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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSONAL BRANDING TUPPERWARE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BATAM Angeline, Angeline; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10142

Abstract

This research is quantitative research which aims to find out of product quality, brand image and personal branding of Tupperware on consumer purchasing decisions in Indonesia. The analysis in this research uses an explanatory approach. The sampling technique used a sampling snowball, the sample consisted of 100 respondents who had purchased Tupperware. The analytical method used in this research is multiple linear regression analysis. This research is motivated by the problem of lack of marketing for Tupperware products which has resulted in these products currently experiencing a drastic decline in consumers. This research is research and development. Research was conducted on people in Batam City who had purchased or used Tupperware products.
PENGARUH BEBAN KERJA, STRES KERJA DAN MOTIVASI KERJA TERHADAP TURNOVER INTENTION DI PT COLAMASS SUKSES MANDIRI -, CINDY NOVIA TASHA
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10144

Abstract

This study explores the influence of workload, job stress and work motivation on turnover intention among employess at PT Colamass Sukses Mandiri. Triggered by rising turnover rates, the research aims to assess whether internal work factors significantly affect employees intention to resign. A quantitative approach with associative descriptive methods was employed, using questionnaires completed by 103 respondents and analyzed via multiple linier regression. Results show that workload, job stress and work motivation significantly impact turnover intention, with each factor showing p-values below 0,05 threshold. This suggest that high workload and job stress levels increase employees desire to leave, while the work motivation is weakened. These findings emphasize the importance for companies to effectively manage workload, job stress and foster employee work motivation as part of their retention strategies. The study contributes to a deeper understanding of how internal workplace dynamics directly influence turnover intention.
PENGARUH PEMBERDAYAAN KARYAWAN, MOTIVASI KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI PT HARASOON BATINDO -, David
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10146

Abstract

Human resources are a critical factor in improving organizational performance, especially in the logistics sector. This study aims to analyze the effect of employee empowerment, work motivation, and communication on employee performance at PT Harasoon Batindo, Batam. The research uses a quantitative method with an explanatory approach. Data were collected through questionnaires using a Likert scale distributed to the entire population of 121 employees. The instrument tests included validity, reliability, and classical assumption tests, followed by multiple linear regression analysis using SPSS version 27. The results show that employee empowerment, work motivation, and communication have a significant partial and simultaneous effect on employee performance. The coefficient of determination (Adjusted R²) value of 0.759 indicates that 75.9% of the variation in employee performance can be explained by the three independent variables, while the remainder is influenced by other factors not examined in this study.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA E-COMMERCE TOKOPEDIA DI KOTA BATAM Yolanda, Tika; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10191

Abstract

This research aims to examine the influence of brand image, product quality and e-WOM on purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. This study uses a quantitative research method. The research sample consisted of 96 respondents who were people who had purchased and used MS Glow Skincare on Tokopedia e-Commerce in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand image positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In addition, product quality positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In e-WOM, it positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. And simultaneously, brand image, product quality and e-WOM positively and significantly influence purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City
Pengaruh Teknologi dan Literasi Keuangan Terhadap Kinerja UMKM di Kota Batam Siti Nur Artika; Neni Marlina Br Purba
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10203

Abstract

MSMEs play a crucial role in regional economic growth, including in Batam City. Despite their potential, many MSMEs still face challenges such as low revenue, imbalance between capital and assets, and limited use of digital technology and financial knowledge. Many MSME owners lack financial recording practices and manage their businesses conventionally without leveraging digital platforms such as e-commerce, social media, and digital payment systems. This study aims to examine the influence of technology and financial literacy on MSME performance, both partially and simultaneously. A quantitative approach was used, employing multiple linear regression analysis. The sample consisted of 110 culinary MSMEs in Batam City that had operated for at least two years and used digital tools. Data were collected via an online questionnaire and analyzed using SPSS version 29. The results indicate that both technology and financial literacy positively and significantly affect MSME performance, both individually and together. These findings highlight the importance of strengthening financial skills and optimizing digital tools to improve MSME performance. The study suggests that digital and financial literacy should be key focus areas for MSME development programs, both by the government and support institutions.
PENGARUH CITRA MEREK , PROMOSI DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SLAI OLAI DI KOTA BATAM Indra, Meylani; Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10264

Abstract

This study aims to analyze the influence of brand image, promotion, and influencer marketing on purchasing decisions for Slai Olai products in Batam City. The sample in this study amounted to 204 respondents obtained through purposive sampling method, with data collection techniques using questionnaires. Data analysis was carried out using the SPSS version 26 application, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The analysis method used in this study is multiple linear regression. The results of the study indicate that the variables of brand image, promotion, and influencer marketing partially and simultaneously have a positive and significant effect on purchasing decisions for Slai Olai products in Batam City. Based on these findings, the results of this study are expected to be the basis for consideration for companies in formulating more appropriate marketing strategies to increase consumer purchasing decisions.
PENGARUH PROMOSI, KUALITAS PRODUK DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEEPENGARUH PROMOSI, KUALITAS PRODUK DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE lim, ian
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10345

Abstract

The development of e-commerce in Indonesia has experienced rapid growth, especially in the cosmetics industry. Shopee as one of the leading e-commerce platforms plays an important role in influencing consumer purchasing behavior. One of the leading local cosmetic brands, Wardah, uses Shopee as a medium for distributing its products online. This study aims to analyze the influence of promotions, product quality, and consumer perceptions on purchasing decisions for Wardah products on the Shopee platform. This study uses a quantitative approach with a survey method by distributing questionnaires to 385 respondents who are active Shopee users and have purchased Wardah products in the last 12 months. The data collected was analyzed using multiple linear regression. The results showed that promotions, product quality, and consumer perceptions have a positive and significant effect on purchasing decisions. Product quality proved to be the dominant factor in driving purchasing decisions, followed by effective promotions and positive consumer perceptions. These findings indicate the importance of companies to maintain product quality consistency and strengthen promotional strategies that are in line with digital consumer expectations. Consumer perceptions have also been shown to play an important role in shaping trust and purchase intentions. The practical implication of this study is the need to optimize promotional features on Shopee such as live streaming, exclusive vouchers, and collaboration with influencers. In addition, supervision of product authenticity on digital platforms must be improved so that consumer perceptions remain positive. This study provides theoretical contributions to the development of consumer behavior literature in a digital context and can be used as a reference in formulating e-commerce-based marketing strategies. Keywords: Promotion, Product Quality, Consumer Perception, Purchase Decision, Shopee, Wardah.
PENGARUH MOTIVASI, PENGALAMAN DAN STRES KERJA TERHADAP KINERJA KARYAWAN DI PT PERKASA INDAH NUSA JAYA Zhuang, Vanness
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10346

Abstract

This study aims to evaluate the extent to which motivation, work experience, and job stress influence employee performance at PT Perkasa Indah Nusajaya. A total of 103 respondents were selected using a non-probability sampling technique with a saturated sample approach. Data were collected through structured questionnaires and analyzed using several statistical methods including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression, and coefficient of determination. Hypothesis testing was conducted using t-test and F-test. The findings reveal that motivation, work experience, and job stress have a significant simultaneous effect on employee performance. Furthermore, motivation and work experience positively and significantly impact performance, while job stress exerts a negative and significant influence. These results emphasize the importance for companies to enhance employee motivation and experience while minimizing job-related stress to improve overall performance.
PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN DI KOTA BATAM Sinaga, Sri Novianti; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10350

Abstract

This research aims to examine the influence of brand ambassadors, product quality and e-WOM on purchasing decisions of Avoskin products in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents who were people who had purchased and used Avoskin products in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand ambassadors positively and significantly influence purchasing decisions of Avoskin products in Batam City. In addition, product quality positively and significantly influences purchasing decisions of Avoskin products in Batam City. In e-WOM, it positively and significantly influences purchasing decisions of Avoskin products in Batam City. And simultaneously, brand ambassadors, product quality and e-WOM positively and significantly influence purchasing decisions of Avoskin products in Batam City
PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM Anggraini, Nur Afni; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products. Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products.

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