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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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Model Strategi Komunikasi Public Relation (Studi Kasus Travelxism pada Program Edu Trava dalam Implementasi Sustainable Tourism di Provinsi Daerah Istimewa Yogyakarta) Putra, Naufal Ryanda; Amal, Nora Nailul
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.107000

Abstract

This study aims to analyze the public relations communication strategy model implemented by Travelxism through the Edu Trava program as part of its effort to promote sustainable tourism in the Special Region of Yogyakarta. Edu Trava is an educational initiative that combines training and hands-on field practice, focusing on community empowerment and environmental conservation. Using a descriptive qualitative approach with a case study method, data were collected through in-depth interviews with internal representatives of Travelxism, village tourism partners, and program participants. The findings indicate that the two-way symmetrical communication model is the dominant approach used by Travelxism to build effective relationships with stakeholders, while other models such as public information, publicity, and two-way asymmetrical also play supportive roles. The communication strategies were also analyzed using Hafied Cangara’s five-step communication planning framework, which includes research, planning, implementation, evaluation, and reporting. The results show that program success is not only determined by the message and media used but also by emotional closeness, community engagement, and the sustainability of actions after the program ends. In conclusion, the public relations communication strategy applied by Travelxism through Edu Trava contributes to building a positive destination image, enhancing stakeholder capacity, and strengthening commitment to environmental and social sustainability. These findings can serve as a reference for sustainable communication practices in the tourism sector.
Generasi Z dan Situs Judi Online: Studi Kasus Ketergantungan Media dalam Perilaku Judi Online Slot di Kalangan Mahasiswa UNS Sutrisna, Jagat Afghani Gangsar; Utari, Prahastiwi
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115346

Abstract

This study examines online gambling addiction among university students, focusing on the prevalence of online gambling sites among Generation Z. The background of this research is based on the negative impact of online gambling behavior on students’ real lives, which not only disrupts social norms but also affects their psychological well-being. To analyze this phenomenon, the study applies the Media Dependency Theory by Sandra Ball-Rokeach and Melvin DeFleur. This theory is used to understand how media influences perception, shapes thinking patterns, and fosters individual dependence on online gambling sites. This study employs a qualitative method with a phenomenological approach to identify the characteristics of online gambling sites, including various slot games offered and aggressive promotional strategies conducted by promoters or "hunters," both directly and through digital platforms. The findings reveal that online gambling has become normalized within student social culture, where it is perceived not only as a form of entertainment but also as part of daily social interactions. Additionally, the evident impacts on students’ lifestyles—such as disrupted sleep patterns, financial mismanagement, and dependence on loans—indicate an increasing level of addiction. This research contributes significantly to understanding the multifaceted impact of online gambling and its implications for students' lives at the cognitive, affective, and behavioral levels.
Strategi Komunikasi Pemasaran Sekutu Kopi Surakarta dalam Meningkatkan Jumlah Konsumen Mellui Media Sosial Instagram @sekutukopi Armedina, Adinda Fauzia; Alkhajar, Eka Nada Shofa
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106994

Abstract

The AISAS (Attention, Interest, Search, Action, Share) model of consumption behavior has emerged as a relevant and contemporary marketing strategy. With its emphasis on flexibility and adaptability, the AISAS model aligns well with the digital era and the evolving habits of modern consumers. This study adopts a qualitative descriptive approach and utilizes the AISAS model as its theoretical framework. The research aims to explore the marketing communication strategies employed by Sekutu Kopi to attract and engage consumers. Data was collected through in-depth interviews with key informants, including the founder and co-founder of Sekutu Kopi, the creative team leader, social media specialist, and photographer/videographer. The findings were analyzed qualitatively, focusing on how the AISAS strategy was implemented by Sekutu Kopi. The study reveals that Instagram plays a significant role in influencing public perception and promoting products. Specifically, it highlights how Sekutu Kopi effectively leverages Instagram to increase brand visibility and consumer interest. The research also outlines which aspects of the strategy have already been implemented and identifies potential areas for further development.
Manajemen Privasi Komunikasi Pengguna Fitur Spaces Di Media Sosial X Rahman, Acchedya Ashria; Wijaya, SriWijaya Herwindya Baskara
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115340

Abstract

This research examines one of the features of social media X that is frequently used for online interaction with a broad audience, namely the Spaces feature. The research aims to explore how users of the Spaces feature disclose personal information related to their romantic relationships. This study employs the Communication Privacy Management (CPM) theory proposed by Sandra Petronio, which posits that individuals have a decision-making system for determining which information is appropriate to reveal publicly (revealed information) and which should remain private (private information). A qualitative case study method was used, involving five informants who are university students in Surakarta. The findings indicate that the informants manage their privacy by selectively disclosing private information such as profile photos, identity, location, and academic details when using Spaces. In disclosing such private information, the informants also establish boundaries regarding what should not be shared with the public. By setting these boundaries, users demonstrate control over their personal information, including managing their Spaces audience to exclude irresponssible individuals. Furthermore, the informants apply dialectical management by carefully considering which information to disclose to the public in order to minimize the risk of privacy turbulence.

Page 7 of 7 | Total Record : 64

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