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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,467 Documents
 138   139   140   141   142 
Pengaruh Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Konsumen pada Familymart Rawamangun Deby Sabrina; Isyana Emita
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xde6d708

Abstract

This study was motivated by customer complaints concerning service quality and Store Atmosphere at FamilyMart Rawamangun, including waiting time during transactions, cleanliness of the store area, and the condition of supporting facilities. The study aims to analyze the partial and simultaneous effects of service quality and Store Atmosphere on customer satisfaction at FamilyMart Rawamangun. A quantitative approach was applied using a survey method. The sample consisted of 75 consumers selected through purposive sampling based on their experience visiting or shopping at FamilyMart Rawamangun. Primary data were collected through observation and a questionnaire using a five-point Likert scale. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, partial significance testing, simultaneous significance testing, and the coefficient of determination. The results indicate that service quality has a positive and significant effect on customer satisfaction, with a t value of 5.976 and a significance value of 0.000. Store Atmosphere also has a positive and significant effect on customer satisfaction, with a t value of 5.196 and a significance value of 0.000. Simultaneously, service quality and Store Atmosphere have a positive and significant effect on customer satisfaction, as indicated by an F value of 61.894 and a significance value of 0.000. The Adjusted R Square value of 0.622 indicates that the two independent variables explain 62.2% of the variation in customer satisfaction, while 37.8% is associated with factors outside the research model. The findings imply that reducing customer waiting time and maintaining the cleanliness and usability of store facilities are important areas for improving the consumer shopping experience at FamilyMart Rawamangun
Pengaruh Influencer Marketing dan Brand Trust Terhadap Keputusan Pembelian Produk Body Lotion Nivea pada Mahasiswa UBSI Pemuda Jurusan Manajemen Angkatan 2022 Safna Raisya Saliha; Herayati Herayati; Vicky Windasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0752zq74

Abstract

This study aims to analyze the influence of influencer marketing and brand trust on purchasing decisions for Nivea body lotion among students of the Management Study Program at UBSI Pemuda (Class of 2022). A quantitative approach was employed, involving the distribution of questionnaires to 62 respondents selected via simple random sampling based on the Slovin formula. Data were analyzed using multiple linear regression with the aid of SPSS, preceded by reliability and classical assumption tests. Partial test results indicate that both influencer marketing and brand trust have a positive and significant effect on purchasing decisions. Simultaneously, both variables also exert a positive and significant influence on purchasing decisions, with a coefficient of determination of 86.4%. This means that 86.4% of the variation in purchasing decisions can be explained by influencer marketing and brand trust, while the remaining 13.6% is influenced by factors outside the research model. These findings demonstrate that influencer marketing and brand trust are significant factors influencing purchasing decisions for Nivea body lotion.
Pengaruh Promosi Penjualan dan Citra Merek Terhadap Keputusan Pembelian Pelanggan Oxa House di  Mall Living World Kota Wisata Cibubur Natasya Aulia; Al Ghazali Al Ghazali
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7nya6q87

Abstract

This study aims to analyze the influence of sales promotion and brand image on purchase decisions of Oxa House customers at Living World Mall Kota Wisata Cibubur. The background of this research is driven by the increasingly intense competition among businesses in the fashion retail industry, where attractive promotions and a strong brand image are important factors in attracting consumers to make purchase decisions. The research method used is quantitative. Data collection was carried out by distributing questionnaires to 97 respondents who are customers of Oxa House. The data were analyzed using multiple linear regression analysis assisted by SPSS software version 25. The results showed that partially, Sales Promotion has a positive and significant effect on Purchase Decisions with t-count 3.890 > t-table (2.006) with a significance value of 0.000 < 0.05. In addition, Brand Image has a positive and significant effect on Purchase Decisions with t-count 11.188 > t-table (2.006) with a significance value of 0.008 < 0.05. Simultaneously, Sales Promotion and Brand Image have a significant effect on Purchase Decisions with f-count 139.423 > f-table (3.094), with a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R²) indicates that both independent variables are able to explain the variation in purchase decisions well. These findings imply that an effective marketing strategy (Sales Promotion) and continuous improvement of brand image must be consistently maintained in order to increase the attractiveness towards consumers' purchase decisions.
Pengaruh Lingkungan Kerja Fisik, Lingkungan Non Fisik dan Motivasi Kerja Terhadap Produktivitas Karyawan pada Perusahaa Tahu CV. Karya Perdana Desa Sumbermulyo Kecamatan Jogoroto M Fadlul Affan; Puteri Syarifah Al Sakinah; Wina Nurhayati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bmyryh37

Abstract

This study aimed to examine the influence of the physical work environment, non-physical work environment, and work motivation on employee productivity at CV. Karya Perdana. The study was motivated by the need to improve employee productivity as a key factor in achieving organizational goals through effective workplace management and employee motivation. This study employed a quantitative explanatory research design. The sample consisted of 96 employees selected using probability sampling, while data were collected through a questionnaire that had met validity and reliability requirements. The data were analyzed using multiple linear regression, supported by t-tests and an F-test. The findings showed that the physical work environment had a positive and significant effect on employee productivity (β = 0.342; t = 5.914; p = 0.000), the non-physical work environment also had a positive and significant effect (β = 1.086; t = 11.172; p = 0.000), and work motivation positively and significantly affected employee productivity (β = 0.112; t = 2.338; p = 0.021). Simultaneously, all independent variables significantly affected employee productivity (F = 444.639; p = 0.000). The study concluded that improving the physical work environment, non-physical work environment, and work motivation enhances employee productivity and provides practical guidance for organizations in developing sustainable human resource management strategies.
Analisis Strategi Pemanfaatan Media Sosial Instagram dalam Promosi Event di Squirell Production sebagai Upaya Pengembangan Pariwisata Alternatif Nur Fatimah Auliya Ghalib; Kartika Windrajanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ddzm0q53

Abstract

This study aims to analyze the Instagram utilization strategies employed by Squirell Production In promoting its events and to examine their role in supporting the development of alternative tourism. This study used a descriptive qualitative approach involving eight informants selected through purposive sampling. Data were collected through observation, interview, and documentation. The findings revealed that Squirell Production’s Instagram promotion strategy was built upon four main aspects: visual identity, storytelling, the use of the Reels feature, and audience interaction. These strategies contributed to building the introducing alternative tourism values such as authenticity, exploration, and community involvement. Based on the findings, it can be concluded that Instagram serves as an effective promotional medium for introducing Squirell Production’s events and communicating alternative tourism values to audiences. Future research is recommended to examine the effectiveness of Instagram promotional strategies using quantitative approaches and a broader range of respondents.
Pengaruh Positioning dan Kualitas Pelayanan Terhadap Loyalitas Pengguna Jasa PT Prabu Kencana Surya Pratama di Pelabuhan Tanjung Tembaga Rizky Agung Wicaksono; Ayu Sulasari; Fullchis Nurtjahjani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jfc6c012

Abstract

Increasing competition in the cargo handling service industry requires companies to establish strong positioning and provide excellent service quality to enhance customer loyalty. This study aims to analyze the effect of positioning on customer loyalty, the effect of service quality on customer loyalty, and the simultaneous effect of positioning and service quality on customer loyalty at PT Prabu Kencana Surya Pratama, Tanjung Tembaga Port. This research employed a quantitative approach with an associative research design. The population consisted of 50 service users, and all respondents were selected using the saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using IBM SPSS Statistics, including validity, reliability, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that positioning and service quality have a positive and significant effect on customer loyalty, both partially and simultaneously. The coefficient of determination (R²) of 0.901 indicates that 90.1% of customer loyalty is explained by positioning and service quality, while the remaining 9.9% is influenced by other variables outside this study. Therefore, strengthening positioning and continuously improving service quality are essential strategies for maintaining and increasing customer loyalty.
Dari Fragmentasi Digital menuju Interoperabilitas: Transformasi Tata Kelola Data Pemerintah Kota Makassar Astuti Astuti; Dewi Dewi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q6dp0y86

Abstract

Transformasi digital pemerintah daerah tidak hanya memerlukan konektivitas aplikasi, tetapi juga tata kelola data yang memungkinkan pertukaran dan penggunaan data secara konsisten lintas organisasi. Penelitian ini menganalisis bagaimana tata kelola data dan interoperabilitas berkembang dalam transformasi digital Pemerintah Kota Makassar. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus dokumenter longitudinal terhadap dokumen resmi periode 2020–2025. Analisis dilakukan melalui pemetaan temporal dan coding pada empat dimensi interoperabilitas, yaitu regulatif, organisasional, semantik, dan teknis. Hasil menunjukkan tiga fase perubahan. Pada 2020–2021, Makassar telah memiliki portal, single sign-on, open data, layanan data terpusat, NTPD 112, dan Operation Room, tetapi belum memiliki standar integrasi data dan informasi yang disepakati. Pada 2022–2023, tata kelola semakin terlembaga melalui kebijakan Satu Data tingkat daerah, fungsi Walidata, dan metadata sektoral. Pada 2024–2025, konsolidasi berlangsung melalui arsitektur SPBE, pusat data, jaringan intra, SOP pembangunan aplikasi, Tim Koordinasi SPBE, dan Forum Satu Data. Penelitian menyimpulkan bahwa transformasi Makassar bergerak dari technical connectivity menuju institutional interoperability. Interoperabilitas tidak hanya ditentukan oleh koneksi teknis, tetapi oleh kombinasi aturan, pembagian peran, standardisasi semantik, infrastruktur bersama, dan koordinasi. Namun, dokumen belum cukup untuk menyatakan bahwa seluruh perangkat daerah telah mencapai interoperabilitas substantif atau data-driven government secara penuh.
Pengaruh Harga dan Kualitas Produk Terhadap  Keputusan Pembelian Produk Ensure pada  Konsumen di Toko Diamond Artha Gading Ayu Ning Lestari; Chanissa Purwaningrum
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n1rse570

Abstract

Competition in the health milk product industry has encouraged consumers to consider price and product quality before making a purchase. This study aims to determine the effect of price and product quality on purchasing decisions for Ensure products among consumers at Diamond Artha Gading Store. The research method used is quantitative with a survey approach. The sampling technique used the Lemeshow formula, involving 96 respondents. Data were collected through observation, questionnaires, and documentation. Data analysis was conducted using validity, reliability, classical assumption, multiple linear regression, coefficient of determination (R²), t-test, and F-test with the assistance of Statistical Product and Service Solutions (SPSS). The results showed that price has a positive and significant effect on purchasing decisions. Product quality also has a positive and significant effect on purchasing decisions, with a t-count of 17.145 > t-table of 1.985 and a significance value of 0.000 < 0.05. Simultaneously, price and product quality have a positive and significant effect on purchasing decisions, with an F-count of 145.888 > F-table of 3.09 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.753 indicates that price and product quality explain 75.3% of purchasing decisions, while the remaining 24.7% is influenced by other factors. Therefore, companies need to set competitive prices and improve product quality to encourage consumer purchasing decisions.
Visitor Management System Berbasis Website Pada Pt Inti Pantja Press Industri Menggunakan Metode Rapid Application Development Mahesa Jalasena Vevanto; Solikin Solikin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6834mc70

Abstract

PT Inti Pantja Press Industri (PT IPPI) merupakan perusahaan manufaktur komponen otomotif yang berada di bawah Astra Motor 3 Group dengan tingkat kunjungan tamu yang cukup tinggi setiap harinya. Hingga saat ini, proses penerimaan tamu di pos keamanan masih dilakukan secara manual melalui pencatatan pada buku tamu. Cara ini menimbulkan sejumlah kendala, di antaranya antrean panjang pada jam-jam sibuk, kesalahan pencatatan data akibat human error, kesulitan dalam menelusuri riwayat kunjungan tamu, serta lambatnya proses penyusunan laporan rekapitulasi. Kondisi tersebut pada akhirnya berdampak pada efisiensi operasional dan keamanan data pengunjung perusahaan. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk merancang dan membangun sebuah Visitor Management System (VMS) berbasis web yang dapat menggantikan sistem pencatatan manual, mempercepat proses registrasi tamu, serta menghasilkan laporan kunjungan secara real-time. Pengembangan sistem dilakukan dengan menerapkan metode Rapid Application Development (RAD) yang memungkinkan proses pembangunan sistem berlangsung lebih cepat melalui tahapan prototipe dan pengumpulan umpan balik pengguna secara langsung, sehingga sistem yang dihasilkan dapat lebih sesuai dengan kebutuhan operasional perusahaan. Hasil pengujian beta menunjukkan tingkat kepuasan pengguna rata-rata sebesar 84,18% yang berada pada kategori sangat sesuai, sehingga membuktikan bahwa sistem yang dirancang berhasil mengatasi permasalahan pencatatan manual serta mampu meningkatkan efisiensi dan keamanan proses penerimaan tamu di PT Inti Pantja Press Industri.
Sistem Informasi Billing Berbasis Subscription Menggunakan Metode Prototype di PT Odisys Indonesia Boy Sahransyah; Solikin Solikin
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dk5fw806

Abstract

PT ODISYS INDONESIA menghadapi kendala operasional pada proses penagihan manual model pasca-bayar (post-paid), yang menyebabkan siklus faktur melambat dan menyulitkan pemantauan arus kas secara real-time. Penelitian ini bertujuan merancang sistem informasi billing otomatis berbasis langganan (subscription) dengan model prabayar (pre-paid) untuk mengatasi kendala tersebut. Metode pengembangan sistem yang digunakan adalah Prototype, yang memungkinkan pengguna mengevaluasi desain antarmuka secara iteratif sejak awal. Sistem ini dibangun dengan kerangka kerja Laravel, basis data PostgreSQL, serta integrasi Application Programming Interface (API) Payment Gateway Midtrans. Hasil dari penelitian ini adalah sebuah portal penagihan yang mampu mengotomatisasi transaksi berlangganan dan menyajikan dashboard pemantauan yang komprehensif bagi manajemen. Berdasarkan pengujian Beta terhadap pengguna dan manajemen, sistem memperoleh tingkat kelayakan 77.16%. Angka ini menyimpulkan bahwa sistem informasi tersebut masuk kategori layak diimplementasikan guna meningkatkan efisiensi proses administrasi keuangan perusahaan.

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