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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,278 Documents
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Pengaruh Transformasi Digital Layanan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Perumda Tirta Kanjuruhan Kabupaten Malang Shella Rila Octavianti; Sanita Dhakirah; Yosi Afandi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rbcy8e66

Abstract

Digital service transformation and service quality improvements are the primary strategies of Perumda Tirta Kanjuruhan, Malang Regency, to enhance customer satisfaction. However, satisfaction growth has slowed down, creating a gap between efforts and results. This study aims to analyze the effect of digital service transformation and service quality on customer satisfaction, both partially and simultaneously. This research utilizes a quantitative method with an explanatory research approach involving 100 respondents. The sample was determined using a purposive sampling technique, targeting active customers for at least the last six months. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination analysis. The results indicate that the coefficient of determination is 48.8%, while the remaining 51.2% is influenced by other variables outside this study. Empirically, the research proves that digital service transformation and service quality, both partially and simultaneously, have a positive and significant effect on customer satisfaction. Service quality is proven to have the most dominant influence compared to digital transformation. Therefore, Perumda Tirta Kanjuruhan is advised to continuously improve the standards of direct employee service quality and further optimize the functionality of digital service features to ensure sustainable customer satisfaction.
Analisis Faktor-Faktor Peningkatan Kepuasan Pelanggan pada Restoran Sambal Bakar Indonesia Cabang Duren Sawit di Jakarta Putri Azzahra; Joko Ariawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/93g3g298

Abstract

Customer Customer satisfaction is a crucial factor in maintaining customer loyalty and enhancing the competitiveness of restaurant businesses. This study aims to analyze the level of customer satisfaction, identify the factors influencing customer satisfaction, and explore customers' experiences while consuming products at Sambal Bakar Indonesia Restaurant, Duren Sawit Branch, Jakarta. The study employed an exploratory qualitative approach using observation, interviews, and documentation. The data analyzed included sales revenue, customer transaction volume, and customer complaints during the period of January 2025 to April 2026. The findings indicate that the overall level of customer satisfaction is considered good, as reflected in increased sales revenue, stable customer transaction numbers, and a low complaint rate. The factors influencing customer satisfaction include product quality, service quality, price, restaurant atmosphere, and customer experience, with product quality identified as the most dominant factor. Nevertheless, several aspects still require improvement, including service speed, dining area comfort, and queue management during peak hours. Therefore, the restaurant is recommended to maintain its product quality, improve service quality, ensure that pricing remains consistent with the quality provided, enhance the restaurant atmosphere, and create a more positive customer experience in order to increase customer satisfaction and loyalty.
Pembuatan Video Promosi Menggunakan Adobe Premiere untuk Meningkatkan Engagement di Instagram Toko Thrift Baju Defiant Kabupaten Blitar Muhammad Jauhar Annas Daud; Ahmad Fauzi; Umi Khabibah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4wg4ra22

Abstract

Defiant Thrift Store is a secondhand-clothing store in Blitar Regency that has relied on Instagram as its main promotional channel, yet its video content has not been planned systematically, resulting in low audience engagement and limited brand awareness. This study aims to design a promotional video using the Adobe Premiere application as a digital promotional medium for Instagram Reels and to measure its effectiveness in increasing audience engagement on the Instagram account of Defiant Thrift Store. This study used the action research method comprising four stages: planning, action, observation, and reflection. Primary data were obtained through observation, interviews, and questionnaires distributed to 20 respondents consisting of the business owner, employees, computer experts, marketing experts, and consumers, while secondary data were obtained from Instagram Insight. The effectiveness of the video was measured using the EPIC Model (Empathy, Persuasion, Impact, Communication) and the Customer Response Index (CRI), while audience engagement was measured through Engagement Rate by Reach (ERR) and Engagement Rate by Impression (ERI). The results show that the EPIC Rate reached 4.10, categorized as effective, while the CRI score reached 63.9%, categorized as fairly effective. Instagram Insight data recorded an increase in account reach by 96.28% to 1,268 accounts, impressions by 96.93% to 3,653 views, and interactions by 62.22% to 78 interactions, with ERR of 5.83% and ERI of 2.14%. This study concludes that the promotional video produced through Adobe Premiere is effective in increasing engagement on the Instagram account of Defiant Thrift Store, so that consistency in visual identity and content planning needs to be maintained sustainably.
Pengaruh  Social Media Marketing dan E-Wom Terhadap Keputusan Pembelian pada Dikichi di Kota Malang Miko Adetiya Saputra; Arni Utamaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mpkgzh79

Abstract

This study aimed to examine and analyze the influence of Social Media Marketing and E-WOM on Purchase Decisions at Dikichi in Malang City, both partially and simultaneously. The background of this research was driven by the increasingly competitive fast food culinary industry in Malang City, where Dikichi, as a new brand, needed to leverage digital marketing strategies through social media and electronic word-of-mouth communication to encourage consumer purchase decisions.This research employed a quantitative approach using a survey method involving 100 respondents who are Instagram users, followers of Dikichi's official account, and Dikichi consumers in Malang City. The data analysis technique used was multiple linear regression analysis, processed with statistical software. The results showed that the Social Media Marketing variable (X1) and E-WOM variable (X2), both partially and simultaneously, have a positive and significant effect on Purchase Decisions at Dikichi ini Malang City. These findings indicate that the more optimal Dikichi Marketing activities on social media are, and the more positive opinions and reviews shared among consumers electronically, the greater consimers tendency to make a purchase. The implication of these findings it that Dikichi needs to continue strengthening the quality of its content and interaction on social media, as well as encouraging concumers to actively share positive reviews and recommendations, as an effort to sustain and enhance consumer purchase decision amid the intense competition in Malang City fast food culinary industry..
Beyond Speech: Exploring Visual-Gestural Learning in English Speaking Instruction for Young Learners with Hearing Impairment Ririn Ambarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d1g6dr88

Abstract

This study explores the implementation of visual–gestural learning in English speaking instruction for young learners with hearing impairment. Using a descriptive qualitative design, the study involved one English teacher and six young learners with hearing impairment in a special education school in Indonesia. Data were collected through classroom observations, a semi-structured teacher interview, and documentation, and were analyzed using thematic analysis. The findings indicate that visual–gestural learning was implemented through gestures, facial expressions, pictures, sign-supported communication, written words, pointing, and demonstrations. These resources were used to support learners’ understanding of English expressions and facilitate classroom interaction. The learners responded through multiple communication modes, including signing, gesturing, pointing, writing, mouthing English words, and oral responses when possible. The findings also revealed several challenges, including teacher preparation, limited learning materials, differences in learners’ communication abilities, and the need to coordinate multiple visual resources. Nevertheless, visual–gestural learning provided opportunities for greater accessibility, participation, and interaction. The study suggests that English speaking instruction for learners with hearing impairment can move beyond speech-centered practices toward a more inclusive multimodal approach that recognizes visual and gestural communication as meaningful components of language learning.
Pengaruh Green Accounting dan Profitabilitas Terhadap Nilai Perusahaan Pertambangan yang Terdaftar di BEI Tahun 2020-2024 Paizer Turrahman; Suwarno Suwarno; Eri Triharyati; Dewi Anggraini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b35ge518

Abstract

This study aims to examine the effect of Green Accounting and Profitability on Firm Value in mining companies listed on the Indonesia Stock Exchange for the 2020-2024 period over 5 years. The sampling technique used purposive sampling, resulting in a total sample of 48 observation companies. The data used is secondary data obtained from the Indonesia Stock Exchange website and each respective company. The analysis method used in this study is panel data regression. This study uses Eviews 13. The results of this study indicate that: Green Accounting has no significant effect on Company Value; Profitability has no significant effect on Company Value; Green Accounting and Profitability no Company Value have a significant positive effect on Company Value, Recommendations regarding the Effect of Green Accounting and Profitability on the Value of Mining Companies listed on the Indonesia Stock Exchange. The importance of Companies disclosing environmental costs and managing assets in order to obtain greater profits to provide good hope for company sustainability.
Analisis Penggunaan Google Analytics dan Google Search Console untuk Meningkatkan Strategi Digital Marketing Website SEAL Feri Fajar Febriansyah; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sbkea661

Abstract

A website is a key digital asset organizations use to run Digital Marketing strategies, including SEAL, which uses seal.or.id as its information and marketing medium. The identified problem is the suboptimal use of website analytics data to support Digital Marketing strategy at the Awareness, Interest, and early Conversion stages of the Digital Marketing Funnel. This study aims to analyze the performance of the SEAL website using Google Analytics and Google Search Console, evaluate its effectiveness, and formulate data-driven Digital Marketing recommendations. The study used a quantitative approach with a descriptive-evaluative method. Primary data were collected from Google Analytics and Google Search Console metrics during February 1-May 1, 2026, complemented by limited on-page SEO optimization on four main pages. Results show that at the Awareness stage, organic search dominated with 980 sessions and 32,400 impressions at an average position of 6. At the Interest stage, the Homepage recorded 1,490 views and the Article page achieved the highest engagement rate at 88.14%. At the early Conversion stage, the Instagram link received the most clicks (112; 29.55%). After SEO optimization, impressions rose 67.8%, clicks rose 37.4%, users rose 78.04%, and new users rose 83.65%. Google Analytics and Google Search Console proved effective as data-driven tools for formulating SEAL's sustainable Digital Marketing strategy.
Pengaruh Penyuluhan Menggunakan Media Phantom Gigi Terhadap Keterampilan Menyikat Gigi pada  Siswa di MIN 29 Bireuen dan  MIN 24 Bireuen Rahma Waddah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ebxxxm22

Abstract

Dental and oral health is important for school-age children who are susceptible to caries. The prevalence of caries at the age of 10–14 years reached 63.8%, which includes ages 9–11 years. This high number is influenced by the low level of proper tooth-brushing skills. One effort to improve skills is through counseling using dental phantom media. The purpose of the study was to determine the effect of counseling using dental phantom media on tooth-brushing skills in students at MIN 29 and MIN 24 Birueun. This study used the Quasi Experiment method with a pretest and posttest non-Equivalent control group design. The population was all fourth-grade students of MIN 29 Birueun, totaling 47 students and MIN 24 Birueun, totaling 48 students. The study used the Lemeshow formula. so that the sample consisted of 32 students in the intervention group from MIN 29 and 32 students in the control group from MIN 24. The study was conducted on April 4–29, 2026. Data collection used an observation sheet for tooth-brushing skills. Data analysis using Paired Sample T-Test. The results of the study showed that the average pretest score of the intervention group was 39.94, the average posttest score of the intervention group was 72.88, the difference in mean values ​​was 39.94. The average pretest score of the control group was 44.16, the average posttest score of the control group was 64.66. The difference in mean values ​​was 20.5. Based on the Paired Sample T-Test, the significant value of the pretest and posttest was p = 0.000 <0.05. It can be concluded that there is an influence of counseling using tooth phantom media on tooth brushing skills in students at MIN 29 and MIN 24 Birueun. It is recommended that schools play an active role in improving students' dental health through routine education and collaboration with health workers
Analisis Kausalitas antara Konsumsi Energi Fosil, Pendapatan per Kapita, dan Foreign Direct Investment di Negara-Negara ASEAN Maisa Mahran Rahmahhani; Siti Fatimah Zahra; Sri Indah Nikensari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rzkj0d83

Abstract

This study aims to analyze the causal relationship between Fossil Energy Consumption, Per Capita Income, and Foreign Direct Investment (FDI) in six ASEAN countries over the period 2005–2024. This research employs a quantitative approach using balanced panel data comprising 120 observations. The analytical framework includes panel stationarity tests, Pedroni panel cointegration tests, and the Dumitrescu-Hurlin panel causality test augmented with the Toda-Yamamoto procedure (DH-TY). This framework is selected due to its suitability for data characterized by mixed integration orders of I(0) and I(1) and heterogeneous panel structures. Data processing is conducted using EViews 12. The results reveal three significant unidirectional causal relationships, namely from Per Capita Income to FDI (prob. 0.0000), from Fossil Energy Consumption to FDI (prob. 0.0002), and from Per Capita Income to Fossil Energy Consumption (prob. 0.0292), while no reverse causality is found in the opposite directions.
Peningkatan Brand Awareness Melalui Konten Video TikTokMenggunakan Aplikasi CapCut Pro pada UMKM Larina Hijab Lintang Permata; Heru Utomo; Rr. Tri Istining Wardani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m9szz683

Abstract

TikTok has become an effective digital marketing platform for Micro, Small, and Medium Enterprises (MSMEs), including Larina Hijab, a Muslim fashion MSME in Pasuruan Regency. Its TikTok content had remained monotonous and provided limited product information, resulting in suboptimal brand awareness. This study aims to analyze the effect of TikTok video content on improving brand awareness and to examine the use of the CapCut Pro application in producing quality video content. This research used the action research method with a quantitative descriptive approach, covering four stages: planning, action, observation, and reflection. Data were collected through interviews, observation, documentation, and questionnaires involving 24 respondents, consisting of the owner, an employee, digital marketing experts, and consumers. TikTok Analytics data were analyzed descriptively, while video quality was analyzed using a 5-point Likert scale based on grammar of edit indicators. After five videos were uploaded, the TikTok account gained a 13.4% increase in followers, 172% in views, 252.8% in profile visits, 423.1% in likes, and 106.3% in shares, with 67.3% of traffic from the For You Page and 91% of viewers being non-followers. All grammar of edit indicators scored above 75%, categorized as very good, with sound design highest (90.4%) and color grading lowest (83.3%). The findings show that TikTok video content edited with CapCut Pro effectively improves brand awareness and produces quality content without requiring complex editing skills.

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