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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 800 Documents
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Pengaruh AI-Driven Personalized Financial Services dan Mobile Banking Security terhadap Continuance Intention dengan Customer Trust Sebagai Mediasi Aimar Rafli Marzuki; Munawaroh Munawaroh; Ringga Sentagi Asa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tyfkf759

Abstract

This study aims to analyze the influence of AI-Driven Personalized Financial Services and Mobile Banking Security on Continuance Intention, with Customer Trust as a mediating variable, among Generation Z users of Bank Jago in Jabodetabek. This research employs a quantitative approach using a survey method and PLS-SEM analysis based on the Stimulus-Organism-Response framework. The sample consists of 300 respondents selected through purposive sampling and analyzed using SmartPLS. The results show that both stimulus variables have a positive and significant effect on Continuance Intention and Customer Trust, and Customer Trust has a positive and significant effect on Continuance Intention while partially mediating both relationships. AI-Driven Personalized Financial Services is the strongest predictor of trust, while Customer Trust is the strongest predictor of Continuance Intention, explaining 39.3% of its variance. These findings highlight the importance of AI-based personalization, security, and trust-building in sustaining neobank usage among Generation Z.
Peran Experiential Marketing terhadap Perceived Value, Tourist Satisfaction, dan Destination Image dalam Mendorong Revisit Intention pada Desa Wisata Cisadon, Sentul Ardo Hawari; Usep Suhud; Dewi Agustin Pratama Sari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y3zjj649

Abstract

The purpose of this study is to examine the effects of: (1) Experiential Marketing on Perceived Value, (2) Experiential Marketing on Tourist Satisfaction, (3) Experiential Marketing on Destination Image, (4) Perceived Value on Revisit Intention, (5) Tourist Satisfaction on Revisit Intention, (6) Destination Image on Revisit Intention, and (7) Experiential Marketing on Revisit Intention. Data were collected through a survey using questionnaires distributed both online and offline. The respondents of this study were individuals who had visited Cisadon Tourism Village, Sentul, Bogor Regency, West Java, at least once within the last three months and were at least 18 years of age. This study employed a non-probability sampling method with a purposive sampling technique. A total of 302 respondents participated in this study. The data were analyzed using Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) with the assistance of AMOS software. The results of this study, based on hypothesis testing, indicate that the hypothesis regarding the effect of Experiential Marketing on Perceived Value is accepted and significant, the effect of Experiential Marketing on Tourist Satisfaction is accepted and significant, the effect of Experiential Marketing on Destination Image is accepted and significant, the effect of Perceived Value on Revisit Intention is rejected and not significant, the effect of Tourist Satisfaction on Revisit Intention is rejected and not significant, the effect of Destination Image on Revisit Intention is accepted and significant, and the effect of Experiential Marketing on Revisit Intention is accepted and significant.
Pengaruh Perceived Quality, Brand Trust, dan Customer Experience terhadap Repurchase Intention pada Produk Skincare Scarlett di DKI Jakarta Darryl Sagara; Nadya Fadillah F; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xrraah57

Abstract

This study aims to analyze the influence of Perceived Quality, Brand Trust, and Customer Experience on Repurchase Intention among consumers of Scarlett skincare products in Jakarta. This study employed a quantitative approach using a survey method through the distribution of questionnaires to respondents who met the research criteria. The sample consisted of 155 Generation Z respondents aged 18–29 years who had used or purchased Scarlett products in Jakarta. The sampling technique used was non-probability sampling with a purposive sampling method. The data were analyzed using the Statistical Package for the Social Sciences (SPSS), including descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that Perceived Quality had a positive and significant effect on Repurchase Intention, Brand Trust had a positive and significant effect on Repurchase Intention, and Customer Experience had a positive and significant effect on Repurchase Intention. Simultaneously, Perceived Quality, Brand Trust, and Customer Experience also had a positive and significant effect on Repurchase Intention. The three variables explained 58.1% of the variation in Repurchase Intention, while the remaining 41.9% was explained by other factors outside the research model. These findings indicate that consumers’ perceptions of product quality, trust in the brand, and experiences gained through interactions with the product are important aspects in shaping consumers’ intention to repurchase Scarlett products.  
Pembuatan Konten Instagram Reels Menggunakan Aplikasi Capcut sebagai Strategi Brand Awareness di Segobong Malang Deva Januar Azis; Rr. Tri Istining Wardani; Dwi Sudjanarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pr27nh03

Abstract

Social media has become an effective digital marketing tool for increasing brand awareness. Segobong Malang, a culinary UMKM, has an Instagram account but has not consistently uploaded engaging content, resulting in low brand awareness. This study aims to develop Instagram Reels content using the CapCut application as a brand awareness strategy.This study employed the Action Research method based on the Kemmis and McTaggart model, consisting of planning, action, observation, and reflection. Data were collected through observation, interviews, questionnaires, and documentation involving 15 respondents, including one business owner, two design experts, two marketing experts, and ten consumers. Brand awareness was measured using the indicators of brand recall, brand recognition, brand purchase, and brand consumption, while content performance was evaluated using the Key Performance Indicator (KPI) based on the engagement rate. The results indicate that the Instagram Reels created using CapCut improved all brand awareness indicators. Furthermore, the three published reels achieved an engagement rate above 6%, which falls into the excellent category, indicating a high level of audience interaction. Most respondents also reported becoming more familiar with and able to recall the Segobong Malang brand after watching the reels. It can be concluded that well-planned Instagram Reels are effective in increasing the brand awareness of Segobong Malang. Therefore, the UMKM is encouraged to consistently create and manage Instagram content as part of its digital marketing strategy.  
Pengaruh Social Media Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Tiket Eco Active Park Batu (Studi Pada Followers Tiktok @Ecoactivepark) Ulfa Ayu Andira; Musthofa Hadi; Rena Feri Wijayanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ehgsb290

Abstract

The development of social media has transformed marketing strategies in the tourism sector through the use of TikTok as a promotional platform. In addition, Electronic Word of Mouth (e-WOM) plays an important role in influencing purchase decisions by spreading information and users' experiences on social media. This study aims to analyze the partial and simultaneous influence of Social Media Marketing and Electronic Word of Mouth (e-WOM) on the purchase decision of Eco Active Park Batu tickets among followers of the TikTok account @ecoactiveparkofc. This study employed a quantitative method with a descriptive approach. A purposive sampling technique was used to select 100 respondents. Data were collected through an online questionnaire and were analyzed using multiple linear regression analysis, the t-test, the F-test, and the coefficient of determination with the assistance of SPSS software. The results showed that Social Media Marketing had a positive and significant influence on the purchase decision of Eco Active Park Batu tickets. Electronic Word of Mouth (e-WOM) also had a positive and significant influence on Purchase Decision. Furthermore, Social Media Marketing and Electronic Word of Mouth (e-WOM) simultaneously had a positive and significant influence on the purchase decision of Eco Active Park Batu tickets. Both variables explained a substantial proportion of the variation in Purchase Decision, while the remaining variation was influenced by other factors beyond the scope of this study. Based on the findings, it can be concluded that Social Media Marketing and Electronic Word of Mouth (e-WOM) have a positive and significant influence on the purchase decision of Eco Active Park Batu tickets, both partially and simultaneously. Therefore, the management of Eco Active Park Batu is encouraged to optimize its Social Media Marketing strategy by creating creative, informative, and interactive TikTok content, while strengthening positive Electronic Word of Mouth (e-WOM) by encouraging visitors to share reviews and positive experiences to increase ticket purchase decisions.
Peran UTAUT2 dan Satisfaction terhadap Behavioral Intention pada Platform Freemium Ratu Aulia Kinanti; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fqsgwf67

Abstract

The rapid development of the video streaming industry has become increasingly competitive, prompting service providers to implement freemium business models through free trial offerings to attract new customers. This study aims to analyze the effect of Performance Expectancy, Price Value, and Hedonic Motivation on Behavioral Intention, both directly and through the mediation of Satisfaction in the context of the YouTube Premium free trial service. This research employs a quantitative explanatory approach using a survey method. Sampling was conducted using a purposive sampling technique, involving 150 respondents who are YouTube Premium free trial users residing in the DKI Jakarta Province. Primary data were collected through an online questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The results of the hypothesis testing indicate that Performance Expectancy, Price Value, Hedonic Motivation, and Satisfaction have a positive and significant effect on Behavioral Intention. Furthermore, the mediation analysis proves that Satisfaction plays a complementary partial mediation role in the relationship between Performance Expectancy, Price Value, Hedonic Motivation, and Behavioral Intention. The findings of this study indicate that although user satisfaction and pleasure are exceptionally high during the trial period, economic value rationality and functional fulfillment remain the dominant factors driving the conversion decision to a paid subscription, particularly among consumers in developing countries. Practically, this research recommends that streaming service providers focus not only on the entertainment experience but also maintain competitive pricing strategies and high-quality premium features to optimize customer retention rates.
Pengaruh Persepsi Merek dan Kualitas Produk Terhadap Kepercayaan Merek Produk Jinawi di Kota Malang Putri Febrianti Nufita Sari; Ita Rifiani Permatasari; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y1542d39

Abstract

This research aims to determine and analyze the effect of Brand Perception and Product Quality on Brand Trust in Jinawi products in Malang City. The population in this study are consumers who have purchased Jinawi products. This research applies a quantitative method with an explanatory research approach through a purposive sampling method with a total analyzed sample of 94 respondents. The results of multiple linear regression analysis and hypothesis testing indicate that Brand Perception (X1) and Product Quality (X2) partially and simultaneously have a positive and significant effect on Brand Trust (Y). Furthermore, the product quality variable (X2) is concluded to have the largest contribution to brand trust (Y) compared to the Brand Perception variable (X1). For future research, it is recommended to expand the scope of the research population to cover a wider area, and add other variables to obtain a more comprehensive understanding of the factors that potentially affect Brand Trust, such as customer satisfaction, customer loyalty, or customer experience.
Pengaruh Pemasaran Media Sosial dan E-Wom Terhadap Minat dan Keputusan Berkunjung Ke Wisata Pulau Beras Basah Lukman Hakim; Gusti Noorlitaria Achmad
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qnx8gq75

Abstract

This study aims to determine the impact of social media marketing and electronic word-of-mouth (e-WOM) on the intention and decision to visit the Beras Basah Island tourist destination. A quantitative method was emplJeoyed to analyze the issues, with a sample of 160 visitors to the Beras Basah site in Bontang. Data collection techniques included document analysis, observation, and questionnaires utilizing a Likert scale. Path coefficient analysis was conducted using SmartPLS 4.0. The results indicate that: 1) social media marketing has a positive and significant effect on visit intention; 2) e-WOM has a positive and significant effect on visit intention; 3) social media marketing has a positive and significant effect on the visit decision; and 4) e-WOM has a positive but insignificant effect on the decision to visit the Beras Basah tourist destination in Bontang City.
Pengaruh Consumption Values terhadap Purchase Intention Pengguna Fitur Group Order pada Aplikasi Online Food-Delivery Winda Khairunnisa; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nqd1dj18

Abstract

The growth of Indonesia's digital ecosystem has driven the development of group order features on online food delivery platforms such as GrabFood, GoFood, and ShopeeFood, which allow users to place shared orders within a single transaction. This study aims to analyze the influence of consumption values (functional, emotional, social, and epistemic value) on self-identity and purchase intention among group order users, with self-identity positioned as both a mediating variable and a direct predictor of purchase intention. This research employed a quantitative approach with a causal associative design. Data were collected cross-sectionally from 210 respondents aged 18–35 in the Jabodetabek area through an online questionnaire, selected using purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that all four consumption values dimensions have a positive and significant effect on self-identity, with epistemic value as the strongest predictor, and on purchase intention, with social value as the most dominant predictor. However, self-identity was not found to significantly and directly affect purchase intention, indicating that usage intention is driven more by directly perceived, situational consumption values. As a conceptual implementation, this study also produced a group order application prototype named Bareng App.
Pengaruh Social Media Marketing dan Live Streaming terhadap Keputusan Pembelian pada Konsumen Kosdisini Malang Regina Tasya Melati; Yosi Afandi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wqvk2174

Abstract

Salah satu fenomena yang terlihat jelas adalah semakin meningkatnya pemakaian media sosial, khususnya TikTok, yang saat ini bukan hanya menjadi platform hiburan, tetapi juga berperan sebagai alat untuk berbelanja lewat fitur TikTok Shop dan live streaming. Studi ini bertujuan untuk menganalisis dan menguji pengaruh social media marketing dan live streaming terhadap keputusan pembelian pada konsumen Kosdisini, baik secara parsial maupun simultan.  Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Proses pengumpulan data dalam studi ini dilakukan melalui penyebaran kuesioner secara online menggunakan Google Forms kepada 100 responden dari total populasi 13.600 pengikut. Hasil uji hipotesis parsial menunjukkan bahwa social media marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Begitu juga, live streaming secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, uji hipotesis simultan menunjukkan bahwa social media marketing dan live streaming secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pada konsumen Kosdisini. 

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