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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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PENGARUH JOB DESK, DISIPLIN DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT BPR DANA FANINDO KOTA BATAM juniati; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9716

Abstract

This research aims to analyze the influence of job descriptions, work discipline, and training on employee performance. Data was collected through questionnaires distributed to 108 employees. Data analysis used multiple linear regression with SPSS assistance. The results showed that job descriptions, discipline, and training has a positive and significant effect on employee performance. Simultaneously, these three independent variables contributed significantly to employee performance variables. This research recommends the importance of clear job descriptions, improved work discipline, and continuous training programs to enhance employee performance. Keywords: Job Description, Discipline, Training, Empolyee Performance
PENGARUH CITRA MEREK, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI KOTA BATAM Yulyanti; Sitorus , David Humala
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9783

Abstract

The purpose of this study is to examine the influence of brand image, word of mouth, and product quality on the purchasing decision of Xiaomi smartphones in Batam. This research adopts a quantitative approach using a survey questionnaire as the data collection tool. The sample was selected using purposive sampling technique, with a total of 100 respondents. Data processing was done using SPSS 30. Descriptive statistical analysis was employed to describe the characteristics of the respondents, while multiple linear regression analysis was used to test the relationships between variables. The findings of this study indicate that brand image, word of mouth, and product quality have a significant impact on the purchasing decision of Xiaomi smartphones in Batam.  
PENGARUH KESIAPAN ORGANISASI, TEKANAN EKSTERNAL, DAN MANFAAT DIRASAKAN PADA ADOPSI E-COMMERCE UMKM TERHADAP PENDAPATAN OPERASIONAL Noviyanti, Lidya; L. Tobing, Vargo Christian
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9795

Abstract

Batam is one of the cities with a high economic growth rate in Indonesia. MSMEs in Batam City can be seen from various sector developments, both through economic, social, and government policies. Batam City is often known as a city of industry and international trade, because of its proximity to Singapore and Malaysia which makes Batam City a strategic economic center. This study aims to examine the influence of organizational readiness, external pressure, and perceived benefits on the adoption of MSME E-commerce on operating income. The sample in this study is MSME actors in Batam Kota District, Batam City. Hereby, the researcher uses quantitative research methods by collecting and disseminating data. The data in question is the filling out of a questionnaire, where in the study with 163 respondents. After the data is obtained, it will continue to be tested using SPSS version 25. The results of this study show that organizational readiness affects operational income, external pressure affects operational income, and benefits are felt in the adoption of E-commerce MSMEs. Simultaneously, the three variables can be known as the value of f-table is 3.05, the f-count is 1.414, and the significant value obtained is <0.001 where the value is less than 0.05. Therefore, it can be said that the variables of Organizational Readiness (X1), External Pressure (X2), and Perceived Benefits on MSME E-commerce Adoption (X3) simultaneously have a significant effect on Operating Income (Y). The conclusion based on the research states that H1 is Accepted, H2 is Accepted, H3 is Accepted, and H4 is Accepted.
PENGARUH CITRA MEREK, PROMOSI DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ECOKING DI KOTA BATAM Kevin; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9811

Abstract

Business development in Batam City is rapidly increasing, creating intense competition among companies. In this context, it is crucial for companies to implement effective marketing strategies to attract consumers. This study aims to examine the purchasing decision model of EcoKing products by considering three independent variables: brand image, promotion, and electronic word of mouth (E-WOM). The research method used is quantitative with hypothesis testing. Data was obtained through questionnaires distributed to 204 respondents who are consumers of EcoKing products. The data analysis technique used is multiple linear regression, including validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis testing. The results show that brand image, promotion, and E-WOM, both partially and simultaneously, have a positive and significant effect on purchasing decisions for EcoKing products in Batam City.
Pengaruh Kualitas Produk, Kepuasan Pelanggan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Sun Care Wardah Di Kota Batam Nur Oktaviani; Sukati, Inda
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9813

Abstract

This study aims to analyze the effect of product quality, customer satisfaction, and customer trust on customer loyalty of Sun Care Wardah in Batam City. The research approach used is quantitative with a descriptive design. Respondents in this study were consumers of Sun Care Wardah in Batam City in 2024 with an unknown number. The sample determination was carried out using the Jacob Cohen formula which resulted in 204 respondents and the purposive sampling method was applied as a sampling technique based on certain criteria. The analysis techniques applied include data quality testing, classical assumption testing, influence analysis, and hypothesis testing. The results showed that product quality contributed 21.5% to customer loyalty, customer satisfaction had an influence of 33.0%, and customer trust contributed 18.3%. The coefficient of determination (R²) shows that product quality, customer satisfaction, and customer trust together influence customer loyalty by 68.3%, while the rest is influenced by other factors outside the scope of the study. Statistical tests using the t-test and F-test confirmed that product quality, customer satisfaction, and customer trust have a positive and significant effect on customer loyalty of Sun Care Wardah in Batam City.
Pengaruh E-Wom, Kepercayaan, Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Bukalapak Di Kota Batam Walina Yenita Br Siahaan; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9815

Abstract

In the increasingly advanced digital era, the development of information and communication technology has changed the way consumers make decisions to buy products. E-commerce platforms such as Bukalapak are now the main choice for shopping. The purpose of this study was to examine the extent to which E-WOM, trust, and ease of use influence purchasing decisions on Bukalapak in Batam City. This study uses a quantitative approach with a descriptive method, involving respondents who are Bukalapak users in Batam City in 2024. Because the population size is not known for certain, the sample was taken using the Jacob Cohen formula, resulting in 204 respondents selected using a purposive sampling technique. The data obtained were analyzed using data quality tests, classical assumption tests, and influence tests and hypothesis tests. The results of the t-test, E-WOM is proven to have a positive and significant partial influence on purchasing decisions, trust is proven to have a positive and significant partial influence on purchasing decisions, ease of use is proven to have a positive and significant partial influence on purchasing decisions. The results of the F test show that E-WOM, trust, and ease of use also have a positive and significant simultaneous influence on purchasing decisions.  
PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK JASA LAUNDRY DI LINA LAUNDRY BATAM Simanjuntak, Yuni; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9853

Abstract

This research examines the influence of promotion, location, and facilities on customer purchase decisions at Lina Laundry in Batam. With increasing competition in the laundry service sector, Lina Laundry faces challenges in attracting and retaining customers due to limited promotional strategies, an inconvenient location, and conventional facilities. The aim of this study is to analyze the impact of these factors on customer purchasing decisions and provide insights for enhancing marketing strategies. Using a quantitative approach with causal research design, the study employed descriptive analysis, validity and reliability testing, classical assumption testing, and regression analysis. Data was collected from 100 respondents through purposive sampling. The results indicate that promotion, location, and facilities significantly influence customer purchase decisions, with the promotion having the strongest impact. The findings suggest that a strategic combination of promotional activities, optimal location, and improved facilities can enhance customer satisfaction and increase competitiveness. These insights are expected to guide marketing strategies for similar businesses in the service sector.
PENGARUH PERSEPSI KEGUNAAN,PERSEPSI KEMUDAHAN DAN PERSEPSI RESIKO TERHADAP MINAT MENGGUNAKAN INTERNET BANKING DIKOTA BATAM Jefry, Jefry; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9873

Abstract

The development of digital banking technology, particularly internet banking, has rapidly advanced in the digitalization era. However, the adoption of this service still faces various challenges, especially those related to user perception. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on the interest of Batam City residents in using internet banking services. This research employs a quantitative method by collecting data through questionnaires distributed to potential internet banking users in Batam City. The obtained data is analyzed using multiple linear regression methods. The results indicate that perceived usefulness and perceived ease of use have a positive and significant effect on the intention to use internet banking, while perceived risk has a negative and significant effect. These findings suggest that increasing awareness of the benefits and ease of use of internet banking can encourage its adoption, while concerns about risks should be minimized by banks to enhance user trust. Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Intention to Use Internet Banking.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE ELFORMULA DI KOTA BATAM Pratiwi, Dyahratna; Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10107

Abstract

This research aims to analyze the extent to which product quality, trust, and e-WOM influence the purchasing decision of Elformula Skincare products in Batam City. This study applies a quantitative approach. The sample consists of 204 respondents who are consumers who have purchased and used Elformula Skincare products in the Batu Aji and Sagulung areas, Batam City. Data were collected through primary sources. The data processing process was carried out using SPSS Version 29 software. The results of the analysis show that product quality has a positive and significant effect on the purchasing decision of Elformula Skincare in Batam City. Trust has also been shown to have a positive and significant effect on purchasing decisions. Likewise with e-WOM, which has a positive and significant impact on purchasing decisions for the product. Overall, product quality, trust, and e-WOM together have a positive and significant effect on purchasing decisions for Elformula Skincare in Batam City.
PENGARUH DIGITAL MARKETING, BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SOMETHINC DI KOTA BATAM Aurellia Calista; Evyanto, Winda
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10130

Abstract

The rapid development of digital technology in the 21st century has significantly transformed marketing strategies from traditional methods to predominantly digital approaches, with internet penetration in Indonesia reaching 79.5% in 2024 and social media becoming the primary information source for consumers. This study aims to analyze the influence of digital marketing, brand awareness, and brand image on purchase intention of Somethinc products in Batam City. Somethinc, a local skincare brand launched in 2019, initially achieved remarkable success through TikTok digital marketing strategies, reaching the top position as the most popular skincare brand with 57.3 million hashtag views in 2020 and generating sales of Rp 53.2 billion during April-June 2022. However, the brand experienced significant performance decline, dropping from first position in 2022 to ninth position in March-April 2024, and even failing to appear in the "Top 10 Facial Moisturizer Brands" list in the first semester of 2024. This research employs quantitative methodology to examine the relationship between these variables among consumers in Batam City. The findings show that brand awareness has a positive and significant effect on purchase intention, while digital marketing and brand image do not have a significant effect on purchase intention.

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