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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 800 Documents
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Pengaruh E-Service Quality, E-Trust, dan E-Customer Satisfaction terhadap E-Customer Loyalty Pengguna Traveloka di Jabodetabek Hana Fatimah; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d1mevv80

Abstract

This study was conducted to analyze the effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty among Traveloka users in Jabodetabek. This study employed a quantitative research approach. The sampling technique used was non-probability sampling with a purposive sampling method. Data were collected through questionnaires distributed to 200 respondents who were active Traveloka users residing in the Jabodetabek area. Data were analyzed using IBM SPSS Statistics version 24. The results showed that, partially, E-Service Quality, E-Trust, and E-Customer Satisfaction each had a positive and significant effect on E-Customer Loyalty. Simultaneously, these three variables also had a positive and significant effect on E-Customer Loyalty. The findings indicate that E-Service Quality, E-Trust, and E-Customer Satisfaction are important factors in enhancing E-Customer Loyalty among Traveloka users in Jabodetabek.
Pengaruh Sistem Pengendalian Internal dan Kompetensi Sumber Daya Manusia Terhadap Kualitas Laporan Keuangan Amalia Nurul Arifah; Hendriyana Hendriyana; Qur’ani Noor
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/exwxjj27

Abstract

This study aims to analyze the influence of the Internal Control System and Human Resource Competence on the Quality of Financial Statements in a manufacturing company located in Bandung. The research focuses on examining how the effectiveness of internal control and the capability of human resources contribute to producing reliable and standards-compliant financial reports. This study employs a quantitative approach with an associative research design. The sample consists of 35 employees involved in the preparation of financial statements, selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 26 through multiple linear regression, t-test, F-test, and coefficient of determination analysis. The results show that the Internal Control System has a significant effect on the Quality of Financial Statements, while Human Resource Competence has no significant effect. Simultaneously, both variables have a significant effect, with an R² value of 0.632, indicating that 63.2% of the variation in Financial Statement Quality is explained by these independent variables.
Pengaruh Content Quality, Social Media Engagement, dan Fear of Missing Out (Fomo) terhadap Impulsive Buying pada Produk Fashion di Tiktok Shop pada Generasi Z di Jakarta Maulana Yusuf Wiarto; Corry Yohana; Ivan Putranto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7b78se74

Abstract

The research approach used in the study titled “The Influence of Content Quality, Social Media Engagement, and Fear of Missing Out (FOMO) on Impulsive Buying of Fashion Products on TikTok Shop Among Generation Z in Jakarta” was quantitative, employing a survey method. Data collection was conducted by distributing an online questionnaire to 150 respondents who are members of Generation Z in DKI Jakarta and have previously purchased fashion products through TikTok Shop. The sampling technique used a non-probability sampling method with purposive sampling, and employed a 6-point Likert scale measurement instrument. The data analysis technique used in this study was multiple linear regression analysis using IBM SPSS Statistics 27 software. The results show that Content Quality has a positive and significant effect on Impulsive Buying, Social Media Engagement has no significant effect on Impulsive Buying, and Fear of Missing Out (FOMO) has a positive and significant effect on Impulsive Buying. Collectively, these three independent variables explain 40.4% of the variation of Impulsive Buying (R² = 0.404; Adjusted R² = 0.392), while the remaining 59.6% is explained by other factors outside the research model. The practical implications of this study suggest that fashion businesses on TikTok Shop need to prioritize presenting high-quality, informative, and engaging content.
Telaah Product Quality, Brand Image, dan Brand Trust dalam Membentuk Customer Satisfaction dan Brand Switching Konsumen BBM Non-Subsidi dari Pertamina ke SPBU Swasta di DKI Jakarta Dzaid Harris Putra Fahyat; Usep Suhud; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ft47039

Abstract

This study aims to analyze the influence of product quality, brand image, and brand trust on customer satisfaction and brand switching among non-subsidized fuel consumers switching from Pertamina to private gas stations in DKI Jakarta. The research employs a quantitative associative-causal design with a cross-sectional time horizon. Data were collected through questionnaires distributed to 210 respondents selected via purposive sampling, comprising consumers residing in DKI Jakarta, aged at least 17 years, owning a private motor vehicle, and having used non-subsidized fuel from both Pertamina and private gas stations. Data were analyzed using covariance-based Structural Equation Modeling (SEM) with AMOS, preceded by validity and reliability tests using SPSS. The results show that product quality, brand image, and brand trust have no significant direct effect on brand switching, and that product quality and brand image likewise have no significant effect on customer satisfaction. Brand trust, however, has a positive and significant effect on customer satisfaction, which in turn has a positive and significant effect on brand switching. These findings suggest that customer satisfaction serves as the key mediating factor linking brand trust to brand switching, since the direct effects of the three independent variables on brand switching were not significant, while the indirect path through customer satisfaction proved significant. This study is expected to contribute theoretically to consumer behavior research in the energy sector, and practically to PT Pertamina, private gas station operators, and the government in formulating strategies to enhance satisfaction and loyalty among non-subsidized fuel consumers.
Pengaruh Brand Love dan Brand AttachmentTerhadap Repurchase Intention pada Produk Kopi Kenangan di Kota Malang Berlianda Elsya Putri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wbsjdk10

Abstract

The rapid growth of the coffee shop business in Malang City has led to increasingly intense competition among brands. The high number of available coffee shop options makes it easy for consumers to switch to other brands. Therefore, companies need to build emotional connections with consumers in order to increase repurchase intention. This study aimed to identify and analyze the influence of Brand Love and Brand Attachment on Repurchase Intention for Kopi Kenangan products at the Bondowoso Ruko location in Malang City. This study employeds a quantitative approach with thea survey method. The sample consisted of 100 respondents selected through purposive sampling. The respondents in this study were customers of Kopi Kenangan who had made at least two independent purchases. The data were collected through questionnaires and analyzed with validity tests, reliability tests, classical assumption tests, multiple linear regression, coefficient of determination, t-tests, and F-tests with the aid of SPSS. The results indicated that Brand Love has a significant partial effect on Repurchase Intention, although the direction of the effect is negative. Meanwhile, Brand Attachment has a positive and significant partial effect on Repurchase Intention. Simultaneously, Brand Love and Brand Attachment have a significant effect on Repurchase Intention. This indicates that repurchase intention can be formed through consumers’ fondness for a brand and their emotional attachment to it.
Perancangan Sistem Marketplace B2B IT Asset Disposition dengan Human Centered Design pada Relapify Rachel Adzkia Zahra; Ryna Parlyna; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bw7j0p63

Abstract

This study aims to design and develop a web-based B2B marketplace prototype called ReLapify as a digital solution for IT Asset Disposition (ITAD) management and transactions in Indonesia. The research addresses several issues, including inefficiencies in IT asset management, information asymmetry in B2B transactions, limited transaction security and legal certainty, and the absence of environmental impact reporting to support corporate ESG implementation. The system was developed using the Waterfall method, consisting of requirements analysis, system design, implementation, testing, deployment, and documentation stages. A Human-Centered Design (HCD) approach based on ISO 9241-210:2019 was applied to ensure that the platform met user needs. The platform was developed using Lovable AI and includes 21 integrated functional modules. System evaluation was conducted through End-to-End (E2E) Testing, Role-Based Access Control (RBAC) Testing, and usability assessment using the System Usability Scale (SUS) involving 30 respondents, consisting of 15 Sellers and 15 Buyers. The E2E and RBAC tests achieved a 100% success rate, while the SUS evaluation obtained an average score of 79.58, categorized as Good and exceeding the acceptable benchmark. The findings indicate that ReLapify meets usability standards and effectively addresses key challenges within the B2B ITAD ecosystem.
Pengaruh Customer Experience dan Brand Trust TerhadapCustomer Loyalty pada Pelanggan Jasa PT Kai Logistik Kota Malang Nurul Kholifah; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zvzdgc25

Abstract

The increasingly intense competition in the logistics industry requires PT KAI Logistik to rely not only on delivery speed, but also on building strong customer experience and brand trust to maintain customer loyalty, while research on customer experience and brand trust has so far been largely limited to the beauty sector and online shopping platforms, leaving the logistics service sector underexplored. This study aimed to determine and analyze the effect of customer experience and brand trust on customer loyalty among customers of PT KAI Logistik Malang, both partially and simultaneously. The study used a quantitative method with 100 respondents determined through the Cochran formula and purposive sampling technique, namely customers aged at least 17 years who had used PT KAI Logistik Malang's services more than 3 times. The data were collected through a 1-5 Likert scale questionnaire distributed both online and offline, then analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 27. The results showed that customer experience and brand trust, both partially and simultaneously, have a positive and significant effect on customer loyalty, with an Adjusted R Square value of 0.799 indicates that 79.9% of the variation in Customer Loyalty can be explained by Customer Experience and Brand Trust, while the remaining 20.1% is influenced by other variables not examined in this study. Brand trust was found to be the most dominant variable compared to customer experience. It can be concluded that positive customer experience and strong brand trust are important factors in shaping customer loyalty in the logistics service sector, so that PT KAI Logistik needs to continuously maintain service quality and build customer trust in order to sustain loyalty amid industry competition.  
Kualitas Layanan, Price dan Brand Image sebagai Determinan Repurchase Intention Pada Konsumen Restoran Mie Gacoan Meulaboh Rika Qalbi; Hamdi Harmen; Ivon Jalil
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e02ff882

Abstract

This study aims to analyze the effects of service quality, price, and brand image on repurchase intention among consumers of Mie Gacoan Restaurant in Meulaboh. A quantitative approach was employed by distributing questionnaires to 100 respondents. The data were analyzed using multiple linear regression with SPSS version 27. The results indicate that service quality, price, and brand image have positive and significant effects on repurchase intention, both partially and simultaneously. Service quality was identified as the most dominant variable influencing repurchase intention. The coefficient of determination (R²) of 0.600 indicates that 60% of the variation in repurchase intention is explained by service quality, price, and brand image, while the remaining 40% is influenced by other factors outside the research model. These findings suggest that improving service quality, supported by appropriate pricing and a strong brand image, can enhance consumers' intention to repurchase at Mie Gacoan Restaurant Meulaboh.
Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Mie Gacoan di Kota Malang Gigih Putranda; Sanita Dhakirah; Arni Utamaningsih
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sjh0xa65

Abstract

In the digital era, social media has become an essential marketing tool for the Indonesian culinary industry, including Mie Gacoan, which utilizes Instagram to boost brand awareness and sales. Social media marketing and electronic word of mouth (e-WOM) strategies play a significant role in influencing consumer purchasing decisions by building trust and audience engagement. This study aims to analyze the influence of these two factors on consumer purchasing decisions at Mie Gacoan's Sukun branch in Malang City, an area with substantial market potential that remains underexplored. Using a quantitative approach with the variables Social Media Marketing, Electronic Word of Mouth, and Purchasing Decision, data were collected through an online questionnaire distributed to 100 respondents who are Mie Gacoan consumers, using nonprobability sampling with a purposive sampling technique, and analyzed through multiple linear regression and hypothesis testing. Descriptive analysis showed that respondents generally agreed with the questionnaire statements, and the classical assumption tests confirmed that the data met the required criteria. The coefficient of determination was 0.42 (42%), with the remaining 58% explained by other variables. The findings indicate that Social Media Marketing and Electronic Word of Mouth have both partial and simultaneous effects on Purchasing Decisions at Mie Gacoan's Sukun branch in Malang City. Therefore, Mie Gacoan's Sukun branch is advised to consider these two strategies as key components in attracting and retaining customers.
Pembuatan Feed Instagram sebagai Media Promosi untuk Meningkatkan Brand Awareness pada UMKM Hataraya Food Kota Malang Amanda Yogi Febrianita; Ahmad Fauzi; Dwi Sudjanarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qcqgwe14

Abstract

The growth of social media has made Instagram one of the most popular digital promotional media used by MSMEs to increase brand awareness. Hataraya Food has used Instagram as a promotional medium, but its feed management has not been optimal, resulting in inconsistent visuals, unclear product information, and low audience engagement. This study aims to create an Instagram feed as a promotional medium, measure its feasibility based on content quality dimensions, and analyze its effectiveness in increasing the brand awareness of Hataraya Food. This study used the action research method with a descriptive quantitative approach conducted through two cycles, each consisting of planning, action, observation, and reflection. The population consisted of the audience and prospective consumers of Hataraya Food, with a purposive sample of design experts, marketing experts, and prospective consumers as questionnaire respondents. Data were analyzed using a Likert scale and mean score to measure content quality based on six Kingsnorth dimensions, and the RACE model (Reach, Act, Convert, Engage) together with Engagement Rate to measure effectiveness. The study produced 9 Instagram feed contents published according to a content calendar. Content quality testing showed that all dimensions were in the Very Good category, so the feed was considered feasible as a promotional medium. RACE effectiveness measurement showed scores of 4.51 for Reach, 4.47 for Act, 4.44 for Convert, and 4.51 for Engage, all in the Very Good category. The feed implementation also increased the account reach, impressions, interactions, and followers of the Hataraya Food Instagram account. This study concludes that the developed Instagram feed is effective as a promotional medium in increasing the brand awareness of Hataraya Food, so that consistency of visual design and content planning should be continuously maintained.

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