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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 831 Documents
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Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan pada Mr. DIY di Kota Depok Anisa Fitriana; Taat Kuspriyono
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h2mgq130

Abstract

Penelitian ini dilatarbelakangi oleh semakin ketatnya persaingan bisnis ritel yang mendorong perusahaan untuk meningkatkan loyalitas pelanggan. Sebagai salah satu perusahaan ritel, Mr. DIY perlu membangun brand image dan brand trust agar pelanggan tetap loyal. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan brand trust terhadap loyalitas pelanggan Mr. DIY di Kota Depok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling. Sampel penelitian berjumlah 96 responden yang merupakan pelanggan Mr. DIY di Kota Depok. Pengumpulan data dilakukan melalui observasi, penyebaran kuesioner menggunakan Google Form, dan studi dokumentasi. Analisis data dilakukan menggunakan SPSS versi 26 dengan uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, koefisien determinasi, dan analisis regresi linear berganda,. Hasil penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai signifikansi 0,000 dan t hitung sebesar 6,443. Brand trust juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai signifikansi 0,000 dan t hitung sebesar 6,801. Secara simultan, brand image dan brand trust berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai F hitung sebesar 25,302 serta nilai Adjusted R Square sebesar 0,338.
Pengaruh Kualitas Konten, Konsistensi Unggahan, dan Engagement Terhadap Keberhasilan Pemasaran Afiliasi Shopee Pemula pada Media Sosial di Kabupaten Jombang Nofita Khoiriyah; Machin Machin; Linda Ratna Sari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fkvfnk02

Abstract

This study aims to analyze the effects of content quality, posting consistency, and engagement on the success of novice Shopee affiliate marketing on social media in Jombang Regency, both partially and simultaneously. This study employed a quantitative approach using primary data collected through questionnaires. The research sample consisted of 100 respondents selected using a purposive sampling technique based on predetermined criteria. The data were analyzed using multiple linear regression analysis, while the hypotheses were tested using t-tests and an F-test. The results indicate that content quality has a positive and significant effect on the success of novice Shopee affiliate marketing, with a significance value of 0.004. Posting consistency has a positive and significant effect, with a significance value of 0.014, while engagement also has a positive and significant effect, with a significance value of 0.000. Simultaneously, content quality, posting consistency, and engagement have a significant effect on the success of novice Shopee affiliate marketing, with an F-value of 65.373 and a significance value of 0.000. The R Square value of 0.671 indicates that the three independent variables explain 67.1% of the variation in the success of novice Shopee affiliate marketing, while the remaining 32.9% is explained by other factors outside the research model.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian di Blok F Pasar Tanah Abang, Jakarta Khairunnisa Khairunnisa; Dedy Syahyuni; Khotimah Herliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/syw5wa20

Abstract

Competition between traders offering similar products with varying prices and quality, thus influencing consumer considerations in making purchases. In addition, most buyers are traders who are looking for products with affordable prices but still have the appropriate quality for resale. The purpose of this study is to determine how much influence price and product quality, both partially and simultaneously, have on purchasing decisions in Block F Tanah Abang Market, Jakarta. The research method used is a quantitative method based on statistical data with survey techniques through distributing questionnaires using Google Forms and data processed using SPSS version 26 with a sample of 96 respondents. The results of the study indicate that partially price influences purchasing decisions, while product quality does not influence purchasing decisions. However, simultaneously price and product quality have a significant effect on purchasing decisions in Block F Tanah Abang Market, Jakarta, this is evidenced by the calculated F value of 4.438 and a significance value of 0.001. The coefficient of determination (R2) value of 0.087 shows that 8.7% of purchasing decisions can be explained by the variables of price and product quality, while the remaining 91.3% is influenced by other factors not included in this study.  
Pengaruh Influencer Marketing dan Word of Mouth terhadap Keputusan Pembelian Produk Kosmetik (Sunscreen Azarine) di Meulaboh, Aceh Barat Muhammad Fadli; Cut Mega Putri; Muzakir Muzakir
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ywj9xb60

Abstract

This study aims to analyze the influence of Influencer Marketing and Word of mouth on purchasing decisions for Azarine Sunscreen products among Generation Z in Meulaboh, West Aceh. The research is motivated by the increasing digital activity among young consumers, which significantly affects purchasing behavior, particularly in skincare products. This research employs a quantitative associative approach using a questionnaire as the primary data collection instrument. The sample consists of 100 respondents who are Generation Z consumers domiciled in Meulaboh and have experience or interest in Azarine Sunscreen products, obtained through Online data Keyand reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that partially, Influencer Marketing and Word of mouth have a positive and significant effect on purchasing decisions for Azarine Sunscreen products. Simultaneously, both variables also have a significant influence on purchasing decisions. These findings support Source Credibility Theory, Trust Theory, and Consumer Purchase Decision Theory, which explain that consumer purchasing behavior is influenced by source credibility, trust, and information evaluation processes in digital environments. Therefore, this study contributes both theoretically and practically by providing insights for skincare businesses in developing more effective digital marketing strategies and strengthening consumer trust in the digital era.  
Pengaruh Sales Growth, Debt to Equity Rasio (DER) dan Net Profit Margin (NPM) Terhadap Earning Per Share (EPS) pada Sub Sektor Minyak dan Gas Septian M. Ariadin; Nafisah Nurul Rahmatia; Aris Munandar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mvye3445

Abstract

This study aims to determine the effect of Sales Growth, Debt to Equity Ratio (DER), and Net Profit Margin (NPM) on Earning Per Share (EPS) in oil and gas subsector companies listed on the Indonesia Stock Exchange. This study uses an associative research approach with a quantitative method. The population consists of oil and gas subsector companies listed on the Indonesia Stock Exchange, with a sample of four companies, namely PT Energi Mega Persada Tbk (ENRG), PT Perusahaan Gas Negara Tbk (PGAS), PT Medco Energi Internasional Tbk (MEDC), and PT AKR Corporindo Tbk (AKRA), during the 2021–2025 period. The sampling technique used was saturated sampling. The data were obtained from the companies' financial statements and analyzed using multiple linear regression with the assistance of SPSS. The results show that Sales Growth has a positive and significant effect on Earning Per Share (EPS), with a significance value of 0.024. Debt to Equity Ratio (DER) has a negative and significant effect on Earning Per Share (EPS), with a significance value of 0.014. Meanwhile, Net Profit Margin (NPM) has no significant effect on Earning Per Share (EPS), with a significance value of 0.262. Simultaneously, Sales Growth, Debt to Equity Ratio (DER), and Net Profit Margin (NPM) have a significant effect on Earning Per Share (EPS), with a significance value of 0.010. These findings indicate that sales growth and capital structure management are important factors to consider in improving Earning Per Share in oil and gas subsector companies
Work Ability, Civil Servants (PNS), Government Employees with Work Agreements (PPPK), Bima Regency Social Service Refi Refi; Muhammad Badar; Kartin Aprianti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sqmkfx92

Abstract

This study aims to determine whether there is a significant difference in work ability between Civil Servants (PNS) and Government Employees with Work Agreements (PPPK) at the Bima Regency Social Service. This research was motivated by several issues related to work ability among PNS and PPPK, including limited mastery of information technology and government digital systems among some PNS, as well as difficulties among some PPPK in adapting to organizational work culture, administrative procedures, and bureaucratic mechanisms. This study employed a comparative research design. The population consisted of 69 employees, comprising 38 PNS and 31 PPPK. The sample consisted of 62 respondents, including 31 PNS and 31 PPPK. Data were collected through observation, questionnaires, and literature review. The research instrument used a Likert scale questionnaire ranging from 1 to 5. Data analysis techniques included validity testing, reliability testing, homogeneity testing, and a difference test using One-Way ANOVA. The results showed that all questionnaire items were valid and reliable. The average work ability score of PNS was 38.94, while the average score of PPPK was 57.29. The One-Way ANOVA results showed an F value of 3.296 with a significance value of 0.009, indicating a significant difference in work ability between PNS and PPPK at the Bima Regency Social Service. Based on the average scores, PPPK demonstrated higher work ability than PNS. Therefore, the alternative hypothesis (Ha) was accepted, while the null hypothesis (Ho) was rejected.
Pengaruh Pembentukan Sovereign Wealth Fund (SWF) Danantara terhadap Harga Saham dan Return  Saham Anggota Danantara Nanda Riski Syahputra; Muzakir Muzakir; Tio Devi Lishanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x1w6p331

Abstract

The capital market is one indicator reflecting investor response to government economic policies. The establishment of the Danantara Sovereign Wealth Fund (SWF) as a state investment management institution is expected to impact stock prices and stock returns of its member companies. This study aims to analyze the differences in stock prices and stock returns of Danantara member companies before and after the establishment of the Danantara SWF on the Indonesia Stock Exchange. This study uses a quantitative approach with an event study method based on the semi-strong form of the Efficient Market Hypothesis. The data used are secondary data on closing stock prices and daily stock returns for 10 trading days before and 10 trading days after the establishment of Danantara. The study sample consisted of 11 companies selected using a purposive sampling technique. Data analysis was performed using descriptive statistics, the Shapiro-Wilk normality test, and the Wilcoxon Signed Rank Test. The results show no significant difference in the stock prices of Danantara member companies before and after the establishment of the Danantara SWF. Conversely, stock returns show a significant difference, indicating that the market responded more quickly to information about Danantara's formation through changes in stock returns than changes in stock prices.
Analisis Kepuasan Konsumen Produk Makarizo Pembeli melalui E-Commerce Huriyyah Afianti; Andi Muhammad Sadat; Sheyla Silvia Siregar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rxx77x72

Abstract

This study aims to determine the level of consumer satisfaction among users who purchase Makarizo products through e-commerce. This study using a quantitative approach with a purposive sampling technique. The data were analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The dimensions examined in this study consisted of Product Quality, Service Quality, Price, Emotional Factors, and Cost and Convenience. The results of the Customer Satisfaction Index analysis showed that the overall customer satisfaction index based on 18 attributes was 79.54%. Meanwhile, the results of the Importance Performance Analysis indicated that 3 out of 18 attributes, namely price affordability, online product quality, and price conformity with product quality, were identified as priorities for improvement by the Makarizo Official Store.
Pengaruh Kualitas Makanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Rocket Fried Chicken (RFC) di Kota Bima Juniawansyah Juniawansyah; Ismunandar Ismunandar; Rosa Yulianti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/529fr888

Abstract

This study aims to analyze the influence of food quality and customer satisfaction on customer loyalty at Rocket Fried Chicken (RFC) fast-food restaurant in Bima City. This type of research is associative research with a quantitative approach. The population in this study is an infinite population. The sample taken based on the Lemeshow formula amounted to 100 respondents with the criteria of being at least 17 years old and having purchased products at least twice. Data collection techniques were carried out using Likert scale questionnaires, observation, documentation, and literature study. Data were analyzed using multiple linear regression analysis methods through the SPSS program.The results of the partial analysis (t-test) show that food quality has a positive and significant effect on customer loyalty, and customer satisfaction also has a positive and significant effect on customer loyalty. Simultaneously (F-test), food quality and customer satisfaction have a significant effect on customer loyalty with a calculated F value of 79.176 and a significance level of 0.000. The value of the coefficient of determination (Adjusted R Square) is 0.612, which means that 61.2% of the customer loyalty variable is influenced by food quality and customer satisfaction, while the remaining 38.8% is influenced by other variables outside this research model.
Pengaruh Gratis Ongkir dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Makanan pada Aplikasi Grab di Kota Bima Andra Ramadhan; Intisari Haryanti; Nur Khusnul Hamidah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fjbjv770

Abstract

The development of online food delivery services has shifted consumer behavior from conventional to digital purchases, including through the GrabFood application in Bima City. However, several constraints exist, such as regional limitations on free shipping programs and delivery delays during peak hours. This study aims to analyze the partial and simultaneous effects of free shipping (X₁) and delivery timeliness (X₂) on food purchasing decisions (Y) on the Grab application in Bima City. This research type is associative with a quantitative approach. Sampling was conducted using a purposive sampling technique with a total of 100 respondents. The data analysis methods utilized include classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing (t-test and F-test) using SPSS v21. The multiple linear regression analysis yielded the equation Y = 38.534 + 0.126X₁ + 0.135X₂. Through the t-test, the free shipping variable has a partially positive and significant effect on purchasing decisions (\(t_{count} = 5.843 > t_{table} = 1.9852\); sig. 0.000 < 0.05). The delivery timeliness variable also has a partially positive and significant effect on purchasing decisions (\(t_{count} = 5.663 > t_{table} = 1.9852\); sig. 0.000 < 0.05). The F-test results demonstrate that free shipping and delivery timeliness simultaneously have a significant effect on purchasing decisions (\(F_{count} = 34.685 > F_{table} = 3.09\); sig. 0.000 < 0.05). The correlation level (R) among the variables falls into the strong category at 0.681, and the coefficient of determination (R Square) shows a contribution of independent variables by 38.7%, while the remaining 61.3% is influenced by other factors outside this research

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