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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 596 Documents
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Pengaruh Neuromarketing dan Lifestyle Terhadap Impulsive Buying Produk Kamera Analog (Studi pada Komunitas Bersoreria Medan) Venserjude, Muhammad Balkis; Adlina, Hafiza; Marakali Siregar, Onan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f8tmfw79

Abstract

The use of analog cameras has resurged in recent years, particularly among creative communities such as the Bersoreria Medan Community. Analog cameras are no longer used solely as photographic tools but have become part of visual identity, self-expression, and lifestyle. This trend encourages impulsive buying behavior, especially when consumers are exposed to strong marketing stimuli through social media and community activities. This study aims to analyze the influence of neuromarketing and lifestyle on impulsive buying of analog camera products, both partially and simultaneously, among members of the Bersoreria Medan Community. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 68 respondents and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that neuromarketing and lifestyle have a positive and significant effect on impulsive buying behavior. Simultaneously, both variables contribute 79.4% to impulsive buying behavior. These findings confirm that cognitive, emotional, and lifestyle factors play an important role in encouraging impulsive purchases of analog cameras
Analisis Studi Kelayakan Bisnis ppada Usaha Manufaktur Konveksi Moju di Tinjau dari Aspek Biaya dan Produksi Rofiqoh, Nadya Aulia; Sawalni, Sawalni; Karlina, Neng Cica; Husain, Nanda Baihaqi; Luthfiyah, Nida Hulwa; Abdullah, M Zidan; Yelipele, Ipan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e87t0s09

Abstract

This study aims to analyze the business feasibility of Moju Convection manufacturing company based on financial and operational aspects. The research uses a descriptive quantitative approach with data collected through interviews, observations, and documentation. The analysis focuses on cost structure, revenue, cash flow, and payback period as well as production capacity and quality control. The results show that Moju Convection has stable fixed and variable costs, high monthly revenue, positive annual cash flow, and a payback period of approximately one year. Operationally, the company demonstrates efficient production flow and low defect rates after management improvements. Therefore, the business is considered feasible to operate and to be developed sustainably.
Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan Eatboss Manggala Humaeriyah, Hani; Solehah, Fadia; Fauzyah, Hany; Zenia, Shinta; Almunawaroh, Siti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mwpcp144

Abstract

This study aims to analyze the influence of leadership and work discipline on employee performance at Eatboss Manggala Bandung. The study employed a quantitative approach with descriptive and verification methods. The population was all 35 employees at Eatboss Manggala Bandung, using a saturated sampling technique. Data were collected through a questionnaire structured based on indicators of leadership, work discipline, and employee performance. Data were analyzed using SPSS version 27. Data analysis techniques included validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The results showed that the instruments used were valid and reliable, and the regression model met all classical assumptions. Conceptually, leadership and work discipline play a crucial role in improving employee performance. Effective leadership provides direction and motivation, while good work discipline encourages employees to work in an orderly and responsible manner. Therefore, improving leadership quality and consistently implementing work discipline can optimally improve employee performance.
Analisis Kelayakan Usaha Abon Ayam Bandung Natarina, Windi Tri; Hoirunisa, Syifa; Sawalni, Sawalni; Ningsih, Winda Dewi; Nuramaliah, Yunisa; Taufiqurohman, Faisal; Putri, Vebytha Gustiar Isa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/edame851

Abstract

Usaha mikro dan kecil memiliki peranan penting dalam meningkatkan perekonomian masyarakat. Namun, banyak usaha yang dijalankan tanpa didukung oleh analisis kelayakan bisnis yang memadai. Penelitian ini bertujuan untuk menganalisis kelayakan usaha Abon Ayam Bandung ditinjau dari aspek sumber daya manusia, aspek pasar dan pemasaran, aspek keuangan, serta aspek lingkungan. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan pendekatan studi kasus. Data diperoleh melalui observasi dan wawancara langsung dengan pemilik usaha serta dokumentasi data biaya dan pendapatan. Hasil penelitian menunjukkan bahwa usaha Abon Ayam Bandung didukung oleh sumber daya manusia yang memadai, memiliki pasar yang stabil, kondisi keuangan yang sehat, serta tidak menimbulkan dampak negatif terhadap lingkungan. Berdasarkan hasil analisis tersebut, usaha Abon Ayam Bandung dinyatakan layak untuk dijalankan dan dikembangkan.
Gaya Kepemimpinan Transformasional terhadap Kebijakan Publik: Systematic Literature Review Kasus Kepemimpinan Susi Pudjiastuti Humaeriyah, Hani; Nurshanti, Devia Izmi; Rahman, Layalia Auliaur; Fithriyah, Rd. Ghina; Aisy, Risnawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ap6vqz07

Abstract

This study aims to analyze transformational leadership styles in the context of public policy thru a literature review of Susi Pudjiastuti's leadership. The research uses a qualitative approach with the Systematic Literature Review (SLR) method on various literature sources discussing transformational leadership, public leadership, and public policy. The study results indicate that transformational leadership plays a crucial role in driving bureaucratic reform, improving the quality of public services, and strengthening innovation and organizational capabilities in the public sector. In the case study, Susi Pudjiastuti's leadership represents transformational leadership practices thru policy assertiveness, a vision of maritime sovereignty, and the courage to confront resistance in public policy formation, such as eradicating illegal fishing. Although the resulting policies have a significant impact, transformational leadership also faces challenges in the form of public pros and cons, necessitating effective policy.
Analisis Kelayakan Bisnis pada Tuju Coffe & Eatery di Kota Bandung Pitria, Rina; Kamila, Siti Syakira Hasna; Sawalni, Sawalni; Ramadani, Novi; Khairan, Rasyad; Januariansyah, Rifqi; Al Bukhari, Arrizan Fadilah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ce747334

Abstract

This study aims to analyze the business feasibility of Tuju Coffee & Eatery from financial and non-financial aspects. The research method used is a descriptive qualitative and quantitative approach with data collection techniques through interviews, observations, an literature studies. The financial aspect analysis was conducted using the Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Benefit Cost Ratio (B/C), and Break Even Point (BEP) method, as well as sensitivity analysis to assess the business’s resilience to changes in key variables. The analysis results show that the NPV value is positive, the IRR is greater than the discount rate used, the Payback Period is relatively short, the B/C value is greater than one, and the Break Even Point can be reached quickly. The sensitivity analysis shows that the business remains viable even if there are changes in revenue and operating costs within reasonable limits. From a non-financial perspective, the strategic location of the business, clear target market, and structured operational management also support the viability of the business. Based on these analysis results, it can be concluded that Tuju Coffee & Eatery is viable to operate and develop.
Strategi STP Agensi Digital Marketing Tahap Perintisan untuk UMKM Kecil–Menengah Al Azmi, Fahmi Khairi; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ehbwzc03

Abstract

This study aims to formulate a Segmenting, Targeting, and Positioning (STP) strategy for an early-stage digital marketing agency by focusing on micro, small, and medium enterprises (MSMEs) in the food and beverage and fashion sectors. The research is grounded in the observation that, although the demand for digital promotion continues to increase, the adoption of professional digital marketing services among MSMEs remains relatively limited. A descriptive qualitative approach with a case study design was employed. Data were collected through an exploratory survey involving 30 purposively selected MSME owners and were analyzed using descriptive and thematic techniques to identify dominant market patterns. The findings indicate that the food and beverage and fashion sectors demonstrate high visual promotional needs; however, most respondents have never utilized digital marketing services, thereby revealing a significant strategic opportunity for early-stage agencies. Based on these findings, the targeting strategy is directed specifically toward early-stage MSMEs within these sectors, while the positioning strategy emphasizes simple, affordable, educational, and transparent services tailored to the needs and constraints of beginner entrepreneurs. This study contributes to the development of empirically grounded service marketing strategies for start-up ventures and provides practical implications for digital marketing agency managers in determining segmentation focus and service differentiation. Future research is recommended to expand the number of respondents and the geographical scope in order to enhance the generalizability of the findings.
Kepemimpinan Ketua Kelas dan Perannya terhadap Dinamika Sosial Mahasiswa di Lingkungan Kelas  (Studi pada Mahasiswa Kelas MSDM-A Program Studi Manajemen Universitas Muhammadiyah Bandung) Nurbani Cahyadi, Laila; Rahmadhani, Naja Putri; Arizta, Nanda Putri; Safanissa, Nirina Hanifah; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4mhw1k65

Abstract

This study aims to analyze the leadership of a class leader in managing students’ social dynamics in MSDM-A Class, Management Study Program, Universitas Muhammadiyah Bandung. The class was formed by merging several classes with different backgrounds, resulting in differences of opinion, participation levels, and potential conflicts in class decision-making. This research employed a qualitative approach using interviews and observations involving five purposively selected students. The findings reveal that the class leader acts as a communication facilitator, conflict mediator, and liaison between lecturers and students. A predominantly democratic leadership style encourages student participation in deliberative processes, although not all students are actively involved. Supporting factors include open communication and social closeness, while inhibiting factors involve diverse student characteristics and limited participation among some members.
Analisis Kelayakan Bisnis Usaha T-Shirt Alclothes Ditinjau dari Aspek Pasar, Keuangan, Teknis, dan Sumber Daya Manusia Nugroho, Aldi Maulana; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ssmxf03

Abstract

This study aims to analyze the feasibility of the T-Shirt ALCLOTHES business as a local fashion brand by examining market aspects, consumer behavior, human resources, technical operations, and financial performance. The research employs a quantitative descriptive approach through a survey of ten respondents and financial analysis including cost calculation, revenue estimation, and Break Even Point analysis. The results indicate that the product receives positive responses from consumers, particularly in terms of design, quality, and price suitability, and financially generates a net profit of IDR 3,200,000 per month with sales exceeding the break-even point of 97 units. The simple organizational structure, controlled production process, and utilization of digital media further support the business feasibility. Based on these findings, the T-Shirt ALCLOTHES business is considered feasible to operate and develop sustainably.
Analisis Perkembangan Esteh Iriil di Industri Minuman Lokal Kota Tasikmalaya Nuryana, Nuryana
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wxa5pw91

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic growth, including in Tasikmalaya City which has high potential for creative economy MSMEs. However, many MSMEs in this area face various challenges resulting in low competitiveness. This study aims to analyze the growth of Esteh Iriil as a local beverage MSME in Tasikmalaya City. The research method used is qualitative with accidental sampling technique, involving 43 respondents from the people of Tasikmalaya City. The results show that Esteh Iriil has grown positively since its establishment in 2018, with products well-received due to their unique taste and use of local raw materials. The main challenges faced include limited technology, minimal digital marketing strategies, and lack of access to information on supporting MSME policies such as Tasikmalaya City Regional Regulation Number 2 of 2020 concerning Micro Enterprises. Based on these results, it is recommended for Esteh Iriil to optimize social media use and participate in business management training, as well as for the government to increase policy socialization and training for local MSMEs.

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