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Journal of Creative Power and Ambition (JCPA)
Published by Edujavare Publishing
ISSN : *     EISSN : 30314054     DOI : https://doi.org/10.70610/jcpa.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, Economy, Business Development and Growth Strategy, Social Entrepreneurship, Risk and Finance Management, Marketing and Market Penetration, Product and Service Development, Technology Entrepreneurship and Innovation, Psychological Aspects and Leadership, Environmental Influence and Policy, Performance Measurement and Success (See Focus and Scope). This journal article is published four times a year; 2 issues per year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 332 Documents
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Konsep Pemasaran dalam Sudut Pandang Ekonomi Islam Hafidz Ainur Rofi; Adi Mansah
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 01 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i01.226

Abstract

Marketing is an important aspect in the business world because it maintains the principle of balancing products or services with customers. Over the decades, concept marketing has experienced significant growth and is now considered an integral part of modern business strategy. The aim of this research is to highlight the basic principles of the Islamic viewpoint that are very important for business operations. The methods used include data reduction, data analysis, and prediction of conclusions using quantitative means. The research results show that the concept of sales from an Islamic perspective can also be called sales in a sharia context. In the context of sharia, the concept of sales is different from the conventional one, especially in business transactions, which are based on the principles applied. In sharia marketing, business activities are carried out in accordance with Islamic principles, including the Koran and Hadith, to ensure the fulfillment of faith.
Analisis Nilai Tambah Agroindustri Lanting Ubi Kayu Di Kecamatan Pasir Penyu Kabupaten Indragiri Hulu Provinsi Riau Ernawati; Adriansyah; Noviana Yana; Ardila Ria; Khairudin
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 01 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i01.287

Abstract

Agroindustry is the process of converting primary production raw materials into secondary, raw materials into food that is ready for consumption. The cassava lanting agro-industry was carried out in Kembang Harum Village, Pasir Penyu District, Indragiri Hulu Regency, This research uses the Survey method, the analysis method is carried out descriptively qualitative and quantitative. The research objective was to analyze the lanting production process and the added value of cassava lanting products. The results showed that the production process used several stages including: procurement of raw materials, peeling, cutting, boiling, smoothing, lanting molding, drying, frying, draining oil and packaging. In addition, the value-added analysis shows that the average amount of added value for lanting cassava received by entrepreneurs is Rp. 25,000/kg of raw material or the ratio of added value to the average output value of 33.33% per production process period. This value-added ratio is included in the medium added value because it is between 15-40%.
Pengaruh Persepsi Harga, Kualitas Produk, dan Citra Merek Pada Keputusan Pembelian di Kimukatsu Grand Indonesia Wiko Aulia Ramadhan; Leonardo Indra Vitaharsa
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 01 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i01.468

Abstract

The objective of this study is to analyze the impact of price perceptions, product quality and brand image on purchasing decisions at Kimukatsu Grand Indonesia. This study uses primary data by collecting questionnaires. The method used is quantitative descriptive using SPSS Version 20 software and the study population consisted of all consumers who shop at Kimukatsu Grand Indonesia. The sampling approach used in this study was accidental sampling with a sample size of 100 respondents. The data analysis used in this study is multiple linear regression analysis. The results of this study demonstrate that price perceptions partly have a positive and significant impact on purchasing decisions. In part, quality does not have a significant impact on purchasing decisions. In part, brand image does not have a significant impact on purchasing decisions. At the same time, the perception of price, product quality and brand image have a significant impact on purchasing decisions.
Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Kopi Di Kedai Kopi Sachi Surabaya M Ivan AlFaris; Handy Aribowo; Achmad Djoni Sudirman
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.469

Abstract

The decision to purchase coffee at the Sachi coffee shop is not completely optimal, which can be seen from the fluctuating income of the Sachi Coffee Shop. This is caused by the suboptimal product quality, location and consumer motivation in making purchases at Kedai Kopi Sachi. This research aims to determine the influence of product quality, location and consumer motivation variables on coffee purchasing decisions at Sachi Coffee Shop. The data used in this research is primary data obtained by distributing questionnaires to process data regarding purchasing decisions, product quality, location and consumer motivation. Secondary data is obtained from literature, books, scientific journals, theses and other data sources related to research. This research uses quantitative methods. The independent variables used in this research are product quality (X1), location (X2). Based on the results of the T test, the product quality variable (X1) has a regression coefficient value of 0.19, indicating that tcount (2.353) > ttable (1.984) has a positive and significant effect. Location (X2) has a positive and significant effect on the decision to purchase coffee at the Sachi Coffee Shop in Surabaya. The regression coefficient value of (0.222) shows that tcount (3.465) > ttable (1.984) has a positive and significant effect. Based on the results of the F test, all independent variables have a close influence and have significance on the dependent variable, namely purchasing decisions (Y). The results of the F test research obtained a value of f count 21.278 > f table 3.090 with a significance level of 0.000 < 0.05, so it can be concluded that the quality variable product and location simultaneously influence the coffee purchasing decision variable at the Sachi Coffee Shop in Surabaya.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Pada Konsumen Produk Nivea di Sidoarjo Mita Trias Putri Prastianti; Siti Aisah
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.471

Abstract

This research wants to find out more about "The Influence of Price, Product Quality and Promotion on Purchasing Decisions of Nivea Product Consumers in Sidoarjo". The background for conducting this research is that there are many cosmetic brands competing to create beauty products with quality that guarantees consumers to make repeat purchases. The aim of this research is this research aims to determine together the influence of price (X1), product quality (X2), promotion (X3) on purchasing decisions (Y) for Nivea products. The research method used in sampling was a purposive sampling method with 100 respondents. The respondents of this research are consumers who have used Nivea products in the city of Sidoarjo. The instrument tests used in this research are Validity Test, Reliability Test, Multiple Linear Regression Analysis, T Test, F Test, and Determination. The research results show that price influences purchasing decisions, product quality influences purchasing decisions, and promotion influences purchasing decisions. Product quality has the most dominant influence on purchasing decisions.
Analisis Usaha Agroindustri Rengginang Ubi Di Desa Tanah Datar Kecamatan Rengat Barat Kabupaten Indragiri Hulu Khairudin
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.485

Abstract

Cassava rengginang agroindustry in its development is still constrained by several factors, such as limited raw materials, technology and capital as well as fluctuating selling prices. Therefore, it is necessary to study 1). How is the production process carried out 2). How much is the cost, income and efficiency of the agroindustry and 3). How much added value is obtained. Based on the formulation of the problem, the objectives of the study are; 1). Knowing the production process of cassava rengginang 2). Analyzing costs, income and efficiency and 3). Analyzing added value. The study used a case study method on the Labib Al Fitrah Cassava Rengginang agroindustry. The determination of the research location was carried out intentionally (Purposive Sampling) namely in Tanah Datar Village, West Rengat District. The results of the study showed that 1). The production process of Cassava Rengginang agroindustry consists of procurement of cassava raw materials, peeling, washing, grating, pressing, kneading, molding, steaming, drying, frying and packaging until the product is ready to be marketed and consumed. 2). The total cost incurred for each production process is Rp. 748,634, - the highest cost in the cassava rengginang agro-industry business is the labor cost which is Rp. 287,200, - / process (38.36%). The gross income of the Cassava Rengginang agro-industry business is Rp. 800,000, - / production process, net income Rp. 51,366, - / production process. Then the family income is Rp. 355,500, - and the RCR is 1.07 and the added value is Rp. 8,887.50 / Kg after being converted into Cassava Rengginang
The Influence of Work Environment on Employee Performance at PT. PNM Medan Tembung Area Fahrul Alam Wardama Pane; Ilham Mubaraq Ritonga; Pitono Pitono
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.495

Abstract

This study investigates the influence of the work environment on employee performance at PT. PNM Area Medan Tembung, focusing on both physical and non-physical factors. The purpose of this study was to determine and analyse the influence of the work environment on employee performance at PT. Area PNM Medan Tembung. The sample in this study was 30 employees of PT. Area PNM Medan Tembung. The sampling technique used was purposive sampling, namely determining the sample with certain considerations. The type and source of data were obtained through primary and secondary data. Analysis of the data obtained using simple regression. Based on the results of the research and discussion in this study, it is known that the work environment variable significantly influences the performance of PT employees. PNM Area Medan Tembung which is shown in the significant test, namely t count> t table of 28.225> t-table 2.020 and from the work environment variable on employee performance of 71.7%. When viewed from the descriptive results, the percentage of the work environment variable is included in the high category, namely 139 and the employee performance variable of 139 is also in the high category.
Pengaruh Job Insecurity, Stress Kerja, Dan Lingkungan Kerja Terhadap Turnover Intention (Studi Pada Karyawan PT Bank Syariah Indonesia KC Padangsidimpuan) Dio Rabintar Cupema Hasibuan; Kartini Harahap; Onan Marakali Siregar
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.605

Abstract

Human resources play an important role in advancing a company, especially banking companies such as Bank Syariah Indonesia (BSI) Padangsidempuan. Therefore, companies need to pay attention to the conditions experienced by employees, especially regarding career development and guarantees, mental state, and work atmosphere and facilities in order to form. However, the turnover rate in the company tends to be high in the past year, which can be seen from the greater number of employees leaving than entering the company. It was found that fear of career threats, giving workloads that are considered inadequate, and inadequate atmosphere and facilities are the causes of turnover in the company. The purpose of this study is to examine the relationship between the variables Job Insecurity, Work Stress, and Work Environment used to explain the occurrence of Turnover Intention phenomenon in employees at BSI Padangsidempuan. This study also aims to analyze the influence of the first three variables on the turnover process in the company. The study was conducted using a quantitative method with an associative approach. Data were collected by distributing questionnaires to 32 employees who were also the entire population of BSI Padangsidempuan supported by secondary data such as various books and previous studies. The data were then analyzed using instrument tests, classical assumption tests, multiple linear regressions, and hypothesis tests as data interpretation tools. The researchers found that the variables Job Insecurity, Job Stress, and Work Environment had a significant effect on changes in the Turnover Intention variable with a level of correlation and influence of 96.3% and 91.9%, respectively. The results of the study indicate that factors related to the three variables are the cause of employee turnover at BSI Padangsidempuan.
Pengaruh Employee Engagement Dan Kompensasi Sebagai Upaya Peningkatan Kerja (Studi Pada Karyawan PT Bank BRI KCP Helvetia) Chairul Azmi Puteh; Nana Dyki Dirbawanto; Onan Marakali Siregar
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 01 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i01.606

Abstract

Employee performance improvement is the key to a company's success. This work improvement is influenced by several factors, two of which are the provision of appropriate job descriptions as part of employee engagement and appropriate compensation by the company. However, employees of BRI Branch Office (KCP) Helvetia consider that the company has not provided job descriptions or compensation as they should. This then hinders employee performance improvement. The researcher uses Employee Engagement, Compensation, and Work Improvement as research variables. This study aims not only to solve the problems that occur at BRI KCP Helvetia but also to determine the level of relationship between the three variables and the level of influence of the first two variables on the Work Improvement variable. This study was conducted using a quantitative method with an associative approach. Research data were collected by distributing questionnaires to all employees with support from relevant studies. The data were then analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The researcher found that Employee Engagement and Compensation are closely related and have a significant effect on Work Improvement both individually and simultaneously with a level of relationship and influence of 90.2% and 80.1%. The results of the study show that job desk and compensation are two main components that can facilitate the improvement of employee performance at BRI KCP Helvetia.
Keseimbangan Dunia Dan Akhirat Dalam Kewirausahaan Islami: Eksplorasi Pada UMKM Berbasis Syariah Faricha Noor Aida
Journal of Creative Power and Ambition (JCPA) Vol. 3 No. 1 (2025): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v3i1.750

Abstract

Islamic entrepreneurship plays an important role in the development of sharia-based MSMEs in Indonesia, which prioritizes a balance between worldly and hereafter goals. This study aims to explore how sharia MSMEs can apply Islamic economic principles in their business operations, such as transparency, fairness, and social responsibility, and face the challenges in creating this balance. The method used is a qualitative approach with case studies, in-depth interviews, direct observation, and analysis of related documents. The results of the study indicate that the application of sharia principles in sharia-based MSMEs not only pays attention to aspects of material profit, but also emphasizes social sustainability through zakat, infaq, and sadaqah. The main challenge faced is how to maintain a balance between financial profit and religious values, especially in facing competitive market competition. This study also highlights the importance of collaboration between MSMEs, sharia financial institutions, the government, and educational institutions in supporting the development of sharia-based MSMEs. Overall, this study provides insight into the development of sustainable Islamic entrepreneurship and provides positive social contributions to Indonesian society.

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