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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 2, No 1: Februari 2022" : 9 Documents clear
EVALUASI KELAYAKAN BISNIS PADA USAHASIOMAY AYAM SAMBAL GOANG (STUDI KASUS DI KOTA BANDUNG) Deny Suteja Ginanjar R.G; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2468

Abstract

The purpose of this study was to evaluate the Business Feasibility the Sambal Goang Chicken Siomai from the legal, environmental, market and marketing, technical and technological aspects, human resource management, finance, and social aspects (Case Study in Bandung). The research method used was naturalistic qualitative. The Sambal Goang Chicken Siomai is one of the readymade processed food products andalso frozen food from Dapoer Ceu Giok's production. The results of the study stated that the Sambal Goang Chicken Siomai is declared feasible to be developed, this is assessed from legal aspect, environmental aspect, market and marketing aspect, technical and technological aspect, management and human resources aspect, financial aspect, and social aspect.
ANALISIS STRATEGI BAURAN PEMASARAN PROSES PENYEWAAN ONDEL-ONDEL PADA SANGGAR SENI BETAWI MAMIT CS DI JAKARTA Alissa Alissa; Yayak Heriyanto
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2459

Abstract

This study aims to determine the marketing mix of the ondel-ondel rental process at the Betawi Art Studio Mamit CS. The method used in thisresearch was a qualitative method, while data collection was done through interviews, observations and document studies. Informants in this study included administrators, event organizers and community leaders. Data analysis techniques used included data validity testing and triangulation, and activities in qualitative data analysis included data reduction, data presentation and conclusion drawing or verification. The results showed that the marketing strategy of the ondel-ondel rental process at the Betawi Art Studio Mamit CS in Jakarta, when viewed based on 7 (seven) indicators of the marketing mix, is in the good category. This can be seen from the analysis of products, which is in good category, prices in good category, promotions in good category, places in poor category, people in good category, physical facilities in poor category,and processes in good category.
PENGARUH TAGLINE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA MAHASISWA INSTITUT STIAMI KAMPUS A ANGKATAN 2017) Citra Millenia Venzha; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2464

Abstract

This study aims to determine the Influence of Taglines and Brand Ambassadors on Purchase Decisions at Shopee (Case Study on Students of Campus A STIAMI Institute of 2017). The study is conducted with the quantitative method. The data collection is conducted through questionnaires and literature. The populations of this study are the students of the Campus A STIAMI Institute of 2017. The study uses the Random Sampling for the sampling technique with the population sampling method. There are 206 samples. The study is analyzed with the multiple linear regression analysis using the help of the version 25 of the IBM Statistic software. The results show that Taglines have a significant and positive influence on Purchase Decisions at Shopee by 57.3%. Brand Ambassadors have a significant and positive influence on Purchase Decisions at Shopee by 44.3%. Both the taglines (X1) and Brand Ambassadors (X2) have a significant and positive influence on Purchase Decision (Y) simultaneously by 0.470 or 47.0%, while the remaining 53.0% is influenced by other variables that are not included in this study
PENGARUH INOVASI PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GABINO (STUDI KASUS PADA KONSUMEN GABINO) Desi Novita; Bambang Irawan
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2469

Abstract

This study aims to determine the Effect of Product Innovation and Brand Awareness on Gabino Product Purchase Decisions (Case Study on Gabino Consumers). The research method used is a quantitative method. Data collection techniques used in the form of questionnaires and literature. The population of this research is consumers who use Gabino products at Metropolitan Mall Bekasi. The sampling technique in this research is non-probability sampling with population sampling method. The sample is 130 samples. Analysis of the data used is multiple linear regression analysis using IBM Statistics software version 25. The results of the study indicate that Product Innovation has an influence on Purchase Decisions by 42.2%. Brand Awareness has a 38.3% effect on Purchase Decision. Product Innovation and Brand Awareness have a significant effect on Purchase Decisions. Product Innovation and Brand Awareness affect the Purchasing Decision variable simultaneously with a value of 0.805 or 80.5% where 19.5% is explained by other factors not included in this study.
POTENSI MEMBANGUN KEMITRAAN UNTUK PENINGKATAN PRODUK UNGGULAN DALAM RANGKA PEMBANGUNAN EKONOMI DESA (LOKUS PADA DESA MESSA, KECAMATAN TEON NILA SERUA, KABUPATEN MALUKU TENGAH) Annisa Anissa; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2460

Abstract

Featured Products have great potential increasing economic growth if managed properly and right. One of them is the Integrated Cattle Farm. This study has been a partnership between the Ministry of Village PDTT, New Business BUMDes, and beef cattle breeders in Messa Village. They have collaborated in increasing and developing potential in the farm of beef cattle production to increase the community’s economic income, especially beef cattle breeders. This study aims to the determine the potential for building partnerships, implementing partnerships, and resolving the hindrance or obstacle that arises in building partnerships. The method used is qualitative research by applying descriptive research and data analysis using data reduction, presentation, and conclusion. The study result show that this partnership relationship has been quite successful because it is beneficial for farmers to increase the family economy. This study shows that good and correct management in the developing superior products can significantly increase economic growth and income in building partnerships.
PENGARUH CUSTOMER EXPERIENCE DAN KEPUASAN PELANGGAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SMARTFREN Mega Hernawan; Cundo Harimurti
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2462

Abstract

The purpose of this study was to determine the effect of customer experience and customer satisfaction on customer loyalty to Smartfren. The theory used in this study refers to the opinion of Sheth (Harumi, 2016: 118), which states that, "Customer loyalty is a customer's commitment to a brand, store or supplier, based on a very positive attitude and is reflected in consistent repeat purchases. Loyal customers are individuals who make repeat purchases from the same company, telling other potential customers through word of mouth.” This research was conducted using quantitative methods through the distribution of questionnaires. The population was 60,000 members of Smartfren Community with a sample of 140 respondents. The results of the F-test conducted using SPSS version 26.0 show that Customer Experience and Customer Satisfaction variables simultaneously have a positive and significant influence on Customer Satisfaction. This is evidenced by the fcount value of 78.202, which is greater than the ftable value of 3.06. The positive and significant effect is also evidenced by the value of the determinant of the coefficient of 53.3%.
Pengaruh Persepsi Harga Dan Sikap Konsumen Terhadap Minat Beli Pada Produk Fast-Food Di Counter Hotfood Lulu Hypermarket Cakung Dara Ramadanti; Hartono Hartono
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2467

Abstract

This study aims to determine the effect of price perceptions and consumer attitudes on buying interest in fast-food products at the Lulu Hypermarket Hotfood Counter in Cakung. A quantitative research method was applied in this study. Questionnaires and literature review are utilized as data collection strategies. The study's participants are fast-food customers at the Lulu Hypermarket Cakung hot food court. In this study, non-probability sampling with a population sampling method was used as the sample strategy. There are 125 samples in all. Multiple linear regression analysis with SPSS version 23 was used to analyze the data. The results showed that price perception had an influence on purchase intention of 22.4%. Consumer Attitudes have an influence on Purchase Interest of 43.4%. Price Perceptions and Consumer Attitudes affect the Purchase Interest variable simultaneously with a value of 0.453 or 45.3% of which 54.7% is explained by other factors not included in this study.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN FOODPEDIA CEMPAKA PUTIH JAKARTA PUSAT Adit Fikriansyah; Syahrul Reza; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2451

Abstract

This study airned to determine the effect of service qualities and locationson customer satisfactions of Foodpedia Cempaka Putih, Central Jakarta. This study used a quantitativeresearch by distributing questionnaires to 110 accidential sampling of respondents. The results showed that bassed on hypothesis testing using the T-test, service qualities andlocations has a positive and significant results on customer satisfactions. Meanwhile, using the F-test, all the independent variables in this study has a significant effect on customer satisfactions. The effect of service qualities (X1) and locations (X2) on customer other variables which not examined in this study.
PENGARUH LINGKUNGAN KERJA DAN KOMUNIKASI INTERPERSONAL TERHADAP KEPUASAN KERJA KARYAWAN PADA PT CAHAYA DIDIK DI JAKARTA Chintya Magdalena; Abbas Mansyur
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 1: Februari 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i1.2463

Abstract

The research objective is to analyze the Influence of Working Environment and Interpersonal Communication toward Employee Job Satisfaction in PT.Cahaya Didik partially and simultaneously. This research uses quantitative research with quantitative descriptive approach. The analysis technique uses multiple linear regression analysis. Data analysis used the IBM SPSS Statistics Version 24 program. The study population was employees of the PT.Cahaya Didik, amounting to 30 people, using the Census obtained 20 samples. The results of the study: (1) There is a positive and significant Influence of Working Environment toward Employee Job Satisfaction in the PT.Cahaya Didik, with magnitude of influence 46%. (2) There is a positive and significant Influence of Interpersonal Communication toward Employee Job Satisfaction in PT.Cahaya Didik, with magnitude of influence 67.5%. (3) There is a positive and significant Influence of Working Environment and Interpersonal Communication simultaneously toward Employee Job Satisfaction in PT.Cahaya Didik, the magnitude of influence of the remaining 77% by 23% is influenced by other factors not examined.

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