online media, specifically Kompas.com and CNNIndonesia.com, in their coverage leading up to the 2024 presidential election. The researcher sampled 25 news articles about the first presidential debate from Kompas.com and CNNIndonesia.com, covering the period from December 12 to December 22, 2023. This research is qualitative and uses Robert Entman's framing analysis model, which consists of four steps: define problems, diagnose causes, make moral judgments, and recommend treatments. The 25 news articles were divided into four groups based on the type of politainment discussed: character, fashion, family, and expressions/gestures. The analysis revealed that Kompas.com and CNNIndonesia.com predominantly used character-based politainment and reported positively on Prabowo, Anies, and Major Teddy, while Gibran was reported with a more negative tone. Fashion- based politainment was used by both Kompas.com and CNNIndonesia.com to report on Ganjar in a positive light. Kompas.com published more articles than CNNIndonesia.com on family-based politainment, framing the relationship between Ganjar and Mahfud with their respective sons positively. Lastly, both Kompas.com and CNNIndonesia.com covered expressions and gestures politainment positively for Prabowo and Gibran. Character issues were generally conveyed using metaphorical language, while fashion, family, and expressions/gestures issues tended not to use any specific stylistic language.
Pemodelan Strategi Komunikasi Pemasaran Lokananta Surya Ageng Priambudi; Mahfud Anshori
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95622

Abstract

This modern era currently demands various companies for having marketing activities inside of it, which are expected to build the company's image, improving the performance and existence of the company, also creating good relationships with its audience. However, in order to realize these marketing activities, communication planning are crucial for compiling a marketing communication strategy model as a guideline for carrying out the company's marketing activities. Lokananta is known as the oldest recording studio and the only legendary factory which produces vinyl records that has ever built in Indonesia. Since there was a construction that happened in this company, many changes have occurred, including its marketing communication that carries out. The researcher here found out that Lokananta has carried out several of its marketing activities, but does not yet have an official document that shows the marketing communication planning guideline that it carries out to gain widespread public attention. This research aims to design and form a marketing communication strategy model that is used as a guide by Lokananta’s management in carrying out its marketing activities sustainably. The method in this study uses a qualitative approach, with data collection techniques in the form of interviews and document studies. The results that has obtained from this study are the creation of a marketing communication strategy model involving the use of the SOSTAC model (Situation, Objective, Strategy, Tactic, and Control) and a marketing communication mix from the Integrated Marketing Communication (IMC) concept which is used as a strategic guide in sustainable marketing efforts that make it easier for the management of Lokananta.
Representasi Feminisme dalam Serial Gadis Kretek: Analisis Wacana Kritis Sara Mills Medianasari Ferdianyta; Chatarina Heny Dwi Surwati
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90277

Abstract

Film as a mass communication media conveys messages to the audience through audio-visual presentation. Filmmaking is driven by various social problems that occur in society, one of which is feminism. Feminism is a movement to fight for equal rights for women and men, as well as efforts to fight various forms of subordination against women. The persistence of gender equality issues in society, where injustice is often ignored and normalized, is the background to the importance of this research. This encourages researchers to examine the representation of feminism in film and identify the message of feminism contained in the Gadis Kretek series. The method used in this research is qualitative with Sara Mills's critical discourse analysis model, which highlights the position of the subject, object, and audience in understanding the message of feminism conveyed. The results show that Gadis Kretek series represents feminism through the main character, Dasiyah, referring to the classification of the concept of second wave feminism. There are 11 corpus that represent feminism in the series, such as women's struggle in a patriarchal social and cultural context, men's involvement in supporting feminism, and women's empowerment in facing multiple roles.
Analisis Framing Robert N. Entmant Pada Pemberitaan Ganjar Pranowo Di CNN Indonesia (Penolakan Timnas Israel Untuk Bertanding di Indonesia) Bhagaskara Bintang; Andrine Prima Afneta Arzil
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95617

Abstract

In March 2023, Ganjar Pranowo issued a statement rejecting the Israeli national team from competing in Indonesia at the FIFA U-20 event which was held in Indonesia. This statement certainly caused various responses from the public. This refusal is not merely a rejection but wants to maintain the mandate of Ir. Sukarno. In its distribution, online media has become the public's choice for seeking information related to the statement made by Ganjar Pranowo. The online media cnnindonesia.com is one of them, cnnindonesia.com is an international online news platform which finally opened a channel in Indonesia under the auspices of the transmedia group. This research aims to determine the framing carried out by cnnindonesia.com regarding the rejection made by Ganjar Pranowo regarding the Israeli National Team's participation in competing in Indonesia in the FIFA U-20 event using Robert N. Entman's framing analysis. This research uses a qualitative approach with Robert N. Enmant's framing model analysis. The elements used in this model consist of Define Problems, Diagnose causes, Make Moral Judgment, Treatment Recommendation. The object of this research uses news released from March 24 2023 to April 5 2023, a total of 9 news items. The results of this research show that cnnindonesia.com was initially a place for clarification, but after FIFA canceled the event where Indonesia was the host, cnnindonesia.com wrote that one of the reasons the event was canceled was because of the rejection by Ganjar Pranowo.
Representasi Nilai Kejujuran Dalam Film: Analisis Semiotika Roland Barthes Atas Film “Kulari Ke Pantai” Karya Riri Reza Madani Matadian; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91379

Abstract

Film is one of the mass communication media that has three main roles and functions, namely as entertainment, education, and information that reaches the most social segments that can be enjoyed by anyone without age restrictions. Movies are also often a means of transmitting messages with implied meanings that communicators want to convey to the general public (Ardianto, 2007). However, the production of children's films in Indonesia is not as vibrant as the production of films with other segments. In 2018, the phenomenon of globalization has penetrated the level of children aged 5-10 years which has many negative impacts, one of which is the decline in moral values. Thus, Miles Films released the movie Kulari ke Pantai which aims to instill moral values in school-age children.Kulari ke Pantai depicts the reality that occurs in various layers of society, where moral values become a noble value that applies in Indonesia. One of the moral values that appear in Kulari ke Pantai is the moral value of honesty represented through non-verbal and verbal signs such as dialog, visual signs, property, cinematography, background music, body language of each character, and others. The method used in this research is Roland Barthes' semiotic qualitative analysis method through the three elements he put forward, namely denotation meaning (actual meaning), connotation (meaning back to denotation meaning that has an intrinsic message), and myth (connotation meaning of joining culture).
Strategi Humas Kemendikbudristek dalam Menyosialisasikan Kebijakan Merdeka Belajar kepada Sidina Community Syifa Albalqis Danayomi; Christina Tri Hendriyani
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95628

Abstract

The Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) is the ministry responsible for the education sector in Indonesia. During Nadiem Makarim's tenure, Kemendikbudristek introduced a new policy in the field of education called the "Merdeka Belajar" policy. This policy is regarded as a transformative initiative in Indonesia's education system. To disseminate the Merdeka Belajar policy, Kemendikbudristek sought the assistance of change agents, including Sidina Community. Kemendikbudristek considers Sidina Community to be a vital player in the Merdeka Belajar initiative as its members are parents of students directly affected by the policy. This research aims to understand the communication strategy employed by the Public Relations Division of the Ministry of Education, Culture, Research, and Technology in socializing the Merdeka Belajar policy to Sidina Community as one of the change agents. The study is a qualitative case study, utilizing data collection techniques such as interviews, literature review, and observation. The findings indicate that the communication strategy used by Kemendikbudristek’s Public Relations Division comprises four stages: planning, which incorporates the communication elements from Lasswell's model, including Who says What in Which channel to Whom with what Effect; organizing, which involves team and communicator coordination; actuating, carried out through seminars, webinars, and training; and controlling, which includes evaluation, report preparation, and stakeholder satisfaction surveys. Keywords:
Kultivasi Citra Kepolisian di Media Sosial (81-91) Izzul Hudia Alfaza; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90285

Abstract

The @txtdrberseragam Twitter account is a Twitter account that contains a variety of news, complaints, and frustrations about uniformed officers, including the police. Researcher found that this account may be influencing the public's perception of the police. This study aims to determine the cultivation process that occurs in the @txtdrberseragam Twitter account against the image of the police in society. The researcher is interested in conducting this research because social media has now become a staple for society, so it can influence the way people think, perceive, and behave. This study was conducted using a mixed method (mixed) with content analysis techniques and in-depth interviews with a number of informants. A total of 68 contents (tweets and retweets) of the @txtdrberseragam account posted from June 1 to 29, 2023 were taken as samples for analysis. Next, 11 followers of the account were selected using purposive sampling to be interviewed as informants. The researcher used the constructivism paradigm to seek out the possible realities that exist and understand how the process of someone's interpretation of something works. The result of the study is the fact that a subjective reality is formed in the eyes of the public who view the police as a bad figure. The existence of the @txtdrberseragam Twitter account directly influences public perception through the media exposure that occurs. In addition, there are other factors such as personal experience, the credibility of the information source, which also contribute to the formation of the existing subybjective reality.
Komunikasi Interpersonal Termediasi Sebagai Strategi Mengurangi Disonansi Kognitif: Studi Kasus Pada Penggemar K-Pop Dalam Pembelian Merch K-Pop Secara Online Katrin Yemima Siahaan; Eka Nada Shofa Alkhajar
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95623

Abstract

This study aims to understand how dissonance forms among K-pop fans when purchasing merchandise online and how this dissonance is reduced through mediated interpersonal communication. The research method used in this study is a qualitative approach with a phenomenological perspective, where one or more subjects are examined to understand and experience a phenomenon. The theory used in this study is the Cognitive Dissonance theory. The data collected were analyzed using the data analysis techniques of Miles and Huberman, which include data condensation, data display, verification, and conclusion drawing. The results of the study show that the efforts made by K-pop fans to reduce their dissonance include adding cognitive elements and changing their behavior to achieve consistency. Efforts in the context of mediated interpersonal communication were carried out by communicating with friends and acquaintances of the scammer, in this case, the scammer's friends, using social media platforms such as Line and WhatsApp.
Perencanaan Komunikasi Dinas Perhubungan Kota Surakarta dalam Mensosialisasikan Program Batik Solo Trans Naufal Dzakiyul Afkar Putra; Novita Haryono
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90278

Abstract

The city of Surakarta has a public transportation facility called Batik Solo Trans, initiated by the Surakarta City Government through the Department of Transportation to increase public interest in the use of public transportation. This research explains the efforts of the Surakarta Transportation Agency (Dishub) in designing and implementing the BST socialization program that has been carried out for ten years. The program is conducted regularly in schools, sub-districts, and districts, with different themes and focuses each year. This research aims to understand the communication planning of the Surakarta City Transportation Agency in socializing the Batik Solo Trans Program to increase public interest in public transportation. The method used is descriptive qualitative, focusing on gaining a deep understanding of planning, organizing, actuating, and controlling. Data collection techniques used in this study are in-depth interviews, observations, and documentation conducted in the Surakarta City environment. The results of this study indicate that the planning, organizing, actuating, and controlling processes have been implemented. The planning element attempts to see how the planning carried out by the Transportation Agency to arrange activity plans that include efforts to increase public interest in Surakarta's public transportation. The organizing stage involves the formation of a coordinated work team, with members having clear roles and responsibilities, creating an efficient structure to support program implementation. Actuating is the stage of implementing planned activities. Finally, the controlling stage includes a comprehensive evaluation of the program's effectiveness, including community responses, participation levels, and understanding of Batik Solo Trans.

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