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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 800 Documents
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Faktor-Faktor yang Memengaruhi Behavioral Intention to Use Generative AI untuk Pembuatan Konten Media Sosial pada Mahasiswa di Jakarta Damar Lintang; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k8r7re18

Abstract

This study aims to analyze the factors influencing the behavioral intention to use Generative AI, specifically Google Gemini, for social media content creation among university students in Jakarta. This research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with the information quality construct. The study employed a quantitative approach with data collected from 320 students through online questionnaires. Data analysis was performed using PLS-SEM. The findings reveal that effort expectancy, information quality, and attitude have positive and significant effects on behavioral intention, while performance expectancy does not significantly influence behavioral intention. Attitude emerges as the most dominant predictor. These results contribute theoretically to technology acceptance literature and provide practical insights for technology developers and educational institutions in optimizing Generative AI adoption among young creators in Indonesia.
Analisis Faktor yang Memengaruhi Penggunaan Shopee sebagai Aplikasi E-Commerce pada Mahasiswa Kinanty Ajeng Sulistiawati; Osly Usman; Ayatulloh Michael Musyaffi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/whesyp25

Abstract

The development of digital economic technology has triggered a shift from conventional to electronic-based transaction patterns in Indonesia, with Shopee dominating as the most popular e-commerce platform among students. This study aims to analyze the influence of Technology Acceptance Model (TAM) factors on the sustained actual usage of the Shopee application among active students in the Greater Jakarta (Jabodetabek) area. A quantitative causal approach with a survey method was employed, using an online questionnaire based on a 1–6 Likert scale distributed to 200 active student respondents from five State Universities (PTN) in Jabodetabek through purposive sampling. The primary data were analyzed using Structural Equation Modeling (SEM) operated through Confirmatory Factor Analysis (CFA), along with mediation testing using the Sobel test. The empirical results reveal that all twelve proposed hypotheses were accepted, showing positive and significant effects. Perceived ease of use proved to be the key driver in enhancing perceived usefulness, attitude toward use, and behavioral intention among students. Furthermore, attitude and behavioral intention were found to serve as effective mediating variables, transforming psychological motivation into actual, routine use of the Shopee application in daily activities. These findings are expected to contribute theoretically to the TAM model and offer practical recommendations for marketing strategies in the digital retail industry.
Pengaruh AI-Driven Hyper-Personalization dan Social Media Advertising terhadap Purchase Intention dengan Mediasi Customer Trust Andi Muhammad Syawqi; Corry Yohana; Ringga Sentagi Asa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mscx5f43

Abstract

This study aims to analyze the effect of AI-Driven Hyper-Personalization and Social Media Advertising on Purchase Intention, with Customer Trust as a mediating variable, among TikTok Shop Generation Z users in DKI Jakarta. This study employs a quantitative approach using a survey method and Partial Least Squares Structural Equation Modeling (PLS-SEM) as the analytical technique. The sample consists of 240 respondents, all Generation Z TikTok Shop users in Jakarta, selected through purposive sampling. The data were analyzed using SmartPLS 4.0 software. The results of the analysis indicate that: (1) AI-Driven Hyper-Personalization has a positive and significant effect on Purchase Intention. (2) Social Media Advertising has a positive and significant effect on Purchase Intention. (3) Customer Trust has a positive and significant effect on Purchase Intention. (4) AI-Driven Hyper-Personalization has a positive and significant effect on Customer Trust. (5) Social Media Advertising has a positive and significant effect on Customer Trust. (6) Customer Trust partially mediates the effect of AI-Driven Hyper-Personalization on Purchase Intention. (7) Customer Trust partially mediates the effect of Social Media Advertising on Purchase Intention. These findings indicate that the accuracy of algorithmic personalization, the quality of social media advertising, and the level of user trust in the platform play an important role in driving purchase intention within the social commerce ecosystem. The results of this study are expected to serve as a basis for platform managers and digital marketers in enhancing algorithmic transparency and advertising credibility to support the growth of TikTok Shop among Generation Z.
Pengaruh Promosi Digital Media Sosial Instagram Terhadap Keputusan Pembelian Paket Tour Paipai Leisure Rama Prayuda Dinata; Namira Fitria; Saiful Romadon
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3rzdd526

Abstract

This study aims to determine the influence of Instagram social media digital promotion on the purchase decision of Paipai Leisure tour packages. The research is motivated by the increasing use of Instagram as a promotional platform in the tourism industry, requiring companies to provide attractive, informative, and interactive promotional content to influence consumers' purchase decisions. However, there are still consumers who have not followed Paipai Leisure's Instagram account or have never been exposed to its promotional content on the platform. Therefore, the effectiveness of digital promotion in influencing consumers' purchase decisions requires further investigation. This study employed a quantitative research method. The population consisted of consumers who had previously purchased Paipai Leisure tour packages, with a sample of 92 respondents. Data were collected through questionnaires, and the data were analyzed using simple linear regression analysis. The results indicate that Instagram social media digital promotion has a positive and significant effect on the purchase decision of Paipai Leisure tour packages. This is evidenced by the calculated t-value of 11.168, which is greater than the critical t-value of 1.66177, with a significance level of 0.000 < 0.05. Therefore, the research hypothesis is accepted. Furthermore, the coefficient of determination (R²) of 0.581 indicates that Instagram social media digital promotion explains 58.1% of the variation in consumers' purchase decisions, while the remaining 41.9% is influenced by other factors outside the scope of this study.
Pengaruh Brand Personality dan Brand Experience Terhadap Brand Love Pada Flowa Bouquet (Studi pada Konsumen Flowa Bouquet di Kota Malang) Choirunnisa Adinda Nuraini; Yulis Nurul Aini; Fullchis Nur Tjahyani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b6098d22

Abstract

Increasingly fierce competition in the floristry industry is driving businesses to build strong brands in order to attract and retain customers. Flowa Bouquet is a florist business in Malang, the sales in Flowa Bouquet fluctuated during August to December 2025, suggesting that consumer brand love has not been estabilished. This study aims to investigate and analyse the influence of brand personality and brand experience on brand love amongst Flowa Bouquet’s customers in Malang. This study applied a quantitative research method. The purposive sampling was used to obtain 97 Flowa Bouquet customers who had purchased the product at least once, determined using Cochran’s formula. The data were collected via a questionnaire and analysed using multiple linear regression analysis with the equation Y = a + b1X1 + b2X2, as well as hypothesis testing. The results of the correlation analysis between brand personality and brand experience on brand love showed that the calculated F-value was greater than the critical F-value—specifically, 67.389 > 3.093—with a coefficient of determination of 0.580. It means that brand personality and brand experience accounted for 58% of the variation in brand love, while the remaining variation was influenced by other factors not discussed in this study. Based on the research results, it can be concluded that brand personality and brand experience together have a positive and significant effect on brand love among Flowa Bouquet consumers. It is recommended that Flowa Bouquet maintain and enhance the aesthetic appeal of its brand personality and continuously strengthen the consumer experience in order to build and maintain customer brand love.
Pengaruh Customer Experience dan Kualitas Pelayanan terhadap Keputusan Pembelian Tiket Kereta Api di Stasiun Madiun Rahma Eka Widiastutik; Joko Samboro; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ahh4fk80

Abstract

PT Kereta Api Indonesia (Persero) at Madiun Station continues to improve customer experience and service quality to meet customer expectations and encourage ticket purchase decisions. This study aims to analyze the influence of customer experience and service quality on train ticket purchase decisions at Madiun Station. The research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to customers who had purchased train tickets at Madiun Station using a purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results indicate that customer experience and service quality have a positive and significant effect on ticket purchase decisions, both partially and simultaneously. Service quality has a more dominant influence than customer experience in encouraging ticket purchase decisions. These findings suggest that improving customer experience and maintaining service quality can strengthen customers’ purchase decisions. Therefore, PT Kereta Api Indonesia (Persero) is expected to continuously enhance service performance and provide positive experiences for its customers.
Perancangan UI/UX Platform Pemesanan Katering Makanan Sehat Berbasis Web dengan Human-Centered Design Aisha Novira; Osly Usman; Fauzan Fadlullah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/j2qm3g67

Abstract

This study aims to design the UI/UX and develop a high-fidelity prototype of a web-based healthy food catering ordering platform named NutriGo using a Human-Centered Design approach. The research is grounded in systemic problems faced by consumers, including the absence of transparent menu and price information, reliance on manual communication, and order discrepancies due to the lack of a standardized order management system. This study applies the Waterfall method integrated with five stages of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The unit of analysis is prospective users of application-based healthy food catering services, using convenience sampling for 30 usability testing respondents and purposive sampling for 5 interview respondents. Data were collected through questionnaires, prototype testing scenarios, the System Usability Scale (SUS), and semi-structured interviews, then analyzed using SUS scoring based on Brooke (1996) and thematic analysis. The results show that the NutriGo prototype obtained an average SUS score of 81.33, which falls into the Excellent category and exceeds the minimum acceptance threshold, while all respondents expressed positive intentions on the three Behavioral Intention indicators: Intention to Use, Continuance Intention, and Recommendation Intention.
Pengaruh Credibility, Information Quality dan Content Quality pada Konten Affiliate Marketing di Tiktok terhadap Purchase Decision Generasi Z Bella Aulia; Nadya Fadillah Fidhyallah; Rizka Zakiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xhpv6m24

Abstract

This study aims to analyze the effect of Credibility (X1), Information Quality (X2), and Content Quality (X3) in TikTok affiliate marketing content on Generation Z's Purchase Decision (Y). The research is motivated by a gap between theoretical expectations and actual consumer behavior, where consumers make purchases despite perceiving the affiliate's message quality as low. Using a quantitative approach with a cross-sectional design, data was collected via online questionnaires from 150 Gen Z respondents in DKI Jakarta. The sample was selected using purposive sampling, requiring respondents to have viewed affiliate content and purchased via TikTok Shop. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that Credibility has a positive but insignificant effect on Purchase Decision (H1 rejected). Conversely, Information Quality and Content Quality have a positive and significant effect, with Content Quality being the most dominant factor. Simultaneously, these variables explain 73.8% of the purchase decision variance (Adjusted R² = 0.738). These findings indicate that Gen Z's purchase decisions are driven more by product information clarity and attractive content packaging than mere trust in the affiliate's honesty. Consequently, brands and affiliates must prioritize investing in information and content quality for TikTok affiliate marketing strategies.
Perancangan Platform UMNA untuk Pelaksanaan Umrah Mandiri dengan Pendekatan Human-Centered Design Johara Johara; Osly Usman; Ryna Parlyna
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m7wftw86

Abstract

The growing public interest in independent Umrah in Indonesia has not been matched by adequate digital infrastructure for novice users, resulting in procedural confusion, fear of visa rejection, cost uncertainty, and limited visibility of post-transaction travel status. This study designs the UMNA Platform, a digital solution that integrates the entire independent Umrah planning process through step-by-step navigation, dynamic cost calculation, visa administration support, and a centralized user control center. Employing a Human-Centered Design approach through five Design Thinking stages within a Waterfall SDLC framework, the research covers requirement analysis, system design, implementation, testing, and finalization. The unit of analysis comprises prospective urban Muslim pilgrims aged 20–45 in the Jabodetabek area. Data were analyzed qualitatively, through social media observation and pre-research questionnaires to identify user pain points, and quantitatively, using Black-Box Testing for functional validation and the System Usability Scale (SUS) for usability measurement. All twenty functional test scenarios achieved a 100% Pass status, and all four usability tasks reached a 100% completion rate, with an average SUS score of 82.75, exceeding the acceptability threshold. Integrating cost transparency, guided navigation, and travel status visibility was shown to enhance user confidence and ease of use. The UMNA Platform is expected to reduce consumer confusion and strengthen pilgrims' autonomy in performing Umrah independently.  
Pengaruh Kualitas Pelayanan Serta Sistem Kritik dan Saran Digital Terhadap Kepuasan Pengunjung Funtech Plaza Jawa Timur Park 3, Kota Batu Hasna Dhiyaul Haq; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wnjt1j87

Abstract

The increasing competition in the tourism industry encourages destination managers to improve service quality and utilize technology as a medium to collect visitors' feedback to enhance customer satisfaction. Funtech Plaza Jawa Timur Park 3 has implemented a web-based Digital Complaint and Suggestion System through computer booths. This study aims to analyze the influence of Service Quality and the Digital Complaint and Suggestion System on Visitor Satisfaction.This study employed a quantitative approach by collecting data through questionnaires distributed to visitors of Funtech Plaza Jawa Timur Park 3 using a purposive sampling technique. Data were analyzed using a Likert scale measurement, followed by validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, partialand simultaneous tests.The results indicate that both Service Quality and the Digital Complaint and Suggestion System have a positive and significant effect on Visitor Satisfaction, both partially and simultaneously. These variables explain a substantial proportion of visitor satisfaction, indicating that high-quality services and the effective use of digital feedback systems play an important role in improving the visitor experience.In conclusion, Service Quality and the Digital Complaint and Suggestion System are important factors in enhancing Visitor Satisfaction at Funtech Plaza Jawa Timur Park 3, Batu City. Therefore, management is encouraged to continuously improve service quality and optimize the digital feedback system as an effective evaluation tool.

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