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Kisti Nur Aliyah
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JUEBIR: Journal of Economics and Business Research
Published by Universitas Islam Negeri Raden Mas Said Surakarta
ISSN : -     EISSN : 30248515     DOI : https://doi.org/10.22515/juebir.v3i2
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Journal of Economics and Business Research (JUEBIR) is an open-access student journal that welcomes scientific contributions from students in the fields of management, finance, business, and Islamic economics, as outlined in its Focus and scope. The journal invites manuscripts in the following areas: Islamic Finance, Banking, and Accounting Islamic Economics Islamic Financial Development Islamic Entrepreneurship, MSMEs, and Startups in the Smart Economy Business Management (including Human Resource Management, Marketing, Finance, Operations, and Accounting) International Business Islamic Philanthropy (Zakat, Infaq, Sadaqah, Waqf) Halal Industries (Food, Tourism, Lifestyle) Islamic Marketing Islamic Financial Technology Green Economy and Digital Technology Ethics in Islamic Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 72 Documents
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Analisis Hasil Kerja PT. Bank Syariah Indonesia Dengan Pendekatan Sharia Maqashid Index Periode 2021-2023 Puspitasari, Puspitasari; Dindadianti , Afif Ida; Ambarwati, Marfu'ah; Romdhoni , Arif; Rohmanudin, Rohmanudin
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.9752

Abstract

This research aims to assess the performance of Bank Syariah Indonesia (BSI) using the Maqasid Syariah Index, which displays the performance of sharia banks based on three main metrics: Education (Tahdzib Al-Fard), Upholding Justice (Al-'Adl), and Public Interest (Al -Mashlahah). The main objective of Islamic sharia known as Maqasid Syariah is the source of these indications. The data sources are the financial reports and Annual Report of Bank Syariah Indonesia (BSI) from 2021 to 2023. The findings of this research provide an assessment of bank performance from a Maqasid Syariah perspective and can be a reference for bank management in developing action plans and guidelines that support the objectives of Islamic sharia
Pengaruh Citra Merek, Promosi dan Harga terhadap Keputusan dalam Membeli Produk Jejahits.id Sijabat, Dormauli
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.9855

Abstract

The aim of this research is to analyze the significance of the influence of brand image, promotion and price on the decision to purchase Jejahits.id products among Jejahits.id consumers. The type of data used in this research is quantitative data with the data source used being primary data. The sampling technique used was purposive sampling with a total of 100 respondents. Data collection in this research used a questionnaire. The data analysis technique uses multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results of this research obtained the equation Y = 1.92 + 0.306 X1 + 0.187 X2 + 0.618 X3+e. The t test results show that brand image has a significant effect on the decision to buy Jejahits.id products, promotion does not have a significant effect on the decision to buy Jejahits.id products and price has a significant effect on the decision to buy Jejahits.id products. The results of the coefficient of determination show that the brand image, promotion and price factors are 75.5% and the remaining 24.5% is influenced by factors outside the variables studied such as: service quality, location and product quality
Kepuasan Pelanggan sebagai Kunci: Pengaruh Kualitas Produk dan Presepsi Harga terhadap Loyalitas Pelanggan Dimsum Uma Yum Cha Pasar Gede Solo Hanafi, Charlestiana Leta; Zahra, Avida; Swari, Kharisma Isna; Elvana, Fausta Fika Deas
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10763

Abstract

The purpose of this study is to see how perceptions of price and product quality impact customer satisfaction and customer loyalty. at Dimsum Uma Yum Cha.. This research uses quantitative methodology with purposive sampling technique and the sample taken was 171 respondents. Data was collected through questionnaires and tested using validity, reliability, and hypothesis testing analysis to determine the independent variables (product quality and price perception) as the dependent variable (customer loyalty) with customer satisfaction as the mediating variable. The impact is assessed from the research results which show that product quality and price perception have a significant influence on customer satisfaction. In addition, customer satisfaction also has a significant influence on customer loyalty. This can increase customer satisfaction by maintaining product quality and reasonable price perceptions, which in turn has an impact on Uma Yum Cha's customer loyalty even in the midst of intense competition, that's the proof
Fenomena Boikot Produk Pro Israel: Peran Media Sosial, Religiusitas, dan FOMO terhadap Brand Switching Pada Generasi Z Lutfia Izdhihar Qotrunnada
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10773

Abstract

The purpose of this study is to examine how brand switching decisions among generation Z related to the boycott of pro-Israel products are influenced by social media, religiosity, and Fomo. A quantitative approach was taken in this study, and 100 respondents were given a questionnaire to complete to collect data. To ensure appropriate respondents, this study used a non-probability sampling technique combined with a purposive sampling technique. Multiple linear regression was used to assess the relationship between variables in the information analysis. The findings of the study indicate that brand switching is not significantly influenced by social media, indicating that information shared on social media does not directly affect customer choices. In contrast, religiosity and Fomo were tested to have a significant influence on brand switching. The conclusion of this study confirms that brand switching decisions in the context of the boycott of pro-Israel products by generation Z are more influenced by internal factors, such as religiosity and Fomo, than by the influence of social media. These findings provide a new contribution to the consumer behavior literature by highlighting the significant role of Fomo in influencing brand switching decisions among generation Z.
Battle of the Stores: OH! SOME vs MINISO, Explorasi Pengaruh Store Atmosphere terhadap Minat Beli Konsumen di Solo Paragon Anggraini, Astri Sabrina; Rizki Nurhidayah
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10782

Abstract

Store atmosphere telah lama menjadi salah satu aspek krusial yang memengaruhi minat beli konsumen. Elemen seperti color design dan display toko memiliki peran besar dalam menciptakan pengalaman belanja yang menarik. Dengan demikian, penelitian ini dilakukan untuk mengungkap apakah color design dan display toko berpengaruh terhadap minat beli konsumen di dua ritel besar, OH! SOME yang baru hadir pada 2023 dan MINISO yang telah beroperasi sejak 2017 di Solo Paragon. Selain itu, penelitian ini juga mengkaji kemungkinan adanya perbedaan rata-rata minat beli konsumen di kedua toko. Studi ini memanfaatkan pendekatan kuantitatif. Analisis regresi linier berganda, uji F, serta uji independent samples test diterapkan untuk menguji hipotesis. Selain itu, metode non-probability sampling pada teknik purposive sampling digunakan dalam penelitian ini. Jumlah sampel yang digunakan penelitian ini berdasarkan desain causal-comparative adalah 120 sampel. Hasil penelitian menunjukkan bahwa display toko memiliki pengaruh signifikan terhadap minat beli konsumen, sementara color design secara individu tidak menunjukkan pengaruh yang signifikan. Namun, secara simultan, kedua variabel ini berkontribusi dalam menciptakan daya tarik visual yang memengaruhi keputusan pembelian. Selain itu, tidak terdapat perbedaan signifikan dalam rata-rata minat beli konsumen di OH! SOME dan MINISO, menunjukkan bahwa strategi visual keduanya memiliki efektivitas yang seimbang. Penelitian ini memberikan kontribusi baru dengan menegaskan pentingnya optimalisasi display toko sebagai strategi utama dalam menarik perhatian konsumen dan mendorong minat beli, terutama dalam industri ritel yang semakin kompetitif.
Eksistensi Laris Kartasura di Kalangan Mahasiswa: Penilaian Tiga Variabel Pendorong Keputusan Pembelian Noor, Aisya; Naurah , Hasna Salwatun; Faturachman , Muhammad Syahrul; Solekhah , Liandawati
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10795

Abstract

This study aims to examine the influence of price perception, product completeness, and brand image on purchasing decisions. Each variable has several indicators, with one to two statements submitted in a questionnaire to respondents. Through data collection on the level of agreement of 105 students, the results were obtained to be analyzed using multiple linear regression techniques. Analysis of the price perception variable shows a significant influence of the variable on purchasing decisions. These results indicate that price is one of the factors that has a significant impact on students' decisions in making purchases at Laris, Kartasura. Analysis of other variables shows an influence but is not significant, namely on the product completeness and brand image variables. Both variables are tested to see how product variations in meeting heterogeneity of needs and positive brand image can be a major factor in consumer behavior in the form of purchases
Pengaruh Penggunaan Artificial Intelligence (AI), Literasi Digital, Pengalaman Pengguna terhadap Loyalitas Pelanggan pada E-commerce Shopee Rabani, Savira Rahma; Alfadhilla, Dina Amalia; Sari, Meifa Erika; Fii Ilayana, Nantri Kusuma
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10813

Abstract

The increasingly sophisticated technological advances in business activities encourage Shopee e-commerce to continue to improve the quality of service in order to keep consumers loyal. This study aims to analyze the effect of artificial intelligence (AI), digital literacy, and user experience on customer loyalty in Shopee e-commerce. The method used in this study is a quantitative associative approach with data collection through a questionnaire using a Likert scale. The sampling technique applied is non-probability sampling with a purposive sampling approach using the Lemeshow formula. The results of this study reveal that there is a positive and significant influence on the use of artificial intelligence (AI) and digital literacy on customer loyalty in Shopee e-commerce. However, user experience has a negative and insignificant effect on customer loyalty in Shopee e-commerce. Therefore, good digital literacy can help Shopee e-commerce consumers understand the quality of Shopee's services that continue to increase with the use of artificial intelligence (AI) so that it can influence consumers to always be loyal to Shopee e-commerce. However, with the low consumer trust in the Shopee e-commerce user experience, consumer loyalty does not have a positive effect.
Exploring the Impact of Board Composition, Ownership Structure and Dividend Policy on IDX80 Companies: A Study of the Indonesian Stock Exchange Prawestri, Adhelia Desi; Nurariska , Novita
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10907

Abstract

This study examines the influence of board composition (board size and frequency of board meetings) and ownership structure (state, institutional, managerial, family, and foreign ownership) on dividend policy. The independent variables include board size, frequency of board meetings, and various ownership structures, while the dependent variable is dividend policy. The sample comprises companies listed on the IDX80 index of the Indonesia Stock Exchange from 2019 to 2022. Using unbalanced panel data, the analysis spans four years and includes 117 companies. The data is secondary, sourced from the annual reports of these companies. Logistic regression analysis, conducted using Eviews 10, was applied to test the hypotheses. The findings reveal that board size has a positive impact on dividend policy, whereas the frequency of board meetings, state ownership, institutional ownership, managerial ownership, family ownership, and foreign ownership do not significantly affect dividend policy
Peran UMKM dalam Mengatasi Masalah Kemiskinan di Provinsi Daerah Istimewa Yogyakarta Ariyani, Diyah; Wulandari, Putri Wahyu
Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v4i1.9582

Abstract

This study analyzes the influence of tourism income, MSME growth, Human Development Index (HDI), and zakat on the poverty rate in the Special Region of Yogyakarta Province. Utilizing panel data from 5 regencies/cities during the period of 2018-2022, the study employs the panel data regression analysis method. The findings of the study indicate that tourism income and MSME growth have a negative but insignificant impact on poverty. This suggests that the benefits of these two sectors have not been evenly distributed to significantly reduce poverty. The HDI is found to have a negative and significant impact on poverty, emphasizing the importance of investing in human resource development as a long-term poverty alleviation strategy. Unexpectedly, zakat demonstrates a positive and significant impact on poverty, which could be attributed to inefficiencies in zakat management and distribution or other uncontrolled factors within the study. These findings highlight the need for a multi-dimensional approach to poverty alleviation, focusing not only on economic growth but also on enhancing human resource quality and improving income redistribution systems. The study provides crucial implications for policymakers in formulating more effective and integrated poverty alleviation strategies in the Special Region of Yogyakarta Province
Generasi Z di Solo Raya: Bagaimana Customer Review dan Influencer Endorsement Membentuk Minat Beli Produk Makeup Melalui Customer Trust? Areta, Friska; Syadza, Inayah
Journal of Economics and Business Research (JUEBIR) Vol. 4 No. 1 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v4i1.10710

Abstract

Generasi Z sebagai mayoritas pengguna teknologi saat ini, memiliki kemudahan untuk mengakses berbagai sumber informasi perihal makeup melalui internet dan media sosial. Mereka cenderung melakukan riset sebelum membeli produk makeup, terutama dengan memanfaatkan customer review dan influencer endorsement. Penelitian ini memiliki tujuan untuk menganalisis adanya pengaruh customer review dan influencer endorsement terhadap minat beli peoduk makeup Generasi Z di Solo Raya, serta mengevaluasi peran customer trust dalam memediasi pengaruh dari customer review dan influencer endorsement terhadap minat beli produk makeup di kalangan Generasi Z di Solo Raya. Dalam penelitian ini penulis memilih menggunakan metode kuantitatif dengan pendekatan deskriptif. Sampel penelitian ini terdiri dari 150 responden Generasi Z di Solo Raya. Metode dalam pengumpulan data yang digunakan adalah melalui kuesioner dengan menggunakan google form dengan memilih skala likert dari skala 1-5. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa customer review, influencer endorsement, dan customer trust memiliki pengaruh positif dan signifikan terhadap minat beli. Customer trust terbukti dapat memediasi pengaruh influencer endorsement terhadap minat beli. Namun, customer trust tidak dapat memediasi pengaruh customer review terhadap minat beli.

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