Journal of Tourism, Hospitality and Travel Management (JTHTM)
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
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<![CDATA[Enhancing Public Asset Management for Inclusive Tourism: A Strategic SWOT Approach ]]>
<![CDATA[Susanto, Eko]]>;
<![CDATA[Rahman, Bimo Falah Abdul]]>;
<![CDATA[Husniah, Diana]]>;
<![CDATA[Lestari, Gita Meilia]]>;
<![CDATA[Az Zahra, Hana Shofiyyah]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v2i2.299
<![CDATA[This study conducts a strategic analysis to optimize public assets for inclusive tourism development in Indonesia. Amid rising global demand for accessible tourism, public assets—such as urban parks, historical landmarks, and coastal areas—offer significant economic, social, and cultural potential. However, poor infrastructure maintenance, weak regulatory enforcement, and fragmented governance hinder their effective utilization. The research applies a weighted SWOT analysis to map strategic priorities by employing a mixed-method approach that integrates expert panel discussions using the Delphi method, field surveys, structured observations, and secondary data analysis. The findings reveal that internal weaknesses and external threats outweigh strengths and opportunities, positioning Indonesia's public asset management in a defensive quadrant (WT strategy). Consequently, strategic recommendations include strengthening governance through enhanced regulatory frameworks and Good Corporate Governance (GCG) principles, leveraging smart tourism technologies, and fostering sustainable public-private partnerships (PPPs). The study concludes that by addressing these challenges through multi-stakeholder collaboration and innovative financing models, Indonesia can transform its public assets into globally competitive, inclusive tourism destinations, contributing to long-term sustainable development.]]>
<![CDATA[Greening the Workforce: The Strategic Role of Green HRM in Building Engagement and Environmental Responsibility in Tourism ]]>
<![CDATA[Sinaga, Endang Komesty]]>;
<![CDATA[Sihombing, Irene Hanna H.]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v2i2.303
<![CDATA[This study investigates the role of Green Human Resource Management (GHRM) practices in enhancing employee engagement and environmental performance within the Indonesian tourism industry. Drawing upon the Resource-Based View (RBV), this research conceptualizes green recruitment, training, performance appraisal, and compensation as strategic organizational resources that cultivate pro-environmental behavior among employees. Using a quantitative approach and Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 287 employees in various tourism sectors, including hotels, travel agencies, and eco-tourism operators. The results reveal that all GHRM dimensions significantly influence employee engagement and environmental performance, with green training and green compensation showing the strongest effects on engagement. Additionally, the findings highlight the mediating role of employee engagement, indicating that employees' psychological attachment to sustainability values is a critical pathway for translating GHRM practices into improved environmental outcomes. Theoretically, This study contributes by reaffirming the RBV perspective that human capital becomes a source of competitive advantage when aligned with environmental values. Philosophically, the research illustrates a shift toward value-based HRM, positioning employees as ecological stewards. The findings offer actionable insights for practitioners, emphasizing the need for tourism organizations to integrate environmental values into H.R. systems to foster a proactive green workforce. Future research is recommended to explore the long-term impacts of GHRM and the role of leadership in deepening the green psychological contract within organizations.]]>
<![CDATA[Bridging Cultures Through Brands: Exploring the Role of Cultural Authenticity and Identity Alignment in Shaping Revisit Intention ]]>
<![CDATA[Prawira, Nanang Ganda]]>;
<![CDATA[Jeon, Jeong Ok]]>;
<![CDATA[Prawira, Mega Fitriani Adiwarna]]>;
<![CDATA[Prawira, Aura Bulan Andhara]]>;
<![CDATA[Prawira, Mentari Putrirahayu]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v2i2.305
<![CDATA[In the era of globalized tourism, destinations function not only as geographic spaces but as communicative platforms for cultural exchange. This study examines how place branding elements—brand image, cultural authenticity, and community engagement—influence revisit intention through the mediating roles of perceived cultural exchange and destination identity alignment. Drawing on theories of intercultural communication and symbolic interactionism, a structural equation modelling approach using PLS-SEM was applied to data collected from 235 tourists visiting culturally significant destinations in Indonesia. The results reveal that perceived cultural exchange is the strongest predictor of revisit intention, while cultural authenticity and brand image significantly shape identity alignment and intercultural engagement. Community involvement was also found to impact perceived cultural exchange positively. The findings offer theoretical contributions by reconceptualizing place branding as a dialogic and identity-forming process and practical implications for designing culturally responsive branding strategies rooted in local narratives and community participation.]]>
<![CDATA[Shaping Entrepreneurial Futures: Educational and Contextual Predictors among Vocational Tourism Students ]]>
<![CDATA[Sutono, Anang]]>;
<![CDATA[Masatip, Anwari]]>;
<![CDATA[Sugiama, Aceng Gima]]>;
<![CDATA[Sudono, Agus]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v2i2.314
<![CDATA[Entrepreneurial intention among vocational tourism students has emerged as a critical focus in promoting job creation and self-employment in the creative economy sector. This study aims to examine the direct effects of entrepreneurial education, learning experience, industry openness, and digital efficacy on students' entrepreneurial intention while also evaluating the psychological roles of self-efficacy and attitude toward entrepreneurship. Employing a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 278 vocational tourism students in Indonesia through an online survey. The results indicate that entrepreneurial education significantly influences both self-efficacy and entrepreneurial attitude. Learning experience positively impacts self-efficacy, while industry openness demonstrates a strong direct effect on entrepreneurial intention. Digital efficacy does not directly affect self-efficacy or intention but contributes positively to entrepreneurial attitude. Conversely, self-efficacy does not have a significant direct effect on intention, whereas attitude toward entrepreneurship does. These findings extend the application of the Theory of Planned Behavior (TPB) by integrating contextual factors related to vocational education and provide strategic insights for curriculum designers and policymakers aiming to enhance the entrepreneurial capacity of vocational tourism institutions.]]>
<![CDATA[Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era ]]>
<![CDATA[Sutrisno, Rivan]]>;
<![CDATA[Rafdinal, Wahyu]]>;
<![CDATA[Septyandi, Chandra Budi]]>;
<![CDATA[Gaffar, Mohammad Rizal]]>;
<![CDATA[Susanto, Eko]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v2i2.318
<![CDATA[The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.]]>
