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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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Potensi Keuntungan Private Label serta Proses Pemilihan Produk dan Pemasoknya pada Bisnis Ritel Benny B. Tjandrasa
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.223

Abstract

The demand of products with private label will be likely to get higher as the consumers become more and more selective in buying the products of high quality with an optimal price. Considering this, retailers need to pay more attention to products with private label in facing the competition (especially with other retailers) which is getting tighter. The strong points of products with private label, low price and attractive packaging, need to be balance with the good quality of the products and the right choice of suppliers.
Internet Marketing: Konsep dan Persoalan Baru Dunia Pemasaran Bertha Silvia Sutejo
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.224

Abstract

With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these days. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways to compete more effectively on a local, regional and global basis. Internet has received so much attention from business world because the internet will accelerate the decrease in costs of information. In addition, it provides a universal availability and higher quality of information. Internet also provides a fundamentally different environment for international marketing and requires a different approach. Marketing mix on internet marketing consist of five P’s: price, product, promotion, place, and personalization. Internet marketing establishes the new marketing paradigm. This paper will try to explain the effect of internet marketing on marketing mix and to determine some building blocks in the new marketing paradigm.
Hubungan Tipe Strategi Bisnis dan Strategi Pemasaran dalam Menciptakan Keunggulan Bersaing Perusahaan dengan Menggunakan Manajemen Tenaga Penjual Herlina .
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.225

Abstract

Competition is important for all company because it is can influence company’s success and failure. The company must have competitive advantage to reach superior performance. So that, the combination of business strategy in marketing and selling activities with human resource management (sales force) activities can produce competitive advantage to increase optimal result for long term.
Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.226

Abstract

Brand loyalty or customer loyalty is an important concept for many company, it can brings many benefits for the company, such as repeat purchase and recommendation of the brands to others, and then can reduce marketing costs. The existing literature of brand loyalty has been focused on the roles of customer satisfaction guiding their subsequent actions. In this context, the shifting emphasis to relational marketing has devoted a lot of effort to analyze how other constructs such as brand trust predict future intentions. Trust in a brand is important and is a main factor in the development of brand loyalty. Factors that can influence trust in a brand include a number of brand characteristics, company characteristics, and consumer-brand characteristics. Marketers should, therefore, take consideration of brand factors in the development of trust in a brand. The focus of this paper is to discuss factors affecting the development of trust in a brands, and to represent how that trust affect to brand loyalty.
Sembilan Fungsi Saluran Distribusi: Kunci Pelaksanaan Kegiatan Distribusi yang Efektif Henky Lisan Suwarno
Jurnal Manajemen Maranatha Vol 6 No 1 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v6i1.227

Abstract

A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place and possession gaps that separate goods and service from those who need or want them. Members of the marketing channel perform a number of key functions: information, promotion, negotiation, ordering, finance, risk taking, physical, payment and title. The study of nine marketing channel functions is to give lesson about the importance members of marketing channel to concern the nine marketing channel functions as the key of effectiveness marketing channel
Menumbuhkan Service Loyalty Melalui Kualitas Pelayanan dan Pengelolaan Respon Emosi Konsumen pada Perusahaan Jasa Y.Agung Adi Nugroho
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.228

Abstract

After the 1998 financial crisis in Asia a rapid growth of importance in service industries are taking on here in Indonesia. Therefore, the competitions of service businesses are becoming so tight that moves the companies to find an effective way to compete with their competitors. Services are one of the ways used by service industries as an edge to competitive business. Because of this, companies need to push into its limit in order to create service loyalty on their costumers to make costumers loyal. In this paper propose two factors that influence service loyalty. That is, service quality and managing emotional responses of the customers. The right service quality and the good management of emotional responds can build a strong service loyalty on their costumers. Finally, this paper also gives some practices or ways to improve service quality and management of emotional responses of the costumers for managerial practitioners.
Performance Appraisal 360 Feedback: "Sebuah Pendekatan untuk Menciptakan Competitive Advantage Bagi Organisasi" Fachrully Rachmayati
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.229

Abstract

The success of organization in managing the performance is determined by appraisal system that can accommodate the organization’s need to create competitive advantage. Organization wants to know how well the human resource performs on their jobs. One of the popular tools today is the performance appraisal 360-degree, which provides a multidirectional measurement scope for employee performance. Using the performance appraisal 3600 feedback, the organization can assess human resource’s performance and behaviour objectively, unbiased, and encouraging the performance improvement. This article identified the different between traditional and3600 feedback performance appraisals in organizations. First, describe the new performance appraisals. Next, examine how to managing the strategy of performance appraisals. Finally, implications for organization are discussed.
Website Satisfaction dan commercial Friendships sebagai Strategi Pemasaran untuk Mencapai Keuntungan Jangka Panjang Hannah Dara Vanzuela Garay
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.230

Abstract

With the realization of globalization in the world economies, market opportunities seem to be never-ending. Companies must be fast and always advance in achieving better performance and in delivering the optimal satisfaction for its customers. Internet has opened a superhighway of higher level of competition which information is vulnerable. Because of this by integrating the Internet technology into marketing strategy, companies will be able to enjoy the fullest competitive advantages offered by the internet. This article promotes web satisfaction and friendships as a means for company in achieving long term profitability. Consumers who are satisfied with the company’s website generate loyalty as seen the level of repurchase behavior, intention to buy and positive word of mouth. Meanwhile the degree of friendship also influences satisfaction between the interaction of provider and its customer.
Membangun Hubungan Jangka Panjang Pelanggan Melalui Relationship Marketing Rully Arlan Tjahyadi
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.231

Abstract

Relationship marketing, however defined, has received considerable attention recently. Relationship marketing has emerged as a new paradigm in the marketing’s concepts and practices. This paradigm has shifted from transactional approach to relationship-based marketing strategy. The main purpose of relationship marketing is focused on a long-term relationship with a key parties—customer, suppliers, and distributor. Today, relationship marketing concept has been a key point of firm’s business activities. In a modern business, marketer’s tasks not only meet customer want, but also treat their customer as well. Firm should understand the principles of underlying relationship marketing before. Those principles are loyalty and customer satisfaction, profitability, and customer retention. Relationship marketing is concerned with how organizations manage and improve their relationships with customer for long-term profitability. In the end of this paper, I will define important steps that marketers must do. Finally, this paper discusses about relationship marketing in building relationship with customer for long-term.
Manajemen Modal Intelektual: Strategi Memaksimalkan Nilai Modal Intelekstual dalam Technology Driven Business Lina Anatan
Jurnal Manajemen Maranatha Vol 5 No 2 (2006)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v5i2.232

Abstract

To date, there is a great deal changing in the way firm to compete. Over last decade, several driving force have emerge such as globalization of business and international competition sophisticated customers, competitor, and supplier increased technological capability, and shortening of production life cycle. Among the changes, knowledge management and intellectual capital management have probably made the most outstanding impact, the advent of the knowledge economy. Several characteristics define the knowledge economy are its focused on intangible resources rather than tangible resources, it’s has a hypercompetitive business environment, it’s digital, it’s virtual, and it’s networked. In the new knowledge economy, intellectual capital has has become the one and only competitive advantage of a firm. It’s include three dimension that is human capital, structural capital and customer capital. To implement strategy for managing intellectual capital successfully need to integrate the intellectual capital management strategies with the business strategy and to adapt internal and external changes.

Page 18 of 35 | Total Record : 344

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