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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 2: April 2025" : 12 Documents clear
Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Produk Thrifting (Studi Kasus Mahasiswa Institut STIAMI Fakultas Administrasi Tahun Akademik 2024/2025) Badriawan, Anike Suci; Muthi'ah, Firyal Luthfi
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4977

Abstract

This research aims to examine and analyze the influence of lifestyle and price on purchasing decisions of thrifting products among students of the Faculty of Administrative Sciences, Institut Ilmu Sosial dan Manajemen STIAMI, during the 2024/2025 academic year. Thrifting products, as a fashion alternative offering affordability and unique aesthetic value, are increasingly favored by university students. The research employs a quantitative method with a descriptive and associative approach. The sampling technique used is purposive sampling, with a total of 100 active students as respondents. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression analysis, t-test, and F-test with the assistance of SPSS version 27. The findings indicate that both lifestyle and price have a significant influence on purchasing decisions, both partially and simultaneously. Among the two variables, lifestyle shows a more dominant influence compared to price. These findings suggest that trends, personal preferences, and lifestyle awareness are the primary factors driving students’ decisions to purchase thrifting products.  
Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Helm INK Di Jakarta Nursalim, Mochammad Fadli; Juardi, Juardi
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4973

Abstract

Consumer satisfaction is one of the important factors that companies need to pay attention to so that a business can run for a long time. Because with satisfaction, consumers will continue to buy the products and services offered. This research aims to analyze the influence of price and product quality, both partially and simultaneously, on consumer satisfaction with INK helmets in Jakarta. Using a descriptive quantitative approach, the number of samples in this study was 70 people taken using purposive sampling techniques. Data were analyzed through multiple regression analysis, t test, F test and coefficient of determination test. The results of the research show that product price has a positive and significant effect on consumer satisfaction as shown by the calculated t value (2.449) > t table (1.683), product quality has a positive and significant effect on consumer satisfaction as shown by the calculated t value (2.582) > t table (1.683) and simultaneously the two independent variables have a positive and significant effect on employee performance as shown by the calculated F value (4.611) > F table (3.23). The magnitude of the influence of product price is 75.6%, product quality 77.7% and together 88.6%.
Pengaruh Perceived Usefulness Dan Convenience Terhadap Perubahan Perilaku Konsumen OFD Di Indonesia Melalui Hedon Enjoyment Khairilisani, Destita; Wulandari, Winda
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4978

Abstract

This study uses a quantitative approach to examine the influence of perceived usefulness (PU) and convenience (CV) on behavioral change (BC) among online food delivery (OFD) app users in Indonesia, with hedonistic enjoyment (HE) as a mediating variable. A total of 248 respondents, active users of Gofood, Grabfood, and ShopeeFood, participated in the online survey. Data was analysed by partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The result showed that CV had significant effect on HE (B = 0.541; p < 0.001), while PU had no significant effect. PU, CV, and HE all had a positive effect on BC, with HE being the strongest predictor (B = 0.340 ; p < 0.0001). A mediation test indicated that HE partially mediated the effect of CV on BC, but did not mediate the relationship between PU an BC. These findings provide practical implications for OFD service developers to prioritize convenience and enjoyable experiences in customer acquisition and retention strategies, particularly for younger user segments such as Generation Z.  
Pengaruh Price Discount Dan Fashion Involvement Terhadap Impluse Buying Pada Pengguna Tiktok Shop Kota Jakarta Tamba, Rousdy Safari; Ningrum, Elin Kristia
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4966

Abstract

This study aimed to find out the tendency of impulse buying among the people of the city of Jakarta and to find out whether there was an influence of impulsive buying on price discounts and fashion involvement. This research employed two independent variables, namely Price Discount (X1), Fashion Involvement (X2), and Impulse Buying as the dependent variable (Y). The formulation of the problem in this research included, among other things, finding out how Discount and Fashion Involvement influenced Impulse Buying and examining how TikTok users viewed impulse buying decisions made by Jakarta city residents. This research used quantitative methods. The data collection was carried out using a questionnaire distributed to 150 respondents in Jakarta. This questionnaire was given to Jakarta city residents who used the TikTok application. This research used data collection techniques, namely Incidental Sampling. The analysis was carried out by processing data using SPSS 26 for Windows. Then, the instrument was tested using validity and reliability testing and continued with classical assumption and hypothesis testing. This research found a significant and positive influence between online promotions (X1) and purchasing decisions (Y) of 0.441 or 44.1%. There was a substantial and positive influence between price perceptions (X2) and buying decisions (Y) of 0.323 or 32.3%. There was a significant and positive influence between online promotions (X1) and price perceptions (X2) on purchasing decisions(Y) of 0.439 or 43.9%
Pengaruh Viral Marketing Dan Brand Image Terhadap Minat Beli Produk Somethinc Di Platform Tik Tok Shop (Studi Kasus Pada Para Pengguna Tik Tok di Wilayah Bekasi Timur) Lisnawati, Lisnawati; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4974

Abstract

Maintaining healthy skin is a positive lifestyle that everyone does regularly. Generally, what happens to a woman, it has become an urge for them to always look beautiful and be the main of everyone's attention. Healthy skin is one of the important points for all communities. The diversedemands in caring for the skin drive skincare businesses to innovate in theirproducts; all of this is done to make it easier for consumers to choose self-care products. This study aimed to examine the influence of viral marketingand brand image have on buying interest in Somethinc products on the TikTok Shop platform. This research used quantitative methods and data obtained through distributing questionnaires. The sample in this study werecustomers who had purchased Somethinc products and obtained 120respondents. Data analysis used multiple linear regression. The results of this study indicated that Viral Marketing (X1) partially has a positive and significant effect on Purchase Intention (Y) for Somethinc Products on the TikTok Shop Platform by 53,5%. Partially, Brand Image (X2) has a positiveand significant effect on Buying Interest (Y) in Somethinc Products on the TikTok Shop Platform by 81,3%. Viral Marketing (X1) and Brand Image (X2)together have a positive and significant effect on Buying Interest (Y) in Somethinc Products on the TikTok Shop Platform by 88% and the remaining 12% is influenced by other variables not examined.
Pengaruh Kualitas Pelayanan Dan Perceived Value Terhadap Loyalitas Pelanggan Katering Butik Tumpeng Di Kota Depok Munawaroh, Wildatum; Irvawan, Robby
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4979

Abstract

The population of this research is Butik Tumpeng catering customers, amounting to 150 people. The sample of this research is 60 respondents. The data collection technique for this study used a questionnaire/questionnaire which was tested for validation and reliability. Data processing in this study used SPSS (Statistic Package For the Social Sciences) version 28. The results of this study partially show that Service Quality and Perceived Value have a positive and significant effect on Customer Loyalty in the Butik Tumpeng catering in Depok City. The coefficient of determination is 65.6% and the remaining 34.4% is influenced by other variables not examined
Evaluasi Penerapan Sistem Digitalisasi Pemungutan Pajak Reklame Dalam Meningkatkan Pendapatan Asli Daerah Kota Bekasi Tahun 2024 Harjo, Dwikora; Nabila, Girotul
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4967

Abstract

Bekasi City as an autonomous region in West Java Province has great potential in Regional Original Revenue (PAD), one of which is through billboard tax collection. Billboards are media that convey information to the wider community and are installed along roads that contain messages or information. Prior to the implementation of the digitalization system, billboard tax revenue in Bekasi City experienced inconsistencies between target and realization. For this reason, since 2022, the Bekasi City Government began implementing a digital system in billboard tax collection. This study aims to evaluate the implementation of a digitalized billboard tax collection system in increasing Regional Original Revenue (PAD) in Bekasi City in 2024. This research uses William N. Dunn's evaluation theory with the dimensions of effectiveness, efficiency, adequacy, equity, responsiveness, and accuracy. This research method uses descriptive qualitative. The results showed that after the implementation of the digitalization system, the effectiveness of billboard tax collection was quite effective, with a realization achievement of 98.95% in 2024, where the tax target and realization also increased. Obstacles found include low understanding and awareness of taxpayers, lack of literacy, and lack of socialization of the system. Efforts made to overcome these obstacles are continuous education, simplifying procedures, and increasing supervision and technical services.    
Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada UMKM Akar Kelapa Mpok Nini Oleh-oleh Khas Betawi Di Bekasi Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4975

Abstract

This study aims to analyse marketing strategies to increase sales volume at MSMEs of coconut roots Mpok Nini typical Betawi souvenirs located at Damri Bus Terminal in Bekasi. This research used a descriptive qualitative approach. Data collection techniques used are interviews, observation and documentation methods. Determination of informants based on owners and employees of MSMEs of coconut root Mpok Nini typical Betawi souvenirs, buyers of coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and determination of academic lecturer informants selected based on Business Administration courses at the STIAMI Institute of Social and Management Sciences. The informants selected were 2 people from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, 2 buyers from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and 1 academic lecturer informant Interview questions based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there is each indicator to be used as a question in the interview. The 4P marketing strategy has been implemented by MSMEs of coconut root Mpok Nini typical Betawi souvenirs, product by maintaining excellence, price with affordable selling prices, place available in marketplaces and offline stores, and promotion carried out through marketplace advertisements. Obstacles in implementing marketing strategies are the emergences of competitors selling the same products and similar packaging.
Pengaruh Promosi Live Selling Dan Harga Produk Terhadap Keputusan Pembelian Produk The Originote Di Platform Tiktok Shop Tahun 2023 De Fretes, Mercy Devina; Aurora, Fajrin
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4980

Abstract

The Influence of Live Selling Promotions and Product Prices on Purchase Decisions for The Originote Products on the TikTok Shop Platform in 2023 This research aims to examine Live Selling Promotion and Product Prices on Purchase Decisions for The Originote products, using a quantitative approach. The research sample consisted of 100 respondents and was determined using the formula Hair et.al. using purposive sampling technique. The data processing technique used is the multiple linear regression method. The research results show that Live Selling Promotion and Product Prices, both partially and simultaneously, have a positive and significant effect on purchasing decisions for The Originote products, indicated by a significant value of 0.0000 < 0.05 and tcount > ttable (6.516 > 1.660 and 11.492 > 1.660) and the value of Fcount > Ftable (73,841 > 0.270). The results of the coefficient of determination test show that the Live Selling Promotion has an influence on the decision to purchase The Originote products by 48.7%, Product Price has an influence on the decision to purchase The Originote products by 67.9%. Simultaneously, these two independent variables influence the decision to purchase The Originote products by 69.7% and the remaining 30.3% is influenced by other variables not analyzed in this research.
Pengaruh Teknologi Informasi Dan Kualitas Layanan Terhadap Kepuasan Nasabah Bank BCA Cabang KCU Tanjung Priok Naufaliani, Nabila; Widyawan, Bisma
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4969

Abstract

In recent years, Bank BCA Tanjung Priok branch has experienced obstacles and problems in every service, resulting in customer complaints and a decrease in the number of customers who transact directly to the branch and an increase in the number of customers who transact digitally. This is related to information technology and service quality. This study aims to test and analyze the influence of information technology and service quality on customer satisfaction at Bank BCA Tanjung Priok branch. Respondents in this study were customers of Bank BCA Tanjung Priok branch. The research method used is a quantitative method. The sampling technique used a random sampling method with a sample size of 100 respondents. Based on the analysis conducted, this study shows that "Information Technology and Service Quality have an influence on Customer Satisfaction" and have a significant influence. The results of the study indicate that based on the results of the T-test, the independent variables in this study have a positive effect on the dependent variable. Based on the results of the F test that has been carried out, the calculated F obtained is greater than the F table so that there is a simultaneous influence on the variables of information technology and service quality on customer satisfaction at Bank BCA, Tanjung Priok branch. In the determination coefficient test (R2), the results obtained were 53.9% of the independent variables of information technology and service quality were able to explain variations in work productivity, while 46.1% was explained by other variables outside this study.

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