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Journal of Tourism, Hospitality and Travel Management (JTHTM)
Published by Integrasi Sains Media
ISSN : 29870143     EISSN : 29870143     DOI : https://doi.org/10.58229/jthtm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 2 (2025)" : 5 Documents clear
AI Adoption For Accelerating Tourism Destination Development In Indonesia Susanto, Eko; Putri, Bintari Pangesti; Prawira, Mega Fitriani Adiwarna; Chandrawulan
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.411

Abstract

Artificial Intelligence (AI) is increasingly transforming tourism by enabling personalised experiences, optimising operations, and supporting sustainable destination development. While extensive research has explored AI applications in advanced economies, studies remain limited in emerging contexts such as Indonesia. Addressing this gap, this study investigates how AI adoption can accelerate tourism destination development in Indonesia, a country with rich natural and cultural assets but significant digital, infrastructural, and governance challenges. Employing a qualitative strategic management approach, this study integrates SWOT–TOWS analysis and expert panel validation to identify internal and external factors influencing AI readiness. The findings position Indonesia in the Strength–Opportunity (SO) quadrant, suggesting that AI technologies—such as recommendation systems, virtual storytelling, and predictive analytics—hold significant potential for destination differentiation and sustainability. However, persistent barriers include low AI literacy, fragmented data systems, and regulatory limitations. The study contributes theoretically by contextualizing Innovation Diffusion Theory and Smart Tourism frameworks within a developing economy. Practically, it offers a strategic roadmap for inclusive and ethical AI adoption in tourism. Future research should explore quantitative modeling, cross-country comparisons, and the development of tourism-specific AI governance frameworks.
GROWTH Framework: A Model for Human Capital Development in Tourism Through Vocational Higher Education Goeltom, Andar Danova Lastaripar; Susanto, Eko; Masatip, Anwari; Widjaja, Herry Rachmat; Muhtasom, Ali
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.412

Abstract

In the face of evolving demands in the tourism sector, vocational higher education plays a strategic role in developing industry-ready human capital and empowerment to contribute to community-based sustainable tourism. This study proposes and validates the GROWTH Framework, a multi-theoretical model integrating Human Capital Theory, Stakeholder Theory, the Triple Helix Model, and Experiential Learning. The framework explores how curriculum quality, institutional support, contextual learning, and stakeholder participation affect graduate readiness, empowerment outcomes, and tourism ecosystem sustainability. Data were collected from 210 respondents, including vocational students, alumni, educators, and tourism village practitioners across several Indonesian provinces. All nine hypotheses were supported using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that experiential and context-specific learning significantly enhances graduate readiness and empowerment, while institutional and cross-sectoral collaboration fosters stakeholder participation and sustainable outcomes. This research contributes to the theoretical enrichment of vocational education discourse and offers practical recommendations for policymakers, educational institutions, and local tourism stakeholders. When strategically implemented, vocational tourism education catalyzes empowerment, innovation, and long-term sustainability in rural tourism ecosystems.
Safety Performance In The Aviation Industry In Kenya: The Role Of Maintenance Training Onchonga, Paul Ombati; Lukose, Tonny; Muthoni, Gloria
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.413

Abstract

The aim of this study was to examine the effect of maintenance training strategies on safety performance of aviation industry in Kenya. This comes amid the growing concern over the surge of aircraft related incidences and accidents, most of which have been blamed on mechanical issues, usually associated with the maintenance operations. Specifically, the study addressed the effect of training simulators, training capacity, top-leadership support, and training frequency on safety performance of the aviation industry in Kenya. The study was anchored on dynamic capabilities theory and the human factors theory of accident causation. Using an explanatory research design, the study collected data from a sample of 175 respondents drawn from the approved aircraft maintenance organizations and domestic airlines in Kenya. The study focused on 26 aircraft maintenance organizations and 9 domestic airline companies based in Wilson Airport in Nairobi City County. The study utilized a structured questionnaire to collect primary data, where it (questionnaire) was first pilot-tested for validity and reliability. The obtained data was analysed using descriptive and inferential statistics through the statistical package for social sciences. The study findings revealed that maintenance training through training simulators, training capacity, top leadership support and training frequency significantly influenced safety performance in the aviation industry in Kenya. The study concluded that maintenance training strategies though not effectively embraced, were critical in enhancing safety performance in the aviation sector. It is therefore recommended that there is need for the stakeholders in the aviation sector to invest in maintenance training strategies such as acquisition of training simulators, improvement of training capacity, and frequently undertaking training of the maintenance personnel as a way of enhancing effectiveness of aircraft maintenance for safety performance.
A Systematic Review of How Circular Economy Models Are Operationalized in the Hospitality Industry Sumirat, Warta; Ramadhan, Muhammad Fadhli; Mutaqin, Erza
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.439

Abstract

The transition to a Circular Economy (CE) is increasingly positioned as a strategic imperative for the hospitality industry to decouple growth from resource depletion. However, a significant disconnect remains between theoretical ambitions ("rhetoric") and operational realities. This study aims to bridge this gap by critically evaluating how CE models are operationalized in the hotel sector. Adhering to the PRISMA 2020 guidelines, a systematic literature review was conducted in the Scopus database, yielding a final synthesis of 48 empirical studies published between 2020 and early 2025. The analysis reveals a "Circularity Paradox": while adoption is accelerating post-pandemic, operationalization is predominantly characterized by "weak circularity," focusing on linear efficiency measures—such as energy retrofits and downstream waste recycling (3R)—rather than systemic business model innovation. "Strong circularity" practices, such as Product-as-a-Service (PaaS) or adaptive reuse, remain nascent. The study identifies a structural divide where multinational chains leverage "Smart Circularity," whereas Small and Medium Enterprises (SMEs) face an "Implementation Wall" due to prohibitive capital expenditures and a lack of meso-level infrastructure. The findings suggest that moving beyond rhetoric requires a paradigm shift from technical resource efficiency to regenerative sufficiency, necessitating integrated policy support for industrial symbiosis and investment in human capital to bridge the behavioral "Green Gap" among guests and staff.
Precarity and Flexibility in Platformised Tourism Work: A Scoping Review Ramadhan, Muhammad Fadhli; Ramadhania, Tiffany Chairunnisa
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i2.440

Abstract

The rapid proliferation of digital labour platforms has fundamentally restructured the global tourism and hospitality labor markets, ushering in a phenomenon widely termed the "gigification" of work. This transformation presents a central paradox: while platforms offer unprecedented temporal flexibility and low entry barriers for workers, they simultaneously institutionalize systemic vulnerabilities through algorithmic management and the erosion of traditional social protections. This scoping review aims to systematically map the scholarly literature published between 2020 and 2025 regarding the gig economy's impact on tourism and hospitality employment, identifying prevailing trends, platform typologies, and key thematic clusters of labor impact. In accordance with the PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews) guidelines, a systematic search was conducted in the Scopus database. The search strategy focused on the intersection of the gig economy, tourism/hospitality sectors, and labor dynamics. After a rigorous multi-stage filtration process, 165 open-access peer-reviewed articles were selected for qualitative synthesis and data charting. The findings indicate a significant upward trajectory in publications post-2023, with a geographical concentration in the Global North, although research in the Asia-Pacific region is rapidly expanding due to the rise of "super-apps." The review identifies four primary platform typologies: peer-to-peer accommodation, on-demand food delivery, tourism mobility, and specialized digital gigs. Synthesis of the evidence reveals a "flexibility-precarity nexus," in which the professionalization (or "hotelisation") of casual hosting and algorithmic control in delivery services has widened a "job quality gap," particularly for marginalized and migrant workforces. This study concludes that the gig economy is not merely a supplementary market but a structural force driving the downward pressure on employment standards across the broader hospitality ecosystem. The proposed conceptual framework highlights the need for future research into the long-term career trajectories of gig workers and the development of portable social benefits to mitigate algorithmic precarity in a post-pandemic tourism landscape.

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