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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENEGAKAN HUKUM TERHADAP KEJAHATAN SEKSUAL MELALUI MEDIA SOSIAL MENURUT UNDANG UNDANG NOMOR 1 TAHUN 2024 TENTANG ITE Salsabillah, Anggini; Kornelis, Yudi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9663

Abstract

According to Law Number 1 of 2024 on Electronic Information and Transactions (ITE), this research focuses on law enforcement against sexual crimes occurring on social media. With the increasing use of digital platforms in society, sexual crimes on social media have become a growing concern. In this context, the ITE Law establishes a legal framework to address online sexual harassment violations, including the dissemination of obscene content, gender-based bullying, and sexual extortion. This study employs a normative juridical method to analyze legislation, documents, and case studies. The research reveals that although adequate legal mechanisms are in place, enforcing laws through social media against perpetrators of sexual crimes still faces several challenges. These challenges include low legal awareness, resource shortages, and difficulties in identifying perpetrators. To enhance law enforcement, further collaboration between the government, law enforcement agencies, and social media platforms is required, as well as improved digital literacy among the public. Consequently, it is expected that law enforcement against sexual crimes involving social media can provide better protection for victims
PENGARUH KREATIVITAS IKLAN, DAYA TARIK PRODUK, DAN CUSTOMER SATISFICATION TERHADAP LOYALITAS KONSUMEN PROVIDER INDOSAT OOREDOO DI KOTA BATAM: PENGARUH KREATIVITAS IKLAN, DAYA TARIK PRODUK, DAN CUSTOMER SATISFICATION TERHADAP LOYALITAS KONSUMEN PROVIDER INDOSAT OOREDOO DI KOTA BATAM HALAWA, AYU DESI PITTAULI
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9673

Abstract

The development of providers in Indonesia is expected to advance further along with the rapid digital transformation. In improving customer service experience, several providers in Indonesia have developed quite a variety of supporting features to increase consumer loyalty. Indosat Ooredo is one of the telecommunications service providers in Indonesia. Several methods that have been implemented to developing customer loyalty include aspects of advertising creativity, the attractiveness of the products offered, and customer satisfaction. This quantitative descriptive study was conducted with the aim of determining the effect of the variables of advertising creativity (X1), attractiveness (X2), and customer satisfaction (X3) on the loyalty of Indosat Ooredo users in Batam City. The data collection method used was a questionnaire with 380 respondence. The results of the study showed that advertising creativity (X1), attractiveness (X2), and customer satisfaction (X3) had a significant influence on the loyalty of Indosat Ooredoo users. This is because satisfied customers tend to feel more attached to the brand and have positive experiences that encourage them to continue using the product or service.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI DALAM PEMILIHAN KARIR SEBAGAI AUDITOR DI KOTA BATAM Celine Vynssca; Purba, Mortigor Afrizal
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9730

Abstract

The objective of this research is to identify what motivates accounting majors in Batam City to seek out auditing jobs. Workplace dynamics, formal education, and individual traits are all taken into consideration. Data was gathered using a quantitative research technique, with questionnaires being sent to accounting students at many institutions in Batam City. To figure out how the dependent and independent variables were related, the data were run via multiple linear regression.Based on the findings, students are more enthusiastic about pursuing a career in auditing if they have the right personality traits, access to sufficient professional training, and a welcoming workplace. If students find a welcoming workplace, get enough training to improve their skills, and have personal qualities that are a good fit for the auditing profession, they are more likely to pursue a career as an auditors. The conclusion of this study have important consequences for businesses and schools that want to expand the number of accounting majors who pursue careers in auditing by enhancing training and creating more favorable work conditions
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELI DALAM MEMBELI PRODUK KOSMETIK MAKE OVER DI BATAM -, Angelica; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9789

Abstract

This study aims to analyze the influence of Brand Image, Brand Trust, and Product Quality on the Purchase Decision of Make Over cosmetic products in Batam. This research uses a quantitative method with a survey approach through a questionnaire distributed to 204 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the help of SPSS version 25. The results show that Brand Image (β=0.416, t=5.008, p<0.001), Brand Trust (β=0.135, t=1.981, p=0.049), and Product Quality (β=0.201, t=3.648, p<0.001) have a positive and significant partial effect on the Purchase Decision. Simultaneously, all three variables have a significant effect with an F value of 47.963 (p<0.001) and can explain 41.0% of the variation in purchase decisions. These findings indicate that consumers are more likely to purchase Make Over products when they have a positive perception of the brand, trust the quality, and believe the products meet high-quality standards. The results of this study provide implications for Make Over's marketing strategy to increase its market share in Batam by optimizing Brand Image, building consumer trust, and maintaining product quality
Pengaruh Kualitas Produk, Brand Image, dan Komunikasi Pemasaran Terhadap Keputusan Pembelian Rumah Glory Royal Residence di Kota Batam: Pengaruh Kualitas Produk, Brand Image, dan Komunikasi Pemasaran Terhadap Keputusan Pembelian Rumah Glory Royal Residence di Kota Batam Ratna Sari; Saputra, Asron
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9614

Abstract

This study investigates the influence of product quality, brand image, and marketing communication on purchasing decisions for houses at Glory Royal Residence, Batam City. Using a quantitative approach, the research involved 110 respondents selected through simple random sampling based on the Slovin formula. Data were analyzed using descriptive statistical tests, data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Results show that product quality, brand image, and marketing communication collectively explain 70.6% of the variation in purchasing decisions, with brand image contributing the most significant effect (32.9%), followed by product quality (31.8%) and marketing communication (23.2%). Hypothesis testing confirms that all variables have a positive and significant impact on purchasing decisions, both partially and simultaneously. The findings emphasize the need to strengthen brand image, improve product quality, and enhance marketing communication strategies to boost consumer purchasing decisions effectively.
ANALISIS ORIENTASI PASAR, TINGKAT UTANG, DAN LITERASI KEUANGAN TERHADAP KINERJA KEUANGAN UMKM DI KOTA BATAM Oktivia; L. Tobing, Vargo Christian
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9636

Abstract

MSMEs play an important role in the Indonesian economy, especially in creating jobs and driving economic growth. However, MSMEs often face obstacles in managing financial performance, including recording and managing debt. This study aims to analyze the effect of market orientation, debt levels, and financial literacy on the financial performance of MSMEs in Batam City. The method used is a quantitative approach, with data collection through Google Form. The sample uses the Slovin formula calculation and the statements in the questionnaire use a Likert scale. The population of this study were micro-entrepreneurs registered with the Batam City Cooperative Office as many as 275 people, with a sample of 163 MSMEs. The results showed that market orientation, debt levels, and financial literacy significantly affect the financial performance of MSMEs
PENGARUH BRAND AMBASSADOR, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC DI KOTA BATAM Damanik, Lega Afriani; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9641

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, promosi, dan brand image terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Penelitian ini menerapkan pendekatan penelitian kuantitatif. Penelitian ini melibatkan 100 responden yang merupakan masyarakat yang pernah membeli dan menggunakan produk Skintific Skincare di Kecamatan Sagulung Kota Batam. Pendekatan yang digunakan untuk mengumpulkan data adalah dengan menggunakan kuesioner. Pengolahan data dilakukan dengan menggunakan program SPSS versi 26. Berdasarkan analisis dan data yang telah diperoleh, penelitian ini menunjukkan bahwa brand ambassador memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Selain itu, promosi yang dilakukan berdampak positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Variabel brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Secara simultan, brand ambassador, promosi dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI DALAM PENGAMBILAN CERTIFIED PUBLIC ACCOUNTANT Wennita, Wennita; Wangdra, Ronald
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9643

Abstract

The Certified Public Accountant (CPA) certification is a crucial step for accounting students to enhance their credibility and career prospects in the accounting field. However, the low interest of students in taking the CPA exam remains a challenge. This study aims to analyze the influence of career motivation, financial rewards, and labor market considerations on the interest of accounting students in pursuing CPA certification. The research adopts a quantitative approach using a survey design targeting accounting students from various universities in Batam City. The results indicate that all three independent variables significantly influence student interest, both partially and simultaneously. These findings have implications for universities and stakeholders to raise awareness and motivate students to pursue CPA certification. Keywords: Career Motivation, Financial Rewards, Labor Market Considerations, Certified Public Accountant, Student Interest.
PENGARUH HEDONIC MOTIVATION, PRICE VALUE DAN RISK PERCEPTION TERHADAP FINTECH ADOPTION PADA KALANGAN MAHASISWA DI KOTA BATAM Wangdra, Jacelyn; Ompusunggu, Hermaya
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9660

Abstract

Nowadays, students in Batam City are increasingly using Fintech services as a financial management solution. Fintech is a service provider that supports the transaction process to be faster. Students sometimes do not realize that Fintech had changed their lifestyle to become more consumptive, did not realize that there are differences in perception of the value of the prices paid, and most recently the emergence of fear. This research aims to investigate the influence of hedonic motivation, price value and risk perception towards Fintech Adoption among students in Batam. This research used quantitative techniques. The sampling technique that was used is the Slovin Formula with a total of 167 respondents as barbarslot a means of determining the number of samples selected using purposive sampling. Data collection was carried out by distributing questionnaires via Google Form. Descriptive statistical test, validity test, reliability tests, and normality test used SPSS 26. The results of regression analysis to 1.334 Accounting students in Batam show that Hedonic Motivation (X1) and Price Value (X2) has positive and significant effect on Fintech Adoption (Y). Risk Perception (X3) on the other hand, is not as significant. The F-test shows that the regression model was significant enough overall (F = 116.228; p < 0.05), meaning the three variables collectively influenced Fintech Adoption. An R² value of 0.681 suggested that 68.1% of the variance in Fintech Adoption was explained by the model, while the remaining 31.9% was attributed to other factors outside the study.
PERLINDUNGAN HUKUM TERHADAP HAK HAK TERSANGKA DALAM SISTEM PENYIDIKAN BERKEADILAN BERBASIS HAK ASASI MANUSIA Nurwati; Husna, Lenny
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9678

Abstract

This research discusses the legal protection of the rights of suspects in the investigation process based on human rights principles. The main issue discussed is how the implementation of legal protection of the rights of suspects in Indonesia, including the obstacles faced in practice. The purpose of this study is to evaluate the extent to which existing regulations, such as KUHAP, Law No. 39/1999 on Human Rights, and the International Covenant on Civil and Political Rights (ICCPR), can protect the rights of suspects, as well as to identify obstacles in their implementation. This research uses normative legal methods with legislative, conceptual, and analytical approaches. The results show that although existing regulations have provided a strong legal foundation, violations such as torture, discrimination, and lack of access to legal aid still occur frequently. In addition, weak oversight and limited resources exacerbate the protection of suspects' rights. Therefore, reforms are needed in the aspects of legal implementation, strengthening supervision, and expanding access to legal aid to realize a fair investigation that respects human rights.

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