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IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH)
Published by International Research & Development for Human Beings
ISSN : -     EISSN : 30322294     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) is a periodical scientific journal (three times a year) February, June & October. The main purpose of this journal is to disseminate scientific articles in the field of social sciences and humanities, which have a theoretical and implementation foundation. In this regard, articles published must be related to the social sciences and humanities. The editor accepts scientific articles that have not been published in any journals. FOCUS and Scope Public Admnistration International Relationss Commnication Psychology Law Sociology Linguistics Arts and Humanities Political sciences History Anthropology Geographic Culture Studies Education Relogious Studies
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 90 Documents
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The Influence of Internet Availability, Connectivity with Financial Applications, and The Skill to Understand Fintech on The Success of Fintech Users for Visitors at Mie Gacoan SMEs in Tlogomas, Malang City Neca; Cakti Indra Gunawan; R Y Susanto
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

The aim of this study is to determine and understand how internet availability, connectivity with financial applications, and skills in understanding fintech affect success in using fintech. One dependent variable and three independent variables are used in the quantitative research design. The dependent variable is fintech user success (Y) and the independent variables are internet availability (X1), connectivity with financial applications (X2), and skills in understanding fintech (X3). The total number of respondents was 100 individuals who had previously purchased or visited Mie Gacoan Tlogomas in Malang City. In this study, the data analysis method used was multiple linear regression analysis. Based on the results of the study, internet availability, connectivity with financial applications, and skills in understanding fintech influence the success of fintech users.  
The Influence of Digital Marketing Through Social Media and Environmental Awareness on the Purchase Decision of Thrifting Products Among Students in Malang City Marianus Jaban; Moch Nurhidayat; Imam Hidayat
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

The growing trend of thrifting among college students is influenced not only by economic factors but also by the intensity of digital promotions and increasing awareness of environmental sustainability issues. This study aims to analyze the influence of digital marketing via social media on purchasing decisions, the influence of environmental awareness on purchasing decisions, as well as the simultaneous influence of these two variables. The study employs a quantitative approach using explanatory research methodology. The study finds that digital marketing via social media and environmental awareness both have a positive and significant influence on students’ decisions to purchase thrifted prod-ucts in Malang. Digital marketing, through quality content, consistent promotion, and ac-tive interaction, effectively increases interest and purchasing decisions, while environmental awareness motivates students to choose thrifted products as a sustainable alternative that reduces textile waste. Together, these factors strongly shape purchasing behavior, with digital marketing acting as an external driver and environmental awareness as an in-ternal motivator. Although other elements such as price, quality, lifestyle, and social in-fluence also play roles, the combined impact of digital marketing and environmental awareness is substantial. Overall, the research confirms that effective marketing strategies and efforts to raise environmental consciousness are key to promoting sustainable con-sumption among students
Implementation of Marketing Strategy in Efforts to Increase Sales of Kerosene Stove Products at Bintang Tiga Home Industry in Malang City Kristianto Orlando Yusran; R Y Susanto; Warter Agustim
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

Marketing strategy is a plan that outlines the company's expectations of the impact of various marketing activities or programs on the demand for its products or product lines in a particular target market. The aim of this study is to determine how marketing strategies increase sales of stove products. This type of research uses a descriptive method with a qualitative approach  Data analysis techniques using SWOT Analysis. The results show that the market development strategy has the highest TAS value with a value of 7.03, making it the most appropriate priority strategy to be implemented by the Bintang Tiga Kerosene Stove Home Industry. The market development strategy was chosen because it was considered most capable of utilizing the internal strengths and external opportunities of the Bintang Tiga Home Industry. Marketing strategies have a very important role in increasing sales of kerosene stove products in Home Industry Bintang Tiga Malang. Amid competition from modern stoves like gas and electric stoves, kerosene stoves still have a market opportunity, particularly in certain regions and among consumer groups with specific needs and purchasing power.
The Influence of Location Determination, Price, and Product Quality on Consumers' Purchase Interest in Thrift Clothing in Malang City Maria Cerciayati Lisim; Cakti Indra Gunawan; Imam Hidayat
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the influence of location, price, and product quality on consumers' purchasing interest in thrifting clothing in Malang City. The research sample consisted of 200 respondents who are active thrift shop consumers, selected using purposive sampling techniques. Data were collected through a questionnaire with a 1–5 Likert scale and analyzed using multiple linear regression. The results of the study indicate that, partially, the variables of location, price, and product quality have a positive and significant effect on consumers' purchasing interest. Product quality is the most dominant variable in influencing purchasing interest. In addition, the simultaneous test (F-test) shows that these three independent variables together have a significant effect on purchasing interest. The practical implications of this study emphasize the importance for thrift shop managers to consider strategic location, competitive pricing, and maintain product quality in order to increase consumer purchasing interest. This research is expected to serve as a reference for the development of marketing strategies in the thrifting industry in Malang City.
The Impact of Payment System Digitalization on Customer Satisfaction at PT. Bank Perekonomian Rakyat (BPR) Kawan, Dau District, Malang Regency Yosefina Jewarus; Anung Prasetyo Nugroho; Fitria Setyaningrum
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

The purpose of this study is to find out how the digitization of the payment system has an impact on customer satisfaction of PT. Kawan People's Economic Bank, Dau District, Malang Regency. This research is a quantitative research that uses a causal associative approach. The population uses all active customers at PT Bank Perekonomian Rakyat (BPR) Kawan, Dau District, Malang Regency which uses digital payment system services totaling 325 people. A total of  77 people were determined through purposive sampling methods.  Instructors use surveys.  Data analysis was carried out using simple linear regression analysis. To test the hypothesis, a (partial) t-test is used. The results of multiple linear regression showed a positive regression coefficient value and a long square value (R2) of 0.567, which showed an influence contribution of 56.7%. In addition, the tcal value is greater than the ttable value (9.917 is greater than 1.992), and its significance value is 0.000, which indicates that the p-value < 0.05. Therefore, it is concluded that the digitization of the payment system has a positive and significant effect on customer satisfaction at PT. Kawan People's Economic Bank, Dau District, Malang Regency. The management of PT. Bank Perekonomi Rakyat Kawan is advised to continue to improve the quality and development of payment system digitalization in a sustainable manner, especially in terms of system reliability, transaction security, and ease of use of services, as well as strengthen digital literacy education programs for customers so that the use of digital services can run optimally and evenly.  
The Influence of Customer Reviews, Working Hours, and Competition on The Number of Orders for Grabbike Drivers (Case Study on Grabbike Drivers in Malang City) Maria Embun Intanin Jelita; Muhamad Rifa'i; Noviana Yaniar Suprajitno
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to examine the effects of customer reviews, working hours, and competition on the number of orders received by GrabBike drivers, both partially and simultaneously. The study employs a quantitative approach using survey data collected from 50 GrabBike drivers in Malang City through a Likert-scale questionnaire (1–5). Data analysis is conducted using multiple regression analysis, including t-tests, F-tests, and the coefficient of determination (R²). The results indicate that customer reviews have a negative and significant effect on the number of orders, while working hours have a positive and significant effect. Competition shows a positive but not significant effect on the number of orders. Simultaneously, customer reviews, working hours, and competition have a positive and significant effect on the number of orders, with a coefficient of determination of 28.1%. These findings suggest that working hours play a crucial role in increasing order volume, while the role of competition remains less influential.
Analysis of Human Resource Capabilities in Improving Discipline as a Form of Apparatus Professionalism in The Dau SubDistrict Office, Malang Regency Wando Erlangga; R.Y Susanto; Fitria Setyaningrum; Fendiyatmi Kusufa
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to evaluate employee capability in improving discipline as a form of staff professionalism at the Dau District Office, Malang                     Regency. Employee capacity includes knowledge, skills, and work attitudes that play an important role in task implementation and public service delivery. Employee discipline is a key indicator of professionalism, particularly reflected in compliance with work regulations, punctuality, and responsibility in carrying out duties. This study employs a qualitative approach using a descriptive method. Data were collected through interviews, observations, and documentation involving employees at the Dau District Office. The findings indicate that human resource capability at the Dau District Office is generally adequate; however, several challenges remain in the implementation of work discipline, such as limited supervision and inconsistency in enforcing regulations. To enhance employee professionalism, measures that can be taken include strengthening human resource capacity, improving discipline training, and conducting continuous performance evaluations. Through this study, it is expected to provide input for local government in improving the quality of human resources and public services.  
The Effect of Digital Marketing and Online Customer Reviews on Consumer Loyalty in the Shopee Marketplace Among 2022 Management Students at Tribhuwana Tunggadewi University, Malang Rosalia Apri Linda; R.Y. Susanto; Imam Hidayat
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to analyze and explain the influence of Digital Marketing and Online Customer Reviews on Customer Loyalty among Shopee marketplace users. The research employed a quantitative explanatory approach. The population consisted of Management Department students from the 2022 batch at Universitas Tribhuwana Tunggadewi Malang. A sample of 73 respondents was selected using a purposive sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. The data analysis technique utilized multiple linear regression analysis performed with SPSS software. Digital Marketing and Online Customer Reviews have a positive and significant influence on Consumer Loyalty on the Shopee platform. Partially, digital marketing has been proven to enhance consumer loyalty through ease of information access, content appeal, and effective digital interaction, as indicated by a significance value of 0.000 and a t-value of 9.118. Similarly, online customer reviews play an important role in building trust and creating long-term loyalty, with a significance value of 0.001 and a t-value of 3.400. Simultaneously, these two variables contribute 74.3% to consumer loyalty, while the remaining 25.7% is influenced by other factors such as price perception, service quality, and product quality. These findings emphasize that effective digital marketing strategies and credible management of customer reviews are key to maintaining Shopee user loyalty among students.
The Effect of Education Level, Business Scale, Business Duration, and Business Turnover on the Financial Performance of MSMEs in Malang City Jefrianus Petrus Ibar; Agnes Quartina Pudjiastuti; Yayuk Sulistyowati
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to examine and analyze the influence of education level, business scale, length of business, and business turnover on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Malang City. Poor financial performance in the MSME sector is often attributed to the limited competency of the owners and the operational characteristics of the businesses. The research method used was a quantitative survey approach. The population in this study was MSMEs in Malang City, with a sampling technique used to obtain a sufficient number of respondents. Data collection was conducted through questionnaire interviews that had been tested for validity and reliability. The data analysis technique used was multiple linear regression analysis using SPSS software. The results showed that simultaneously, education level, business scale, length of business, and business turnover significantly influenced the financial performance of MSMEs in Malang City. Partially, the variables had a positive and significant effect on financial performance. This indicates that the higher the education level of the owner and the greater the turnover generated, the better the financial performance management tends to be. However, the variables did not show a significant effect in this study.
Public Service Quality at the Bikomi Nilulat Sub-district Office North Central Timor Regency Yohanes Handrianus Laka
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

Law Number 25 of 2009 concerning Public Services establishes principles of good governance as a measure of government effectiveness. Public service is a strategic policy issue, reflecting organizational performance and requiring quality improvement to protect citizens’ rights. According to Herbert Simon, organizations are cooperative systems in which each participant has defined roles and obligations. In line with the Regulation of the Minister of State Apparatus Empowerment Number 63 of 2003, public services are provided by central and regional agencies, as well as state-owned enterprises, to meet community needs and implement legal provisions. Examples include administrative services such as identity cards, family cards, and certificates. This study employs a qualitative descriptive approach to analyze public service performance, focusing on how organizational factors influence effectiveness. Data are examined to describe phenomena and identify solutions to emerging problems, highlighting that the performance of public organizations is shaped by multiple determinants. The implementation of Standard Operating Procedures (SOPs) at the Bikomi Nilulat Sub-district Office, North Central Regency, has not been fully optimal or systematic, particularly in ensuring clarity, coordination, and control of operational activities. While the overall quality of public services is considered good, shortcomings remain in employee ethics, which cause discomfort for service users. Moreover, the Sub-district Head has not shown strong progressiveness in supervising and evaluating compliance with regional regulations and ministerial guidelines on public service standards, resulting in gaps between policy expectations and actual service delivery.

Page 9 of 9 | Total Record : 90

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