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Journal of E-business and Management Science
Published by PT. BERBAGI TEKNOLOGI SEMESTA
ISSN : -     EISSN : 29882885     DOI : https://doi.org/10.61098/JEMS
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of E-business and Management Science (JEMS) is dedicated to publishing and disseminating research results and theoretical discussions, applied analysis, and literature studies in the fields of information technology, computer science, and information systems.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 44 Documents
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Analysis of the Influence of Digital Marketing, Customer Relationship Management, and Brand Loyalty on Purchase Decisions in E-commerce XYZ Ariadin Nurfy; winanti; Sri Komalasari; Eva Sopianti Eva Sopianti4
Journal of E-business and Management Science Vol. 4 No. 1 (2026): June 2026
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v4i1.218

Abstract

The purpose of this research is to examine how digital marketing, customer relationship management (CRM), and brand loyalty influence purchasing decisions made on the XYZ e-commerce platform. This is due to the increasing competition in the e-commerce industry, which demands companies to understand the components that influence consumer decisions. By using e-commerce, digital marketing and CRM become two important strategies to enhance interaction and build long-term relationships with customers. Meanwhile, brand loyalty serves to encourage repeat purchases and customer loyalty towards the brand. For this research, we used a survey method involving 200 active XYZ e-commerce users. The influence of each variable on purchasing decisions was determined through multiple regression data analysis. The research results show that Brand Loyalty has a stronger and more significant influence on customer purchasing decisions, while Digital Marketing and CRM have a positive and significant influence on purchasing decisions. The results indicate that, to enhance brand loyalty and drive consistent purchasing decisions in XYZ e-commerce, digital marketing and CRM strategies must work well together.
The Influence of Work Climate and Compensation on Employee Performance at PT. XYZ Sri Lestari; Ervana Chyrine; Winanti Winanti; Sakhroji Sakhroji; Ahmad Fauji; Beby Tiara; Jumiran Jumiran
Journal of E-business and Management Science Vol. 4 No. 1 (2026): June 2026
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v4i1.342

Abstract

Employee performance is a crucial factor in determining an organization's success in achieving its goals. Factors influencing employee performance include work climate and compensation. This study aims to analyze the influence of work climate and compensation on employee performance. The research method used was a quantitative approach, with data collection techniques through distributing questionnaires to employees. Data analysis was conducted using multiple linear regression. The results show that work climate and compensation have a positive and significant effect on employee performance, both partially and simultaneously. The more conducive the work climate and the better the compensation provided by the company, the higher employee performance)
The Influence of Outlets and Promotions on Sales of XYZ Brand Four-Wheeled Vehicles in the Tangerang Region Sri Lestari; Sakhroji Sakhroji; Ervana Chyrine; Winanti Winanti; Ahmad Fauji; Beby Tiara; Jumiran Jumiran
Journal of E-business and Management Science Vol. 4 No. 1 (2026): June 2026
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/jems.v4i1.343

Abstract

Four-wheeled vehicle sales are one indicator of the success of automotive companies in facing increasingly competitive business conditions. Outlet and promotional factors are important elements that can influence consumer purchasing decisions, thus impacting sales levels. This study aims to analyze the influence of outlets and promotions on four-wheeled vehicle sales. The research method used is a quantitative method with a survey approach. Data were obtained by distributing questionnaires to consumers who purchased four-wheeled vehicles at the dealerships being studied. Data analysis techniques used validity tests, reliability tests, multiple linear regression analysis, and the coefficient of determination. The results show that outlets have a positive and significant effect on four-wheeled vehicle sales, with an influence of 83.9% on sales and an influence of promotions of 83.9% on sales levels. Promotions also proved to have a positive and significant effect on sales. Simultaneously, outlets and promotions have a significant influence on increasing four-wheeled vehicle sales. These findings indicate that the availability of strategic outlets, adequate facilities, good service quality, and effective promotional activities can increase consumer interest and purchasing decisions. Therefore, companies need to optimize outlet management and promotional strategies to increase competitiveness and achieve sales targets
The Effect of Organizational Culture and Transformational Leadership on Employee Performance with Work Motivation as a Mediating Variable Agustiningsih; Rudi Bambang Trisilo
Journal of E-business and Management Science Vol. 4 No. 1 (2026): June 2026
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/1e4gdt30

Abstract

This study examines the effects of organizational culture and transformational leadership on employee performance, with work motivation as a mediating variable, at the Tax Office for Corporate and Foreign Individual Taxpayers. A quantitative survey was conducted involving 100 employees selected from a population of 136 employees through simple random sampling. The data were measured using a five-point Likert scale and analyzed with Partial Least Squares–Structural Equation Modeling using SmartPLS 4. The results show that organizational culture has a positive and significant effect on employee performance and work motivation. Transformational leadership has a positive and significant direct effect on employee performance but does not significantly affect work motivation. Work motivation has a positive and significant effect on employee performance. The mediation test indicates that work motivation partially mediates the relationship between organizational culture and employee performance, whereas it does not mediate the relationship between transformational leadership and employee performance. These findings highlight the importance of strengthening shared organizational values and maintaining transformational leadership practices, while developing additional reward, career development, and supportive-work-environment mechanisms to sustain employee motivation and performance.

Page 5 of 5 | Total Record : 44

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