cover
Contact Name
Febri Adi Prasetya
Contact Email
indexsasi@apji.org
Phone
+6282135809779
Journal Mail Official
indexsasi@apji.org
Editorial Address
Jln. Senopati Arcawinagun, Kab. Banyumas, Provinsi Jawa Tengah, 53113
Location
Kota semarang,
Jawa tengah
INDONESIA
JIMEK
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Articles 288 Documents
Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth Terhadap Keputusan Pembelian Pertamax di Kabupaten Pati Fannalif, Sega; Oktavia, Vicky; Purusa, Nanda; Perdana, Tito
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9408

Abstract

This study aims to examine how product quality, price perception, and word of mouth (WoM) communication influence Pertamax (RON 92) purchasing decisions at a Pertamina gas station in Pati Regency. The approach used is quantitative with data collection through a questionnaire involving 100 respondents. The sampling technique used is non-probability sampling with a purposive sampling method, where respondents are selected based on certain criteria relevant to the study. The collected data were then analyzed using SPSS 25 to test the relationship between variables. The results of the study indicate that product quality and price perception have a significant positive influence on Pertamax purchasing decisions by consumers. In addition, the Word of Mouth (WoM) communication factor is also proven to have a significant positive impact in encouraging purchasing decisions. These findings indicate that product quality, good price perception, and word of mouth recommendations are important factors in influencing consumers in choosing Pertamax at Pertamina gas stations.
Peran Pemerintah Nagari dalam Mensukseskan Program Unggulan Bupati Satu Nagari Satu Event: Studi Kasus Baluluak Bajarami di Nagari Kumango, Kecamatan Sungai Tarab, Kabupaten Tanah Datar Fauzia Rahma; Zulfina Adriani; Try Syeftiani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9415

Abstract

This study aims to analyze the role of the Village Government in making the Regent's Flagship Program One Village One Event a success through a case study of Baluluak Bajarami in Kumango Village, Sungai Tarab District, Tanah Datar Regency. This study uses Soerjono Soekanto's role theory (2013, cited in Mawarni et al., 2024) with a descriptive qualitative approach. Data were obtained through interviews, observations, and documentation studies, then analyzed through the stages of data reduction, data presentation, and drawing conclusions according to Miles and Huberman. The results show that in the active role aspect, the Village Government acts as a figure and leader who carries out socialization, education, coordination, and controls and monitors each stage of the event. In the participatory role aspect, the contribution of human resources, materials, time, and the level of community participation in the implementation of activities is seen. Meanwhile, the passive role aspect is reflected in the attitude of the Village Government that values ​​​​initiatives, is open to other opinions, and values ​​​​every input for the sustainability of the event. The main supporting factors come from local cultural values, local government support, and community and migrant participation, while inhibiting factors include budget limitations. Therefore, strengthening coordination and sustainability strategies are necessary to ensure the event's optimal impact in the future.
Implementasi Ekonomi Syariah Tanpa Riba Sebagai Model Strategi Masyarakat Nagori Senio Membangun Kemandirian Finansial Azizah Hanum; Windy Adinda Sari; Zahratun Aini; Devi Indriyani; Irfan Fauzan Marpaung
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9462

Abstract

This study aims to analyze the understanding, implementation, and strategies of the Nagori Senio community in applying the principles of interest-free (riba-free) Islamic economics as a foundation for strengthening financial independence. A community empowerment approach was employed through socialization, education, and collaboration with village authorities and Islamic financial institutions to enhance Islamic financial literacy and encourage changes in economic behavior. The results indicate that the community's understanding of riba, Islamic contracts (aqad), and muamalah principles is strongly influenced by access to education and experience in utilizing Islamic financial services. Continuous education has been proven to improve the community’s to distinguish between halal and non-halal transactions and promote prudence in selecting financing sources. The implementation of riba-free principles is reflected in the utilization of murabahah, mudharabah, musyarakah, and qardhul hasan contracts, providing fairer and more transparent financing alternatives for both the community and MSME actors. Islamic financial institutions play a crucial role in providing interest-free capital access and helping the community avoid dependency on high-interest loans. Strategies for financial independence are carried out through the enhancement of Islamic literacy, business mentoring, and the use of sustainable Islamic microfinance. These findings demonstrate that riba-free Islamic economics can serve as an effectivframework for strengthening local economic resilience and promoting the welfare development of rural communities.
Pengaruh Struktur Modal, Modal Intelektual, dan Tax Avoidance terhadap Nilai Perusahaan Maria Paschalia Apriliani; Ni Putu Budiadnyani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9467

Abstract

This study aims to analyze the effect of capital structure, intellectual capital, and tax avoidance on firm value in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. The research is motivated by the strategic role of firm value as a signal of performance and long-term prospects amid economic dynamics, shifting consumer behavior, and post-pandemic policy pressures. A quantitative approach is employed using purposive sampling, resulting in 36 sample companies and 144 firm-year observations based on annual financial reports. Data are analyzed using multiple linear regression with SPSS, preceded by classical assumption tests including normality, multicollinearity, heteroskedasticity, and autocorrelation. The results show that capital structure has a positive and significant effect on firm value, supporting signaling theory which argues that sound financing decisions convey positive information to investors. Intellectual capital has a negative and insignificant effect on firm value, indicating that intellectual assets have not yet been optimally managed or fully appreciated by the market in this sector. Tax avoidance has a positive and significant effect on firm value, consistent with agency theory, suggesting that legally and prudently managed tax avoidance can improve tax efficiency, enhance profitability, and strengthen investor perceptions. Simultaneously, capital structure, intellectual capital, and tax avoidance significantly influence firm value, underscoring the importance of financial structure, intangible resources, and tax strategies in enhancing competitiveness and firm value in the food and beverage industry.
Pengaruh Inklusi Keuangan dan Payment Gateway terhadap Kinerja Keuangan UMKM di Kota Denpasar dengan Literasi Keuangan sebagai Variabel Moderasi Ni Putu Puja Ardiana Reswari; I Made Suidarma
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9468

Abstract

This study examines the effect of financial inclusion and payment gateway usage on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Denpasar City, with financial literacy as a moderating variable. A quantitative survey was conducted using questionnaires distributed to MSME owners who use formal financial services and digital payment instruments, and the data were analyzed with PLS-SEM using SmartPLS 4.0. The results show that both financial inclusion and payment gateway usage have a positive and significant impact on MSME financial performance, while financial literacy strengthens these relationships by enabling business owners to manage and optimize the use of financial products and digital payment systems more effectively. The study concludes that expanding access to financial services, encouraging the adoption of payment gateways, and improving financial literacy are essential strategies to enhance MSME financial performance in the digital era and offer useful insights for policymakers, financial institutions, and MSME stakeholders.
Hubungan Profitabilitas Pada Pengungkapan Corporate Social Responsibility dengan Kepemilikan Institusional Sebagai Pemoderasi Alerick Sumanta; Ni Made Dwi Ratnadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9471

Abstract

Corporate Social Responsibility (CSR) has evolved into a significant endeavor and has garnered heightened scrutiny from stakeholders regarding its transparency The purpose of this research is to examine mining businesses traded on the Indonesia Stock Exchange between 2021 and 2023 in order to determine whether there is a relationship between CSR disclosure and profitability and whether institutional ownership moderates this relationship. With the help of purposive sampling, the study used 98 observation samples. Moderation regression analysis was used to analyze the relationship between variables . Profitability and CSR disclosure were shown to be positively correlated, according to the analysis. Institutional ownership does not influence the relationship between profitability and CSR disclosure. This research offers theoretical implications concerning stakeholder theory, indicating that an increase in a company's net profit enhances its capacity to implement and disclose CSR programs more effectively, thereby fostering positive relationships and addressing stakeholder interests. This research has practical implications, suggesting that investors may utilize it as a factor in executing transactions inside the capital market.
Peran Komunikasi Pemasaran dalam Penerapan Strategi Marketing Mix 7P pada Usaha Rental Alat Berat Gusti Agung Ayu Made Listya Mahadewi; Ni Putu Intan Permatasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9475

Abstract

This study aims to analyze the role of marketing communication in the implementation of the 7P marketing mix strategy at the heavy equipment rental business CV. Dana Karya. Effective marketing communication is considered crucial in building customer loyalty, enhancing service quality, and strengthening the company’s position in a competitive market. The research used a qualitative approach, collecting data through in-depth interviews with 7 informants, including 2 primary informants and 5 supporting informants, as well as direct observation of the company’s operations. The analysis was conducted by linking field findings with the theory of Integrated Marketing Communication (IMC) and the 7P marketing mix concept, covering Product, Price, Place, Promotion, People, Process, and Physical Evidence. The results show that personal communication through WhatsApp, telephone, and direct interaction (Personal Selling) is the most effective channel for building long-term customer relationships, while Word of Mouth (WOM) serves as a natural promotion that enhances the company’s credibility. The application of the 7P marketing mix strategy supports service quality, where People, Process, and Physical Evidence significantly contribute to customer satisfaction. In addition, flexible pricing and the excellent condition of heavy equipment units serve as key differentiators compared to competitors. The study concludes that integrating marketing communication with the 7P marketing mix consistently can increase customer loyalty, service satisfaction, and business sustainability of CV. Dana Karya, with recommendations to strengthen digital promotion and develop a customer relationship management (CRM) program to expand market reach and retain loyal customers.
Meningkatkan Minat Adopsi Qris Pada Pedagang Pasar Tradisional di Denpasar: Sebuah Studi Empiris Putu Budihartanti; Ketut Tanti Kustina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9527

Abstract

Abstrak. Penelitian ini meneliti mengenai bagaimana perceived enjoyment, social influences, dan perceived benefit dapat mempengaruhi minat adopsi QRIS di Pasar Tradisional di Denpasar, dengan mempertimbangkan perceived convenience sebagai mediator dan innovativeness sebagai moderator. Penelitian ini dilakukan terhadap para pedagang Pasar Tradisional di wilayah Denpasar dengan melibatkan 120 responden, data yang telah diperoleh diuji melalui SEM-PLS dengan software SmartPLS melalui teknik purposive sampling dengan metode pendekatan kuantitatif. Hasil penelitian ini menunjukan bahwa tingginya tingkat perceived enjoyment, social influences, dan perceived benefit dapat meningkatkan minat adopsi QRIS. Selain itu, uji mediasi menunjukkan bahwa penggunaan QRIS yang memberikan perceived enjoyment, social influences, dan perceived benefit dapat menciptakan perceived convenience yang akhirnya meyakinkan para pedagang untuk mengadopsi QRIS. Namun, innovativeness tidak dapat memperkuat pengaruh perceived enjoyment, social influences, dan perceived benefit terhadap perceived convenience, hal ini dikarenakan tingkatan innovativeness tiap pedagang bersifat relatif. Terlepas dari dimiliki atau tidak dimilikinya innovativeness oleh pedagang, hal tersebut tidak menutup kemungkinan perceived enjoyment, social influences, dan perceived benefit dapat secara langsung mempengaruhi perceived convenience. Secara keseluruhan, minat adopsi QRIS dapat dipengaruhi oleh perceived enjoyment, social influences, dan perceived benefit karena terdapat perceived convenience di dalam penggunaannya. Melalui tingginya minat adopsi QRIS di Pasar Tradisional, dapat dibuktikan bahwa para pedagang telah mendukung digitalisasi pembayaran yang mampu mengurangi resiko keamanan dan penyebaran uang palsu, sehingga dianggap memiliki dampak positif terhadap perputaran ekonomi suatu daerah. Kata Kunci: Perceived Enjoyment
Pengaruh Media Sosial dan Herding Behavior terhadap Keputusan Investasi Generasi Z di Kota Denpasar dengan Literasi Keuangan Sebagai Variabel Moderasi Kadek Dellavia Vinata Prabandari; Ketut Tanti Kustina
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9528

Abstract

This study titled “The Influence of Social Media and Herding Behavior on Investment Decisions of Generation Z in Denpasar City with Financial Literacy as a Moderating Variable” aims to analyze how social media and herding behavior affect investment decision-making among Generation Z in Denpasar City, and to examine the moderating role of financial literacy. This research employs a quantitative method, with data collected through questionnaires distributed to 100 respondents selected using purposive sampling. The respondents consist of Generation Z individuals who actively invest and use social media. The findings indicate that both social media and herding behavior have a significant positive influence on investment decisions. Furthermore, the moderation analysis reveals that financial literacy weakens the influence of social media and herding behavior on investment decisions among Generation Z. This study contributes to the understanding of how financial literacy can mitigate the impact of unverified information circulating on social media, and highlights the importance of financial education for younger generations to support more rational investment decision-making.
Studi Kualitatif Tentang Transparansi dan Akuntabilitas Laporan Keuangan pada Bank Umum Konvensional Anjeli Roulina Simanjuntak; Yudha Sadry Mezsas Purba; Patar Marulitua Simorangkir; Gebriiella Sitorus; Marianto Yus Siagian; Hamonangan Siallagan
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9559

Abstract

This study aims to analyze the level of transparency and accountability in the financial reporting of conventional commercial banks in Indonesia using a qualitative descriptive approach. The research focuses on the processes of preparing, presenting, and disclosing financial statements in accordance with the principles of Good Corporate Governance (GCG). Data were collected through in-depth interviews with bank management, analysis of financial report documents, and a literature review of accounting standards and Financial Services Authority (OJK) regulations. The findings reveal that most conventional banks have made efforts to enhance transparency through adequate financial disclosure; however, there are still limitations in the presentation of relevant non-financial information for stakeholders. Accountability has been implemented through internal and external audit mechanisms, although its effectiveness is still influenced by auditor independence and the quality of oversight by the board of commissioners. This study is expected to contribute to improving financial reporting practices that are more transparent, accountable, and oriented toward public interest within the banking sector.