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Tamilis Synex: Multidimensional Collaboration
Published by Edujavare Publishing
ISSN : *     EISSN : 30263972     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences
Tamilis Synx (E-ISSN 3026-3972) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of multidisciplinary science (See Focus and Scope). This journal articles are published four times a year; 4 issues per year (March, June and September, December). This journal article is published two times a year; 2 issues per year (June and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 172 Documents
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PENGARUH TIKTOK LIVE TERHADAP PENINGKATAN PENJUALAN PADA AKUN TIKTOK @GROSIRANJAMSTORE Sitti Hadija
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.509

Abstract

This thesis aims to analyze the influence of live broadcasting sessions on the TikTok platform on sales growth for the TikTok account @GrosiranJamStore. The research method employed is descriptive qualitative research using the Stimulus Organism Response (SOR) theory approach. Data were obtained through observations of interactions between the account owner and TikTok users during live broadcasting sessions, as well as an analysis of sales growth before, during, and after the live broadcasting sessions. The findings of this research are expected to provide a better understanding of the potential use of TikTok Live as an effective marketing tool to increase sales on e-commerce platforms. Additionally, this study may offer new insights into applying the SOR theory in the context of social media influence on consumer behavio.
PENGARUH FANATISME TERHADAP BENTUK PERILAKU AGRESI VERBAL SUPORTER SEPAKBOLA DI MEDIA SOSIAL Arya Hidayat Syam; Asniar Khumas; Faradillah Firdaus
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.510

Abstract

Verbal aggression behavior among football supporters on social media has become an increasingly relevant issue due to the rapid development of technology and social media platforms. This study aims to investigate the influence of fanaticism on verbal aggression behavior of football supporters on social media. A quantitative approach was employed, involving respondents from active football supporters on social media. Data were collected through a Google Form survey measuring levels of fanaticism and verbal aggression behavior on social media. The research sample comprised 508 football supporters who use Twitter. The measurement tools used in this study were the Fanaticism Scale and the Verbal Aggression Scale. Data were analyzed using the ordinal regression technique with the assistance of IBM SPSS version 26 for Windows. The research findings indicate that there is a significant influence of fanaticism on verbal aggression behavior among football supporters on social media (r = 0.055 and p < 0.003). This suggests that as football supporters become more fanatic, it may influence their verbal aggression behavior on social media platforms like Twitter. This research has important implications in the field of social psychology, providing insights for football supporters and social media users.
STRATEGI PUBLIC RELATIONS PT SOLOMON UTAM DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN MELALUI BAZAAR WELLFITS SPORT WEEK Yuniarti Herlinda
Tamilis Synex: Multidimensional Collaboration Analysis of the Influence of Performance on Company Value and Purchasing Decisions in the Digital Er
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.514

Abstract

PT Solomon Utama merupakan perusahaan multi brand yang menyediakan jasa bisnis franchise, berfokus pada bidang Food and Beverage. PT Solomon Utama berdiri sejak tahun 2013 diawali dengan brand pertamanya yaitu Wake Cup Café. Bisnis franchise ini berfokus pada Coffee and Eetery, kemudian disusul dengan brand-brand lainnya seperti Anak Bakmie, Pick Cup Coffee, Klean Cup dan Klean Catering. PT Solomon Utama menyediakan 5 jenis franchise berbeda dengan tujuan dapat menyesuaikan kebutuhan stakeholder atau customernya. PT Solomon Utama juga memiliki visi dan misi ingin menjadikan perusahaannya sebagai pelopor bisnis franchise yang inovatif dan kreatif, hal itu dapat dilihat dari kedua brand terbaru mereka yaitu Klean Cup dan Klean Catering. Bisnis ini termasuk brand terbaru yang mereka miliki, dikarena baru release pada bulan januari 2023. Hasil dari pengumpulan data yang penulis lakukan, dapat diketahui bahwa saat ini PT Solomon Utama sedang meningkatkan citra positif perusahaan guna mempromosikan kedua brand terbaru mereka yaitu Klean Cup dan Klean Catering. Karena kedua brand tersebut bergerak dibisnis yang sangat berbeda dari brand-brand sebelumnya, selain itu PT Solomon Utama perlu meningkatkan citra positif perusahaan dikarenakan perusahaan tersebut mengalami sempat krisis pada masa pandemi covid-19. Seperti yang kita ketahui sebelumnya bahwa pandemi covid-19 memiliki dampak yang begitu besar terutama bagi sektor bisnis konvensional maupun non-konvensional.
Strategi Kreatif Konten Kreator Ray Buat Trailer dalam Mengemas Vlog Youtube Ray the Explorer Akhmad Sugiarto
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.519

Abstract

Youtube menjadi platform favorit para konten kreator mendistribusikan karya mereka dalam menunjukan kualitas, keunikan dan kreativitas masing-masing. Penelitian ini bertujuan untuk mengetahui strategi kreatif konten kreator Ray Buat Trailer dalam mengemas vlog Youtube Ray The Explorer untuk menarik minat penonton. Metode penelitian kualitatif deskriptif dipilih dengan teknik pengumpulan data melalui wawancara mendalam, observasi data dan dokumentasi. Berdasarkan hasil analisis dan pembahasan terdapat enam konsep strategi pengemasan yang diterapkan yaitu latar belakang, tema dan judul, target audiens, format program, karakteristik pengisi acara serta gaya bahasa dan tiga tahapan kreatif dalam pengemasan konten yaitu dengan melalui proses praproduksi, produksi dan pascaproduksi. Berkonten di Youtube tidak serumit produksi televisi atau sebuah film. Beberapa turunan dalam konsep yang dipakai tidak serta merta diterapkan dalam langkah-langkah strategi dan proses produksi. Pengambilan gambar secara natural, proses editing dengan penggunaan meme dalam jokes dan alur cerita spontan serta ringan menjadi hal yang menjadi ciri khas pengemasan konten vlog Ray The Explorer di Youtube.
Pengaruh Literasi Keuangan dan Gaya Hidup Terhadap Perilaku Konsumtif Pada Siswa SMK Bandara Tangerang Tiara Indah Pratiwi; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.520

Abstract

Low financial literacy supported by a high lifestyle causes students to behave consumptively. This study aims to analyze how much influence financial literacy and lifestyle have on consumptive behavior in Tangerang Airport Vocational School students. The method used in this research is quantitative statistics by distributing questionnaires through google form. The population of this study consisted of 100 students of SMK Bandara Tangerang in the academic year 2023 / 2024. The sampling technique used in this study was slovin with a sample size of 80 people. Based on hypothesis testing, this study used the T test and F test. The results showed that there is a positive and significant influence between Financial Literacy on Consumptive Behavior, this is evidenced by the t count of 3.098 > t table 1.991 with a significant level of 0.003 < 0.05 and the significance of lifestyle on consumptive behavior as evidenced by the t count value of 14.984 > t table 1.991 with a significant level of 0.000 < 0.05. Simultaneously, financial literacy and lifestyle are significant to consumptive behavior as evidenced by the value of f count 131.604 > f table 3.12 and Sig value 0.000 < 0.05.
PENGARUH DISIPLIN KERJA DAN PEMBERIAN REWARD TERHADAP KINERJA KARYAWAN Diana; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.521

Abstract

Human Resource Management plays a crucial role in enhancing a company's competitive advantage, reducing costs, and increasing long-term profitability. Employee performance, as a critical factor in organizational success, is influenced by various factors such as discipline, motivation, job descriptions, commitment, rewards, leadership, competence, and organizational culture. This study examines the impact of work discipline and rewards on employee performance at PT Antilope Madju Puri Indah (AMPI), a property development company in Jakarta with 400 employees. Using a quantitative associative approach, data were collected from 80 randomly selected employees and analyzed with SPSS software. The results reveal that both work discipline and rewards have a significant positive effect on employee performance. Higher levels of discipline and well-structured reward systems contribute to greater employee motivation and performance. The study also indicates that the combined influence of these two factors significantly affects performance, with a large portion of the variance in employee outcomes explained by these variables. In conclusion, strengthening work discipline and implementing effective reward systems are key strategies for improving employee performance, which in turn supports the company’s overall growth and competitiveness in the property sector.
PENGARUH DISTRIBUSI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UNICHARM DARI PT. NIRMALA PANGAN SEJAHTERA KE INDOGROSIR Indri Astuti; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.522

Abstract

This study aims to delve deeper into how distribution and promotion affect the purchasing decision of a particular product, namely Unicharm products, from the perspective of PT. Nirmala Pangan Sejahtera as the main distributor to Indogrosir as the main customer. Data for this study was collected through questionnaires distributed to 30 purchasing staff at Indogrosir, allowing researchers to gain a comprehensive insight into perceptions and purchasing preferences from the customer's point of view. Data analysis was performed using multiple linear regression analysis and multiple correlation tests. The analysis results indicate that distribution has a significant impact on purchase decisions, with a t-value of 2.150 (t- t-table 2.042) and a significance level of 0.041 (<0.05), leading to the rejection of Ho1 and acceptance of Ha1. Promotion also has a significant impact, with a t-value of 2.902 (t-table 2.042) and a significance level of 0.007 (<0.05), resulting in the rejection of Ho2 and acceptance of Ha2. The F-test indicates that distribution and promotion jointly have a significant effect on purchase decisions, with an F-value of 9.366 (F-table 4.20) and a significance level of 0.001 (<0.05). The simultaneous R² value of 0.410 indicates that 41% of the variation in purchase decisions is explained by distribution and promotion, while other variables explain the remaining 59%. Distributors such as PT Nirmala Pangan Sejahtera must deeply understand how their distribution and promotion strategies can influence their customers' purchasing decisions and how they can continue to improve their performance in this regard to remain competitive in an increasingly fierce market.
Pengaruh ROE Terhadap Nilai Perusahaan: Studi Empiris pada Perusahaan Jakarta Islamic Index (JII) Periode 2019-2021 Mutiara Praptasari; Daz Vholasky Anggraini; Theysa Sahlani Pratiwi
Tamilis Synex: Multidimensional Collaboration Analysis of the Influence of Performance on Company Value and Purchasing Decisions in the Digital Er
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i1.526

Abstract

The purpose of this study is to analyze the effect of ROE on company value in the JII group for the 2019-2021 period. Using a quantitative approach to analyze the relationship between ROE and company value as measured by the PER in companies in the JII for the 2019-2021 period. The analysis techniques used include multiple linear regression tests, t-tests, coefficient of determination (R²) tests, and correlation tests to measure the strength of the relationship between variables. The results show that ROE has a significant and positive effect on company value, with most of the PER variability explained by ROE. The results of the analysis show that ROE has a significant and positive effect on company value as measured by PER. Companies with high ROE, such as Unilever Indonesia and Indofood CBP, have high PERs, reflecting investor confidence in the prospect of profit growth. Conversely, companies with lower ROEs such as Vale Indonesia have lower PERs, indicating a more cautious market view. Although ROE has a strong influence, other factors such as macroeconomic conditions, industry prospects, and sharia compliance also affect company value.
PENGARUH DUKUNGAN ORGANISASI DAN EFIKASI DIRI TERHADAP KINERJA KARYAWAN PADA PT SINAR SURYA SEHATI Taat Iman Waruwu; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.527

Abstract

PT. Sinar Surya Sehati Companies operating in the printing sector (offset printing & packaging) need employees who are consistent in contributing to achieving company targets. Research Design is a research design that will be used as a guideline for carrying out the research process. The purpose of this research is to analyze the influence of Organizational Support and Self-Efficacy on the performance of PT Sinar Surya Sehati employees. This research uses quantitative methodology, which refers to a technique used to evaluate certain theories by analyzing the relationship between variables. This population is 85 employees of PT Sinar Surya Sehati. The sampling used a saturated sampling technique. The approach method in this research uses quantitative methods with observation and questionnaire methods. The data analysis techniques used are Data Quality Test, Classic Assumption Test, Hypothesis Test, and Coefficient of Determination Test (R)2, using SPSS 25. The results of this research show that Organizational Support has a positive and significant effect on employee performance, Self-Efficacy has a positive effect and significantly on employee performance and Organizational Support and self-efficacy together (simultaneously) have a positive and significant effect on employee performance.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT PANEN WANGI ABADI Siti Nur Mala; Usran Masahere
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.528

Abstract

PT Panen Wangi Abadi, or Sephora, is a French retail company. The research aims to assess the impact of leadership style and work motivation on employee performance using statistical quantitative methods. The research involved 40 respondents using a saturated sampling technique. The results show that leadership style has a positive and significant effect on employee performance. These results were obtained from the calculated t result of 3.563, which is greater than the t table of 2.026, so this result shows that leadership style has an influence on employee performance and the results of the hypothesis analysis show that leadership style has a positive and significant effect on employee performance. This means that the better the leadership style, the higher the employee performance. These results were obtained from the calculated t of 2.964 which is greater than the t table of 2.026, so these results indicate that leadership style has an influence on employee performance. Leadership Style and Work Motivation together (simultaneously) have a significant effect on the employee performance variable at PT Panen Wangi Abadi.

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