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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,337 Documents
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Pengaruh Content Marketing dan Citra Destinasi Terhadap Keputusan Pembelian Tiket di Eco Active Park Felicia Delores Adinyoto; Lina Budiarti; Fullchis Nurtjahyani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wstqd126

Abstract

The development of information and communication technology has encouraged social media and digital content to become important tools for tourism destination managers in building destination image and attracting tourists, including for Eco Active Park Batu City, an ecology-based educational tourist destination that actively uses digital promotion, although its effectiveness on ticket purchase decisions still needs further analysis. This study aims to examine and analyze the influence of Content marketing and destination image, both partially and simultaneously, on ticket purchase decisions at Eco Active Park Batu City. The study used a quantitative approach with an explanatory design. Primary data were collected through a Likert-scale questionnaire using non-probability purposive sampling from 100 respondents who had seen Eco Active Park promotional content on TikTok and had purchased a ticket, and were analyzed using multiple linear regression. The partial significance test (t-test) shows that Content marketing and destination image each have a significant effect on purchase decisions, with destination image being the most dominant factor, while the simultaneous significance test (f-test) shows that the research model is feasible and both variables together have a significant effect on ticket purchase decisions. Management is advised to continue optimizing creative digital marketing content while consistently maintaining destination quality and image to increase tourists' purchase decisions.
Pengaruh Nilai Pelanggan dan Citra Destinasi Terhadap Niat Perilaku Pengunjung Batu Night Spectacular di Kota Batu Aan Bagas Prasetyo; Rizky Kurniawan Murtiyanto; Sanita Dhakirah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mf8ka319

Abstract

This study aims to analyze the influence of customer value and destination image on visitors’ behavioral intention at Batu Night Spectacular (BNS), Batu City, both partially and simultaneously. This study employed a quantitative approach with an explanatory research design. The sample consisted of 120 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that customer value did not have a significant effect on visitors’ behavioral intention, whereas destination image had a positive and significant effect on visitors’ behavioral intention. Simultaneously, customer value and destination image had a significant effect on visitors’ behavioral intention, with an Adjusted R Square value of 0.717. This indicates that 71.7% of the variation in visitors’ behavioral intention can be explained by customer value and destination image, while the remaining 28.3% is influenced by other factors outside the research model. The findings indicate that destination image plays a more dominant role than customer value in shaping visitors’ behavioral intention at BNS. Therefore, strengthening the destination image is an important aspect that destination managers should consider to encourage revisit intention and recommendations to others.  
Pengaruh Kompetensi Aparatur Desa dan Pengawasan Terhadap Efektivitas Pengelolaan Dana Desa di Aceh Barat (Studi Kasus di Kecamatan Johan Pahlawan) Zahra Mulia
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4ce2tp07

Abstract

This study aims to analyze the influence of supervision and village official competence on the effectiveness of village fund management in Johan Pahlawan District, West Aceh Regency. Effective village fund management is crucial for achieving village governance that is transparent, accountable, and compliant with applicable regulations. This study employs a quantitative approach using an associative method. Primary data were obtained through questionnaires distributed to 63 respondents—comprising village heads, village secretaries, and village treasurers—across 21 villages in Johan Pahlawan District. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that supervision does not influence the effectiveness of village fund management, whereas village official competence does have an impact. This suggests that higher competence among village officials leads to more effective village fund management, while the intensity of supervision currently implemented has not significantly contributed to enhancing management effectiveness. This study is expected to serve as a basis for evaluation by village governments to improve the quality of village fund management in the future.
Pengaruh Influencer Endorsement dan Visual Aesthetics Konten Instagram terhadap Brand Awareness pada Konsumen Deliwafa Malang Alifia Putri Kusumawardhani; Musthofa Hadi; Ita Rifani Permatasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2gde5a74

Abstract

The development of social media has encouraged business actors to utilize Instagram as a marketing tool to build brand awareness. Deliwafa is a local fashion brand that actively uses influencer endorsement and visual aesthetics on Instagram to attract consumer attention. Although the number of consumers has increased, the engagement rate on Deliwafa's Instagram account declined, creating an interesting phenomenon to study. This study aimed to analyze the effect of influencer endorsement and visual aesthetics on Deliwafa's brand awareness in Malang City. A quantitative approach with a descriptive research design was employed. Primary data were obtained through questionnaires distributed to Deliwafa consumers who had purchased products, seen endorsement content on Deliwafa's Instagram, recognized the influencers used, and were at least seventeen years old, using non-probability purposive sampling. Data were analyzed using instrument tests, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination. The results showed that influencer endorsement has a positive and significant effect on brand awareness (t-count = 4.098 > t-table = 1.984, sig. = 0.000 < 0.05). Visual aesthetics also have a positive and significant effect on brand awareness (t-count = 7.299 > t-table = 1.984, sig. = 0.000 < 0.05). Simultaneously, both variables significantly affect Deliwafa's brand awareness (F-count = 125.511 > F-table = 3.09, sig. = 0.000 < 0.05), with an R² of 71.6%. These findings indicate that better influencer quality and more attractive visual content lead to higher brand awareness toward Deliwafa.
Pengaruh Digital Marketing dan Word Of Mouth (WOM) Terhadap Keputusan Pembelian Konsumen pada Willysport159 Cabang Banjir Kanal Timur Jakarta Timur Imam Rizqy Ananda; Isyana Emita
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m5nnxw36

Abstract

This study examines the influence of Digital Marketing and Word of Mouth (WOM) on Consumer Purchase Decisions at Willysport159, East Flood Canal Branch, East Jakarta. Digital marketing and Word of Mouth (WOM) are important factors in marketing strategies that can influence consumer interest and purchasing decisions. High purchase decisions are one of the indicators of a company's success in maintaining and increasing product sales. The research method used in this study is a quantitative approach with statistical analysis based on the SPSS application program. The research data were collected through questionnaires distributed to 100 respondents, who were consumers of Willysport159, East Flood Canal Branch, East Jakarta. The questionnaire was designed in the form of written statements using a Likert scale with five answer choices. The data analysis techniques used in this study included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and coefficient of determination. The results of hypothesis testing indicate that Digital Marketing and Word of Mouth (WOM) have an influence on Consumer Purchase Decisions, both partially and simultaneously. These findings indicate that effective digital marketing strategies and positive recommendations from consumers can increase consumer trust and buying interest in Willysport159 products. Companies are advised to improve their digital marketing as well as the quality of their products and services
Pengaruh Pelatihan dan Kepemimpinan Transformasional Terhadap Kinerja Karyawan pada PT. ITI Syifa Tri Wahyu Ningsih; Chanissa Purwaningrum
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kqs7mr59

Abstract

This study aims to analyze the effect of training and transformational leadership on employee performance at PT ITI. The decline in employee performance, indicated by delays in project completion and an increase in client complaints, serves as the primary background for this research. This study employs a causal quantitative research design. The research population comprises all operational staff, totaling 142 individuals. Sampling was conducted using the Slovin formula with a five percent margin of error, resulting in a sample of 105 respondents. Data collection was carried out through the distribution of Likert-scale questionnaires, observations, and literature reviews. The data was analyzed using SPSS software version 21, which included instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing.The partial results show that the training variable has a positive and significant effect on employee performance, as evidenced by a t-count value of 18.248, which is greater than the t-table value of 1.983, and a significance of 0.000. The transformational leadership variable also has a positive and significant partial effect on employee performance, with a t-count value of 15.901, which is greater than the t-table value of 1.983. Furthermore, simultaneous testing proves that training and transformational leadership jointly have a significant effect on employee performance, with an F-count value of 201.249, which is greater than the F-table value of 3.93. The coefficient of determination value of 0.794 indicates that 79.4 percent of the variation in employee performance is influenced by these two independent variables, while the remaining 20.6 percent is influenced by other factors. Companies are advised to improve performance through mentoring, proactive leadership, skills training, and periodic evaluations.
Pengaruh Psikoedukasi Orang Tua tentang Pemeliharaan Kesehatan Gigi dan Mulut terhadap Perilaku Orang Tua dan Status Kebersihan Gigi dan Mulut Anak Autis di SLB Cendekiara Batam Tiara Pratiwi; Arnela Nur
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a8c82v63

Abstract

Children with autism have limitations in maintaining their oral health independently, making parental assistance essential. Insufficient parental knowledge and skills may affect oral health maintenance behaviors and the oral hygiene status of children with autism. This study aimed to determine the effect of parental psychoeducation on oral health maintenance on parents’ behavior and the oral hygiene status of children with autism at SLB Cendekiara Batam. This study employed a quantitative method using a quasi-experimental pre-test–post-test non-equivalent control group design. The sample consisted of 24 parents and their children with autism, divided into an intervention group (12 respondents) and a control group (12 respondents). The intervention group received psychoeducation in three sessions followed by 21 days of parental assistance, while the control group received conventional health education. Data were analyzed using the Shapiro–Wilk test, Paired Sample t-test, and Independent Sample t-test. The results showed an improvement in parental behavior in the intervention group, with the mean score increasing from 57.17 to 105.67 (p = 0.001), while the control group increased from 52.67 to 84.00 (p = 0.001). The oral hygiene status of children in the intervention group also improved, as indicated by a decrease in the mean PHP-M score from 46.67 to 19.58 (p = 0.001), whereas the control group decreased from 43.58 to 21.25 (p = 0.001). There were significant differences between the two groups in parental behavior (p = 0.001) and children’s oral hygiene status (p = 0.002). Parental psychoeducation has a significant effect on improving parents’ behavior and enhancing the oral hygiene status of children with autism.

Page 134 of 134 | Total Record : 1337

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