cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sri Hastjarjo
Contact Email
sri.hastjarjo@staff.uns.ac.id
Phone
+6281329061003
Journal Mail Official
sri.hastjarjo@staff.uns.ac.id
Editorial Address
FISIP Universitas Sebelas Maret Jl. Ir. Sutami 36A
Location
Kota surakarta,
Jawa tengah
INDONESIA
Jurnal Komunikasi Massa
Published by Universitas Sebelas Maret
ISSN : 1411268x     EISSN : -     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Massa terbit dua kali dalam setahun, diterbitkan oleh Program Studi Ilmu Komunikasi FISIP Universitas Sebelas Maret Surakarta sebagai media wacana intelektualitas bagi pengembangan Ilmu Komunikasi. Dewan Redaksi mengundang para pengajar, peneliti, dan praktisi bidang komunikasi dan media massa untuk mengirimkan tulisan baik berupa artikel ilmiah maupun hasil penelitian. Syarat penulisan artikel tercantum di halaman sampul belakang. Dewan Redaksi berhak menyeleksi dan mengedit naskah.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
 3   4   5   6   7 
Pengaruh Kredibilitas Celebrity Endorser, Desain Iklan, dan Relevansi Pesan terhadap Sikap dan Minat Beli Produk Hamidah, Nur Hasna; Kusumawati, Diah
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106989

Abstract

The increasing complexity of marketing communication dynamics underscores the importance of advertising effectiveness in shaping consumer attitudes and purchase decisions. This study aims to examine the contribution of endorser credibility, advertisement design appeal, and message relevance to consumers’ attitudes toward the product and purchase intention. The advertisement under investigation is “Teh Kotak Satu-satunya.” The theoretical framework is grounded in cognitive response theory, derived from the Stimulus–Organism–Response (S-O R) model, which positions attitude as a conceptual bridge between external stimuli and behavioral responses. Advertisement design is analyzed using Moriarty’s concept; celebrity endorser credibility is examined through Ohanian’s model; and message relevance is explained through relevance theory and the central route of the Elaboration Likelihood Model (ELM), which emphasizes the importance of deep message processing by the audience. Employing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis of 96 respondents who follow the Teh Kotak Instagram account, the findings indicate that the proposed PLS-SEM model of attitude and purchase decision demonstrates an acceptable model fit (SRMR = 0.085; GoF = 0.37). Endorser credibility was found to have the strongest contribution (f-square = 0.082) to product attitude, followed by message relevance (f-square = 0.049). Furthermore, product attitude significantly influenced purchase intention and acted as a mediator in the relationships between endorser credibility (p-value = 0.029) and message relevance (p-value = 0.052) and purchase intention. In contrast, advertisement design appeal only influenced general attitude toward the advertisement (p-value = 0.000) and did not contribute to product attitude or purchase intention. The findings suggest that persuasive communication strategies on Instagram for low-involvement products should prioritize communicator credibility and message relevance in order to enhance product appeal and stimulate purchase intention.
Representasi Kesetaraan Gender dalam Partisipasi Politik pada Seral Drama Korea "Queen Maker" (Analisis Semiotika Roland Barthes) Rahau, Ira; Priliantini, Anjang
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.107002

Abstract

Nowadays, the position of women in political participation still shows disparity, where the minimum legislative seat quota of 30% has not been met. Although the government has made several efforts through laws that guarantee women's equal rights in politics, the set minimum quota has yet to be achieved. The traditional roles and gender division between men and women serve as obstacles for women to participate in the public sphere, making it necessary to raise public awareness of this phenomenon. In the modern era, increasing public awareness of social phenomena can be illustrated through visual media such as films or drama series. One example is the Korean drama series "Queen Maker", which highlights the theme of gender equality, particularly women's participation in politics. This research aims to identify the signs of gender equality in political participation in the Korean drama series "Queen Maker". This qualitative research uses a theory of representation and Roland Barthes' semiotic analysis, which focuses on signs. The results show that the Korean drama series "Queen Maker" contains representations of equality based on the indicators of gender equality according to BAPPENAS, namely access, participation, control, and benefits.
Efektivitas Event Solo Art Market Sebagai Wadah Pemberdayaan untuk UMKM Ekonomi Kreatif Prasetya, Aroon Kusuma Jati; Anggreni, Likha Sari
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115350

Abstract

Event berbasis komunitas menjadi salah satu pendekatan strategis dalam pemberdayaan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor ekonomi kreatif. Penelitian ini bertujuan untuk menganalisis efektivitas event Solo Art Market (SAM) sebagai sarana pemberdayaan UMKM lokal di Kota Surakarta dengan menggunakan dua perspektif teoritis, yaitu teori Difusi Inovasi (Rogers, 2003) dan Efektivitas Kerja (Nakamura & Smallwood, 1980). Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam terhadap tiga kategori informan: penyelenggara (founder), pelaku UMKM peserta event, dan pengunjung. Hasil penelitian menunjukkan bahwa event SAM tidak hanya berfungsi sebagai ruang transaksi ekonomi, tetapi juga sebagai platform sosialisasi inovasi, pertukaran pengetahuan, dan pembentukan jejaring sosial antar pelaku usaha. SAM berhasil menyebarluaskan inovasi dalam bentuk produk kreatif, penggunaan media sosial, serta strategi pemasaran berbasis pengalaman. Selain itu, efektivitas event juga tercermin dari ketercapaian tujuan program, efisiensi pemanfaatan sumber daya, serta tingkat kepuasan stakeholder. Temuan ini menegaskan bahwa event berbasis komunitas seperti SAM dapat menjadi model alternatif pemberdayaan UMKM melalui pendekatan kultural, partisipatif, dan inovatif yang berkelanjutan.
Pemahaman Etika Komunikasi Manusia dengan Mesin: Studi Kasus Pemahaman Etika Penggunaan ChatGPT dalam Pengerjaan Tugas di Kalangan Mahasiswa Ilmu Komunikasi UNS Budianto, Anang Tri; Utari, Prahastiwi
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106997

Abstract

The advancement of artificial intelligence (AI) technology has significantly transformed the academic world, particularly in how students complete their assignments. One of the most widely used technologies is ChatGPT, an AI-based chatbot capable of generating text automatically. The use of ChatGPT in academic settings creates a dilemma between efficiency benefits and potential misuse, such as plagiarism and the decline of students’ critical thinking skills. Therefore, this study aims to analyze how Communication Science students at Universitas Sebelas Maret (UNS) understand human-machine interaction in an academic context and the ethical implications that arise. The urgency of this research lies in the need for a deeper understanding of AI's impact on academic integrity, particularly in aspects of honesty and responsibility in assignment completion. This study employs a qualitative research method with a case study approach. The theoretical framework used is Human-Machine Communication (HMC), which examines human interaction with AI through three main dimensions: metaphysical, symbiotic, and relational. Data were collected through in-depth interviews with 10 students from different semesters who actively use ChatGPT for academic tasks. The results indicate that students utilize ChatGPT for reference searches, assignment writing, and paraphrasing. However, there is a tendency not to verify the accuracy of the information provided by ChatGPT, posing a risk to academic validity. Furthermore, the study found ambiguity in students' understanding of academic ethics, where some still perceive using ChatGPT without attribution as acceptable. Further analysis reveals that students’ interactions with ChatGPT reflect a symbiotic relationship, in which AI is not merely a tool but also influences their academic thinking patterns and habits. This study concludes that while ChatGPT provides convenience in academic work, its use requires clear regulations and improved digital literacy. Students must develop a stronger understanding of academic ethics to responsibly integrate AI technology without compromising scientific integrity and originality. Additionally, educational institutions should consider policies regulating AI usage to prevent academic misconduct.
Pengaruh Daya Tarik Iklan, Brand Image, dan Emotional Branding Terhadap Loyalitas Konsumen (Studi Pada Followers Akun Instagram @rucas.co) Permatasari1, Kharisma Agustia Intan; Haryono, Novita
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115342

Abstract

The rapid advancement of social media in Indonesia has brought new opportunities for marketing communication, while also demanding different strategies to ensure messages are delivered effectively. As a platform with over 100 million active users, Instagram has become a potential medium for building consumer loyalty in the digital era. RUCAS.CO, as a local fashion brand, utilizes a unique differentiation strategy by featuring non-conventional talents such as scavengers, parking attendants, street musicians, and even punks, to build advertising appeal, brand image, and emotional branding. The uniqueness of this strategy, which has never been studied in local fashion brands, prompted the researcher to analyze the influence of these three variables on consumer loyalty among followers of the @rucas.co Instagram account. This research employs the Stimulus-Organism-Response (S-O-R) theoretical framework proposed by Carl Hovland to explain how advertising appeal, brand image, and emotional branding function as stimuli that influence consumer perceptions before generating a loyalty response. The study uses a quantitative approach, with multiple linear regression analysis conducted on 100 respondents selected through purposive sampling—those who have followed the account for at least three months and have purchased a product. Data was collected through an online questionnaire using a 1–5 Likert scale, and tested for validity and reliability with SPSS software. The findings indicate that advertising appeal, brand image, and emotional branding each significantly influence consumer loyalty. Simultaneously, these three variables have a significant effect and are able to explain 59.1% of the variation in consumer loyalty. Brand image has the highest coefficient (0.412), followed by advertising appeal (0.329), and emotional branding (0.281). These results affirm that a combination of attractive advertisements, a strong brand image, and emotional bonds effectively build customer loyalty through social media.
Mengapa Kita Percaya Skincare Berlapis? Membaca Diskursus Multi-step Skincare di Media Sosial Amada, Salma Prasantika; Kusumawati, Diah
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115337

Abstract

Social media has significanly influenced modern beauty standards, particularly through the trend of complex skincare routines. This study investigates how the local beauty brand Somethinc, construct and normalizes the discourse of multi-step skincare through its Instagram account @somethincofficial. Using Norman Fairclough’s Critical Discourse Analysis (CDA), this qualitative research analyzes 20 selected Instagram post from 2020 to 2025 and includes interviews with the brand’s production team. The results reveal that Somethinc constructs a specific standard of beauty defined as “glowing” and “healthy”, which requires a disciplined, multi-layered skincare regime. At the textual level, the brand combines scientific visual with casual language to make this routine feel necessary. At the level of discursive practice, the brand solidifies its authority through Instagram itself, integrated cross-platform distribution, influencer endorsements, and paid ads at Meta Ads. At the social cultural level, Somethinc’s discourse shifts the concept of “self-love” into “consumptive feminism”, where caring for oneself is equated with purchasing products. The study concludes that these skincare trends are note merely educational but are ideological tools that align personal care with capitalist interests.
Strategi Integrated Marketing Communication pada Bisnis Fotografi: Studi Kasus Perancangan Komunikasi Pemasaran "restu Ibu" Hadiwarsa, Fatih Al Hakim; Ayu, Aulia Suminar
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106990

Abstract

Social media influences the development of photography services, marked by the increasing number of services in this field. However, not all photography services, especially weddings, have succeeded in utilizing social media effectively to increase sales and brand awareness. The researcher wants to know how the Integrated Marketing Communication Strategy is in the "Restu Ibu" Photography Business. The researcher provides research limitations using the Integrated Marketing Communication method. The approach method for this thesis is qualitative descriptive using purposive sampling techniques. The sources in this study were three sources from different divisions, namely the marketing, editor and photography divisions. The data validity test in this study used the source triangulation technique (member checking). The data analysis technique in this study used the interactive model, Miles and Huberman in (Pawito, 2017). Based on the results of research on the integrated marketing communication (IMC) strategy in the “Restu Ibu” photography business, it can be concluded that “Restu Ibu” uses various communication channels such as social media Instagram and TikTok which are managed with consistent visual narratives, full of emotion, and according to audience characteristics in implementing Integrated Marketing Communication.
Self Deprecating Humor dalam Komunikasi Politik Nurwirastari, Salma Azizah; Anshori, Mahfud
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106985

Abstract

Self-deprecating humor is a form of humor in which an individual consciously belittles or mocks themselves. In political communication, this strategy is used to build rapport with the audience, mitigate criticism, and shape the authentic image of a politician. This study examines the use of self-deprecating humor in political communication through the lens of the Elaboration Likelihood Model (ELM), which differentiates message processing routes into central and peripheral routes. The literature review indicates that this type of humor can enhance a politician’s credibility, particularly among audiences with low issue involvement, but also has limitations when engaging audiences who critically assess political message content. This study also highlights how social media has become a primary medium for politicians to disseminate political humor, particularly on platforms such as TikTok and Twitter. However, research gaps remain regarding the effectiveness of self-deprecating humor across different cultures and its impact on public political participation. Therefore, future research is recommended to further explore the relationship between issue involvement and humor processing, as well as to analyze the influence of political humor on politician credibility through experimental studies.
Pengaruh Terpaan Pemberitaan Kasus Afif Maulana dan Kredibilitas Media Tempo.co Terhadap Citra Kepolisian RI (Studi Kuantitatif pada Mahasiswa Universitas Sebelas Maret) Putri, Nurhaliza; Arzil, Adrine Prima Afneta
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106998

Abstract

The rapid advancement of internet technology has facilitated the dissemination of information, particularly through online media, which enables information to reach a broad audience quickly. One of the credible online media platforms in Indonesia is Tempo.co, which actively reports on various sensitive cases, including the Afif Maulana case. This case involves allegations of abuse by police officers and has drawn public attention for tarnishing the image of the Indonesian National Police (Polri). This study was conducted to analyze the influence of news exposure regarding the Afif Maulana case on Tempo.co and the credibility of the media on the image of Polri, particularly among students of Universitas Sebelas Maret. The research employed a quantitative explanatory method by distributing questionnaires to 99 Universitas Sebelas Maret students aged 18-25 years who had read news related to the case. The sample was selected using an accidental sampling technique. The theoretical framework included the Stimulus-Organism-Response (S-O-R) Theory, Source Credibility Theory, and Uses and Effects Theory. The results of the study indicate that the credibility of Tempo.co has a significant positive influence on the image of Polri. This finding underscores the importance of public trust in the media in shaping their perceptions of public institutions. In contrast, news exposure alone did not show a significant influence on Polri's image when analyzed partially. However, when analyzed simultaneously with media credibility, news exposure demonstrated a significant influence on Polri's image.
Implementasi Strategi Komunikasi QRIS TAP sebagai Inovasi Baru Sistem Pembayaran Digital Melalui Media Sosial Bank Indonesia Zain, Hasna Abidah; Hastjarjo, Sri
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115343

Abstract

In an effort to accelerate national financial inclusion, Bank Indonesia continues to promote innovation in digital payment systems, one of which is the launch of the QRIS Tap feature based on Near Field Communication (NFC) technology in March 2025. Despite offering convenience, speed, and efficiency, the adoption of QRIS Tap remains limited, necessitating effective communication strategies to achieve broader public acceptance. Social media has been chosen as the primary communication channel due to its ability to reach digital audiences in an interactive and participatory manner. This study aims to analyze the implementation of Bank Indonesia’s communication strategy in promoting QRIS Tap through its official social media accounts. Using a qualitative approach with a single case study design, data were collected through in-depth interviews and content documentation analysis of social media posts from March to June 2025. Data validity was ensured using triangulation techniques, and the analysis was conducted through an explanation-building approach. The findings indicate that the communication strategy focuses on the early stages of innovation diffusion, namely awareness, interest, and information seeking. The communication content selectively highlights innovation characteristics such as relative advantage, compatibility, and ease of use. However, aspects such as trialability and observability are still lacking due to infrastructure limitations and a scarcity of user experience-based content. Moreover, efforts to drive action and experience sharing remain minimal due to the gradual communication approach and the underutilization of testimonial-based content production. This study concludes that the implemented communication strategy aligns with the initial stages of innovation diffusion but needs to be strengthened in terms of calls to action and social validation to foster broader adoption.

Page 5 of 7 | Total Record : 64

 3   4   5   6   7 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025 Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025 Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024 Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024