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Reza Rahmadi Hasibuan
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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Icon Publisher
ISSN : 30893062     EISSN : 30893062     DOI : https://doi.org/10.71154/p2rsfq05
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Kewirausahaan (JBK) merupakan jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian dan kajian teoritis di bidang manajemen dan kewirausahaan. Jurnal ini berfokus pada topik-topik yang relevan dengan pengembangan usaha, inovasi bisnis, manajemen strategis, serta kewirausahaan dalam berbagai konteks, baik nasional maupun global. Melalui pendekatan yang multidisiplin, jurnal ini bertujuan untuk menyajikan karya ilmiah yang dapat memberikan kontribusi pada peningkatan pengetahuan serta solusi terhadap permasalahan bisnis di berbagai sektor ekonomi. Jurnal ini mengakomodasi berbagai isu penting dalam manajemen, termasuk pengelolaan sumber daya manusia, pengambilan keputusan, manajemen operasional, serta pengembangan strategi bisnis yang efektif. Di sisi kewirausahaan, jurnal ini menyoroti peran inovasi, risiko, dan peluang dalam menciptakan dan mengembangkan bisnis baru, terutama dalam konteks UKM dan start-up. Selain itu, topik-topik seperti kewirausahaan sosial, e-commerce, dan kewirausahaan digital juga menjadi bagian dari fokus kajian jurnal ini. Dengan menerbitkan artikel-artikel yang berbasis penelitian empiris, studi kasus, maupun kajian literatur yang mendalam, Jurnal Bisnis dan Kewirausahaan berupaya untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi bisnis, dan pengambil kebijakan. Jurnal ini tidak hanya memberikan wawasan teoretis, tetapi juga menawarkan solusi praktis yang dapat diimplementasikan dalam dunia bisnis untuk meningkatkan kinerja perusahaan dan menciptakan pertumbuhan yang berkelanjutan. Scope Jurnal Bisnis dan Kewirausahaan: Manajemen Strategis Manajemen Keuangan Pengembangan Usaha Kecil dan Menengah (UKM) Inovasi dan Kewirausahaan Manajemen Sumber Daya Manusia Kepemimpinan dan Pengambilan Keputusan Manajemen Operasional Pemasaran dan Perilaku Konsumen Kewirausahaan Digital E-commerce dan Bisnis Online Kewirausahaan Sosial Keuangan dan Investasi Bisnis Tata Kelola Perusahaan Kewirausahaan Berkelanjutan Teknologi dalam Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 2 No 1 (2025): Maret" : 8 Documents clear
Analisis Praktik Manajemen Rantai Pasokan pada UMKM Makanan dan Minuman di Purwokerto Triwibowo, Rony Nur; Noegroho, Asharryadi
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/pn59p238

Abstract

. The purpose of this study was to determine whether supply chain management has a practical effect on the performance of food and beverage MSMEs in Purwokerto. The research sample consisted of 100 MSME actors. Sample collection used an online questionnaire. The analysis used in this study used Smart PLS 3.0. The results stated that SCMP did not have a direct positive effect on MSME performance, but it positively affected digital adaptation. Digital Adaptation did not significantly affect MSME performance or mediate the relationship between SCMP and MSME performance. The limitation of this study is that the scope of this study is limited to food and beverage MSMEs in Purwokerto, which may affect the ability to generalize the findings to other sectors or regions with different characteristics. Theoretically, this study contributes to the existing literature by challenging the alleged positive relationship between SCMP, Digital Adaptation, and MSME performance. Practically, these findings indicate that MSMEs should not assume that implementing SCMP and adopting digital technology will automatically improve performance. Further research is recommended to use a broader and more diverse sample across industries and regions to improve the generalization of findings.  
Perilaku Organisasi: Keseimbangan Kerja dan Kehidupan terhadap Kepuasan Kerja dalam Mediasi Stres Kerja pada Mahasiswa LLDIKTI IV Universitas Jawa Barat Afifah, Hana Afifah; Pratiwi, Agustin Riyan Pratiwi
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/s89jjn54

Abstract

The emphasis of the research is on the difficulties faculty members and administrative staff at colleges run under the direction of LLDIKTI IV West Java in reaching work-life balance, as well as the effect of work-related stress on job satisfaction. This study uses the work-life balance theory, which stresses harmonizing workplace responsibilities with personal life to reach job satisfaction and individual well-being. This study is distinctive in that it specifically addresses the link between job satisfaction, work-related stress, and work-life balance inside the framework of universities run under the direction of LLDIKTI IV West Java. With 383 respondents, each representative faculty member—especially those overseeing study programs under LLDIKTI IV West Java—is given questionnaires; Partial Least Square (PLS) analysis is then applied in this quantitative study. The results of this study show that workplace stress is influenced by work-life balance, so job satisfaction follows from this effect. Furthermore, although work stress moderates the link between work-life balance and job satisfaction, work-life balance affects job satisfaction itself.
The Influence Of Online Marketing And Content Creators On Income Increase In MSMEs In Purwakarta Azidan, Ikhsan Azidan; Permana, Adi Fandi Permana; Aulia, Riska Aulia; Agustina, Sinta Agustina; Agustina, Windi Agustina
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/jf4c9k03

Abstract

This study aims to identify and analyze the influence of online marketing and the role of content creators on increasing income in Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta. In the increasingly developing digital era, MSMEs are faced with new challenges and opportunities that require effective marketing strategies to survive and thrive. Data were taken from an online questionnaire to respondents, namely MSME actors in Purwakarta Regency. Partial least squares structural equation modeling and mediation analysis used the bootstrap method. This study reveals several important results regarding the influence of online marketing and the role of content creators on increasing income in MSMEs in Purwakarta. First, online marketing has been shown to significantly increase the visibility and sales of MSME products. Social media platforms, websites, and marketplaces are effective tools in reaching wider consumers and diversifying sales channels. Second, content creators play a crucial role in strengthening brand awareness and building closer relationships with consumers. Collaboration with content creators helps MSMEs to create interesting and relevant content, so that it can increase consumer engagement and expand market reach. This study will evaluate the extent to which online marketing can increase the visibility and sales of MSME products and how content creators contribute to expanding market reach and strengthening brand awareness.
Optimalisasi Rantai Pasokan di UKM: Strategi Peningkatan Efisiensi dan Daya Saing Permana, Indra Surya Permana; Qadaar, Amiruddin Qadaar
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/26q48b86

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy, but there is room for improvement with regard to their supply chain management. This study aims to analyze the strategy for optimizing the MSME supply chain through a SWOT approach. The results of the analysis suggest that MSMEs may be able to enhance their operational efficiency and competitiveness by considering various strategies, including the utilization of digital technology, the expansion of human resource capacity, the strengthening of local supplier networks, and the promotion of product innovation and diversification. It is suggested that by implementing these strategies, MSMEs may have the opportunity to reduce operational costs, improve service quality, and expand markets. This research underscores the potential value of collaboration between MSMEs, the government, and the private sector in fostering a more efficient and sustainable supply chain ecosystem.
Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Petani Kentang di Banyumas: Analisis Pemanfaatan Media Sosial dan E-Commerce Suwali, Suwali; Maulia, Regizki Maulia
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/nm63ky19

Abstract

The adoption of digital marketing among potato farmers in Banyumas has significantly influenced their market competitiveness. This study explores how social media and e-commerce platforms enhance market access, customer engagement, and business sustainability. Using Diffusion of Innovation Theory, the research examines factors affecting farmers' adoption of digital marketing, including digital literacy, financial constraints, external support, and customer trust. A qualitative approach was employed, involving in-depth interviews with six selected informants. The findings reveal that farmers who actively utilize digital platforms experience increased visibility and sales. However, challenges such as technical expertise, logistics, and seasonal demand fluctuations hinder optimal implementation. Government and private-sector support play a crucial role in fostering digital adoption through training programs and financial assistance. The study highlights the need for structured interventions to bridge the digital divide among farmers. Additionally, strengthening digital literacy and enhancing collaboration among stakeholders can further accelerate the adoption of digital marketing in agriculture. Future research should explore broader agricultural sectors and examine policy interventions that facilitate digital transformation. This study contributes to the growing body of knowledge on digital marketing in rural economies and provides practical insights for farmers, policymakers, and agricultural organizations.
Jarak Tempuh dan Disiplin Kerja: Benarkah Karyawan yang Tinggal Dekat Lebih Disiplin? agung kristanto, Yunus; Kristanto, Yunus Agung; Septiawan, Fajar Eryanto Septiawan
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/8681y920

Abstract

Work discipline is a key factor in increasing employee productivity and efficiency, especially in the context of global competition. This study aims to explore the relationship between the distance from home to the workplace and the level of work discipline of employees in Yogyakarta. The method used is an independent sample t-test to compare the level of discipline between employees who live close and far from the workplace. The results of the study show that employees who live closer have a higher level of discipline, with a significant difference indicated by a p-value < 0.05. The conclusion of this study confirms the importance of considering travel distance in human resource management policies, as well as the need for companies to address the negative impacts of long travel distances on employee discipline. These findings are expected to contribute to better management literature and business practices.
Pengaruh Insiden di Tempat Kerja terhadap Perilaku Kerja Inovatif dengan Kecemasan Kerja sebagai Mediasi pada Usaha Kreatif di Banyumas Adisti, Dinar Adisti; Kurniasih, Retno Kurniasih
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/pef9yd97

Abstract

This study aims to analyze the effect of workplace incivility on innovative work behavior mediated by job anxiety in Micro, Small and Medium Enterprises (MSMEs) engaged in creative businesses in Banyumas. The type of research used in this study is quantitative research using a questionnaire as a tool to obtain data. This study used a sample of 40 samples. The sampling technique used in this study was purposive sampling and tested using Statistic Product and Service Solution (SPSS) 23 software. Based on the results of the study and data analysis, it shows that workplace incivility has a significant negative effect on innovative work behavior, job anxiety has no effect on innovative work behavior, workplace incivility does not affect job anxiety, and job anxiety does not mediate the relationship between workplace incivility and innovative work behavior. The results of the study indicate that workplace incivility can be considered a drain on resources that leads to a decrease in innovative work behavior. This study is expected to be a material that is introduced to build and support a positive and safe work environment from negative events in the work environment.
Menjelajahi Gaya Kepemimpinan dan Pengaruhnya terhadap Perilaku Kerja Inovasi Karyawan: Tinjauan Literatur Sistematis Handiman, Unang Toto; Adam, Duki; Amalia, Dinda; Purba, Daniel Wisuda; Sari, Sherly Puspita; Suhendi, Dede
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/p2rsfq05

Abstract

This study aims to give a thorough synthesis of the state of the art in the subject by methodically reviewing the literature to identify important leadership philosophies that impact employee creativity. The PRISMA procedure was adopted to carry out a systematic literature review (SLR). In order to find relevant peer-reviewed papers released between 1995 and 2023, the study performed a systematic search of scholarly databases, including Sciencedirect, Emerald, and MDI. Recognition, screening, qualification assessments, and inclusion phases were all part of the selection process. To find recurrent patterns and connections, the data taken from the chosen studies was subjected to theme synthesis and coding analysis. The findings reveal that transformational and participative leadership styles are the most influential in fostering employee IWB. Key factors contributing to this relationship include leader support, motivation, and an organizational culture that encourages risk-taking and knowledge sharing. Additionally, transactional leadership was found to have a mixed impact depending on organizational context and employee autonomy levels. The study reveals that employee IWB is greatly influenced by leadership styles, with transformational leadership having the most beneficial benefits. By providing perspectives into organizational policies and leadership development initiatives targeted at generating innovation, the research advances both theory and practice. The moderating effect of industry-specific factors and organizational culture should be investigated in future studies. By using a methodical and rigorous approach, this study fills gaps in the literature and lays the groundwork for future empirical research by offering a thorough synthesis of leadership styles in relation to IWB into the relationship between innovation and leadership styles.

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