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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 319 Documents
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Pengaruh Antara Implusive Attitude Dan Novelty-Fashion Attitude Dengan Pemanfaatan Rekomendasi Sosial Pengguna Aplikasi Traveloka Pada Generasi Z Defira Ardita Meisthafa; Anisa Arizona Bandi; Tri Waluyo Prehantio
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/t2vcn820

Abstract

Abstract. This study aimed to analyze the influence of impulsive attitude and novelty-fashion attitude on the use of social recommendations on the Traveloka app by Generation Z. A quantitative approach with a survey method was used to collect data through a questionnaire developed based on relevant theoretical frameworks. Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique was applied using the SmartPLS 3 software. Reliability tests showed that all variables have high reliability, allowing the data to be used for further analysis. Multiple linear regression analysis was employed to examine the effects of both independent variables on the dependent variable. The results indicated that both impulsive attitude and novelty-fashion attitude have a positive and significant effect on the utilization of social recommendations in the context of Traveloka platform usage, both simultaneously and partially. These findings contributed to the understanding of Generation Z's consumer behavior in decision-making based on social recommendations and provide strategic implications for the development of more effective digital marketing. Keywords: Social Recommendations, Traveloka, Consumer Psychographics
Pengaruh Komunikasi Interpersonal Dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat Di Kelurahan Palmeriam Jakarta Timur Rina Karlina; Sukarni Novita Sari; Juardi
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/f7d0qj54

Abstract

Abstract. This study aims to analyze the influence of interpersonal communication and service quality on public satisfaction at Palmeriam Urban Village, East Jakarta. The study employed a quantitative approach with a causal associative method. The sample consisted of 99 respondents selected through accidental sampling. The results indicate that interpersonal communication has a positive and significant effect on public satisfaction with a contribution of 10.1%. Service quality also has a positive and significant effect with a contribution of 8.2%. Simultaneously, interpersonal communication and service quality significantly influence public satisfaction with a contribution of 14.7%. Keywords: Interpersonal Communication, Service Quality, Public Satisfaction, Public Service
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Timephoria Steller Dust Lip Stain ( Studi Kasus pada Kalangan Remaja di Kelurahan Ketapang Cipondoh Tangerang ) Defy Rahayu Setiowati; Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/ab5cxd22

Abstract

Abstract.Abstract. This study aims to examine the influence of brand image and product quality on the purchasedecision of Timephoria Stellar Dust Lip Stain among adolescents in Ketapang Urban Village,Cipondoh District, Tangerang City. A quantitative descriptive approach was employed, with datacollected through questionnaires administered to 170 respondents selected using purposivesampling. The data were analysed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial and simultaneous significance tests, and the coefficient of determination (R²). The findings reveal that brand image and product quality have positive andsignificant effects on purchase decisions, both individually and simultaneously. Brand image was identified as the more influential variable. Furthermore, the coefficient of determination (R²) of 0.831indicates that the two independent variables explain 83.1% of the variance in purchase decisions, while the remaining 16.9% is explained by other factors outside the scope of this study. Keywords: Brand Image; Product Quality; Purchase Decision.
Analisis Implementasi Kebijakan Komunikasi Tentang Pengawasan Barang Impor Dalam Meningkatkan Kepatuhan Kepabeanan Pada Kantor Pelayanan Utama Bea dan Cukai Tipe A Tanjung Priok Tahun 2024 Citra Agnestia; Dwikora Harjo; Dimas Ar Rasyid
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/chr8jr04

Abstract

Abstract. This study employed a qualitative approach using a descriptive research design. Data were collected through indepth interviews,observation, documentation, and literaturereview. Informants were selected using a purposive sampling technique, involving Custom and Excise officers, customs service users, and academics. Data were analyzed using the interactive model developed by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the implementation of the imported goods supervision policy at the Tanjung Priok Type A Main Customs and Excise Service Office is influenced by four key factors, namely communication, resources, disposition, and bureaucratic structure. Communication iscarried out through socialization programs and the dissemination of information regarding customs regulations to service users. The available resources, including human resources, facilities, and supervisory technology, are considered adequate to support the implementation of imported goods supervision. The disposition of Customsofficers demonstrates a strong commitment to carrying out supervisory functions and providing customs services.Furthermore, a well-organized bureaucratic structure supports effective coordination among organizational unitsin implementing supervision activities. The primary challenges identified include the high volume of importactivities, the limited number of human resources relative to the supervisory workload, the relatively low level ofunderstanding and compliance among certain customs service users with customs regulations, as well astechnical constraints within the supervision system. Efforts undertaken to address these challenges includeenhancing employee competencies, optimizing the utilization of information technology, strengthening interagency coordination, and increasing socialization and educational programs for customs service users.This study is expected to provide valuable input to the Directorate General of Customs and Excise in enhancing the effectiveness of the implementation of imported goods supervision policies in order to achieve a higher level of customs compliance.Keywords: Policy Implementations, Imported Goods Supervision, Customs Compliance, Custom and Excise, Custom Supervisions.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Kopi Kapal Api Di Wilayah Johar Baru Ertica Hany Muly; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/nrq51a98

Abstract

Abstract. This study aims to analyze the influence of product quality and brand image onpurchasing decisions for Kopi Kapal Api products. The study employed aquantitative research method with a survey approach involving 140 respondents.Data were analyzed using Partial Least Squares–Structural Equation Modeling(PLS-SEM) with SmartPLS version 4.1.1.2. The results indicate that product quality and brand imageexplain 65.8% of the variance in purchasing decisions. Product quality has a positive and significanteffect on purchasing decisions (T-Statistics = 2.717; P-Values = 0.007), while brandimage also has a positive and significant effect on purchasing decisions (T-Statistics = 11.116; P-Values = 0.000). Simultaneously, both variables have a positive and significant effect on purchasing decisions (T-Statistics = 27.233; P-Values = 0.000). Based on thefindings, it can be concluded that product quality and brand imageplay an important role in improving consumers' purchasing decisions for KopiKapal Api products. Therefore, the company should maintain product quality andstrengthen its brand image to enhance consumers' purchasing decisions.Keywords: Product Quality, Brand Image, Purchasing Decision, Kopi Kapal Api
Pengaruh Persepsi Kegunaan dan Kemudahan Penggunaan Terhadap Minat Menggunakan E-commerce Tokopedia di Jakarta Dimas Ahdaharish Utomo; Nur El Ikhsan
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/c688g378

Abstract

Abstract. The rapid growth of e-commerce in Indonesia has encouraged companies to enhance the usefulnessand ease of use of their applications to increase users' intention to use. This study aims to examine theinfluence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention to Use theTokopedia application. This research employed a quantitative approach with an associative researchdesign using a purposive sampling technique involving 120 respondents. Data were collected throughquestionnaires and analyzed using SPSS version 26, including validity, reliability, classical assumption,multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicatethat Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Behavioral Intention to Use, both partially and simultaneously. Simultaneously, the analysis produced an F-value of 87.286 with a significance value of 0.000 (< 0.05) and an Adjusted R Square of 0.592,indicating that both independent variables explain 59.2% of the variance in Behavioral Intention to Use,while the remaining 40.8% is explained by other factors beyond the scope of this study.Keywords: Perceived Usefulness, Perceived Ease Of Use, Behavioral Intention to Use, ECommerce,Tokopedia
Pengaruh Citra Merek dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Brand Wardah (Studi Kasus Sentral Grosir Cikarang ) Anike Suci Badriawan; Winda Suryaningsih
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/z8afg691

Abstract

Abstract.his study aims to determine and analyze the influence of brand image and product quality on consumerpurchase intention for the Wardah brand. The approach used in this study was quantitative with anassociative survey method. The population in this study was all consumers who had used or werefamiliar with Wardah products, with respondents aged at least 17 years and willing to complete aquestionnaire. Data collection was conducted through questionnaires. Data analysis used instrumenttesting, classical assumption testing, and hypothesis testing with regression analysis. The results areexpected to provide an overview of the extent of influence of brand image (X1) and product quality (X2), either partially or simultaneously, on consumer purchase intention (Y) for Wardah products. The benefits of this study are expected to provide input for Wardah in improving its marketing strategy andfor academics as a reference for further research.Keywords: Brand Image, Product Quality, Consumer Purchase, Interest, Wardah
Pengaruh Label Halal dan Keamanan Produk Terhadap Keputusan Pembelian Produk Mie Samyang (Studi Kasus Pada Pembeli Di kota Jakarta Utara Daerah Warakas) Aura Salma Salsabila; Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/fe32qh37

Abstract

Abstract. Social media plays a significant role in influencing purchasing decisions. This research aims todetermine the influence of Halal Label and Product Safety on the Purchasing Decisions of SamyangNoodle products, both partially and simultaneously. The research uses a quantitative approach, withdata collected through questionnaires distributed to 110 respondents. Data analysis was conductedusing SPSS version 25 through validity tests, reliability tests, multiple linear regression analysis, ttests, F-tests, and the coefficient of determination. The findings show that the Halal Label (X1) has a positive and significant effect on Purchasing Decisions (Y), with a significance value of 0.000 < 0.05 and a t-count of 3.705 > ttable of 1.98238. Product Safety (X2) also has a positive and significant effect, with a significance value of 0.008 < 0.05 and a t-count of 11.582 > ttable of 1.982. Simultaneously, both variables have a significant effect on Purchasing Decisions, as evidenced by an F-count of 130.395 > F-table of 3.081 and a significance value of 0.000 < 0.05. The Adjusted R Square value is 0.704, indicating that the influence of the Halal Label (X1) and Product Safety (X2) in this research accounts for 70.4%, while the remaining 29.6% is influenced by other variables or factors which were not examined in this research.Keywords: Brand Image; Product Quality; Purchase Decision.
Pengaruh Persepsi Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada kopi Tuku Cabang Bintaro Tangerang Selatan Silvi Yanah; Fifin Arifianti
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/cbzvmv24

Abstract

Abstract. This study was motivated by the rapid growth of the coffee shop industry in Indonesia, which hasintensified business competition. Changes in people's lifestyles have transformed coffee from merelya consumption need into a part of social activities and modern lifestyle. Consequently, consumersincreasingly consider product quality and price before making purchasing decisions. This studyaimed to examine the influence of Perceived Product Quality and Price on Consumer PurchasingDecisions at Kopi Tuku Bintaro Branch, South Tangerang. This research used a quantitativeapproach using a causal associative method. The population consisted of consumers of Kopi TukuBintaro Branch, with a sample of 180 respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The analysis included validity testing, reliability testing, classical assumption testing, t-test, F-test, andcoefficient of determination analysis. The results indicated that Perceived Product Quality had apositive and significant effect on Purchasing Decisions, with a t-value of 11.064 and a significancevalue of 0.000 < 0.05. Price also had a positive and significant effect on Purchasing Decisions, witha t-value of 6.640 and a significance value of 0.000 < 0.05. Simultaneously, Perceived ProductQuality and Price had a positive and significant effect on Purchasing Decisions, with an F-value of313.898 and a significance value of 0.000 < 0.05. The contribution of both variables to PurchasingDecisions is 78.7%, while the remaining 22.0% is influenced by other factors outside the scope ofthis study. Keywords: Brand Image; Perceived Product Quality, Purchasing Decisions

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