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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,467 Documents
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Budaya Affiliate Marketing di Kalangan Generasi Muda: Perspektif Antropologi Ekonomi Hidayah Rahman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9yvhev92

Abstract

Perkembangan ekonomi digital memperluas pemasaran afiliasi sebagai praktik yang mempertemukan penciptaan konten, promosi, dan pertukaran berbasis komisi. Artikel ini mengkaji pemasaran afiliasi di kalangan generasi muda melalui perspektif antropologi ekonomi. Penelitian menggunakan tinjauan literatur sistematis yang mengacu pada PRISMA 2020, dengan pemetaan deskriptif dan sintesis tematik. Interpretasi menggunakan konsep keterlekatan, dramaturgi, resiprositas, modal, kerja digital, serta hubungan aktivitas ekonomi dengan kehidupan sosial. Sintesis awal mengidentifikasi lima tema, yaitu kepercayaan dan keaslian sebagai sumber daya sosial; relasi parasosial sebagai dasar legitimasi rekomendasi; kerentanan kerja digital yang bergantung pada algoritma platform; konsumsi sebagai pencarian nilai simbolik dan pengakuan; serta perubahan batas hubungan sosial dan transaksi komersial. Tema tersebut menunjukkan peran relasi sosial dan makna budaya dalam pembentukan nilai ekonomi pemasaran afiliasi. Artikel ini mengembangkan pembacaan praktik afiliasi dalam antropologi ekonomi digital dan menunjukkan kebutuhan penelitian etnografis terhadap afiliator muda di Indonesia. Sintesis akhir memerlukan konfirmasi melalui catatan seleksi literatur yang lengkap.
Microsoft Excel As a Tool for Digitizing Financial Records and Supporting Decision-Making Among MSMEs in Dharmasraya Regency in The Era of Digital Transformation B.R.E Yunanda; Reza Fransiska; Chika Anjeli; Rezal Putra Nando; Sobri Alfajri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2zce6460

Abstract

This study aims to understand the use of Microsoft Excel as a tool for digitalizing financial records and supporting decision-making among micro, small, and medium enterprises (MSMEs) in Dharmasraya Regency. The study focuses on transaction-recording practices, the use of financial information for operational decisions, perceived benefits, challenges, and support needs. It is designed as a descriptive qualitative field study. Primary data are planned to be collected through semi-structured interviews with MSME owners or managers, observation of bookkeeping practices, and authorized documentation. Secondary data include government statistics, local planning documents, accounting standards, and scholarly articles on Excel-based financial reporting for MSMEs. Data analysis will involve data condensation, data display, and conclusion drawing and verification. Existing literature indicates that spreadsheets can support transaction recording and financial summaries; however, their practical value depends on complete data entry, user understanding, formula checking, and file security. As primary field data have not yet been incorporated into this draft, these statements provide a conceptual basis that must be examined through field research in Dharmasraya
Pengaruh Kepribadian, Pengetahuan, dan Komitmen Terhadap Kinerja Usaha pada Warung Kopi di Kota Lhokseumawe Teuku Muhammad Raja; M. Subhan; Adnan Adnan; Nova Rianti S
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jzsm5770

Abstract

Warung kopi berkembang pesat di Kota Lhokseumawe dan telah menjadi bagian dari kehidupan sosial serta ekonomi masyarakat, namun banyak di antaranya tidak mampu bertahan lebih dari satu hingga dua tahun sejak didirikan. Kondisi ini mengindikasikan bahwa faktor internal pemilik usaha berperan penting dalam menentukan kinerja usaha. Penelitian ini bertujuan menganalisis pengaruh kepribadian, pengetahuan, dan komitmen terhadap kinerja usaha pada warung kopi di Kota Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner berskala Likert lima poin. Sampel penelitian terdiri atas 45 pemilik atau pengelola warung kopi yang dipilih dengan teknik purposive sampling, sesuai dengan ketentuan minimal 15 observasi untuk setiap variabel bebas. Data dianalisis menggunakan regresi linear berganda dengan bantuan SPSS, yang didahului oleh uji validitas, uji reliabilitas, dan uji asumsi klasik. Seluruh butir instrumen dinyatakan valid dan reliabel dengan nilai Cronbach’s Alpha antara 0,903 hingga 0,982. Hasil penelitian menunjukkan bahwa komitmen berpengaruh positif dan signifikan terhadap kinerja usaha (t = 4,104; p < 0,001), sedangkan kepribadian (t = 1,126; p = 0,267) dan pengetahuan (t = −0,017; p = 0,987) tidak berpengaruh signifikan. Model penelitian mampu menjelaskan 93,5 persen variasi kinerja usaha. Namun demikian, tingginya korelasi antarvariabel bebas menunjukkan adanya gejala multikolinearitas, sehingga pengaruh individual kepribadian dan pengetahuan perlu ditafsirkan secara hati-hati. Temuan ini mengindikasikan bahwa konsistensi, ketekunan, dan rasa tanggung jawab dalam menjalankan usaha merupakan pendorong utama kinerja warung kopi, sementara kepribadian dan pengetahuan perlu diwujudkan dalam praktik manajerial yang nyata agar berkontribusi terhadap kinerja usaha.
Peran Mesin Cetak Johannes Gutenberg dalam Penyebaran Humanisme pada Masa Renaisans di Eropa Gerasela Gerasela; Sustia Ningsih; Junadhan Syapa Widyaksa; Syafruddin Yusuf; Tyas Fernanda; Sani Safitri
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/a1hpej73

Abstract

This study examines the role of Johannes Gutenberg’s printing press in the dissemination of humanism during the European Renaissance. It employs a historical method with a qualitative descriptive approach, using library research. Relevant literature on Renaissance humanism, early printing, textual criticism, and book circulation is examined through heuristic source collection, source criticism, interpretation, and historiography. The analysis indicates that printing did not create humanism, which had developed before Gutenberg’s printing technology spread widely across Europe. Rather, it expanded the reproduction and circulation of classical works and humanist writings. The availability of printed copies also supported textual comparison and editing, while strengthening connections among scholars, students, printers, booksellers, and readers. Nevertheless, the wider circulation of books did not ensure equal access to knowledge, as literacy, costs, distribution networks, and institutional controls continued to limit their use. The study concludes that printing served as an important medium that strengthened and transformed the conditions under which humanist ideas circulated, rather than acting as the sole cause of the rise of humanism in Europe.
Faktor-Faktor Penentu Kinerja Manajerial Kepala Desa: Peran Komunikasi Interpersonal, Kepribadian, dan Motivasi Kerja Tika Siti Jatnika; Anoesyirwan Moeins; Widodo Sunaryo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/45v85x15

Abstract

The managerial performance of village heads is crucial for effective local governance; however, it remains suboptimal due to limited managerial capacity. This study examines the influence of interpersonal communication, personality, and work motivation on managerial performance using an integrated causal model. A quantitative explanatory survey was conducted among 115 village heads in Bogor Regency, selected through probability sampling. Data were collected via structured questionnaires and analyzed using path analysis to assess both direct and indirect relationships. The findings indicate that interpersonal communication, personality, and work motivation significantly influence managerial performance, with work motivation emerging as the strongest predictor. Interpersonal communication and personality also exert a positive influence on work motivation, although their mediating role is less pronounced than their direct effects. These results highlight the central role of internal motivation—supported by effective communication and adaptive personality traits—in enhancing managerial performance. This study offers an integrative empirical model of behavioral factors within village governance and contributes to the literature on organizational behavior in the public sector..
An Integrative Model of Interpersonal Communication, Personality, and Work Motivation on Village Heads’ Managerial Performance Tika Siti Jatnika; Anoesyirwan Moeins; Widodo Sunaryo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/17hs5j95

Abstract

Managerial performance plays a crucial role in governance, development, and community empowerment. However, the relatively low Human Development Index (HDI) of Bogor Regency compared to the West Java average indicates suboptimal managerial performance. This study examines the effects of interpersonal communication and personality on managerial performance, with work motivation as an intervening variable. A mixed-method approach was employed, combining a quantitative explanatory survey and qualitative data from focus group discussions (FGD). The sample consisted of 145 respondents selected using proportional random sampling. Data were analyzed using path analysis and supported by the Delphi technique. The results show that interpersonal communication, personality, and work motivation have positive and significant effects on managerial performance, both directly and indirectly through work motivation. These findings emphasize the importance of strengthening behavioral and psychological aspects to improve managerial performance.
Keunggulan Komparatif dan Dinamika Daya Saing Ekspor Batu Bara Indonesia di Pasar Taiwan Periode 2021–2025 Regita Ayunda Pramita; Dinda Dwi Aprilia; Vivi Febiola; Fahrizal Taufiqqurrachman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bv6dwd19

Abstract

These results show that competitiveness dynamics and comparative advantage are two different aspects. While competitiveness dynamics show how market share has changed over time, comparative advantage shows a commodity's relative position in trade. As a result, it is impossible to interpret Indonesian coal exports' comparative advantage in the Taiwanese market during the study period as a steady increase in competitiveness. The differences in these three indicators' results highlight how crucial it is to assess export success using a variety of metrics in order to obtain a more thorough grasp of trade circumstances. The initial EPD computation shows a Falling Star position, indicating distinct trends among the export performance metrics. These results demonstrate that export competitiveness cannot be fully captured by comparative advantage alone. As a result, assessing Indonesia's coal export performance necessitates taking into account both its competitive advantage and the dynamics of its position in the destination market.

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