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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 417 Documents
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Analisis Manajemen Risiko pada UMKM Konveksi YouthStruggle (YS), Tanjungsari, Kabupaten Sumedang Mubarrok, Muhammad Luthfi; Zaki, Muhammad; Maulana, Asep Rizal; Meijaya, Panji Setia; Alfiana, Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5aevf807

Abstract

YouthStruggle (YS), a micro-scale garment business established in 2023 in Jl. Mandi, Tanjungsari, faces various business risks due to market dynamics and its labor-intensive production process. This study aims to identify operational, financial, human resource, and market risks in YS and determine appropriate mitigation strategies. The research employs a qualitative descriptive approach through observations, semi-structured interviews with the owner, and documentation of production activities. Data were analyzed using the Miles and Huberman model and a 3×3 risk matrix. The findings reveal that the most prominent risks occur in operational activities, including delays in raw material supply, machine breakdowns, and inconsistent product quality. Financial risks arise from limited capital and manual bookkeeping, while human resource risks relate to low skill levels and worker turnover. Market risks stem from changing fashion trends and competition from imported products. Most risks fall into the high category, requiring immediate mitigation. Recommended strategies include supplier diversification, scheduled machine maintenance, skills training, financial digitalization, and strengthened digital marketing.
Analisis Green Marketing, Green Advertising, dan Brand Image dalam Membentuk Purchase Decision dan Customer Satisfaction dalam Studi Kasus Pengguna Skincare di DKI Jakarta Lambok, Michael; Suhud, Usep; Berutu, Meta Bara
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w33k8117

Abstract

This study aims to analyze the effects of green marketing, green advertising, and brand image on purchase decision and customer satisfaction among The Body Shop skincare users in the DKI Jakarta area. A quantitative approach was employed using a survey method through online questionnaires. The population consisted of The Body Shop skincare users aged 21–55 years living in DKI Jakarta, with 400 respondents selected using purposive sampling. Data were analyzed through validity and reliability tests, as well as hypothesis testing using SEM. The results indicate that green marketing and brand image have a positive and significant effect on purchase decision, while green advertising has no direct effect. Furthermore, brand image and purchase decision positively and significantly influence customer satisfaction. In contrast, green marketing and green advertising do not have a direct effect on customer satisfaction.
Pengaruh Digital Competence Terhadap Work Productivity Karyawan Generasi Z di Kota Bima Firdaus, Firdaus; Asyitah , Siti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xxwz4n61

Abstract

This study aims to determine whether digital competence has a significant effect on the work productivity of Generation Z employees in Bima City. The type of research is associative research. The sampling technique uses purposive sampling, namely 100 respondents of Gen Z employees in Bima City. The research instrument used is a questionnaire using a Likert scale. The data analysis technique uses simple linear regression. The results of this study show that the value of t-count is 7.513 while the t-table is 1.660. These results indicate that the value (t count> t table), then Ha is accepted and Ho is rejected, meaning that digital competence has a significant effect on the work productivity of Generation Z employees in Bima City.
Pengaruh Kemudahan, Kepercayaan, Gaya Hidup, Terhadap Keputusan Penggunaan Shopee Paylater Oleh Generasi Z di Kota Sumbawa Rabiatul Azmi, Wulan Meylani; Fahlia, Fahlia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6v7rcw43

Abstract

Perkembangan teknologi finansial (fintech) berbasis buy now pay later (BNPL), seperti Shopee PayLater, telah mengubah pola konsumsi masyarakat, khususnya Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan, kepercayaan, dan gaya hidup terhadap keputusan penggunaan Shopee PayLater oleh Generasi Z di Kota Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden Generasi Z (usia 17-27 tahun) di Kota Sumbawa yang telah menggunakan Shopee PayLater, dipilih dengan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial, kepercayaan dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan penggunaan Shopee PayLater. Variabel gaya hidup memiliki pengaruh paling kuat, diikuti oleh kepercayaan. Namun, variabel kemudahan tidak terbukti berpengaruh signifikan. Secara simultan, ketiga variabel (kemudahan, kepercayaan, dan gaya hidup) berpengaruh signifikan terhadap keputusan penggunaan.
Analisis Manajemen Risiko Usaha Berdasarkan ISO 31000 pada UMKM Annisa Toys di Kabupaten Bandung Maulana, Asep Rizal; Mubarrok, Muhammad Luthfi; Zaki, Muhamad; Meijaya, Panji Setia; Anbiya, Muhammad Shoffan; Alfiana, Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fmavzc63

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy, particularly in the creative industry sector. One MSME operating in this sector is Annisa Toys, a doll production and retail business located in Kampung Boneka Sayati, Bandung Regency. Although Annisa Toys has been established since 1UU2 and has experienced significant business growth, various business risks remain and may affect its operational continuity and sustainability. This study aims to identify the business risks faced by Annisa Toys, analyze the level of risk based on the ISO 31000 framework, and formulate appropriate risk mitigation strategies. This research employs a descriptive qualitative approach, with data collected through direct observation, interviews with the business owner, and documentation studies. The results indicate that Annisa Toys faces several major risk categories, including operational risk, financial risk, human resource risk, market risk, marketing risk, and legal risk. Operational and market risks are identified as the most significant threats, particularly those related to custom doll production processes, intense price competition, and changes in consumer behavior. The implementation of ISO 31000–based risk management is expected to help Annisa Toys minimize risk impacts, improve operational efficiency, and maintain business sustainability in the increasingly competitive doll industry.
Strategi Persaingan Pemasaran Indomaret dan Alfamart Menggunakan Game Theory (Studi Kasus Indomaret Alfamart Sayabulu, Kota Serang) Nuraeni, Indah; Hayati, Iska; Saputri, Nabila; Awaludin, Moh. Agus; Hermawan, Bambang
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9fdy1284

Abstract

This study aims to examine the marketing competition approach between adjacent Indomaret and Alfamart stores on Jalan Sayabulu, Serang City, using Game Theory. Data collection was conducted through direct observation. The marketing aspects analyzed include price, promotion, convenience, and product variety. Information obtained from observations was organized into payoff matrices and analyzed using the maximin and minimax methods. The findings reveal the presence of a saddle point indicating the success of the most efficient strategy. For Alfamart, the dominant strategy is the convenience aspect, while for Indomaret, the most effective strategy is related to price. This study indicates that Game Theory can be used as an efficient strategic analysis tool in modern retail competition in adjacent areas.
Analisis Dampak Penerapan Tarif Efektif Rata-Rata (TER) Terhadap Pemotongan PPH Pasal 21 Karyawan Diskoperindag Kabupaten Sumbawa Handayani, Indrisetya; Sriyatun
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f0vefd33

Abstract

Penelitian ini menganalisis dampak penerapan kebijakan Tarif Efektif Rata-Rata (TER) terhadap pemotongan Pajak Penghasilan (PPh) Pasal 21 pada karyawan Dinas Koperasi, Usaha Kecil, Menengah, Perindustrian, dan Perdagangan (DISKOPERINDAG) Kabupaten Sumbawa. Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Fokus penelitian adalah membandingkan efisiensi administrasi dan persepsi keadilan pemotongan pajak sebelum dan setelah penerapan TER yang diatur dalam Peraturan Pemerintah No. 58 Tahun 2023 dan Peraturan Menteri Keuangan No. 168 Tahun 2023. Hasil penelitian menunjukkan bahwa penerapan TER telah menyederhanakan proses perhitungan, meningkatkan efisiensi administrasi bagi bendahara pengeluaran, serta menjamin kepatuhan prosedural di bawah pengawasan Pejabat Penatausahaan Keuangan (PPK). Besaran nominal pemotongan PPh 21 tidak mengalami perubahan signifikan bagi pegawai di berbagai tingkat jabatan, menunjukkan bahwa kebijakan ini mempertahankan keadilan vertikal, di mana pegawai berpenghasilan lebih tinggi menanggung beban pajak yang proporsional lebih besar. Persepsi keadilan pegawai cenderung positif. Namun, penelitian mencatat bahwa pemahaman konseptual TER di kalangan pelaksana masih bersifat operasional berdasarkan arahan teknis dari Kantor Pelayanan Pajak (KPP) Pratama setempat. Disimpulkan bahwa TER berhasil menyederhanakan administrasi perpajakan tanpa mengubah beban pajak secara substansial atau mengabaikan prinsip tarif progresif dan keadilan fiskal dalam konteks pemerintah daerah.
Pengaruh Expertise, Trustworthiness, dan Attractiveness Influencer, Terhadap Brand Expected Value Terhadap Purchase Intention pada Studi Kasus Influencer Dr Tirta dan Merek Sepatu Lokal Karindra, Dennis Trama; Suhud, Usep; Berutu, Meta Bara
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s576r946

Abstract

This study aims to examine and analyze the influence of influencer expertise, trustworthiness, and attractiveness on brand expected value and purchase intention, using the case of Dr. Tirta and local footwear brands. The study involved 250 respondents who had previously viewed local footwear review content by Dr. Tirta on social media and were domiciled in DKI Jakarta. The analytical methods employed included validity and reliability testing using SPSS, as well as model fit and hypothesis testing using AMOS 29. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that expertise has a direct effect on purchase intention and also significantly influences brand expected value, along with the attributes of trustworthiness and attractiveness. However, brand expected value does not have a significant effect on purchase intention, suggesting the presence of other variables that influence this relationship. Therefore, factors such as brand preference and promotional strategies remain important in shaping consumer purchase decisions.
Analisis Kualitatif Transformasi Strategi Pemasaran UMKM Melalui Pemanfaatan Generative AI Video pada Produk Parfum Kuntoro, Cahyo Dwi; Kifayah, Muhammad Naufal; Fadilah, Ridha Tasya
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e8ba7k29

Abstract

This research aims to analyze the transformation of marketing strategies in perfume MSMEs through the utilization of Generative AI Video technology. Amidst intense competition in the creative industry, MSMEs face significant challenges related to the high cost of professional visual content production. Using a descriptive qualitative approach, this study explores how tools shift from manual video production to the use of text-to-video based artificial intelligence. Data were collected through in-depth interviews with perfume MSME owners who have adopted AI technology in their promotional activities. The results indicate that the utilization of Generative AI Video significantly transforms marketing strategies in three main aspects: production cost efficiency, content distribution speed, and the ability to visualize scents more imaginatively. This technology allows MSMEs to create aesthetic visual narratives without physical resource constraints, thereby enhancing brand competitiveness on digital platforms. This study concludes that AI adaptation is not merely an efficiency tool, but a catalyst for creativity that changes how MSMEs build brand identity visually.
Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Customer Loyalty Melalui Customer Satisfaction pada Aplikasi E-Wallet Wiratama, Julius Adi; Munawaroh, Munawaroh; Asa, Ringga Sentagi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6y1g3t85

Abstract

The increasing use of digital wallet (e-wallet) services in Indonesia highlights the need for a deeper understanding of the factors that influence user loyalty. This research is conducted to examine the influence of perceived ease of use and perceived risk on customer loyalty, with customer satisfaction positioned as a mediating variable within the context of the LinkAja e-wallet application. A quantitative research design is employed by distributing structured questionnaires to 190 active LinkAja users across Indonesia. The collected data are analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0. The findings indicate that perceived ease of use exerts a positive and statistically significant impact on customer satisfaction, whereas perceived risk demonstrates a negative and significant effect on customer satisfaction. In addition, customer satisfaction is found to positively influence customer loyalty and to significantly mediate the relationship between perceived ease of use and perceived risk on customer loyalty. These results imply that optimizing system usability and effectively managing perceived risks are crucial in improving user satisfaction and fostering long-term loyalty toward e-wallet services.

Page 41 of 42 | Total Record : 417

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