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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,278 Documents
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Pengaruh Live Promote E-Commerce, Pemberian Diskon dan Implusive Buying Terhadap Pengelolaan Keuangan Mahasiswa Fidyah Jayatri; Dwi Yanuarindah Putri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/116kzp13

Abstract

E-commerce has transformed consumer purchasing behavior by providing convenient online shopping features, including live promote and discount offers that attract consumers, particularly university students. These features may encourage impulsive buying and affect students’ financial management despite their knowledge of financial principles. This study aims to examine the influence of live promote e-commerce, discount offerings, and impulsive buying on the financial management of students in the Economic Education Study Program at STKIP PGRI Lumajang. A quantitative approach was employed using multiple linear regression analysis. The population consisted of 519 students, with a sample of 130 respondents selected for the study. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression, the coefficient of determination, and hypothesis testing with SPSS version 22. The findings reveal that live promote e-commerce, discount offerings, and impulsive buying each have a positive and significant influence on students’ financial management. Furthermore, these three variables simultaneously have a positive and significant effect on financial management. The study concludes that e-commerce marketing features and consumer behavior are important factors associated with students’ financial management. Therefore, higher education institutions should strengthen financial literacy programs to encourage responsible financial decision-making and improve students’ financial management skills.
Efektivitas Mengunyah Buah Semangka (Citrullus Lanatus) Terhadap Penurunan Indeks Plak pada Remaja Desa Amud Mesjid Kabupaten Pidie Rizqan Muzammina; Cut Aja Nuraskin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9d6ek224

Abstract

Background: Dental plaque is the primary cause of dental caries and periodontal disease. One natural approach to reducing plaque accumulation is the consumption of fiber-rich and water-rich fruits, such as watermelon (Citrullus lanatus). Objective: To determine the effectiveness of chewing watermelon (Citrullus lanatus) in reducing the plaque index among adolescents in Amud Mesjid Village, Pidie Regency. Methods: This study employed a quasi-experimental design using a one-group pre-test–post-test approach. A total of 52 adolescents were selected using a total sampling technique. Results: Before chewing watermelon, most respondents had a poor plaque index (54%). After the intervention, the majority of respondents had a good plaque index (56%). The Wilcoxon signed-rank test showed a statistically significant difference, with a p-value of 0.000 (p < 0.05). Conclusion: Chewing watermelon (Citrullus lanatus) is effective in reducing the plaque index among adolescents in Amud Mesjid Village, Pidie Regency.
Perancangan Aplikasi E-CRM Smartrealty Berbasis Web dengan Human-Centered Design untuk Pengelolaan Leads Agen Properti Ruwayda Ruwayda; Osly Usman; Ryna Parlyna
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xqp0w298

Abstract

This research aims to design a web-based Electronic Customer Relationship Management (e-CRM) prototype application to address operational inefficiencies faced by property agents in leads management, including the lack of initial qualification data, budget mismatch, manual qualification inefficiency, and the absence of an integrated pipeline system. Problems were identified through a pre-survey of six active property agents. Smart Realty was developed using the waterfall model combined with Design Thinking and Human-Centered Design (HCD) based on ISO 9241-210:2019, producing thirteen mid-fidelity wireframes and a functional prototype comprising Smart Discovery, Pipeline Kanban, Consultation, Leads Management, Property Listing, and Dashboard & Business Funnel modules. Evaluation was conducted through black-box testing and usability testing using the System Usability Scale (SUS) involving 30 active property agent respondents. All seven black-box testing scenarios were declared Pass. The average SUS score reached 90.08 (Grade A Excellent), surpassing the industry average of 68, with an average task completion rate of 97.3% and continued use intent as a reflection of behavioral intention averaging 4.70 out of 5. The research concludes that Smart Realty meets usability standards and supports property agents' behavioral intention to transition from manual leads management to a more structured and integrated digital e-CRM system.
Pengaruh Mengunyah Buah Bengkuang (Pachyrhizus Erosus) Terhadap Skor Plak Pada Masyarakat Penderita Diabetes Mellitus di Kecamtan Simpang Tiga Kabupaten Pidie Farrah Shafilla Azhari; Cut Aja Nuraskin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2h3yxe40

Abstract

Background: People with diabetes mellitus are at risk of increased plaque accumulation due to oral health disorders. Jicama fruit (Pachyrhizus erosus) which is high in fiber and water is thought to help lower plaque scores through the self-cleansing effect. An initial survey on 10 people with diabetes mellitus showed that the plaque scores in 10 people with diabetes were in the bad category. Objective: To determine the effect of chewing Bengali fruit (Pachyrhizus Erosus) on a decrease in plaque scores in people with diabetes mellitus in Simpang Tiga District, Pidie Regency. Methods: Quantitative research with quasi experimental using pretest-posttest non-equivalent control group design was carried out on 05-20 May 2026 on 60 respondents from a population of 107 people selected using purposive sampling technique. Community dental hygiene data is assessed from plaque index (PHP) examination through clinical examination. Data analysis was conducted univariate and bivariate using the Nonparametric Wilcoxon Signed Rank Test. Results: Plaque scores after chewing jicama fruit decreased, with most of the respondents in the medium category (73%), as many as 17% were in the good category, and only 10% were still in the bad category. Test results. Wilcoxon which shows a p-value = 0.000 (p < 0.05). Conclusion: Chewing jicama fruit (Pachyrhizus erosus) has a significant effect on reducing plaque scores in people with Diabetes Mellitus. It is hoped that the public can consume jicama fruit as a supporting effort in helping to reduce the accumulation of dental plaque.
Analisis Behavioral Finance dalam Keputusan Retensi Dana Nasabah Wealth Management pada Bank XYZ Muhammad Agung Pradana; Joko Ariawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s9pnn512

Abstract

Decisions regarding the retention of Wealth management client funds are influenced not only by rational analysis but also by the clients' own behavioral aspects, emotions, and psychological biases. Nevertheless, the role of the Relationship Manager acting as a communication bridge and relationship manager is considered a crucial factor in fostering client loyalty. Research findings indicate that specific aspects of behavioral finance particularly psychological biases such as loss aversion and herd behavior significantly influence clients' psychology when making financial decisions. Field findings suggest that negative biases can be effectively mitigated through high-quality, consistent service and a personalized approach by the Relationship Manager. This study employs a descriptive qualitative method with a case study approach to gain a comprehensive understanding of the phenomenon. Data collection involved in-depth interviews with Wealth management clients at Bank XYZ and the relevant Relationship Managers, supplemented by documentation and a literature review. The study’s implications are intended to serve as a strategic reference for banks managing client funds by incorporating a financial psychology perspective.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk IT pada PT NQ Computer di Jakarta Irvan Dwi Cahyo; Al Ghazali Al Ghazali
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3qxbnf44

Abstract

This study aims to analyze the influence of price and product quality on IT product purchase decisions at PT NQ Computer in Jakarta. The study was motivated by sales, profit, and customer numbers that have shown a tendency to fluctuate, making it necessary to identify the factors that influence purchase decisions. The theoretical framework draws on Indrasari’s concept of price, Kotler and Armstrong’s concept of product quality, Tjiptono’s theory of purchasing decisions, and a review of previous research. This study employs a quantitative approach using a saturation sampling technique involving 52 customers of PT NQ Computer. Data were collected through observation and a questionnaire using a Likert scale, then analyzed using validity and reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination with the aid of SPSS. The results indicate that price does not have a positive and significant effect on purchasing decisions (t = 1.082; p < 0.05), product quality has a positive and significant effect (t = 6.557; p < 0.05), and these variables simultaneously have a significant effect on purchasing decisions (F = 116.071; p < 0.05) with a coefficient of determination of 81.9%. This study recommends that PT NQ Computer evaluate its pricing strategy to remain competitive, improve product reliability through quality control and after-sales service, and strengthen its loyalty program and marketing communications to encourage customers to choose PT NQ Computer when purchasing IT products.  
Pengaruh Relationship Marketing dan Personal Selling Terhadap Loyalitas Pelanggan Unit Toyota di PT Kartika Sari Mulia Malang Lucia Eny Rahmawati; Yulis Nurul Aini; Rizky Kurniawan Murtiyanto
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5xbayk08

Abstract

Customer loyalty is a key factor in ensuring business sustainability amidst the increasingly competitive automotive industry. This study was prompted by fluctuations in vehicle sales at PT. Kartika Sari Mulia in Malang, highlighting the need to enhance customer loyalty through relationship marketing and personal selling. This study aims to analyse the influence of relationship marketing and personal selling on customer loyalty at PT. Kartika Sari.  This study employed a descriptive quantitative research design with an explanatory research approach. The study sample consisted of 91 respondents selected using purposive sampling. Data were collected via questionnaires, and analysis employed multiple linear regression and hypothesis testing in IBM SPSS Statistics.  The results of the study indicate that Relationship Marketing has a positive and significant effect on customer loyalty, as evidenced by a t-value of 4.361 and a significance level of 0.000 < 0.05. Personal Selling also has a positive and significant effect on customer loyalty, as evidenced by a t-value of 3.579 and a significance level of 0.001 < 0.05. Simultaneously, Relationship Marketing and Personal Selling have a positive and significant effect on customer loyalty, as indicated by a calculated F-value of 76.747 > 3.10 (table F-value) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.679 indicates that relationship marketing and personal selling account for 67.9% of the variation in customer loyalty. These findings suggest that strengthening relationship marketing and personal selling can enhance customer loyalty at PT Toyota Kartika Sari Mulia Malang.  Based on the research findings, it can be concluded that relationship marketing and personal selling have positive and significant effects on customer loyalty at PT Toyota Kartika Sari Mulia Malang. Therefore, the company is encouraged to strengthen its relationship marketing and personal selling strategies to further enhance customer loyalty.  
Implementasi dan Dampak Media Promosi UMKM Marsalia Malang Melalui Pembuatan Video di Instagram Menggunakan Aplikasi Capcut Salsabila Salsabila; Ahmad Fauzi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/de8h5m69

Abstract

The development of information technology has encouraged businesses to utilize digital media as a promotional tool, including Instagram. Marsalia MSME has used Instagram for promotion; however, its promotional videos have not delivered product information effectively. This study aimed to develop promotional videos using the CapCut application for Instagram, evaluate their quality using the AIDA (Attention, Interest, Desire, Action) model, and analyze changes in the Engagement Rate by Reach (ERR) after publication. This study employed an action research approach based on the Kemmis and McTaggart model, consisting of the planning, acting, observing, and reflecting stages. Data were collected through observation, interviews, documentation, and questionnaires involving 10 respondents, consisting of the owner, employee, marketing experts, multimedia experts, and consumers. The results showed that the promotional video achieved effectiveness scores of 87.2% based on expert assessment and 93.3% based on public respondents' assessment, both categorized as excellent. All AIDA dimensions were rated as excellent, while the Engagement Rate by Reach increased from 3.13% to 7.7% after the video was published. These findings indicate that promotional videos developed using CapCut are effective as a digital promotional medium for Marsalia MSME. Future studies are recommended to apply similar promotional media on other digital platforms and employ additional effectiveness indicators.
Pengaruh Literasi Kewirausahaan Terhadap Minat Berwirausaha Melalui Self-Regulated Learning Sebagai Variabel Mediasi (Studi pada Siswa SMA Negeri Se-Jakarta Pusat) Azka Safira Rahman; Ari Saptono; Fitra Dila Lestari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6v670f54

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi kewirausahaan terhadap minat berwirausaha, baik secara langsung maupun tidak langsung melalui self-regulated learning pada siswa kelas XII SMA Negeri 27 Jakarta, SMA Negeri 68 Jakarta, dan SMA Negeri 77 Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui kuesioner skala Likert dari 165 siswa yang dipilih menggunakan proportional stratified random sampling. Analisis data dilakukan dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa literasi kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha (koefisien jalur = 0,280; t = 4,180; p < 0,001) dan self-regulated learning (koefisien jalur = 0,631; t = 13,057; p < 0,001). Self-regulated learning juga berpengaruh positif dan signifikan terhadap minat berwirausaha (koefisien jalur = 0,486; t = 6,530; p < 0,001). Selain itu, self-regulated learning terbukti memediasi pengaruh literasi kewirausahaan terhadap minat berwirausaha (efek tidak langsung = 0,307; t = 5,329; p < 0,001). Temuan ini menunjukkan bahwa pengetahuan kewirausahaan akan lebih efektif dalam mendorong minat berwirausaha apabila didukung kemampuan siswa dalam mengatur proses belajarnya secara mandiri.
Determinan Entrepreneurial Commitment: Peran Perceived University Support, Self-Efficacy, dan Social Support terhadap Entrepreneurial Intention Mahasiswa PMW UNJ Ridwan Tamim Ismail; Annisa Lutfia; Rizka Zakiah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qzhjmp59

Abstract

This study examines the influence of perceived university support, entrepreneurial self-efficacy, and social support on entrepreneurial intention, and the subsequent effect of entrepreneurial intention on entrepreneurial commitment among students funded through the Student Entrepreneurship Program (PMW) at Universitas Negeri Jakarta (UNJ). The study responds to a field finding that 63% of funded student businesses discontinued after the funding period ended, indicating that entrepreneurial commitment has not been optimal. Using an associative quantitative design, data were collected from 160 PMW UNJ participants from the 2024 and 2025 cohorts, selected through proportional random sampling, and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived university support has no significant effect on entrepreneurial intention, whereas entrepreneurial self-efficacy and social support both have positive and significant effects, with self-efficacy as the strongest predictor. Entrepreneurial intention, in turn, has a strong positive and significant effect on entrepreneurial commitment. The model explains 29.0% of the variance in entrepreneurial intention and 59.6% of the variance in entrepreneurial commitment, with an overall large model fit. These findings suggest that PMW UNJ should strengthen self-funding training, personalized mentoring, and post-funding incubation to sustain student business commitment

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