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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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Kritik Sosial Pers terhadap Penanganan Kasus Korupsi di Indonesia Wijaksono, Benar Kondang; Alkhajar, Eka Nada Shofa
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115338

Abstract

Editorial is a main article that reflects the views and opinions of a newspaper. Newspapers as the press can write social criticism regarding an issue to carry out its normative function as a tool of social control. Using the perspective of (Abar, 1997), this study analyzes the findings of social criticism in the editorial text of the print newspaper Media Indonesia. The main focus of the analysis is social criticism related to the handling of corruption cases in Indonesia. Handling corruption cases includes prevention, disclosure of cases, and prosecution or law enforcement. In its aim to find social criticism regarding the handling of corruption cases in Indonesia, the research method used is qualitative content analysis. By collecting data through observation and documentation of editorial texts by Media Indonesia at the National Press Monument. Researchers continued to take samples using the purposive sampling method. This research captures that: (1) Indonesian media pays attention to the handling of corruption cases in Indonesia. This attention is shown by the social criticism related to this matter written in the editorial text. (2) Indonesian media conveys social criticism accompanied by arguments and solutions. Social criticism is not written directly and avoids conflict with the government so it is included in the middle way model.
Konstruksi Realitas Perdamaian Antarkelompok Suporter Sepak Bola di Indonesia melalui Media Sosial: Studi pada Gerakan Mataram is Love di Platform Media Sosial X Saputra, Ferdian Angka; Wijaya, Sri Herwindya Baskara
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106992

Abstract

The rivalry between football supporter groups in Indonesia, particularly between Persis Solo and PSIM Yogyakarta supporters, has long manifested itself in various forms of hostility, both physical, symbolic, and cultural. However, the emergence of the Mataram is Love peace movement, which originated on social media platform X, marks a major shift by successfully fostering tangible peace between the two football supporter groups. This study aims to investigate the role of social media platform X in the Mataram is Love movement and to explore how peace as a tangible reality can be built by the Persis Solo and PSIM Yogyakarta supporter groups. This study uses a descriptive qualitative approach, focusing on digital posts and interactions on social media platform X related to the Mataram is Love movement. Data collection techniques include in-depth interviews with actors involved in the Mataram is Love movement and digital observation on social media platform X. The theoretical framework in this study is based on Peter L. Berger and Thomas Luckmann's, Theory of Social Construction of Reality. This theoretical framework is used to gain a deep understanding of how peace is built and strengthened both individually and socially. The results of the study show that social media X plays four main roles in the Mataram is Love movement: (1) facilitating open expression of aspirations for peace, (2) serving as a medium for information about the Mataram is Love peace movement, (3) facilitating interactive dialogue among individual supporters, and (4) bridging the transformation of digital action into collective action in the real world. These roles played by X support the process of constructing social reality through three dialectical moments formulated by Berger and Luckmann. In the externalization phase, supporters express their aspirations for peace through the X social media platform; in the objectification phase, symbolic acts of peaceful gatherings occur repeatedly, and external legitimacy support is established; finally, in the internalization phase, peace is accepted as a new social norm among the previously conflicting supporter groups.
Komunikasi Stakeholder pada Program Corporate Social Responsibility PT Semen Gresik dalam Mencapai Social License to Operate Wijanarko, Dwi Prasetyo; Rahmanto, Andre Noevi
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115331

Abstract

The implementation of Corporate social responsibility (CSR) is one of the company's strategies in building legitimacy or social acceptance, also known as social license to operate, as well as strengthening relationships with the community. In the context of PT Semen Gresik, the existence of factory and mining activities directly affects the environment and landscape, and has the potential to cause negative externalities and social problems in the community. Relationships with stakeholders are key to the success of the CSR program at PT Semen Gresik. This is because since the factory was first established, there has been conflict and resistance from some members of the community. Therefore, relationships and communication with the community as the main stakeholders in the CSR program are crucial. This study aims to describe stakeholder communication in CSR programs in an effort to achieve social license to operate. This study uses a descriptive qualitative approach with a case study research method. The theory referred to is the CSR Communication Model by Morsing & Schultz (2006). Data were obtained through interviews, documentation, and observation. The results of the study show that PT Semen Gresik implements stakeholder communication in accordance with the CSR Communication Model. PT Semen Gresik maps community stakeholders and then adjusts them to the appropriate communication strategies so that the communication process can run effectively. This study confirms that the success of stakeholder communication in CSR programs lies in the extent to which companies are able to be open in conveying information, listening to aspirations, and actively involving the role of community stakeholders in every stage of the program.
Pengaruh Beauty Influencer terhadap Minat Beli Produk Kosmetik di Kalangan Followers Akun Tiktok @tasyafarasya Atsiilah, Gendis Fahira; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106986

Abstract

The development of technology and social media has provided new opportunities in marketing strategies, including through the use of beauty influencers on TikTok. This study aims to examine the effect of argument quality, source credibility, and source attractiveness of the @tasyafarasya TikTok account on purchase intention of cosmetic products among followers. This research framework is based on the Elaboration Likelihood Model (ELM) theory with a focus on the persuasion process through central and peripheral routes. This research uses a descriptive quantitative method with a questionnaire survey as a data collection instrument. The research sample involved 100 respondents who were followers of the @tasyafarasya TikTok account. The data obtained were analyzed using multiple linear regression statistical tests to measure the effect of each independent variable on purchase intention. The results showed that argument quality, source credibility, and source attractiveness have a significant positive effect on purchase intention of cosmetic products. Simultaneously, the three variables also have a significant influence on purchase intention. This finding confirms that marketing strategies through beauty influencers with convincing narratives, high credibility, and strong appeal can encourage an increase in consumer purchase intention.
Pola Komunikasi antara Guru dengan Orang Tua Siswa dalam Upaya Meningkatkan Parental Engagement selama Pembelajaran Alkitab di Rumah (Studi Kasus di Sekolah Sabat Gereja Yesus Sejati Solo) Arvisha, Janice Clara; Yudiningrum, Firdastin Ruthnia
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106999

Abstract

Research on communication in non-formal religious education is rarely conducted. However, non-formal religious education also has benefits that are just as important as formal education. Communication in education is considered important for creating good interactions between teachers and parents in order to achieve educational goals. One example of non-formal religious education is the Sekolah Sabat Gereja Yesus Sejati Solo, which hopes that interpersonal communication between teachers and parents can increase parental engagement. This study aims to identify patterns of interpersonal communication between teachers and parents in an effort to increase parental engagement during Bible study at home. The researcher uses Charles Osgood's message or stimulus-response theory, which states that verbal and nonverbal symbols conveyed in a certain way will stimulate others to respond. The researcher also uses Devito's concept of communication patterns, which divides communication patterns into primary, secondary, linear, and circular. This study is a descriptive qualitative study with a case study approach. The data collection technique used is interviews with teachers and parents. The results show that there are three communication patterns in interpersonal communication between teachers and parents: primary, secondary, and circular. These three communication patterns are sufficient to improve parental engagement. The communication obstacles found include a lack of face-to-face communication, difficulty understanding social media messages, a lack of empathy shown by teachers, and a lack of personal space in communication. These obstacles need to be addressed immediately so that the communication goal of improving parental engagement can be optimized.
Pengaruh E-WOM dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust sebagai Variabel Mediasi Produk Kosmetik di Kalangan Follower Akun Instagram @somethingofficial Athalla, Janet Devagaluh; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115344

Abstract

The growth of digital platforms has changed how people behave as a consumers and opened new ways for brands to promote their products, especially on social media like Instagram. This study aims to analyze how electronic word of mouth (e-WOM) and brand image influence purchase decisions with brand trust as a mediating variable. The research focuses on followers of Somethinc’s official Instagram account. This study uses a descriptive quantitative method with data collected through questionnaire. A total of 100 respondents who follow Somethinc on Instagram participated. The data were analyzed using multiple linear regression and the Sobel test to examine both direct and indirect effects. The results show that e-WOM and brand image have a significant positive effect on brand trust. Brand trust also has a significant effect on purchase decisions. Moreover, brand trust plays a significant role in mediating the relationship between e WOM and brand image on purchase decisions. These findings highlight that building brand trust through positive e-WOM and a strong brand image can help increase consumers intention to buy.
Kajian Literatur: Perkembangan Komunikasi CSR dan Reputasi Perusahaan Subowo, Fahmi Hassan; Anshori, Mahfud
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115339

Abstract

This study aims to review the literature on the relationship between Corporate Social Responsibility (CSR) communication and corporate reputation. The review analyzes over twenty international research papers published between 2019 and 2023. Findings indicate that CSR is not merely philanthropic activity but a strategic communication instrument crucial for shaping corporate image, trust, and long-term reputation. Theoretical frameworks such as the Stakeholder Theory, Resource-Based View (RBV), Social Identity Theory, and Signaling Theory have been widely applied. Effective CSR communication—through both traditional and digital media—has been shown to strengthen corporate reputation and foster emotional connections with stakeholders. The review concludes that a strong corporate reputation is built upon CSR practices communicated authentically, consistently, and sustainably.
Kuliner Nusantara dalam Media Sosial: Strategi Pengemasan Pesan Akun Tiktok @adhityaputratama tentang Makanan Tradisional Indonesia Apbariantika, Fany; Rahmanto, Andre Noevi
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106993

Abstract

This study aims to reveal the message design strategy uploaded by food influencers through the Tiktok platform. Meanwhile, there is a content creator who has succeeded in seizing the public's attention with uploaded culinary content of Indonesian cuisine, namely Yusuf Adhitya Putratama with Tiktok username @adhityaputratama. Adhitya is a pioneer of content creators who focus on uploading legendary Indonesian cuisine. The message design strategy in this study is divided into two parts; the content creation process and the message and creative strategy. This research uses a qualitative method with a descriptive approach and content analysis with observation, interview, and documentation techniques to support the objectives of this research. The results show that the content formation process is well planned. The plan is divided into five stages; research and observation, determining the structure and flow of content, determining information points, video shooting, editing, and review. Meanwhile, the message strategy in this study found that inference in the content is carried out in two sided argument, indirectly Tiktok users will draw their own conclusions regarding the Indonesian culinary content uploaded by Yusuf Adhitya Putratama. In addition, the creative strategy found that the message conveyed could increase purchasing motivation.
Pengaruh Visual Konten dan Komunikasi Persuasif Influencer Instagram @sashfir Terhadap Keputusan Pembelian Produk Fashion di Kalangan Mahasiswa Universitas Negeri di Kota Surakarta Fatika, Salvira Nur; Azril, Andrine Prima Afneta
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115332

Abstract

Instagram has become one of the most influential digital platforms for persuasive communication, particularly in shaping consumer behavior in the fashion industry. This study is grounded in the Elaboration Likelihood Model (ELM), which explains how individuals process persuasive messages through either the central route or peripheral route depending on their level of involvement. This research employed a descriptive quantitative approach using an online questionnaire distributed to 100 respondents who are followers of the Instagram account @sashfir. The variables examined include visual content and persuasive communication as predictors of purchase decisions. The results show that both visual content and persuasive communication have a significant influence on purchase decisions, with visual content exhibiting a negative coefficient and persuasive communication showing a positive effect. This indicates that while the visual presentation of fashion products may not always resonate strongly, followers still consider the information, credibility, and message delivery of the influencer when evaluating purchasing decisions. Simultaneously, both variables are proven to significantly influence consumer purchase decisions. These findings emphasize the importance of strengthening message relevance, enhancing visual consistency, and improving influencer credibility in digital fashion marketing strategies.
Pengaruh Intensitas, Motif, dan Kredibilitas Komunikator terhadap Kepuasan Menonton Youtube "Nihongo Mantappu" Rahmawati, Muthia Alya; Haryono, Novita
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106987

Abstract

In 2023, YouTube, with 2.52 billion users, became a popular video platform, with travel vlogs such as Wasedaboys Japan Trip from Jerome Polin on the "Nihongo Mantappu" channel, which reached 10.5 million subscribers. These videos received positive comments regarding its content, as well as various viewer motives for watching, such as stress relief or seeking new information, as shown in the We Are Social Indonesia (2024) study, which highlights different viewer motives in consuming YouTube content. This study aims to analyze the effect of viewing intensity, viewing motives, and communicator credibility on viewer satisfaction using the Uses and Gratification Theory. This research uses a quantitative method with data collection through surveys. The sample consisted of 100 respondents who are subscribers of the "Nihongo Mantappu" channel, selected using nonprobability sampling techniques. The data obtained was analyzed using SPSS. The results showed that viewing intensity (X1) had no significant effect on viewing satisfaction (Y) as the significance level was 0.492 > 0.05, while viewing motives (X2) and communicator credibility (X3) had a significant effect on viewing satisfaction with a significance level of 0.000 < 0.05. The largest influence was found in the viewing motives variable, with an influence value of 65.4%. Simultaneously, all independent variables (X1, X2, X3) had an effect on viewing satisfaction (Y) of 87.2%, while 12.8% was influenced by other factors not identified in this study.

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