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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 800 Documents
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Pengaruh Literasi Data, Literasi Teknologi, dan Literasi Manusia terhadap Kesiapan Kerja Mahasiswa Prodi Pendidikan Bisnis di Era Revolusi Industri 4.0 Difania Seftiaranisa Putri; Corry Yohana; Ivan Putranto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dyah3r69

Abstract

This study aims to analyze the effects of data literacy, technology literacy, and human literacy on the work readiness of Business Education students in the era of the Fourth Industrial Revolution. This study employed a quantitative approach. The population consisted of 330 students from the 2023, 2024, and 2025 cohorts. The sample was selected using the proportional random sampling technique with the Slovin formula and a 5% margin of error, resulting in a total of 181 respondents. The questionnaire was distributed online and measured using a six-point Likert scale. Data analysis was conducted using Statistical Product and Service Solutions (SPSS) version 32. The results showed that data literacy had a positive and significant effect on the work readiness of Business Education students. Technology literacy had a positive and significant effect on the work readiness of Business Education students. Human literacy also had a positive and significant effect on the work readiness of Business Education students. Among the three independent variables, technology literacy had the most dominant effect on work readiness, as indicated by the t-test result, which showed a significance value of 0.0002 < 0.05. However, the R-squared value indicated that the independent variables simultaneously explained 53% of the variance in the dependent variable, suggesting that other factors outside the research model may also influence work readiness. These findings provide a theoretical implication that data literacy, technology literacy, and human literacy are factors that contribute to shaping students' work readiness in the era of the 4.0 Industrial Revolution.
Penyusunan Laporan Keuangan Berdasarkan SAK EP dan ISAK 335 pada Masjid Jami Nurul Yaqin Rini Fatimah; Nuramalia Hasanah; Hera Khairunnisa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xct03978

Abstract

This study aims to prepare financial statements based on SAK EP and ISAK 335 for the Nurul Yaqin Jami Mosque and to develop guidelines for preparing financial statements. The method used in this study is qualitative with a descriptive approach, and the research type is Research and Development (R&D) using the ADDIE model, limited to the Analysis, Design, and Development stages. In this study, the Jami Nurul Yaqin Mosque was selected as the research subject. Primary data was obtained through interviews with the mosque’s chairman and treasurer, while secondary data was obtained from documentation in the form of the organizational structure and the 2024 cash receipts and disbursements report. Data analysis was conducted through several stages, namely data reduction, data presentation, and drawing conclusions. The results of this study produced financial statements for the Jami Nurul Yaqin Mosque based on SAK EP and ISAK 335 using Microsoft Excel, consisting of a statement of financial position, a statement of comprehensive income, a statement of changes in net assets, a cash flow statement, and notes to the financial statements. In addition, this study produced guidelines for preparing financial statements based on SAK EP and ISAK 335 using Microsoft Excel, which can serve as a reference for the management of the Jami Nurul Yaqin Mosque in preparing financial statements independently. This study also recommends that future research proceed to the Implementation and Evaluation stages to test the effectiveness of the guidelines that have been developed.  
Analisis Implementasi Kode Etik Profesi Auditor atas Seksi 110 Prinsip Dasar Etika IAPI Dewi Cahya Ningsih; Ayatulloh Michael Musyaffi; Tri Hesti Utaminingtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/eymmr513

Abstract

This study aims to analyze the application of the basic principles of auditor ethics in Section 110 of the IAPI Code of Ethics at KAP XYZ & Partners, the challenges in its implementation, as well as the roles of IAPI and P2PK in fostering and supervising ethical compliance. This study employs a qualitative approach using the case study method. The results indicate that: (a) The application of the five ethical principles (integrity, objectivity, competence, confidentiality, and professional conduct) is well-established and integrated into audit procedures; (b) Major challenges include client pressure, threats to independence, time constraints, and audit cost dilemmas; (c) IAPI conducts supervision and guidance through mandatory PPL, quality reviews, and tiered sanctions; (d) P2PK performs risk-based supervision in accordance with PMK No. 186/2021 through client reporting requirements, periodic inspections, and the imposition of administrative sanctions. This study is limited to involving only partners and senior auditors as informants, so the perspectives from mid-level management such as supervisors or audit managers have not been explored. In addition, the focus of this study is only on Section 110 of KEPAP 2021, without examining other sections that are relevant to the challenges found in the field. Future research is suggested to expand the scope by involving various levels of positions within public accounting firms, as well as examining other sections in KEPAP 2021.
Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kinerja Karyawan pada Era Transformasi Digital Fadly Fadly; Fathy Inat
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qmf3cs40

Abstract

Digital transformation has fundamentally changed the workplace environment, business processes, communication patterns, and human resource competency requirements within organizations. These changes require organizations not only to adopt digital technologies but also to develop leadership and organizational cultures that support employee adaptation and performance improvement. This study aims to analyze the influence of transformational leadership and organizational culture on employee performance in the era of digital transformation through a literature review approach using the Systematic Literature Review (SLR) method. Relevant academic literature was collected from various scholarly sources and analyzed descriptively and analytically using thematic synthesis to identify relationship patterns, consistency of findings, and research gaps. The findings indicate that transformational leadership generally has a positive relationship with employee performance through leaders’ ability to develop a shared vision, provide inspiration, stimulate intellectual engagement, enhance employee motivation, and support individual development. Organizational culture also plays an important role in improving employee performance, particularly when organizations develop adaptive, collaborative, innovative, learning-oriented, and change-supportive cultures. However, previous studies demonstrate that the effect of transformational leadership on employee performance is not always consistent and may depend on organizational context and psychological mechanisms such as work motivation, job satisfaction, and organizational commitment. In the context of digital transformation, transformational leadership and organizational culture function as critical socio-organizational factors that determine how effectively technology can be integrated into organizational work processes. The study concludes that improving employee performance in the digital era requires synergy between transformational leadership and an adaptive organizational culture. These findings imply that organizations should integrate digital transformation strategies with leadership development, innovation-oriented cultural development, continuous learning, and employee digital competency enhancement to achieve sustainable performance improvement.
Analisis Efektivitas Konten Video Promosi di Media Sosial Instagram pada UMKM Kaikaiqu Dua Puteri Kabupaten Malang Silka Putrismi; Dwi Sudjanarti; Heru Utomo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x5hnwz58

Abstract

Instagram has become one of the digital promotional media widely used by micro, small, and medium enterprises (MSMEs). However, the promotional video content of Kaikaiqu Dua Puteri MSME in Malang Regency has not effectively attracted audience attention or increased audience engagement. This study aims to analyze the existing promotional video content, design more effective promotional video content, and evaluate the effectiveness of promotional video content on the Instagram account of Kaikaiqu Dua Puteri MSME. This study employed an action research method with a descriptive qualitative approach conducted through two cycles: planning, acting, observing, and reflecting. All EPIC Model dimensions in Cycle II achieved the Very Effective category with mean scores ranging from 4.75 to 4.90, while the engagement rate reached 6.2%, classified as Very High. These findings indicate that improvements in the script, visuals, audio, call-to-action, and legal information increased audience engagement with the promotional content. This study concludes that the Instagram promotional video content developed for Kaikaiqu Dua Puteri MSME was proven to be effective based on the EPIC Model and engagement rate measurements, thereby providing a reference for MSMEs in developing effective digital promotional conten.
Pengaruh Flash Sale  dan Live Streaming Terhadap Impulse Buying pada Konsumen Penginapan Murah Malang Qarina Chuzaimah Al – Hilaliyah; Sanita Dhakirah; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ntva9s13

Abstract

The rapid advancement of digital technology has transformed consumer behavior, particularly by increasing the prevalence of impulsive buying through social media platforms such as TikTok. Flash sales and live streaming have become common strategies adopted by businesses, including Penginapan Murah Malang through its TikTok account @penginapanmurahmalang. However, the implementation of these strategies has not been followed by optimal results, as indicated by a decline in guest occupancy rates from a peak of 19% in August 2025 to 10% in December 2025. This study aims to examine the effect of flash sales and live streaming on impulsive buying behavior among consumers of Penginapan Murah Malang. A quantitative descriptive approach was employed, involving 100 respondents selected using purposive sampling, namely those who had watched the account's live streaming sessions and had made a booking. Data were analyzed using multiple linear regression, accompanied by validity, reliability, and classical assumption tests, as well as t-tests and F-tests. The results show that flash sales and live streaming have a positive and statistically significant effect on impulsive buying, both partially and simultaneously, with the two variables contributing an (Adjusted R²) of 0.386. Live streaming was found to have a more dominant influence than flash sales. Based on these findings, it is recommended to increase the frequency of flash sales and strengthen consumer trust in streamers in order to optimize consumers' impulsive buying behavior
Analisis Niat Beli di Usaha Mikro, Kecil, dan Menengah (UMKM) Lingkungan Sekolah pada Siswa SMA Negeri 27 Jakarta Pasca Implementasi Program Makan Bergizi Gratis Shahira Lazuardy Murod; Dicky Iranto; Tuty Sariwulan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/eap6v342

Abstract

This study aims to analyze the change in purchase intention of students at SMA Negeri 27 Jakarta toward school-based MSME products following the implementation of the MBG Program, to identify the factors influencing this change, and to examine its impact on the sustainability of MSME businesses. The study employs a descriptive qualitative approach with a case study design, involving eight purposively selected informants: five MBG-recipient students, two MSME vendors, and one teacher serving as the school's MBG program coordinator. Data were collected through semi-structured interviews and documentation, and validated through source, method, time, and theory triangulation. The findings show that the MBG Program does not eliminate students' purchase intention toward MSMEs but rather shifts its orientation from need-based to want-based consumption. Product quality and trust emerged as the most dominant factors shaping purchase intention, followed by attitude toward the product, price, and peer influence. This shift in purchase intention has led to a decline in MSME revenue, although the effect is indirect, mediated by changes in students' consumption behavior. The study also identifies a situational factor beyond the Theory of Planned Behavior framework—the timing of MBG meal distribution—which further shapes students' purchasing patterns throughout the school day. These findings contribute to purchase intention literature by demonstrating that public policy can shape consumer behavior not only through individual psychological processes but also through the mechanics of its own implementation.
Pengaruh Ulasan Daring dan Citra Merek  Terhadap Kepercayaan Merek pada UMKM Boltapiet  di Kota Malang Agustin Mahardika; Yulis Nurul Aini; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qavwtg60

Abstract

The increasingly tight competition for UMKM, including in Boltapiet UMKM in Malang, requires that consumer trust in brands be maintained. In the digital era, this trust is influenced by daring reviews on social media and brand image formed from consumer perception. This study aimed to determine and analyze the influence of online reviews and brand image on brand trust in Boltapiet UMKM. This research was quantitative research with an explanatory research approach, using questionnaire data collection techniques, observations, interviews, and documentation. The purposive sampling technique was used to obtain 91 respondents. The data analysis used validity, reliability, classical assumption, multiple linear regression, determination coefficient, t-test, and F test with IBM SPSS Statistic. The results study showed that online review spartially have a positive and significant effect on brand trust. Brand image partially has a positive and significant effect on brand trust. In the F test, online reviews and brand image simultaneously had a positive and significant effect on brand trust and online reviews contributed the most dominant. It can be concluded that online reviews and brand image contribute to forming brand trust in Boltapiet UMKM in Malang. Therefore, UMKM need to optimize the management of digital reviews and maintain the consistency of a positive brand image so that consumer trust continues to increase.
Pengaruh Orientasi Kewirausahaan dan Literasi Digital terhadap Kinerja UMKM Kuliner dengan Efikasi Diri sebagai Variabel Mediasi di Jakarta Selatan Rizki Amalia; Agus Wibowo; Ari Saptono
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6pe6nj71

Abstract

This study aims to examine the influence of Entrepreneurial Orientation and Digital Literacy on the Performance of Culinary MSMEs with Self-Efficacy as a Mediating Variable in South Jakarta. The population in this study consists of MSME actors registered in the Jakpreneur program by the DKI Jakarta Cooperatives, Small and Medium Enterprises Office (Dinas PPKUKM). The recommended sample size for this study is 63 MSME actors to ensure that the research results can represent the population with an adequate level of confidence. This study uses Structural Equation Modeling (SEM) data analysis techniques with the Partial Least Square (PLS) approach, analyzed using SmartPLS software version 4. The results show that Entrepreneurial Orientation has a positive and significant effect on MSME Performance. Digital Literacy has a positive and significant effect on MSME Performance. Self-Efficacy has a positive and significant effect on MSME Performance. Entrepreneurial Orientation has a positive and significant effect on Self-Efficacy. Digital Literacy has a positive and significant effect on Self-Efficacy. Entrepreneurial Orientation has a significant indirect effect on MSME Performance through Self-Efficacy. And Digital Literacy has a significant indirect effect on MSME Performance through Self-Efficacy
Faktor-Faktor yang Memengaruhi Repurchase Intention pada Pengguna Netflix Jenny Surya Karnisya; Corry Yohana; Sabo Hermawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b72yn254

Abstract

The development of the post-pandemic information ecosystem, especially digital media field has fueled the massive growth of video-on-demand platforms in Indonesia. This phenomenon is supported by data from We Are Social (2025), which indicates that 34.7% of internet penetration in Indonesia prioritizes spending on movie streaming. Amidst intense market competition, Netflix has emerged as one of the most popular platforms. This study aims to analyze the influence of social media marketing, perceived usefulness, and e-service quality on repurchase intention through customer satisfaction of Netflix Generation Z users in DKI Jakarta. The approach chosen for this study was a survey method with 190 respondents selected using a purposive sampling technique. Data were collected through an online questionnaire with a six-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS4. The results showed that perceived usefulness directly influences repurchase intention. Meanwhile, social media marketing and e-service quality did not significantly influence repurchase intention, which means it must be bridged by customer satisfaction. These findings indicate that Generation Z's repurchase intention is more influenced by the ease of use of the system and perceived functional benefits than by marketing through social media.

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