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Ilman Taufiq Lazuardy
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Alamat CAKRAWANGSA BISNIS STIM YKPN Yogyakarta, Jalan Palagan Tentara Pelajar km.7 Yogyakarta, 55581.
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 4, No 1 (2023): April" : 10 Documents clear
The Effect of Ease of Use, Information Quality, and Service Quality on Purchase Decisions at Shopee Marketplace Arista Prima Dini; Yunita Anggarini; S. M. Yasmin
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.412

Abstract

This study aims to determine the influence of ease of use, information quality, and service quality on purchasing decisions at Shopee marketplace. This research is a quantitative one using non-probability sampling method completed by a purposive sampling technique. The number of samples used in this research are 100 respondents aged of over 18 years old and live in the Special Region of Yogyakarta and had made a purchase transaction at Shopee marketplace. The analytical method used is logistic regression analysis. The results of the study show that ease of use and service quality have positive and significant effects on purchasing decisions at Shopee marketplace, while information quality has no effect on purchasing decisions on the Shopee marketplace.
Pengaruh Work Life Balance, Work Overload dan Burnout terhadap Kinerja Pegawai Dinas Kesehatan Kabupaten Kulon Progo Triana Nurshoimah; Hari Nurweni; Retno Hartati
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.407

Abstract

The purpose of this study is to determine the effect of work life balance, work overload and burnout on the performance of Kulon Progo District Health Office employees. The population is all employess with ASN and PPPK status, using a non-probability sampling technique using a saturated sample. The number of respondents was 75 people. Data collection was carried out using a questionnaire. Data analysis method with instrument test, basic assumption test, classical assumption test, and data analysis that consists of t test, f test, and multiple linear regression analysis. The results showed that work life balance has a positive effect on performance, work overload has no effect on performance and burnout has no effect on performance.
Pengaruh E-Service Quality terhadap E-Loyalty dengan E-Satisfaction sebagai Intervening pada Pengguna E-Commerce Shopee Desy Nur Handayanti; Muhammad Roni Indarto
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.413

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Intervening Pada Pengguna E-Commerce Shopee. Metode pengambilan sampel menggunakan Non-Probability sampling dengan teknik Purposive Sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 170 responden. Metode analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji hipotesis, koefisien determinasi adjusted R square. Hasil dari penelitian ini yaitu e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction. E-service quality berpengaruh positif dan signifikan terhadap e-loyalty. E-Satisfaction berpengaruh positif dan signifikan terhadap e-loyalty. E-service quality berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction sebagai mediasi. Biasanya penelitian yang menggunakan variabel intervening menggunakan alat analisis SMART PLS ataupun regresi hirarki, untuk alat analisis pada penelitian ini adalah dengan menggunakan Statistical Product and Service Solutions (SPSS) Process Macro dari Andrew F Hayes
Pengaruh Beban Kerja terhadap Kinerja dengan Work Life Balance sebagai Variabel Mediasi (Studi pada Pegawai DPRD Kab. Ngawi) Erlina Ambar Anggita Putri; Rasistia Wisandianing Primadineska
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.408

Abstract

This study aims to determine the effect of workload on performance with work life balance as a mediating variable for DPRD employees in Ngawi Regency. The population in this study were all employees of the DPRD of Ngawi Regency, using a non-probability sampling technique with a saturated sample technique. The number of respondents in this study were 80 employees. Data collection was carried out by distributing questionnaires. Instrument tests, normality tests, classical assumption tests were carried out and all met the criteria. The hypothesis test in this study used regression analysis and bootstrapping Process macro v3.0 for SPSS 26 proposed by Andrew. F. Hayes. The results showed that workload has a negative effect on performance, workload has a positive effect on work life balance, work life balance has a positive effect on performance, and work life balance is able to mediate the effect of workload on performance. The effect of workload on performance with work life balance as a mediating variable is indicated by an Adjusted R Square value of 10.8% and the remaining 89.2% is influenced by other variables not examined in this study.
Effects of Profitability, Leverage, and Firm Size on Tax Avoidance of F&B Companies Listed on IDX Fienda Kurniawati; Tri Utomo Prasetyo
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.414

Abstract

This study analyzes the effect of profitability, leverage, and firm size on tax avoidance. The research sample consisted of 13 manufacturing companies in the food and beverage sub-sector, determined using the purposive sampling method from 2019 to 2021. The data type used is secondary data in the form of annual financial statements. The data analysis technique uses panel data regression analysis. Based on the results of the study, it is proven that profitability has a significant positive effect on tax avoidance. Meanwhile, the impact of leverage and firm size on tax avoidance is not proven through the results of this study. 
Pengaruh Daya Tarik Wisata, Electronic Word of Mouth dan Citra Destinasi Terhadap Keputusan Berkunjung Objek Wisata Heha Sky View Kabupaten Gunungkidul Amalino Lutfi Cheila Putranti; Nur Rokhman
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.409

Abstract

This study aims to determine the effect of tourist attraction, electronic word of mouth and destination image on the decision to visit the Heha Sky View tourist attraction, Gunungkidul Regency. This research was conducted in December 2022 with data collection using a questionnaire. The population in this study were visitors to Heha Sky View. The sample in this study is only Heha Sky View visitors in 2022 with a minimum age of 17 years. The data obtained were 152 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that tourist attraction has a positive and significant effect on visiting decisions, electronic word of mouth has a positive and significant effect on visiting decisions, destination image has a positive and significant effect on visiting decisions.
Pengaruh Social Media Marketing, Electronic Word of Mouth dan Brand Trust terhadap Keputusan Pembelian Produk Kosmetik MSI Erikha Pingki; Sri Rejeki Ekasasi
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.415

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, electronic word of mouth dan brand trust terhadap keputusan pembelian produk Mahkota Sukses Indonesia (MSI) di Yogyakarta. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kuantitatif. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Populasi dalam penelitian ini adalah seluruh masyarakat di Yogyakarta yang menggunakan dan melakukan pembelian produk MSI. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Teknik pengumpulan data menggunakan kuesioner yang diukur dengan skala Likert dan dibagikan melalui Google form. Analisis data menggunakan regresi linear berganda dengan alat bantu software SPSS versi 25. Hasil analisis data menunjukkan bahwa secara parsial variabel social media marketing, electronic word of mouth dan brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk MSI di Yogyakarta. Kontribusi atau kebaruan dalam penelitian ini terletak pada obyek produk yang diteliti yaitu kosmetik merek yang berbeda dengan penelitian sebelumnya dan dilakukan di wilayah yang berbeda pula.
Pengaruh Brand Ambassador terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Intervening (Kasus Produk Skincare Whitelab pada Masyarakat di Yogyakarta) Margaretha Olivia Putri; Sri Ekanti Sabardini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.399

Abstract

 This study aims to analyze the influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable. Samples were taken by non-probability sampling method with purposive sampling technique. The number of samples in this study were 100 people who were consumers who had purchased at least once and used Whitelab Skincare products in Yogyakarta and were at least 12 years old. Primary data were collected using a questionnaire technique. Data analysis was performed using multiple linear regression method. Before the regression was carried out, the instruments were tested, namely validity and reliability tests, data normality tests, and classical assumption tests which included multicollinearity tests, heteroscedasticity tests. Hypothesis testing is done by t test and Sobel test. The results of the study show that Brand Ambassador has a significant positive effect on Brand Image, Brand Ambassador has a significant positive effect on Purchase Decisions, Brand Image has a significant positive effect on Purchase Decisions, and there is a positive and significant influence of Brand Ambassador on Purchase Decisions with Brand Image as an Intervening variable.
Pengaruh Gaya Kepemimpinan Transformasional, Beban Kerja, dan Kompensasi terhadap Turnover Intention Karyawan Bank BDE Yogyakarta Sarjono Daru Prihatin; Tri Harsini Wahyuningsih
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.411

Abstract

The purpose of this study was to analyze the effect of transformastional leadership style, workload, and compensation on employee turnover intention of Bank Bhakti Daya Ekonomi (BDE) Yogyakarta. Bank BDE is one of the private BPRs in Yogyakarta that serves the micro, small and medium business sector with 178 employees. This company has received an award in the 2020 Infobank award as a BPR with the title “VERY GOOD” for its financial performance. A sample of 123 employees was determined using the slovin method which was then taken from all existing branch offices using a proportionate stratified random sampling technique. The instrument test was carried out after the data was collected, followed by a normality test as well as a classic assumption test to then test the hypothesis. Based on testing with the t test and multiple regression, it was found that the transformational leadership style has no effect on turnover intention because of the significance value of 0,685. Workload has a positive effect on employee turnover intention because the results of the t test show a significance value of 0,000 intention, as indicated by the results of the t test which has a significance value of 0,003 and a regression coefficient of -0,089. The variable ability of transformational leadership style, workload, and compensation in explaining variations in turnover intention is 40,3%, the rest is explained by other variables not examined.
Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Kalangan Pemuda Yogyakarta dengan Minat Beli sebagai Variabel Mediasi Annisa Nuraini; Retno Hartati; Sri Rejeki Ekasasi; Hari Nurweni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 4, No 1 (2023): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i1.400

Abstract

This study aims to analyze the effect of brand image and price variables on the decision to purchase Ventela shoes among Yogyakarta youth with purchase intention as a mediating variable. This type of research is a quantitative research with a causality survey method. The population in this study were all young people in Yogyakarta who had purchased Ventela shoes. The sample used in this study amounted to 71 people. Sampling was carried out using non-probability sampling technique with purposive sampling method. The survey in this study was carried out by distributing questionnaires through Google Forms. The results of the research were analyzed using PLS-SEM with the help of the SmartPLS 4.0.8.7 application. The results showed that the variable brand image, price, and purchase intention partially had a positive and significant effect on purchasing decisions. This study also found that the brand image and price variables partially had a positive and significant effect on purchase intention, however, the purchase intention variable was unable to mediate the effect of brand image and price variables on purchasing decisions for Ventela shoes among Yogyakarta youth.

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