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Contact Name
Sandi Pradana
Contact Email
synergizejournal@gmail.com
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Linguascopes@synergizejournal.org
Editorial Address
Gedung Pusat Penelitian dan Pengabdian kepada Masyarakat, Break Meayer, Gisting, Kabupaten Tanggamus, Lampung, Indonesia 35378
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INDONESIA
LinguaScopes: International Journal of Language Education
Published by Madiha Press
ISSN : -     EISSN : 30633184     DOI : -
Core Subject : Education,
LinguaScopes: International Journal of Language Education is an academic platform dedicated to fostering deep understanding, innovative research, and advancements in the field of language education. This journal is published by Synergizejournal in collaboration with Research and Community Services Center of STIT Tanggamus. The journal aims to present the latest contributions in the development of language teaching methods, curricula, and language education policies on an international scale. LinguaScopes encourages the exchange of ideas and collaboration among academics, education practitioners, and researchers dedicated to advancing our understanding of language learning processes. LinguaScopes welcomes multidisciplinary research contributions that encompass, but are not limited to, the following areas: - Language Teaching Methods: Innovations in language teaching approaches, strategies, and learning technologies. - Curriculum Development: Design, implementation, and evaluation of effective language education curricula. - Second Language Education: Learning strategies and challenges in the context of second language acquisition. - Teaching Materials Development: The creation and assessment of teaching materials suitable for language learners. - Language Education Policies: Evaluation and analysis of language education policies at the national and international levels. - Technology-enhanced Learning: The use of technology in language learning and its impact on learning outcomes.
Articles 21 Documents
Roland Barthes Semiotics Study in Gojek Indonesia's Ramadan Edition Advertisement and Its Implications for Indonesian Language Learning in High School Nuraeni, Intan; Munaris, Munaris; Pratama, Aditya; Samhati, Siti
LinguaScopes: International Journal of Language Education Vol. 2 No. 2 (2025): LinguaScopes: International Journal of Language Education
Publisher : Madiha Press

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Abstract

This study focuses on Roland Barthes' semiotic analysis of Gojek Indonesia's Ramadan edition advertisements and their implications for Indonesian language learning in high schools. The purpose of this study is to reveal the denotative, connotative, and mythical meanings in advertisements and their relevance to persuasive text learning. This study uses a descriptive qualitative approach with data in the form of visual and verbal signs from advertisements uploaded through the official YouTube channel. Data collection techniques were carried out through documentation and recording. The results show that the advertisement contains denotative, connotative, and mythical meanings that represent the social and cultural values of Ramadan. These findings are implied as teaching materials for persuasive texts in high school in accordance with the Merdeka Curriculum for Grade XI Phase F. The use of advertisements as a learning medium helps improve students' critical thinking skills regarding persuasive language and encourages the use of polite, rational, and contextual language.

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