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Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 66 Documents
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Pengaruh Terpaan Pemberitaan Kasus Afif Maulana dan Kredibilitas Media Tempo.co Terhadap Citra Kepolisian RI (Studi Kuantitatif pada Mahasiswa Universitas Sebelas Maret) Nurhaliza Putri; Adrine Prima Afneta Arzil
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106998

Abstract

The rapid advancement of internet technology has facilitated the dissemination of information, particularly through online media, which enables information to reach a broad audience quickly. One of the credible online media platforms in Indonesia is Tempo.co, which actively reports on various sensitive cases, including the Afif Maulana case. This case involves allegations of abuse by police officers and has drawn public attention for tarnishing the image of the Indonesian National Police (Polri). This study was conducted to analyze the influence of news exposure regarding the Afif Maulana case on Tempo.co and the credibility of the media on the image of Polri, particularly among students of Universitas Sebelas Maret. The research employed a quantitative explanatory method by distributing questionnaires to 99 Universitas Sebelas Maret students aged 18-25 years who had read news related to the case. The sample was selected using an accidental sampling technique. The theoretical framework included the Stimulus-Organism-Response (S-O-R) Theory, Source Credibility Theory, and Uses and Effects Theory. The results of the study indicate that the credibility of Tempo.co has a significant positive influence on the image of Polri. This finding underscores the importance of public trust in the media in shaping their perceptions of public institutions. In contrast, news exposure alone did not show a significant influence on Polri's image when analyzed partially. However, when analyzed simultaneously with media credibility, news exposure demonstrated a significant influence on Polri's image.
Implementasi Strategi Komunikasi QRIS TAP sebagai Inovasi Baru Sistem Pembayaran Digital Melalui Media Sosial Bank Indonesia Hasna Abidah Zain; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115343

Abstract

In an effort to accelerate national financial inclusion, Bank Indonesia continues to promote innovation in digital payment systems, one of which is the launch of the QRIS Tap feature based on Near Field Communication (NFC) technology in March 2025. Despite offering convenience, speed, and efficiency, the adoption of QRIS Tap remains limited, necessitating effective communication strategies to achieve broader public acceptance. Social media has been chosen as the primary communication channel due to its ability to reach digital audiences in an interactive and participatory manner. This study aims to analyze the implementation of Bank Indonesia’s communication strategy in promoting QRIS Tap through its official social media accounts. Using a qualitative approach with a single case study design, data were collected through in-depth interviews and content documentation analysis of social media posts from March to June 2025. Data validity was ensured using triangulation techniques, and the analysis was conducted through an explanation-building approach. The findings indicate that the communication strategy focuses on the early stages of innovation diffusion, namely awareness, interest, and information seeking. The communication content selectively highlights innovation characteristics such as relative advantage, compatibility, and ease of use. However, aspects such as trialability and observability are still lacking due to infrastructure limitations and a scarcity of user experience-based content. Moreover, efforts to drive action and experience sharing remain minimal due to the gradual communication approach and the underutilization of testimonial-based content production. This study concludes that the implemented communication strategy aligns with the initial stages of innovation diffusion but needs to be strengthened in terms of calls to action and social validation to foster broader adoption.
Kritik Sosial Pers terhadap Penanganan Kasus Korupsi di Indonesia Benar Kondang Wijaksono; Eka Nada Shofa Alkhajar
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115338

Abstract

Editorial is a main article that reflects the views and opinions of a newspaper. Newspapers as the press can write social criticism regarding an issue to carry out its normative function as a tool of social control. Using the perspective of (Abar, 1997), this study analyzes the findings of social criticism in the editorial text of the print newspaper Media Indonesia. The main focus of the analysis is social criticism related to the handling of corruption cases in Indonesia. Handling corruption cases includes prevention, disclosure of cases, and prosecution or law enforcement. In its aim to find social criticism regarding the handling of corruption cases in Indonesia, the research method used is qualitative content analysis. By collecting data through observation and documentation of editorial texts by Media Indonesia at the National Press Monument. Researchers continued to take samples using the purposive sampling method. This research captures that: (1) Indonesian media pays attention to the handling of corruption cases in Indonesia. This attention is shown by the social criticism related to this matter written in the editorial text. (2) Indonesian media conveys social criticism accompanied by arguments and solutions. Social criticism is not written directly and avoids conflict with the government so it is included in the middle way model.
Konstruksi Realitas Perdamaian Antarkelompok Suporter Sepak Bola di Indonesia melalui Media Sosial: Studi pada Gerakan Mataram is Love di Platform Media Sosial X Ferdian Angka Saputra; Sri Herwindya Baskara Wijaya
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106992

Abstract

The rivalry between football supporter groups in Indonesia, particularly between Persis Solo and PSIM Yogyakarta supporters, has long manifested itself in various forms of hostility, both physical, symbolic, and cultural. However, the emergence of the Mataram is Love peace movement, which originated on social media platform X, marks a major shift by successfully fostering tangible peace between the two football supporter groups. This study aims to investigate the role of social media platform X in the Mataram is Love movement and to explore how peace as a tangible reality can be built by the Persis Solo and PSIM Yogyakarta supporter groups. This study uses a descriptive qualitative approach, focusing on digital posts and interactions on social media platform X related to the Mataram is Love movement. Data collection techniques include in-depth interviews with actors involved in the Mataram is Love movement and digital observation on social media platform X. The theoretical framework in this study is based on Peter L. Berger and Thomas Luckmann's, Theory of Social Construction of Reality. This theoretical framework is used to gain a deep understanding of how peace is built and strengthened both individually and socially. The results of the study show that social media X plays four main roles in the Mataram is Love movement: (1) facilitating open expression of aspirations for peace, (2) serving as a medium for information about the Mataram is Love peace movement, (3) facilitating interactive dialogue among individual supporters, and (4) bridging the transformation of digital action into collective action in the real world. These roles played by X support the process of constructing social reality through three dialectical moments formulated by Berger and Luckmann. In the externalization phase, supporters express their aspirations for peace through the X social media platform; in the objectification phase, symbolic acts of peaceful gatherings occur repeatedly, and external legitimacy support is established; finally, in the internalization phase, peace is accepted as a new social norm among the previously conflicting supporter groups.
Komunikasi Stakeholder pada Program Corporate Social Responsibility PT Semen Gresik dalam Mencapai Social License to Operate Dwi Prasetyo Wijanarko; Andre Noevi Rahmanto
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115331

Abstract

The implementation of Corporate social responsibility (CSR) is one of the company's strategies in building legitimacy or social acceptance, also known as social license to operate, as well as strengthening relationships with the community. In the context of PT Semen Gresik, the existence of factory and mining activities directly affects the environment and landscape, and has the potential to cause negative externalities and social problems in the community. Relationships with stakeholders are key to the success of the CSR program at PT Semen Gresik. This is because since the factory was first established, there has been conflict and resistance from some members of the community. Therefore, relationships and communication with the community as the main stakeholders in the CSR program are crucial. This study aims to describe stakeholder communication in CSR programs in an effort to achieve social license to operate. This study uses a descriptive qualitative approach with a case study research method. The theory referred to is the CSR Communication Model by Morsing & Schultz (2006). Data were obtained through interviews, documentation, and observation. The results of the study show that PT Semen Gresik implements stakeholder communication in accordance with the CSR Communication Model. PT Semen Gresik maps community stakeholders and then adjusts them to the appropriate communication strategies so that the communication process can run effectively. This study confirms that the success of stakeholder communication in CSR programs lies in the extent to which companies are able to be open in conveying information, listening to aspirations, and actively involving the role of community stakeholders in every stage of the program.
Pengaruh Beauty Influencer terhadap Minat Beli Produk Kosmetik di Kalangan Followers Akun Tiktok @tasyafarasya Gendis Fahira Atsiilah; Tanti Hermawati
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106986

Abstract

The development of technology and social media has provided new opportunities in marketing strategies, including through the use of beauty influencers on TikTok. This study aims to examine the effect of argument quality, source credibility, and source attractiveness of the @tasyafarasya TikTok account on purchase intention of cosmetic products among followers. This research framework is based on the Elaboration Likelihood Model (ELM) theory with a focus on the persuasion process through central and peripheral routes. This research uses a descriptive quantitative method with a questionnaire survey as a data collection instrument. The research sample involved 100 respondents who were followers of the @tasyafarasya TikTok account. The data obtained were analyzed using multiple linear regression statistical tests to measure the effect of each independent variable on purchase intention. The results showed that argument quality, source credibility, and source attractiveness have a significant positive effect on purchase intention of cosmetic products. Simultaneously, the three variables also have a significant influence on purchase intention. This finding confirms that marketing strategies through beauty influencers with convincing narratives, high credibility, and strong appeal can encourage an increase in consumer purchase intention.
Pola Komunikasi antara Guru dengan Orang Tua Siswa dalam Upaya Meningkatkan Parental Engagement selama Pembelajaran Alkitab di Rumah (Studi Kasus di Sekolah Sabat Gereja Yesus Sejati Solo) Janice Clara Arvisha; Firdastin Ruthnia Yudiningrum
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106999

Abstract

Research on communication in non-formal religious education is rarely conducted. However, non-formal religious education also has benefits that are just as important as formal education. Communication in education is considered important for creating good interactions between teachers and parents in order to achieve educational goals. One example of non-formal religious education is the Sekolah Sabat Gereja Yesus Sejati Solo, which hopes that interpersonal communication between teachers and parents can increase parental engagement. This study aims to identify patterns of interpersonal communication between teachers and parents in an effort to increase parental engagement during Bible study at home. The researcher uses Charles Osgood's message or stimulus-response theory, which states that verbal and nonverbal symbols conveyed in a certain way will stimulate others to respond. The researcher also uses Devito's concept of communication patterns, which divides communication patterns into primary, secondary, linear, and circular. This study is a descriptive qualitative study with a case study approach. The data collection technique used is interviews with teachers and parents. The results show that there are three communication patterns in interpersonal communication between teachers and parents: primary, secondary, and circular. These three communication patterns are sufficient to improve parental engagement. The communication obstacles found include a lack of face-to-face communication, difficulty understanding social media messages, a lack of empathy shown by teachers, and a lack of personal space in communication. These obstacles need to be addressed immediately so that the communication goal of improving parental engagement can be optimized.
Pengaruh E-WOM dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust sebagai Variabel Mediasi Produk Kosmetik di Kalangan Follower Akun Instagram @somethingofficial Janet Devagaluh Athalla; Tanti Hermawati
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115344

Abstract

The growth of digital platforms has changed how people behave as a consumers and opened new ways for brands to promote their products, especially on social media like Instagram. This study aims to analyze how electronic word of mouth (e-WOM) and brand image influence purchase decisions with brand trust as a mediating variable. The research focuses on followers of Somethinc’s official Instagram account. This study uses a descriptive quantitative method with data collected through questionnaire. A total of 100 respondents who follow Somethinc on Instagram participated. The data were analyzed using multiple linear regression and the Sobel test to examine both direct and indirect effects. The results show that e-WOM and brand image have a significant positive effect on brand trust. Brand trust also has a significant effect on purchase decisions. Moreover, brand trust plays a significant role in mediating the relationship between e WOM and brand image on purchase decisions. These findings highlight that building brand trust through positive e-WOM and a strong brand image can help increase consumers intention to buy.
Kajian Literatur: Perkembangan Komunikasi CSR dan Reputasi Perusahaan Fahmi Hassan Subowo; Mahfud Anshori
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115339

Abstract

This study aims to review the literature on the relationship between Corporate Social Responsibility (CSR) communication and corporate reputation. The review analyzes over twenty international research papers published between 2019 and 2023. Findings indicate that CSR is not merely philanthropic activity but a strategic communication instrument crucial for shaping corporate image, trust, and long-term reputation. Theoretical frameworks such as the Stakeholder Theory, Resource-Based View (RBV), Social Identity Theory, and Signaling Theory have been widely applied. Effective CSR communication—through both traditional and digital media—has been shown to strengthen corporate reputation and foster emotional connections with stakeholders. The review concludes that a strong corporate reputation is built upon CSR practices communicated authentically, consistently, and sustainably.
Kuliner Nusantara dalam Media Sosial: Strategi Pengemasan Pesan Akun Tiktok @adhityaputratama tentang Makanan Tradisional Indonesia Fany Apbariantika; Andre Noevi Rahmanto
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106993

Abstract

This study aims to reveal the message design strategy uploaded by food influencers through the Tiktok platform. Meanwhile, there is a content creator who has succeeded in seizing the public's attention with uploaded culinary content of Indonesian cuisine, namely Yusuf Adhitya Putratama with Tiktok username @adhityaputratama. Adhitya is a pioneer of content creators who focus on uploading legendary Indonesian cuisine. The message design strategy in this study is divided into two parts; the content creation process and the message and creative strategy. This research uses a qualitative method with a descriptive approach and content analysis with observation, interview, and documentation techniques to support the objectives of this research. The results show that the content formation process is well planned. The plan is divided into five stages; research and observation, determining the structure and flow of content, determining information points, video shooting, editing, and review. Meanwhile, the message strategy in this study found that inference in the content is carried out in two sided argument, indirectly Tiktok users will draw their own conclusions regarding the Indonesian culinary content uploaded by Yusuf Adhitya Putratama. In addition, the creative strategy found that the message conveyed could increase purchasing motivation.

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