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Kisti Nur Aliyah
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Faculty of Islamic Economics and Business (FEBI), UIN Raden Mas Said Surakarta. Jln. Pandawa No. 1, Pucangan, Kartasura, Sukoharjo, Central Java, Indonesia, Postal Code: 57168.
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INDONESIA
JUEBIR: Journal of Economics and Business Research
Published by Universitas Islam Negeri Raden Mas Said Surakarta
ISSN : -     EISSN : 30248515     DOI : https://doi.org/10.22515/juebir.v3i2
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Journal of Economics and Business Research (JUEBIR) is an open-access student journal that welcomes scientific contributions from students in the fields of management, finance, business, and Islamic economics, as outlined in its Focus and scope. The journal invites manuscripts in the following areas: Islamic Finance, Banking, and Accounting Islamic Economics Islamic Financial Development Islamic Entrepreneurship, MSMEs, and Startups in the Smart Economy Business Management (including Human Resource Management, Marketing, Finance, Operations, and Accounting) International Business Islamic Philanthropy (Zakat, Infaq, Sadaqah, Waqf) Halal Industries (Food, Tourism, Lifestyle) Islamic Marketing Islamic Financial Technology Green Economy and Digital Technology Ethics in Islamic Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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Pengaruh Fasilitas, Aksesibilitas, dan Daya Tarik Terhadap Keputusan Berkunjung ke Objek Wisata Telaga Ngebel Ponorogo: Studi pada Masyarakat Kabupaten Ponorogo Cahyanti, Hana Regita; Walyoto, Sri
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.8905

Abstract

This research was conducted to determine the significant influence of the variables of facilities, accessibility and attractiveness on the decision to visit. Therefore, this research uses a quantitative approach. Using a purposive sampling technique with a sample of 157 respondents in Ponorogo Regency who had visited the Ngebel Lake tourist attraction twice. The types of data used are primary data and secondary data. The distribution of the questionnaire was carried out online via social media platforms such as WhatsApp which received 114 respondents and offline it was distributed by printing the questionnaire that had been made and then distributing it to 43 respondents. This research used multiple linear analysis, assisted by the IBM SPSS Statistics data analysis tool 23 to process data that has been taken by researchers. The results of this research suggest that the variables of facilities, accessibility and attractiveness have a significant and simultaneous influence on the decision to visit. So all the variables that have been studied show that they have an influence and are significant on the decision to visit the Telaga Ngebel Ponorogo tourist attraction.
Pengaruh Relationship Marketing, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Ummah, Inayatul; Walyoto, Sri
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.8906

Abstract

This research aims to determine the influence of relationship marketing, product quality, and customer satisfaction on customer loyalty in the Twenty Five Florist home industry in Boyolali District. This type of research in quantitative research. The number of samples used in this research was 129 respondents taken from each sub-district in Boyolali District. The sampling technique uses purposive sampling with the sample collection method via Google Form and distributing questionnaires offline. Data analysis techniques use SPSS 21. The research results show that the relationship marketing variable partially has no effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Then simultaneously relationship marketing, product quality, and customer satisfaction influence customer Loyalty in the Twenty Five Florist home industry in Boyolali.
Pengaruh Green Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Produk The Body Shop di Kota Surakarta Ababil, Adeline; Walyoto, Sri
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.8911

Abstract

This quantitative research aims to determine the influence of green awareness, brand image, and trust on purchasing decisions. The sample used in this research was 100 respondents from The Body Shop consumers in Surakarta City. The data collection method was a questionnaire distributed to The Body Shop Surakarta City consumers. The sampling technique used is non-probability sampling with a purposive sampling approach where the researcher selects samples using certain and subjective criteria. Data analysis in this research uses multiple linear regression analysis by looking at the F statistical value and the T statistic. This research shows that the green awareness variable has a positive and significant influence on purchasing decisions. Meanwhile, the brand image variable has a negative and insignificant influence on purchasing decisions, and the brand trust variable has a positive and significant impact on purchasing decisions. Simultaneously or together, green awareness, brand image, and trust influence purchasing decisions. It is hoped that future researchers will use other variables or factors that can influence purchasing decisions.
Pemanfaatan Kegemaran, Sosial Media, dan E-Commerce dalam Persaingan Usaha Mikro Kecil Menengah Di Era Digital: Study Deskriptif pada Pororo Official Priyanka, Felyna
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.8950

Abstract

Social media is something that is very close to society in the digital era. Through social media, people can communicate with anyone in one direction or two ways without any distance. With social media, people can filter whatever they want to see, whether in the form of images or videos. One of them is the large number of funny videos featuring cats, making many people now love these cute furry animals. Many cat lovers also follow cat accounts on social media. Many cat owners and also cat social media admins are taking advantage of their passion for selling cat-themed products. Starting from being known on social media to opening online shops in e-commerce. This of course has a good impact on society because of the economic turnaround. The aim of this research is to explain the role of passion, social media and e-commerce in the competitive advantage of micro, small and medium enterprises in the digital era. The method used in this research is a qualitative method with observation and review of supporting documents. It is hoped that the results of this research will provide new knowledge about the importance of utilizing hobbies, social media and e-commerce in the competitive advantage of small bussiness.
Analisis Pengalaman Magang dan Minat Kerja Terhadap Kesiapan Kerja Mahasiswa Melalui self-efficacy Sebagai Intervening Eka Bagus Firmansyah; Dliyaul Awliya'; Safira Nur Aprilia; Shofi Lulu'ul Auliya; Farida Ayu Putri Hartono; Shinta Wahyu Mukarromah
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.9115

Abstract

In the era of globalization, a qualified workforce is required to compete across various fields. Professional skills are necessary to enhance company productivity. However, the reality is that a lack of understanding regarding the skills needed in the job market leads to a mismatch with educational outcomes. The unemployment rate in Indonesia is a serious issue, particularly among university graduates. It is important for students to have internship experiences that can help them prepare for the workforce to address this issue. Internship experiences, job interest, and self-efficacy play significant roles in improving students' job readiness. This research aims to identify the relationship between internship experiences, job interest, and self-efficacy on students' job readiness. Data were collected through questionnaires distributed to students of FEBI UIN Raden Mas Said Surakarta who had previously participated in fieldwork practices. The analytical method used to test construct validity, instrument reliability, and the relationships between variables is Partial Least Squares (PLS). The results of this study are expected to provide insights into the influence of internship experiences, job interest, and self-efficacy on students' job readiness.
Determinants of Islamic Social Reporting in Islamic Banks Muhson, Nuh Muhammad; Aisyiah, Helti Nur
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9132

Abstract

The aim of this study is to determine the factors that influence the Islamic Social Reporting (ISR) of Islamic Banks in Indonesia. The factors tested are profitability, company size, leverage, liquidity, and Sharia securities. To identify these factors, the researcher employed a quantitative approach to eleven IB listed with the Financial Services Authority for the period 2019–2022, using the purposive sampling technique in sample selection. The data for these eleven BUS were obtained from annual reports downloaded from the official websites of each Islamic Bank. Subsequently, the obtained data were analyzed using multiple linear regression with the help of the Eviews 12 application, including the steps of a descriptive statistics test, a model selection test, a classical assumption test, and hypothesis testing. Based on the analysis results, only three variables influenced ISR, namely profitability, company size, and liquidity. The direction of the influence was also different. Profitability and liquidity had a negative influence, while company size had a positive influence. Meanwhile, the other two variables, leverage and Sharia securities, did not affect ISR.  
Enhancing Purchase Decisions: The Role of E-WOM, Online Customer Review, and Free Shipping Promotion Vitara, Anisa Fajar; Puspa Novita Sari
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9150

Abstract

Online shopping has become an integral part of daily life in this digital era. One of the increasingly popular platforms for shopping is TikTok Shop, which combines entertainment and e-commerce. This study aims to analyze the influence of E-WOM, online customer reviews, and free shipping promotions on purchase decisions on TikTok Shop. This research uses a quantitative approach. The sample for this study is consumers of Wardah cosmetic products who made purchases on TikTok Shop. The sampling technique used in this research is non-probability sampling, resulting in 115 respondents. The findings of this study reveal that: 1) E-WOM has a positive and significant influence on the purchase decisions of Wardah products on the TikTok Shop application. This indicates that Wardah has optimally utilized the E-WOM feature on TikTok Shop. 2) Online customer reviews affect the purchase decisions of Wardah products on the TikTok Shop application. 3) Free shipping promotions also have a positive and significant impact on the purchase decisions of Wardah products on the TikTok Shop application. Wardah's decision to offer free shipping promotions is a strategic move to boost the sales of Wardah products.
Analisis Kepuasan Konsumen Berdasarkan Service Quality Menggunakan Metode Customer Satisfaction Index (CSI) dan Importance Performance Analiysis (IPA) Sari, Fadia Paloma; Rosiana, Intan Maharani; Merlin, Kianeta; Purwanto, Qurrota A'yun; Febriana, Latifah Helsa; Pangestuty, Afifah
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9162

Abstract

Tight competition in the culinary business makes many entrepreneurs compete to provide the best service, and the customers feel satisfied with their products. Jujugan Cafe is one of the culinary businesses in the UIN Raden Mas Surakarta campus environment. However, Jujugan Cafe has received several complaints from customers regarding service quality. To understand and improve the customer experience, researchers conduct regular surveys or assessments to get customer feedback about the quality of service. This research focuses on measuring and analyzing the level of service quality of Jujugan Cafe consumer satisfaction. In this research, the SERVQUAL method was used to identify aspects that affect the quality of Jujugan Cafe's service; the CSI application is useful in measuring consumer satisfaction, while IPA is used in measuring the level of conformity between performance and interest factors. This research showed the percentage of the CSI method of 81.73%, indicating that customers are at a very satisfied level. Based on the IPA analysis, the attribute that is the top priority for improvement is that employees immediately serve consumers when they visit. For this reason, the recommended solution is to improve service quality. In addition, Jujugan cafe also needs to pay attention to the low satisfaction level aspects, which are of high importance.
Analisis Kinerja Bank BCA Syariah Menggunakan Metode Maqasid Syariah Index : Studi Kasus Bank BCA Syariah Tahun 2019-2023 Anggraheni, Inawati Nur Erlita; Astuti, Evi Risdiyanti; Lestari , Novita; Vinia, Reines; Yuliminati, Ida
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9394

Abstract

This study aims to analyze the performance of BCA Syariah Bank using the Maqasid Syariah Index approach. This method measures the performance of Islamic banks based on three main indicators, namely Education (Tahdzib Al-Fard), Upholding Justice (Al-'Adl), and Public Interest (Al-Mashlahah). These indicators are derived from the Maqasid Syariah concept, which is the main objective of Islamic sharia. The data used in this study are the financial statements and annual reports of BCA Syariah Bank for the 2019-2023 period. The results of this study provide insight into the performance of Bank BCA Syariah from a Maqasid Syariah perspective. They can act as a blend for bank management to formulate strategies and regulations that align with Islamic Sharia's objectives.
Analisis Pengaruh Kepercayaan, Brand Ambassador dan Review Online Terhadap Niat Pembelian Ulang Pada Situs Tokopedia di Kabupaten Klaten Afifah Salsabila
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.9412

Abstract

This research aims to determine the influence of trust, brand ambassadors and online reviews on repurchase intentions on the Tokopedia site in Klaten Regency. The population in this research is Tokopedia application users in Klaten Regency. The sampling technique in this research used non-probability sampling, with the type of sampling used being pursive sampling with a sample size of 96 respondents. The variables used in this research consist of two types of variables, namely independent (X) and dependent variables (Y). The independent variables in this research are trust, brand ambassadors, and online reviews. Meanwhile, the dependent variable used is repurchase intention. The data analysis method used is the multiple linear regression analysis method. Data processing uses the IBM SPSS Statistics application. The research results show that the variables of trust and online reviews have a positive and significant effect on repurchase intentions on the Tokopedia site in Klaten Regency. Meanwhile, the brand ambassador variable has no significant effect on repurchase intentions on the Tokopedia site in Klaten Regency.

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