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Editor Jurnal Signaling PSDKU Institut Bakti Nusantara Jl. Wisma Rini No.09 Pringsewu, Lampung Phone: 0729-44420
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Jurnal Signaling
Published by Institut Bakti Nusantara
ISSN : 20852304     EISSN : 27756122     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Signaling diterbitkan oleh STMIK Pringsewu, Lampung dari Tahun 2009 sampai 2022. Setelah Perubahan Nama Perguruan Tinggi menjadi Institut Bakti Nusantara Jurnal Signaling di Kelola oleh Fakultas Teknologi dan Ilmu Komputer (FTIKOM), Terbit dua kali dalam setahun pada bulan Maret dan September. Berisi tulisan yang diangkat dari hasil penelitian maupun hasil pemikiran di bidang Ilmu Ekonomi, Ilmu Manajemen, Bisnis, Komputer Akunting, E-Bisnis, E-Commerce, Kecerdasan Bisnis (BI) dan Bidang Ilmu yang serumpun dengan EKonomi dan Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 12, No 2 (2023): Jurnal Signaling" : 9 Documents clear
BUSINESS COMPETITION FROM AN ISLAMIC ECONOMIC PERSPECTIVE Yulitasari, Lis; Suharto, Suharto
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1472

Abstract

This article discusses the concept of business competition from an Islamic economic perspective. Islam regulates how to get sustenance in a good, lawful, and clean way. One form of seeking sustenance is by doing business. Ethics in business is a knowledge of procedures for managing a business that pays attention to the norms. One of the things regulated in Islam is ethics in business competition. The competition itself has meaning when organizations or individuals compete to achieve the goals desired by consumers, market share, survey rankings, or the resources needed. When Islam allows business and encourages the wheels of the economy to run, Islam allows the implementation of business competition as long as it is within the corridors of fairness and by Islamic law.
IMPLEMANTASI DIGITAL MARKETING SEBAGAI STRATEGI PROMOSI PRODUK KONVEKSI HOME INDUSTRI Kasmi, Kasmi; Prayoga, Raihan Nabih
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1583

Abstract

Digital marketing is a very popular strategy and is used by almost all marketers throughout the world. This is the influence of the internet and the increasingly developing world of technology, making the internet a very potential market. Digital marketing has many advantages over traditional marketing. These benefits include easy access to a wider target market, lower costs and two-way communication with potential customers. So it is not easy to build a successful digital marketing advertising business. However, when you start with digital marketing, things get much better. The method used in this research uses the waterfall model development method, the reason is because the work model is linear which minimizes errors, and the production is structured and the direction is clear. Identifying problems with the sales system and producing an information system that can make it easier for the owner to manage his business and attract customers' interest in purchasing/ordering the products being sold. The result of this research is a sales promotion information system that can make it easier for owners to manage their business and can improve the quality of their service and increase the number of customers through a sales promotion system and make it easier for buyers to make purchases and order products for sale.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SR 12 PADA DISTRIBUTOR SUKOHARJO Wahayuningtias, Citra; Wagiyo, Wagiyo; Arohman, Arohman; Pranoto, Gusti Adi
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1577

Abstract

A purchase decision is a decision made by a customer based on a set of identified issues, then accompanied by a search for information related to the customer's needs. This study was conducted to determine whether digital marketing influences the decision to purchase SR12 products from a Sukoharjo distributor. The subjects of this study are SR12 customers at distributor Sukoharjo who have used SR12 products. The sample used was 96 respondents. Sampling using probability sampling technique. This study uses quantitative research method, the data collection is done by questionnaire. Data analysis using simple linear regression, t-test and correlation coefficient. The research results conclude that there is an influence of digital marketing on the decision to buy SR12 products at distributor Sukoharjo, which is determined by the positive influence between tcount ttable. 
PEMBIAYAAN BANK MUAMALAT INDONESIA SEBELUM DAN SESUDAH PANDEMI COVID-19 Marliyanti, Marliyanti; Fauzi, Fauzi; Asra, Hidayatul
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1585

Abstract

The impact of Covid-19 on the movement of financing values, many have experienced a decline, including Bank Muamalat Indonesia. Before and during the Covid-19 pandemic, all financing values classified as productive assets at Bank Muamalat Indonesia experienced turmoil in their intermediary function which tended to decline. Changes that occur in the value of financing are a reflection of the performance of Bank Muamalat Indonesia itself and are a response to various external factors in Indonesia. This research formulated other problems, 1) How was the movement of financing products before the Covid-19 pandemic at Bank Muamalat Indonesia 2) How was the movement of financing products during the Covid-19 pandemic at Bank Muamalat Indonesia 3) Were there significant differences in financing products before and during the Covid-19 pandemic at Bank Muamalat Indonesia The sampling technique used was purposive sampling. The amount of financing sampled in this study is limited to murabahah, istisna, qardh, mudharabah, musyarakah, and ijarah financing. The analytical method used is descriptive comparative analysis with data processing using the SPSS 25 program. In this study, the results obtained based on the paired sample t-test differed that there were significant differences in murabahah, istisna', qardh, musyarakah financing with successive values of 0.000, 0.000, 0.011, 0.045 and there were no significant differences in mudharabah financing before and during the Covid-19 pandemic with a value of 0.455. Meanwhile, the results of the Wilcoxon signed rank test for ijarah financing with a value of 0.028 indicate that there were significant differences before and during the Covid-19 pandemic at Bank Muamalat Indonesia.
MANAJEMEN PENERAPAN ETIKA BISNIS ISLAM PADA TOKO GALERY JAM TANGAN MELALUI PEMANFAATAN MEDIA SOSIAL INSTAGRAM Agustiyani, Vina Putri; Renaldo, Riki
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1719

Abstract

Penggunaan media sosial di Indonesia pada tahun 2024 mencapai 160 juta jiwa atau 59% dari total penduduk di Indonesia telah mencapai 275 juta jiwa. Platform media sosial yang paling banyak digunakan pertama adalah Whatsapp sebanyak 90% sedangkan Instagram diurutan kedua dengan total 85%. Dari data tersebut penggunaan media sosial untuk meningkatkan penjualan onlineshop, karena mayoritas penduduk di Indonesia terutama kaum milenial memanfaatkan Instagram sebagai media penjualan. Dengan semakin meningkatnya angka penggunaan media sosial Instagram maka semakin banyak pesaing toko onlineshop di Instagram. Untuk itu pelaku bisnis seorang islam perlu menerapkan etika bisnis islam, etika bisnis islam merupakan sejumlah perilaku etis bisnis (akhlak al Islamiyah) yang dibungkus dengan nilai-nilai syariah yang mengedepankan yang halal dan menjauhkan yang haram, dengan tujuan mendapatkan Ridha-Nya Allah. Pada penelitian ini yang akan dibahas adalah bagaimana strategi penjualan Galery Jam Tangan di Instagram menurut Etika Bisnis Islam dan bagaimana penerapan Etika Bisnis Toko Galery Jam Tangan melalui sudut pandang Prinsip-Prinsip Etika Bisnis Islam. Tujuan dari penelitian ini adalah untuk mengetahui Manajemen strategi penjualan Galery Jam Tangan di Instagram menurut Etika Bisnis Islam dan mengetahui penerapan etika bisnis Galery Jam Tangan melalui sudut pandang Prinsip-Prinsip Etika Bisnis Islam. Penelitian yang dilakukan ini merupakan penelitian yang jenis dan sifatnya deskriptif, riset kepustakaan dan kualitatif, yang didalamnya terdapat upaya-upaya dalam mendeskripsikan, mencatat, menganalisis, dan menginterprestasikan mengenai Penelitian tentang “Manajemen Penerapan Etika Bisnis Islam Pada Toko Galery Jam Tangan Bandar Lampung melalui Pemanfaatan Media Sosial Instagram”, sumber data yang digunakan adalah sumber data primer dan sekunder.
PREDIKSI BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN: BRAND IMAGE SEBAGAI MEDIASI Sudarwati, Sudarwati
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1581

Abstract

Penelitian ini bertujuan untuk melihat dan menganalisis pengaruh brand ambasador dan brand awareness terhadap keputusan pembelian serta mengukur peran brand image sebagai variabel mediasi pengaruh brand ambasador dan brand awareness terhadap keputusan pembelian pada produk Erigo. Penelitian ini diterapkan pada konsumen produk Erigo di wilayah Solo Raya, sampel yang diambil berjumlah 100 responden, dengan pengambilan sampel menggunakan tehnik purposive sampling. Penelitian ini dianalisis menggunakan Partial Least Square (PLS) dengan software  SmartPLS3. Hasil penelitian menunjukkan bahwa brand ambasador berpengaruh positif dan signifikan terhadap brand image. Brand ambasador berpengaruh positif dan signifikan terhadap keputusan pembelian.Brand awareness  berpengaruh positif dan signifikan terhadap brand image. Brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand ambasador melalui mediasi brand image tidak berpengaruh signifikanterhadap keputusan pembelian. Dan brand awareness melalui mediasi brand image berpengaruh positif dan signifikanterhadap keputusan pembelian.
PENGARUH MOTIVASI TERHADAP PENINGKATAN KEPUASAN KERJA PEGAWAI PADA KANTOR KECAMATAN BELITANG III OKU TIMUR Darmanah, Darmanah; Hudawi, M Nuh; Afrina, Iin; Zaidun, Zaidun; Pradina, Tedi
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1769

Abstract

To achieve the desired goals, the organization must strive to provide enthusiasm and motivation to its employees. This motivation is not only positive motivation but also negative motivation, other ways that an organization can do is by providing satisfaction to its employees. There you can see how the existing employees work. The organization must also understand what the complaints of its employees are, so that there will be no strikes which of course have a negative impact on the organization. The problem at the Belitang III OKU Timur District Office is how motivation affects Increasing Employee Job Satisfaction, and the goal achieved is to determine the effect of work motivation on increasing employee job satisfaction. The research method used is a quantitative approach with a causal research type. Primary data was obtained by distributing questionnaires to all employees of the Belitang III District Office. The data analysis technique used is simple linear regression analysis to test the effect of motivation on job satisfaction. In addition, validity, reliability, and classical assumption tests were carried out to ensure the quality of the data used in the study. The results showed that motivation has a positive and significant effect on employee job satisfaction. The coefficient of determination shows that most of the variation in job satisfaction can be explained by the motivation variable. This shows that increasing motivation, both from intrinsic and extrinsic factors, can significantly increase employee job satisfaction.
ELECTRONIC MARKETING ARCHITECTURE FOR BANANA FLAVOR SNACK UMKM USING THE ENTERPRISE ARCHITECTURE PLANNING MODEL Arida, Syiar Irmania; Nurheti, Nurheti; Salim, Agus
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1744

Abstract

In an increasingly developing digital era, electronic marketing (e-marketing) has become key for Micro, Small, and Medium Enterprises (MSMEs) in increasing Power competitiveness and market reach. Study This aims to develop electronic marketing architecture for mobile MSMEs in banana flavored snack industry uses the approach of Enterprise Architecture Planning (EAP). Using EAP, research This try compile a framework of systematic and comprehensive work for planning, designing, and implementing marketing strategies for effective electronics. Application method Enterprise Architecture Planning (EAP) specifically for deep flavor banana snack industry MSME context. Approach This covers an analysis of technology and business processes and considers aspects of typical of local culture and markets from industry the. Additionally, the research will develop an integrating architectural model for various component technology information, such as e-commerce platforms, social media, and data analytics, to support adaptive and responsive marketing strategies. Result of study This expected can give a guide practical for MSMEs, deep-flavored banana snacks optimizing utilization digital technology for increase performance business they.
PENGARUH KOMUNIKASI TERHADAP EFEKTIVITAS KERJA KARYAWAN PADA PT. RATU PUSAT FINANCIAL BINA KARSA OGAN KOMERING ILIR Yansahrita, Yansahrita; Kasiriah, Tri Rusilawati; Sari, Sri Sarwo; Darmanah, Darmanah; Yulianti, Defi
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1582

Abstract

Didalam mendukung kemajuan dan pengembangan suatu organisasi sangat perlu dilakukan dengan sungguh-sungguh dan terus menerus di segala bidang dan semua aspek kehidupan. Tersedianya sumber daya manusia yang berkualitas dan memiliki etos kerja yang tinggi merupakan modal utama suatu organisasi untuk dapat sejajar dengan organisasi lainnya. Tanpa adanya pribadi-pribadi dari masing-masing individu untuk berusaha maju tanpa perlu dipaksa maka suatu organisasi tersebut tidak berarti apa-apa.  Pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir, ternyata Komunikasi belum dilaksanakan dengan baik sehingga Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir  belum optimal. Permasalahan yang dihadapi adalah Bagaimana pengaruh Komunikasi terhadap Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Komunikasi terhadap Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir serta berguna sebagai bahan acuan untuk penelitian selanjutnya mengenai Komunikasi dan Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir . Hipotesis yang diajukan, Komunikasi berpengaruh positif terhadap Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir. Pengumpulan dan pengolahan data dengan menggunakan studi pustaka dan studi lapangan dengan menggunakan cara observasi, kuisioner, interview dan dokumentasi. Dari hasil pembahasan diperoleh korelasi antara Komunikasi dalam upaya meningkatkan Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir  diperoleh angka r sebesar 0,57. Setelah dikonsultasikan dengan standar konservatif  terletak antara 0,400- 0,599 yang termasuk pada korelasi sedang. Sehingga dapat dikatakan bahwa adanya pengaruh yang sedang antara Komunikasi terhadap Efektivitas kerja pegawai pada PT. Ratu Pusat Financial Bina Karsa Ogan Komering Ilir. 

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