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INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 312 Documents
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Pengaruh Harga Dan Inflasi Terhadap Ekspor Pada Produk Kopi Ke Amerika Serikat Afriliyanti; Ade Firmansyah; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/p0crmy24

Abstract

Abstract. Coffee is one of Indonesia's main export commodities. The United States is the largest market for coffee exports. This study aims to analyze the effect of price and inflation on exports of coffee products to the United States. This research is a type of explanatory research with a quantitative approach. The variables used in this study are price, inflation and exports. The data used is multiple linear regression analysis with time series data in 2015-2023. Secondary data obtained from the Central Statistics Agency (BPS) and the International Coffee Organization (ICO). The results showed that price has a negative and significant effect on exports of coffee products, while inflation also has the same effect, which is negative and significant. Recommendations for future research include analyzing other factors such as trade policies and climatic conditions that may affect Indonesian coffee exports. Keywords: Export, Price, Inflation
Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Minat Penggunaan E-Payment QRIS (Studi Kasus Pada Pengguna E-Payment QRIS Bank BCA di Kota Bekasi Timur) Rousdy Safari Tamba; Vina Sawalti
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/cxna2f89

Abstract

Abstract.This study aims to determine how much influence the perception of convenience and perception ofbenefits have on the interest in using Bank BCA QRIS E-Payment IN East Bekasi City. This studyuses a quantitative method approach. Data collection techniques were used in the form ofquestionnaires and literature. The sample in this study were people who had used the QRIS BankBCA service as a payment method in transactions, especially respondents who live in East BekasiCity with a sample size of 110 people. The sampling technique used was the Purposive Sampling. The results of the data analysis of this study used the coefficient of determination of the R Square value which showed that the perception of convenience (X1) and the perception of benefits (X2)had a joint contribution of 74,9% to the interest in use (Y), while the remaining 25.1% wasinfluenced by othe factors outside this study. Thus, thw perception of convenience and theperception of benefits have a dignificant effect on the interest in using QRIS E-Payment od BankBCA in East Bekasi City.Keywords: Perception of Convenience; Perception of Benefits, Interest In Use
Analisis Strategi Bauran Pemasaran Aplikasi Online Klik Indomaret Dalam Meningkatkan Penjualan di Era Global Bisnis Puspita Ayunda Zahra; Zulkifli
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/wp4zcr48

Abstract

Abstract. This research aims to analyze the Marketing Mix Strategy of the Klik Indomaret Online Application in increasing sales in the global business era and the obstacles encountered in the implementation of the digital marketing strategy at Indomaret Telaga Murni. This research employs a qualitative descriptive method. Data were collected through documentation, interviews, and observation. The findings show that the marketing strategy of the Klik Indomaret online application at Telaga Murni is carried out using the 7P marketing mix approach (product, price, promotion, place, people, process, and physical evidence). Over the past three years (2022–2025), sales through the Klik Indomaret Telaga Murni application have declined.This decline is influenced by various obstacles, particularly technical issues in application performance, such as slow access, frequent errors, reduced promotional activities on the application, and a suboptimal user experience. To overcome these challenges, several strategic solutions are required, including strengthening servers and networks, simplifying the application interface to be more user-friendly, adding interactive features to enhance communication withconsumers, and providing digital training for store teams to improve service quality. With the implementation of these solutions, the marketing strategy through the online application is expected to be more optimalized in increasing sales. Keywords: Perception of Convenience; Perception of Benefits, Interest In Use
Pengaruh Strategi Pemasaran dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Kopi Tomoro Di Outlet Grand Batavia Kab. Tangerang Tahun 2024-2025 Lukman Nul’hakim; Aida Sapitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/56ep4f81

Abstract

Abstract. This study aimed to determine the effect of marketing strategy and customer satisfaction on purchasing decisions at Kopi Tomoro at the Grand Batavia Outlet in Tangerang Regency. The research method used was a quantitative method with an associative approach. Data collection techniques were carried out by distributing questionnaires to 100 respondents. Data analysis used multiple linear regression tests, t-tests (partial), f-tests (simultaneous), and coefficients of determination. The results of the study indicated that partially marketing strategies did not have a significant effect on purchasing decisions, with a t-count value of 0.381 smaller than the t-table of 1.98472 and a significance value of 0.704 &gt; 0.05. Meanwhile, customer satisfaction had a positive and significant effect on purchasing decisions with a t-count value of 13.435 greater than the t-table of 1.98472 and a significance value of 0.000 < 0.05. Simultaneously, marketing strategy and customer satisfaction significantly influenced purchasing decisions, with a calculated f-value of 588.298, greater than the f-table of 3.090, and a significance value of 0.000 < 0.05. The coefficient of determination indicates that both independent variables were able to explain purchasing decisions by 92.2%. This research was expected to be a consideration for companies in improving marketing strategies and service quality to improve customer purchasing decisions. Keywords: Marketinf Strategy, Customer Satisfaction, Purchasing Decisions.
Pengaruh Brand Awareness dan Word Of Mouth Terhadap Keputusan Pembelian Produk Royco Pada Konsumen Rumah Tangga di Kota Bekasi Bayu Indra Putera Batara; Dewi Nurbaiti; Edwin Sholeh Rahmanullah
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/s9fxpc64

Abstract

Abstract. This study aimed to examine the influence of brand awareness and word of mouth on the purchasing decisions of Royco products among household consumers in Bekasi City. A quantitative approach was employed using a survey method by distributing questionnaires to 110 respondents, all of whom were household consumers in Bekasi. The results indicated that, partially, brand awareness has a positive and significant influence on purchasing decisions, with a significance value of 0.010. Word of mouth also had a positive and significant influence on purchasing decisions, with a significance value of 0.000. Simultaneously, both variables significantly influenced purchasing decisions, with an F-statistic value of 27.866 and a significance value of 0.000. The coefficient of determination (R Square) was 0.342, indicating that 34.2% of the variation in purchasing decisions can be explained by brand awareness and word of mouth. It can therefore be concluded that both brand awareness and word of mouth play a significant role in influencing consumer purchasing decisions for Royco products. Keywords: Brand Awareness, Word Of Mouth, Purchasing Decisions, Consumers, Households
Pengaruh QRIS Dalam Peningkatan UMKM Sektor Kriya di Kota Bekasi Mohammad Haddad Bayhaqi; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/2mtqpt88

Abstract

Abstract.This research analyzes the effectiveness of the Quick Response Code Indonesian Standard (QRIS)in enhancing Micro, Small, and Medium Enterprises (MSMEs), specifically in the craft sector in BekasiCity. Using a qualitative descriptive approach, this study collects data through in-depth interviews,observations, and documentation. The analysis is based on the Technology Acceptance Model(TAM), highlighting perceived usefulness, satisfaction, and risks. The findings show QRIS improvestransaction efficiency and market reach, while satisfaction sustains its usage. However, constraintssuch as network instability and MDR fees hinder optimal adoption. The study concludes QRIS iseffective, but requires ongoing education and support.Keywords: Bekasi City, Craft Sector, Digital Payment, QRIS, TAM, UMKM
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian di Toko Mahw Store Pada Platform Itemku Joni Haryanto; Muhammad Farras Alif
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/phn5gf25

Abstract

Abstract.This study aims to determine the influence of service quality and price on consumer purchasingdecisions at MAHW Store, a digital store based on the Itemku e-commerce platform. The study useda quantitative approach with a survey method. Data were obtained through questionnaires distributedto 112 respondents, who were MAHW Store customers. The data analysis technique used wasmultiple linear regression analysis, performed using SPSS. The results showed that service qualityhad a positive and significant effect on purchasing decisions, while price also had a positive andsignificant effect. Simultaneously, both variables significantly influenced purchasing decisions, with acoefficient of determination of 80.2%. This indicates that MAHW Store has successfully developed a service and pricing strategy that aligns with consumer preferences. The implication of this study is the importance of managing service quality and setting competitive prices as key strategies inmaintaining and increasing customer loyalty on the Itemku platform.Keywords: Service Quality, Price, Purchasing Decision, MAHW Store, E-Commerce
Pengaruh Pelayanan Cleaning Service dan Keterbatasan Bahan Baku Permakanan yang Dilaksanakan Oleh PT. Pelita Indonesia Djaya Terhadap Kepuasan Penumpang Kapal PT. PELNI Siti Nurjanah; Achsanul Nashir
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/n6pne341

Abstract

Abstract. PT. Pelita Indonesia Djaya handles imports and exports, and plays a vital role in meeting the needs of ship passengers through the provision of food supplies and cleaning services. The purpose of this study is to analyze the influence of cleaning service and the availability of food supplies on passenger satisfaction on PELNI ships. Quantitative methods were used to evaluate the influence of cleaning service and the availability of supplies on passenger satisfaction. Using the Slovin formula, the research sample consisted of 98 people. The results indicate that cleaning service and availability of supplies on passenger satisfaction. The availability of food supplies and cleaning services simultaneously have a positive and significant impact on passenger satisfaction. According to the multiple linear regression analysis, the combination of these variables contributes to passenger satisfaction. The results show that improving service quality and raw material availability is very important to increase passenger satisfaction. Keywords: Availability, Passenger Satisfaction, Service
Pengaruh Kemudahan Transaksi QRIS dan Harga Terhadap Keputusan Pembelian pada UMKM (Studi Kasus Kedai Bakso Laladana) di Cikarang Utara Arla Mutiara Fazira; Robby Irvawan
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/q9bat044

Abstract

Abstract. The development of digital technology has encouraged changes in payment system across business sectors, including Micro, Small, and Medium Enterprises (MSMEs). One of the digital payment innovations widely used is the Quick Response Code Indonesian Standard (QRIS). In addition to transaction convenience, price is also an important factor considered by consumers when making purchasing decisions. However, in practice, some consumers still prefer other payment methods and have various considerations regarding the prices offered. These conditions may influence consumer purchasing decisions. This study aims to determine the effect of QRIS Transaction Ease and Price on Purchaing Decisions at Kedai Bakso Laladana in North Cikarang. This study employed a quantitative approach with descriptive research methods. The population consisted off all consumers of Kedai Bakso Laladana. The sample was selected using a no-probability sampling technique with a purposive sampling method involving 96 respondents. Data were analyzed using multiple liniear regression with IBM SPSS statistics 27. The result indicate that QRIS Transaction Ease has a positive and significant effect on Purchasing Decisions by 43,4%, while price has a positive and significant effect on Purchasing Decisions by 47, 4%. Simultaneosly , QRIS Transaction Ease and Price have a positive and significant effect on Purchasing Decision by 52%, qhilw the remaining 48% is influenced by other variables not exaimined in this study. Keywords: QRIS Transaction Ease, Price, Purchasing Decisions.
Strategi Bersaing Bisnis Di Bidang Digitalisasi Pengarsipan Dokumen (Studi Kasus Pada PT. Expert Indonesia) Luthfiyyah Nahdah Zahra; Mercy Spesa Devina De Fretes
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/pedj9392

Abstract

Abstract. Advances in information and communication technology have encouraged the digitalization of documents which offers accuracy, fast access, time efficiency and security of company data. PT Expert Indonesia, which started document digitization services in 2010, helps companies manage documents with cutting-edge technology and an experienced team. However, competition with companies such as PT Permata Graha Nusantara demands that PT Expert Indonesia to implement the right business strategy to remain competitive. This research uses a descriptive qualitative approach. The data analysis technique used is SWOT analysis, by identifying the company's strengths, weaknesses, and opportunities and threats so that it can produce alternative strategies to increase competitiveness. The research results show that PT Expert Indonesia has implemented a competitive strategy well, although there are still aspects that need to be improved. Obstacles faced include difficulties in obtaining ANRI certification, large volumes of work, damaged documents, and the unpopularity of digitalization services among companies. Various efforts have been made to overcome these obstacles, such as quick follow-up of problems, compliance with procedures and regulations, and market education about the importance of document digitization. PT Expert Indonesia can carry out more in-depth competitor analysis, intensive market education, and expand services through collaboration with governments other than BUMN and private companies in various sectors. Keywords: BusinessCompetitive Strategy, Document digitalization

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