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JIMEK
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 379 Documents
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Peran Digital Banking dalam Meningkatkan Kinerja Keuangan Perbankan di Indonesia: Sebuah Literature Review Runa Tania Rinjani; Tania Adelia Putri; Trie Cahya Nania3; Rooswhan Budhi Utomo
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12483

Abstract

Digital transformation has significantly changed the banking industry through the implementation of digital banking as a strategic approach to improve service quality and financial performance. This study aims to analyze the role of digital banking in improving the financial performance of banks in Indonesia using a Systematic Literature Review (SLR) approach. The study employed secondary data from 27 national and international scientific articles collected from Google Scholar, Scopus, ScienceDirect, MDPI, Emerald Insight, and SINTA-indexed journals. The data were analyzed using content analysis by identifying, classifying, and synthesizing previous research findings concerning digital banking implementation, technology adoption factors, and their impacts on banking financial performance. The findings indicate that digital banking generally has a positive effect on banking profitability, particularly on Return on Assets (ROA), Return on Equity (ROE), and operational efficiency as reflected by a lower Operating Expenses to Operating Income (BOPO) ratio. However, these benefits depend on the maturity of digital transformation, organizational digital capabilities, cybersecurity readiness, and the level of customer technology adoption. This study contributes by providing a comprehensive synthesis of the relationship between digital banking and banking financial performance and is expected to serve as a valuable reference for academics, practitioners, and policymakers in supporting the digital transformation of Indonesia's banking industry.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Pada Logam Mulia ANTAM di Jakarta Selatan Dhea Aprillia; Purwatiningsih Purwatiningsih
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12509

Abstract

Gold prices tend to fluctuate over time, which may influence consumers' decisions when purchasing precious metals. In addition, the wide variety of gold investment products available in the market has made consumers more selective in choosing the products they intend to purchase. Under these circumstances, price and brand image are considered factors that may affect consumers' purchasing decisions toward ANTAM gold bullion products. This study aims to examine the influence of price and brand image on purchasing decisions of ANTAM gold bullion in South Jakarta. This research employed a quantitative method, with data collected through questionnaires distributed to 96 respondents who had previously purchased ANTAM gold bullion. The sampling technique used was purposive sampling. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that price has a positive and significant effect on purchasing decisions, with a t-value of 4.592 and a significance value of 0.001. Brand image also has a positive and significant effect on purchasing decisions, with a t-value of 4.604 and a significance value of 0.001. Simultaneously, price and brand image significantly influence purchasing decisions, as indicated by an F-value of 80.826 and a significance value of 0.001. The coefficient of determination of 63.5% indicates that price and brand image are able to explain 63.5% of the variation in consumers' purchasing decisions.
Pengaruh Pengetahuan dan Perilaku Petani dalam Pengendalian Hama Tikus terhadap Produktivitas Usaha Tani Padi di Desa Mojolegi, Teras, Boyolali Muhammad Andriyanto; Hari Purwanto; Unna Ria Safitri; Tien Suhartini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12517

Abstract

This study attempts to examine how farmers' knowledge and behavior regarding rat control affect rice yields in Mojolegi Village, Teras, Boyolali. This study applies a quantitative approach by selecting 53 farmers as samples through a simple random sampling technique. Data collection was conducted using a questionnaire using a Likert scale and analyzed through multiple linear regression using SPSS software. The findings of this study indicate that farmers' knowledge has no significant effect on rice yields (t = -0.535; sig. = 0.595), while attitudes have a positive and significant effect (t = 3.609; sig. <0.001). The results show that farmers' behavior and knowledge have a significant effect on rice farming productivity (F = 27.190; sig. = <0.001). These two variables contribute 52.1% of the variation in rice farming productivity, according to the R2 value of 0.521. Other factors not included in this study contribute 47.9% of the variation. In addition, it was found that farmer behavior plays a more significant role in increasing rice farming productivity.
Leverage menjadi bagian penting dalam pengambilan keputusan keuangan Faizal Faizal; Muh Mulawarman JR; Andayani Andayani; Mahadir Muhammad Abdul Kadir; Miftahul Jannah Ilyas; Mucriana muchran
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leverage is one of the essential aspects of financial management that enables companies to obtain funding through debt to finance operational activities and investment projects. Proper use of leverage can improve profitability, optimize capital structure, and enhance firm value. However, excessive leverage may increase financial risks, including financial distress and potential bankruptcy. This study aims to analyze the role of leverage in financial decision-making, its benefits, and the risks associated with its implementation. The research employs a descriptive qualitative method using a library research approach by reviewing relevant books, scientific journals, and academic literature. The findings indicate that leverage has a significant influence on financing decisions, capital structure, profitability, and firm value. Optimal leverage can improve a company's financial performance when supported by effective debt management and sufficient cash flow generation. Therefore, companies should carefully consider their financial condition, interest rates, business risks, and growth prospects before determining their leverage policy.
Kesenjangan Intensi dan Perilaku Berwirausaha : Analisis Keberlanjutan Usaha Mahasiswa di Tasikmalaya Novita Dewi Gunawan; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah Ardhiansyah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12560

Abstract

The sustainability of student-run businesses remains a significant challenge despite the implementation of various entrepreneurship development programs in higher education institutions. Many student entrepreneurs discontinue their businesses due to difficulties in transforming entrepreneurial intentions into consistent entrepreneurial behavior and sustainable business practices. This study aims to examine the influence of entrepreneurial intention and entrepreneurial behavior on the sustainability of student businesses in Tasikmalaya. A quantitative approach with a causal-associative research design was employed to analyze the relationships among the research variables. Primary data were collected through structured questionnaires distributed to 100 students who had current or previous experience in operating a business. The collected data were analyzed using appropriate statistical techniques to determine the magnitude and significance of the relationships between variables. The results demonstrate that both entrepreneurial intention and entrepreneurial behavior have a positive and statistically significant effect on business sustainability. Among the two independent variables, entrepreneurial intention exhibits a stronger influence than entrepreneurial behavior, indicating that students with stronger entrepreneurial aspirations are more likely to maintain sustainable business activities. These findings suggest that the sustainability of student businesses depends not only on the willingness to become entrepreneurs but also on the ability to translate entrepreneurial intentions into effective business management practices. The study highlights the importance of strengthening entrepreneurial motivation and practical entrepreneurial competencies through higher education programs to support long-term student business sustainability.
Pengaruh Pengetahuan Kewirausahaan dan Karakteristik Wirausaha terhadap Keberhasilan Usaha UMKM di Kecamatan Singaparna Salsabila Nurbaeti; Rina Madyasari; Alfin Nur Arifah; Yudi Setia Rachmanda
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12564

Abstract

Micro, Small, and Medium Enterprises (MSMEs) make a significant contribution to the Indonesian economy, particularly by increasing Gross Domestic Product (GDP) and creating employment opportunities. The success of MSMEs is influenced by various factors, including entrepreneurial knowledge and entrepreneurs’ characteristics. This study aims to examine the effect of entrepreneurial knowledge and entrepreneurs’ characteristics on the business success of MSMEs in Singaparna District. The study employed a quantitative approach using a causal associative method. The research sample consisted of 97 MSME owners selected through a purposive sampling technique, while the sample size was determined using Cochran’s formula. Data were collected through a questionnaire using a five-point Likert scale and analyzed with SPSS version 25. The findings indicate that entrepreneurial knowledge does not have a significant effect on the business success of MSMEs. In contrast, entrepreneurs’ characteristics have a positive and significant effect on business success and represent a more dominant factor than entrepreneurial knowledge. These findings suggest that the success of MSMEs is more strongly influenced by entrepreneurs’ characteristics, such as attitudes, behavior, and managerial abilities, than by entrepreneurial knowledge alone. Therefore, developing entrepreneurial characteristics should become a priority in efforts to enhance the success and competitiveness of MSMEs.
Pengaruh Media Sosial Terhadap Pertumbuhan UMKM: Studi Kasus Strategi Pemasaran Digital di UMKM Kabupaten Sidoarjo, Jawa Timur Tri Dina Fitria; Elis Anita Farida; Suryo Hadi Kusumo; Neysa Mayra Vashti L
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7503

Abstract

This study aims to analyze the influence of social media on the growth of Micro, Small, and Medium Enterprises (MSMEs) with a focus on digital marketing strategies in the modern era. Through a qualitative approach and case study method, this study examines 30 MSMEs in urban and semi-urban areas in Sidoarjo, East Java, Indonesia that actively use social media as a marketing tool. Data were collected through in-depth interviews, observations, and documentation studies, then analyzed using thematic analysis techniques. The results of the study show that social media plays a significant role in increasing visibility, sales, and market expansion of MSMEs. As many as 80% of MSMEs experienced an increase in sales of 20-50%, while 60% managed to reach markets outside their area. Platforms such as Instagram, Facebook, and WhatsApp are the main choices for MSMEs because of their ease of use and affordable costs. However, MSMEs also face challenges such as limited human resources, lack of knowledge about digital marketing strategies, and intense competition. Effective digital marketing strategies include creating engaging content, actively engaging with audiences, and utilizing the latest social media features. This study concludes that social media is a transformative tool for MSMEs, but efforts are needed to increase the capacity and knowledge of MSME actors in order to maximize their potential, so this potential needs to be supported through training, use of social media management tools, and collaboration with influencers.
Pengaruh Literasi Keuangan dan Financial Technology (Fintech) terhadap UMKM di Kota Betun Kabupaten Malaka Alisia Maria Mendes; Fransina Wehelmina Ballo; Maria Indriyani Hewe Tiwu
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7536

Abstract

This research aims to determine the influence of Financial Literacy and Finansial Technology on MSMEs in, Betun City, Malaka Regency, both partially and simultaneously.This research uses a quantitative descriptive research type and this research uses an associative approach. The sample in this research was 47 MSMEs in Betun City. The sampling technique uses the Simple Random Sampling method. The data collection technique in this research uses the questionnaire distribution technique with a Likert scale easurement scale. The data analysis technique in this research uses hypothesis testing (Ttest and F test), and the coefficient of determination. Data management in this research uses SPSS (Statistical Product and Service Solution) software. The results of this research prove that Financial Literacy and Financial Technology together have a positive and significant effect on MSMEs actors in Betun City, Malaka Regency.
Analisis Pengaruh Pengangguran dan Kemiskinan terhadap Pertumbuhan Ekonomi di Provinsi Nusa Tenggara Barat Tahun 2010-2023 Siti Sa’adah; Busaini Busaini; Subhan Purwadinata
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7554

Abstract

This study aims to examine the effect of unemployment and poverty on economic growth in West Nusa Tenggara (NTB) Province during the 2010–2023 period. The research uses a quantitative approach with an associative research design. Secondary data were obtained from the Central Statistics Agency (BPS) of NTB Province. The data were analyzed using multiple linear regression with the help of EViews 12.0 software. The results show that unemployment has a negative and significant effect on economic growth, with a regression coefficient of -7007.347 and a significance level of 0.0122 (< 0.05). Poverty also has a negative effect, although statistically insignificant, with a coefficient of -62.847 and a significance level of 0.0776 (> 0.05). Simultaneously, unemployment and poverty have a significant effect on economic growth, as indicated by the F-statistic probability value of 0.000186. The coefficient of determination (R²) is 0.7902, suggesting that 79.02% of the variation in economic growth is explained by the model. The findings imply that reducing unemployment through the creation of productive jobs and strengthening economic sectors is crucial for supporting growth. Although poverty is not statistically significant, its negative relationship indicates the importance of sustainable poverty reduction strategies to promote inclusive and long-term economic development.
Pengaruh Kepatuhan Wajib Pajak Dan Literasi Pajak Terhadap Penerimaan Pajak Penghasilan Orang Pribadi: Studi Pada UMKM di Kota Kupang Dian Purnama Sari; Anthon S.Y Kerihi2; Minarni A. Dethan
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7782

Abstract

This study aims to examine the effect of taxpayer compliance and tax literacy on personal income tax revenue. Taxpayer compliance and tax literacy are two factors that play a crucial role in increasing tax revenue, which in turn can support the country's economic development. This study focuses on MSMEs in Kupang City, with the hope of providing deeper insight into how these two factors contribute to income tax revenue in the sector. This study uses a quantitative approach with primary data obtained through questionnaires distributed to 99 MSMEs in Kupang City. The sample used was calculated using the Slovin formula to determine a representative number of respondents. The distributed questionnaires included questions related to the level of taxpayer compliance, tax understanding, and income tax revenue. The collected data were then analyzed using multiple linear regression analysis techniques, conducted with the help of IBM SPSS Statistics 25 software. The results of this study indicate that taxpayer compliance has a partial positive and significant effect on income tax revenue. This indicates that the higher the level of taxpayer compliance, the greater their contribution to income tax revenue. In addition, tax literacy also shows a positive and significant effect on income tax revenue. Taxpayers with a good understanding of taxes tend to be more compliant in fulfilling their obligations, thus increasing tax revenue. Simultaneously, both variables—tax compliance and tax literacy—have a positive and significant impact on income tax revenue. These findings suggest that to increase income tax revenue, it is crucial for the government to not only improve taxpayer compliance but also improve tax literacy among taxpayers, particularly in the MSME sector. This can be achieved through more intensive and effective tax education and counseling.

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