cover
Contact Name
Bondan Subagyo
Contact Email
tifafufefo@gmail.com
Phone
+6289506000060
Journal Mail Official
bemj@unita.ac.id
Editorial Address
Jalan Ki Mangun Sarkoro, Beji, Tulungagung
Location
Kab. tulungagung,
Jawa timur
INDONESIA
Business, Entrepreneurship, and Management Journal
ISSN : -     EISSN : 29634539     DOI : https://doi.org/10.36563/bemj.v3i2.1233
Core Subject : Economy,
BEMJ (Business, Entrepreneurship, and Management Journal) is a collection of journals, articles, ideas, concepts, theories, and research results from various fields related to management. BEMJ welcomes papers with the above aims and scopes. This academic journal is published by the Faculty of Economics, Tulungagung University. It is published biannually in June and December.
Articles 15 Documents
Search results for , issue "vol. 5 no. 1 (2026)" : 15 Documents clear
MARKETING STRATEGIES IN IMPROVING THE PERFORMANCE OF CULINARY MSMES: A SYSTEMATIC LITERATURE REVIEW Liva Maulidya; Rusni Azhary Safitri; Putri Amelia; Elda Riska
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v5i1.1939

Abstract

Abstract This study examines the role of marketing strategies in improving the performance of culinary MSMEs using a Systematic Literature Review approach. Scientific publications from 2020–2025 were collected through Publish or Perish and Google Scholar and analyzed using bibliometric methods and TF-IDF–based text mining. The findings indicate that marketing strategies, particularly digital marketing, marketing innovation, and market orientation, significantly enhance MSME competitiveness and performance. However, research linking marketing strategies to long-term business sustainability remains limited. This study provides a conceptual foundation for developing adaptive and sustainable marketing strategies for culinary MSMEs. Keywords: Marketing Strategy, Culinary MSMEs, MSME Performance, Digital Marketing, Systematic Literature Review
LEADERSHIP EFFECTIVENESS IN HYBRID AND VIRTUAL WORK ENVIRONMENTS: A SYSTEMATIC REVIEW Galih Ariprayugo; Euis Eka Pramiarsih; Gelar Abifadilla
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/w5z1jn91

Abstract

The permanent normalization of hybrid and remote work following the COVID-19 pandemic has fundamentally transformed organizational leadership practice. This systematic literature review (SLR), conducted following PRISMA 2020 guidelines (Page et al., 2021), synthesizes 30 peer-reviewed articles published between 2020 and 2026 to examine leadership effectiveness in hybrid and virtual work environments. Three research questions guide the review: (1) how distributed, shared, and adaptive leadership models influence team cohesion and organizational commitment; (2) what digital communication practices and HR mechanisms sustain psychological safety and engagement in non-colocated teams; and (3) how leader emotional expressivity and relational practices shape employee well-being and performance in digitally mediated contexts. An original Integrative Input–Mediator–Output–Input (IMOI) Conceptual Framework is proposed, grounded in Ilgen et al. (2005). Findings demonstrate that adaptive, transformational, and shared leadership outperform hierarchical models; communication cadence and psychological safety sustain cultural cohesion at distance; and leader emotional expressivity is a measurable lever of team performance in video-mediated environments.
THE EFFECT OF ONLINE GAME MICROTRANSACTIONS ON FINANCIAL MANAGEMENT (STUDY ON THE "SIWA GANGS" COMMUNITY) Imelda Dyah Puspita; Novita Mardiani
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/c5v0wq42

Abstract

The rapid advancement of digital technology has fundamentally transformed consumption patterns, particularly among Generation Z. One of the most prominent manifestations of this transformation is the proliferation of online gaming, accompanied by microtransaction systems that enable players to acquire virtual items using real money. This study examines the influence of online game microtransactions on the financial management practices of members of the 'SIWA GANGS' gaming community. Grounded in Behavioral Finance Theory (Ricciardi & Simon, 2000) and Mental Accounting Theory (Thaler, 1999), this research adopts a quantitative approach with a causal research design. Data were collected from 73 respondents selected through purposive sampling from a population of 270 community members, using a structured Likert-scale questionnaire. The data were analyzed using simple linear regression with SPSS software. The instrument underwent validity testing (Pearson Product Moment Correlation) and reliability testing (Cronbach's Alpha). The study hypothesizes that online game microtransactions exert a significant negative influence on individual financial management, evidenced by reduced saving capacity, weakened expenditure control, and disrupted financial planning. These findings are expected to contribute to the academic discourse on behavioral finance and digital consumption, while providing practical recommendations for game developers, digital payment providers, and policymakers regarding the promotion of responsible financial behavior in the digital ecosystem.
WORKING CAPITAL MANAGEMENT AND SME FINANCIAL PERFORMANCE: A META-ANALYTIC SYNTHESIS Mustika Rahmi; Ahmad Rizal Solihudin; Bagus Gumelar
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/28qyn055

Abstract

Working capital management (WCM) is widely regarded as a determinant of profitability for small and medium enterprises (SMEs), yet the empirical evidence is inconsistent, with negative, positive, and nonlinear associations reported. This study systematically reviews and meta-analyses SME evidence published between 2020 and 2025. A documented search of the Semantic Scholar Academic Graph and the Directory of Open Access Journals, reported according to PRISMA 2020, identified 205 records; 17 studies met the eligibility criteria and 15 provided recoverable effect sizes. Correlations were pooled with a random-effects model after Fisher's z transformation, supplemented by Hartung–Knapp confidence intervals, prediction intervals, and subgroup, leave-one-out, and small-study analyses. Across 14 studies, a longer cash conversion cycle is associated with lower profitability (r = −0.137, 95% CI [−0.203, −0.070]; Hartung–Knapp p = 0.004), a modest association equivalent to about 2% of the variance in profitability. Days inventory outstanding shows a similar association (r = −0.117), whereas the associations for receivable and payable periods are small and not robust. Heterogeneity is substantial (I² ≈ 95%), the prediction interval for the cash conversion cycle includes positive values, and neither region nor effect-size type explains the variation. Many excluded studies, including every Indonesian study retrieved, relied on perception scales, monetary levels, or qualitative designs rather than period-based ratios, so Indonesian SMEs remain unrepresented in the quantitative evidence. The findings support optimising, rather than simply minimising, working capital within each firm's operating context, and they identify measurement practice as a priority for future SME research.
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER EXPERIENCE, AND DIGITAL PLATFORMS ON CUSTOMER LOYALTY AT MITRA 10 SIDOARJO Abid Faizzullah; Lilik Indayani; Dewi Komalasari
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/frbpqh56

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM), customer experience, and digital platforms on customer loyalty at Mitra 10 Sidoarjo. The development of modern retail, accompanied by digital transformation, encourages companies to strengthen long-term relationships with customers in order to build sustainable customer loyalty. However, previous studies have reported inconsistent findings regarding the influence of CRM, customer experience, and digital platforms on customer loyalty, indicating an evidence gap, particularly in the context of regional building materials retail. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Mitra 10 Sidoarjo who met the research criteria and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of this study indicate that Customer Relationship Management (CRM), customer experience, and digital platforms have a positive and significant influence on customer loyalty at Mitra 10 Sidoarjo. Among these variables, Customer Relationship Management (CRM) exerts the strongest influence on customer loyalty. The findings further reveal that effective CRM implementation, positive customer experiences, and the use of accessible and informative digital platforms enhance customer loyalty at Mitra 10 Sidoarjo.
EXPLORING ALTRUISTIC BEHAVIOR AMONG GENERATION Z CONSUMERS IN SUPPORTING LOCAL PRODUCTS IN LOMBOK Tifani Dame Hasany; Dinis Cahyaningrum; Baiq Krisnina Maharani Putri; Khairul Mujahidi; Rishan Adha; Juan Kurnia
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/kqtd0357

Abstract

Generation Z has emerged as an influential consumer group whose purchasing decisions are increasingly shaped by social, cultural, and ethical considerations alongside functional benefits. In the context of local-product consumption, purchasing decisions may represent a form of altruistic consumption when consumers perceive their choices as contributing to community welfare, cultural preservation, and local economic development. This study aims to explore how altruistic values are expressed among Generation Z consumers in supporting local products in Lombok and to identify the factors that encourage and limit such behaviour. This research employed a qualitative exploratory approach. Data were collected through in-depth interviews and focus group discussions involving 20 Generation Z consumers in Lombok with experience purchasing local products. The collected data were analyzed using thematic analysis to identify patterns related to consumer motivations, perceptions, barriers, and marketing implications. The findings reveal that local-product consumption among Generation Z is associated with economic prosociality, cultural identity, and support for local communities. Participants perceived local-product purchases as a way to support MSMEs, artisans, and the continuity of local traditions. However, altruistic intentions were not sufficient to guarantee purchasing decisions, as consumers also considered price, product quality, accessibility, packaging, and digital presence. This study highlights that local businesses should integrate social and cultural values with strong product performance and digital marketing strategies to enhance the attractiveness of local products among Generation Z consumers.
SMART MARKETING AND DIGITAL INNOVATION IN SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW Vina Januar Nur Azfawati; Lissa Rosdiana Noer; Ahmad Sabila Rosyad
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/mfwrwv41

Abstract

The rapid advancement of digital technology has reshaped marketing practices and sustainable business strategy, yet research on smart marketing, digital innovation, and sustainability remains fragmented across separate lines of inquiry. This study aims to identify the development, dominant themes, conceptual relationships, and future research directions within this combined field. A systematic literature review combined with bibliometric analysis was conducted on 445 Scopus-indexed journal articles published between 2016 and 2025, using keyword co-occurrence, bibliographic coupling, and citation analysis to map the field's intellectual structure. The findings show that research has evolved from an initial focus on digital technology adoption toward broader concerns encompassing marketing transformation, artificial intelligence, consumer engagement, organizational decision-making, green innovation, and long-term value creation. Digital technology is found to enhance personalization, operational efficiency, transparency, and consumer engagement, though these benefits depend on organizational readiness, workforce competency, sound data governance, and credible sustainability communication. Practically, firms need to align technological investment with ethical governance and authentic sustainability practice to translate digital capability into lasting value rather than short-term commercial gain. The originality of this study lies in its integrative mapping of marketing capability, organizational transformation, consumer response, and sustainable value creation within a single analytical framework, offering a structured foundation for future research in this rapidly growing field.
INVESTMENT DECISION-MAKING IN IPO AND STOCK MARKETS: THE MEDIATING INFLUENCE OF FEAR OF MISSING OUT Badriatul Mawadah; Anastassia Joan Liu; Candy Candy; Yulfiswandi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/kevebf86

Abstract

This study investigates how behavioral biases and financial literacy shape investors’ decisions in the stock market. The proposed model integrates herding behavior, loss aversion, and financial literacy while incorporating Fear of Missing Out (FOMO) as a mediating mechanism linking behavioral tendencies to investment decisions. Data were collected from 331 Indonesian capital market investors, with the sample predominantly consisting of young adults and students, and analyzed using (PLS-SEM). The results reveal that loss aversion and financial literacy significantly influence investment decisions, whereas herding behavior does not demonstrate a significant direct effect. However, the indirect analysis shows that FOMO mediates the relationships between both herding behavior and loss aversion and investment decisions. These results suggest that investors’ decisions are shaped not only by financial knowledge and individual cognitive tendencies but also by emotional responses arising from social influences and perceived investment opportunities. By integrating cognitive, financial, social, and emotional factors within a single framework, this study provides further insight into investment decision-making from a behavioral finance perspective
THE INFLUENCE OF TECHNOSTRESS AND HUMANISTIC HUMAN RESOURCE MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE IN A DIGITAL WORK ENVIRONMENT Nurhasan Nurhasan; Herdian Farisi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/m5tz1n37

Abstract

This study aims to examine the influence of Technostress and Humanistic Human Resource Management (HRM) Practices on Employee Performance in a digital work environment. Using a quantitative approach with an associative design and a survey of 56 employees who work using digital systems or applications in work. Data were analyzed using multiple linear regression. The test results showed that Technostress had a regression coefficient of 0.147 with a t-value of 1.634 and a significance of 0.108, so that its partial influence on Employee Performance was not significant. On the other hand, Humanistic HRM Practice had a regression coefficient of 0.447, t of 2.987, and a significance of 0.004, thus having a positive and significant effect on Employee Performance. Simultaneously, the two variables resulted in an F of 5.991 with a significance of 0.005. The R Square value of 0.184 and the Adjusted R Square of 0.154 showed that the model explained 18.4% variation in Employee Performance, while after adjustment it was 15.4%. These results show that in the study sample, human-oriented HRM practices have a more pronounced role partially in explaining performance compared to Technostress.
THE EFFECT OF INTELLECTUAL CAPITAL AND FIRM SIZE ON FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES Dias Alicia Feriska Fitriani; Intan Puspitasari; Agus Saur Utomo
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/3ddvmh59

Abstract

This study examines the influence of intellectual capital and firm size on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange. A quantitative method with a causal associative design was applied in this research. The study used secondary data obtained from companies’ annual reports and financial statements covering the 2020–2024 period. The sample was determined through purposive sampling based on established criteria, resulting in 15 companies and 75 observations. Intellectual capital was measured using the Value Added Intellectual Coefficient, which reflects the utilization of capital employed, human resources, and organizational structure. Firm size was determined using the natural logarithm of total assets, while financial performance was represented by Return on Assets. Multiple linear regression was employed to analyze the data using IBM SPSS. The findings reveal that intellectual capital has a positive and significant effect on financial performance. Firm size also has a positive and significant effect on financial performance. Furthermore, intellectual capital and firm size jointly have a significant effect on financial performance. The coefficient of determination indicates that the two independent variables account for 85.2% of the variation in financial performance, while the remaining 14.8% is associated with other factors outside the research model. These findings indicate that the effective management of intellectual resources and the productive utilization of company assets can contribute to stronger financial performance. The study highlights the importance of developing internal resources and managing available assets effectively as part of efforts to improve the financial performance of manufacturing companies.

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