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Gama Pratama
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INDONESIA
Ecobankers : Journal of Economy and Banking
Published by Universitas Islam Bunga Bangsa Cirebon
ISSN : -     EISSN : 27466949     DOI : 10.47453
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Communicative adalah jurnal Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Institut Agama Islam Bunga Bangsa Cirebon. Jurnal Communicative merupakan jurnal publikasi ilmiah yang berupaya memfasilitasi dan menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi. Jurnal Communicative yang diharapkan dapat berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas. Jurnal Communicative terbit dua kali dalam se tahun: Juni dan Desember Jurnal Communicative mengundang penulis, para ahli dan segenap sivitas akademika untuk menulis artikel ilmiah sesuai dengan fokus dan scope jurnal Communicative. Isi tulisan sepenuhnya menjadi tanggung jawab penulis masing-masing.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 197 Documents
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The Role of PT Danamas Insan Kreasi Andalan in Enhancing Community Economic Development: An Islamic Economic Perspective (Cirebon Branch) Siti Hartina; Gama Pratama; Ahmad Munajim; Mohammad Ridwan
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.4536

Abstract

This study aims to examine the role of PT Danamas Insan Kreasi Andalan in enhancing community economic development from an Islamic economic perspective, with a focus on the Cirebon branch. The research adopts a qualitative approach through observations, interviews, and document analysis to explore the company’s contributions to local economic empowerment. The findings indicate that PT Danamas Insan Kreasi Andalan plays a significant role in improving community welfare by providing accessible financial services and supporting small-scale businesses. From the perspective of Islamic economics, the company’s practices reflect fundamental principles such as justice, mutual benefit, and social responsibility. These values contribute to the creation of inclusive and sustainable economic growth within the community. However, the study also highlights the need for continuous improvement in service quality and outreach to maximize its impact. Overall, the company demonstrates strong potential in fostering community economic development aligned with Islamic economic principles.
Islamic Marketing Strategy in Developing Crab Meat Business: A Case Study of CV. Perjuangan 7703 in Waruduwur Village, Cirebon Regency, Indonesia Gama Pratama; Siti Amanah
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.4537

Abstract

This study aims to analyze the implementation of Islamic marketing strategies in developing a crab meat business at CV. Perjuangan 7703 located in Waruduwur Village, Cirebon Regency, Indonesia. This research employs a qualitative approach with a case study method. Data were collected through observation, in-depth interviews, and documentation, and analyzed using descriptive analysis techniques. The findings reveal that the company has implemented marketing strategies in accordance with the 7P marketing mix framework, including product, price, place, promotion, people, process, and physical evidence, which effectively support business development. Furthermore, the application of Islamic marketing principles—rabbaniyah (theocentric), akhlaqiyah (ethical), al-waqi’iyyah (realistic), and insaniyah (humanistic)—has enhanced transparency, trust, and direction in marketing practices compared to conventional approaches. Despite several challenges in sustaining the business, the company has adopted appropriate problem-solving strategies that enable it to maintain and develop its operations. This study highlights that integrating Islamic marketing values into business practices can contribute positively to sustainable business development, particularly in small and medium enterprises in the fisheries sector.
Santri's Perception of Fast Food Halal Labels On Micro, Small and Medium Business Products Dewi Mega Indah; Dapiah Dapiah; Mawar Jannati Al Fasiri
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the perception of halal labels on fast food products of small and medium business miro, among the students of the Kempek Cirebin Typical Islamic Boarding School in West Java and also to find out Fast Food according to an Islamic Perspective. In this study, the method used is a qualitative method. Qualitative methods are a type of method that produces discoveries that cannot be achieved (obtained) using statistical procedures or other methods of quantification (measurement). This method seeks to present data and facts about students' perception of halal labels on micro, small and medium business products in the Food Court of Kempek Cirebon Typical Islamic Boarding School, by means of observation, written interviews and in-depth interviews, documentation, and data triangulation. Based on the results of the research, it was found that there are still many perceptions of Santri towards the halal label of fast food MSME products, namely still considering that it is not too important to have a halal label on the food, because MSME products are products that are not packaged, not mass-produced, and the ingredients used are ingredients that are known to be halal or haram, and the manufacturing process can be seen directly by consumers. For example, fried rice and geprek chicken, and this statement is also strengthened by the results of the Head of the typical food court of kempek cirebon, and the Member of the MUI Fatwa Division, who explained that MSME Food Products do not matter if they are not labeled halal. Based on the results of the study, it can be concluded that the perception of students towards the halal label of fast food in Micro, Small and Medium Business products, that is, they still consider the halal label unnecessary.
Mudharabah Savings Scheme for Business Blessings in Increasing Customer Loyalty of KCP Bank Mega Syariah Cipto Cirebon Indri Nurliani; Gama Pratama; Mohammad Ridwan
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the Mudharabah Scheme of Business Blessing Savings in Increasing Customer Loyalty of KCP Bank Mega Syariah Cipto Cirebon The method used is a qualitative method that is descriptive, where the method includes direct research in the field by collecting data through observation to the KCP Bank Mega Syariah Cipro Cirebon then interviewing the resource persons, namely Bank employees and customers who use the Business Blessing Savings Account. And conducting documentation to the relevant part to complete the information in this study. The results of this study stated that the Mudharabah contract scheme for Business Blessing Savings at Bank Mega Syariah KCP Cipto Cirebon has an important role in increasing customer loyalty. The implementation of the Mudharabah contract scheme and maintaining communication with customers brings a number of benefits to customers, such as flexibility in fund management and fair distribution of profits. Bank Mega Syariah KCP Cipto Cirebon is responsible for the investment capital invested by Tabungan Berkah Bisnis customers in accordance with the previously agreed proportions.
Optimizing Digital Marketing Strategies in Increasing Consumer Buying Interest in Target Face Cushion Products: An Empirical Study on Vision Archery Cirebon Mayang Fuji Asih; Heru Cahyono; Dewi Pranata Motik
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.4540

Abstract

This study aims to determine and analyze the influence of digital marketing strategies on online consumer buying interest at Vision Archery Cirebon Store. This research is a type of quantitative research using questionnaire and documentation approaches. Data collection techniques in this study use questionnaires or questionnaires that are distributed to obtain data on the influence of digital marketing strategies (X) and documentation to obtain data on online consumer buying interest (Y). This study is a sampling study because it took part of the number of consumers at the Vision Archery Cirebon Store in the last six months which amounted to 1,260 people with 94 respondents using the calculation of the slovin formula. The results of this study show that the variable influence of digital marketing strategy has a positive and significant effect on consumer buying interest in target face bearing products at Vision Archery Cirebon Store. This is based on the results of the F test with a calculated F value of 115.599 and a sig value of 0.000 which < 0.05 and based on the results of the t test with a sig value of < 0.05 and based on the results of a simple linear regression analysis which has a unidirectional or positive regression coefficient value which means that the better the digital marketing strategy is used, it will increase the amount of consumer buying interest.
The Influence of Sharia Marketing Strategies on Consumer Purchase Intention toward MSME Products: Evidence from Kuningan Regency, Indonesia Nur Fitri Prihartini; Barnawi Barnawi; Abu Lubaba Abu Lubaba
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.4541

Abstract

The purpose of this study was to examine the influence of shariamarketing strategies on consumer interest in buying MSME products inKuningan Regency. The specific objectives of this study were to: identifythefactors that influence consumer interest in sharia-compliant products and services, develop marketing strategies that are aligned with Islamic values, measuretheeffectiveness of sharia marketing campaigns. This study uses a quantitative research approach. Data collectionwascarried out through a survey of 86 consumers in Kuningan Regency. The surveyinstrument is a questionnaire designed to measure respondents' interest insharia- compliant products and services. The results of the study show that there is a positive and significant influence of sharia marketing strategies on consumer buying interest in MSMEproducts in Kuningan Regency. The study also found that the followingfactorsare important in influencing consumer interest in sharia-compliant products andservices: promotion of halal products and services, use of quality and halal rawmaterials, emphasis on ethical business practices, affordable product prices. The results of this study indicate that sharia marketing can be an effectiveway to attract and retain customers for MSMEs in Kuningan Regency. Theregression equation is Y=a+BX or 52.951+0.171X. By adhering to Islamic valuesin their marketing practices, MSMEs can create a more positive image for their business and attract more customers. This study also has implications for government policy. The government can support the growth of MSMEs inKuningan Regency by providing sharia-based marketing promotion and resourcemanagement training. This will help MSMEs in Kuningan Regency to developmore effective marketing strategies and increase sales
Understanding Financing Literacy and Its Impact on Mortgage Application Intention: An Islamic Economics Perspective Sahid Kelana; Budiana Budiana; Farid Wajdi; Gama Pratama
Ecobankers : Journal of Economy and Banking Vol. 7 No. 1 (2026): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v7i1.4542

Abstract

This study aims to find out whether KPR Artha Graha Surapandan has implemented sharia financing, to determine the level of understanding of the interest in applying for KPR financing at Perum Artha Graha Surapandan and to provide policies on what are the obstacles and what are the solutions to the Understanding Analysis of Financing Interest in submitting mortgages in terms of Islamic Economics. Determine the desired location by conducting research based on data collected from the qualitative framework, qualitative tools, and qualitative data. In this research report, the focus is on an overall picture of the level of consumer understanding of Islamic mortgage financing. Reports come from interview transcripts, field notes, photographs, personal documents, notes or memos, and other official documents. From some of the field findings, it is understandable that all problems can be solved according to the designation of things like this to support the understanding of potential buyers in mortgage financing at Perum Artha Graha Surapan and Cirebon City. Based on the field and correlated with the pillars of terms and buying and selling murabahah such as there are sellers, buyers, products sold, as well as prices and agreements, Perum Artha Graha Surapandan in the application of financing in submitting mortgages is in accordance with the application of sharia. Based on field findings and supported by the DSN-MUI Fatwa regarding murabaha financing. So Perum Artha Graha Surapandan in carrying out sharia mortgage financing is appropriate. So it can be compared to conventional financing, that sharia financing with a murabaha contract allows prospective home buyers to know clear profits and margins and pay installments without being burdened according to the agreed loan period so that mortgage loans can be completed without burden. The obstacle of not passing BI checking is because the prospective buyer has a history of unfinished credit payments, does not have a checking account statement and a permanent job, in this case the developer of Perum Artha Graha Surapan and the City of Cirebon continues to provide solutions by way of sharia financing where prospective buyers can still have a desired house. To increase marketing, you can go through brochures, take part in exhibitions and several agency locations so that interested people have a better understanding of applying for mortgage financing and can be known by many people. As for the problem of financing information from the developer to the buyer, it should be improved again, because it will affect the course of installment payments in making the expected house

Page 20 of 20 | Total Record : 197

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