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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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Peran gaya kepemimpinan transformasional, perilaku kewargaan organisasional, dan stres kerja terhadap turnover intention Suhardi, Gabrielle Tania; Ie, Mei
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5433

Abstract

The purpose of this study is to determine the effect of transformational leadership, organizational citizenship behavior, and work stress on employee turnover intention at PT XYZ.  Researchers distributed questionnaires to employees at PT XYZ totaling 50 respondents using the purposive sampling method.  Data analysis using Structural Equation Modeling (SEM)-SmartPLS. This research suggests that transformational leadership style and organizational citizenship behavior negatively affect employee turnover intention, while work stress positively affects employee turnover intention at PT XYZ. The implication of this study is that companies are expected to control employee turnover rates through the application of appropriate leadership styles, encourage employee awareness to improve their organizational citizenship behavior, and also maintain employee stress levels so that company activities can run well.
Media sosial dan perilaku pembelian impulsif: Peran motivasi belanja hedonis dan orientasi belanja Irene Deborah; Yevis Marty Oesman; R. Thomas Budhyawan Yudha
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5450

Abstract

The high number of internet users and the development of social media such as Instagram and Tiktok currently one of the factors in the developmeny of high consumption of fast fashion products that are slowly changing people’s lifestyle. Consumers make undirected purchases which result in increased hedonic motivation and shopping orientation. This study to examine whether social media affects impulse buying behavior through hedonic shopping motivation and shopping orientation in purchasing fast fashion products. This study uses descriptive and verification quantitative research methods using structural equation model (SEM) analysis which is processed using SmartPLS on 239 respondents of generation Y and Z in West Java. The result showed that (1) social media have a positive and significant effect on impulsive buying behavior, (2) social media have a positive and significant effect on hedonic shopping motivation, (3) social media have a positive and significant effect on shopping orientation, (4) hedonic shopping orientation have a positive and significant effect on impulsive buying behavior, (5) shopping orientation have a positive and significant effect on impulsive buying behavior, (6) positive and significant hedonic shopping motivation and shopping orientation able to mediate the effect between social media on impulsive buying behavior. This study shows that social media usage can influence impulse buying behavior, especially in buying fast fashion products. Hedonic shopping motivation and shopping orientation can be influenced by social media and affect impulsive buying behavior so that requires attention for producers in selling which products will be sold or not. On other hand, consumers also need to pay attention to products that they are going to buy so that their purchasing patterns are more focused.
Analisis praktik manajemen rantai pasokan pada UMKM Rosita Fitriyani; Yuli Liestyana; Agung Satmoko
Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i1.5502

Abstract

This study analyzes micro, small and medium enterprises (MSMEs) implementing supply chain management (SCM) practices between suppliers, manufacturers, distributors, and customers to encourage supply chain performance and good firm performance. This data collection was obtained from interviews and questionnaires conducted in parallel. The sampling technique used is purposive sampling, with 50 MSMEs – determination of the samples based on considering MSMEs that have implemented SCM practices. The analytical tool used is a path analysis model. The variables used in this study are aspects of SCM practices: customer relationship management, supplier relationship management, goal congruence, and information sharing. The results show that the dimensions of SCM practices partially positively influence firm performance and supply chain performance. Unfortunately, supply chain performance cannot mediate SCM practices on MSMEs performance. The supplier relationship management variable is considered to have the lowest value among other variables. Suggestions of this research that MSMEs can make are expected to work together with suppliers to improve product quality, such as evaluating product raw materials from suppliers, as well as routinely making continuous product improvements to maintain product quality owned by MSMEs.
Faktor-faktor yang membentuk green buying behavior tas belanja ramah lingkungan Nugraha, Tristan Adi; Soelasih, Yasintha
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5633

Abstract

Environmental pollution that is happening is increasingly creating awareness on the consumer side. One of the causes of environmental pollution is the use of plastic bags. The use of plastic bags that are not environmentally friendly causes environmental damage. Therefore, it is necessary to change the use of inorganic plastic bags into environmentally friendly shopping bags. Changes in the use of environmentally friendly shopping bags can reduce the impact of environmental pollution. The purpose of this study was to investigate changes in green buying behavior in using eco-friendly shopping bags. Sampling used was purposive sampling and data collection using the G-form via Line and WhatsApp. The number of respondents who were taken was as many as 190 people. Hypothesis testing using the Structural Equation Model (SEM) with Smart-PLS software. The results of the study show that environmental concerns, perceived prices, and green products have an influence on green buying behavior. Meanwhile, perceived environmental responsibility has no influence on green buying behavior. The gender variable cannot moderate environmental concerns, perceived prices, green products, and perceived environmental responsibility towards green buying behavior. The results of this study indicate that environmental concern causes consumer buying behavior to change to products that are environmentally friendly. That the price perception for environmentally friendly products is felt by consumers accordingly so that their behavior changes to environmentally friendly products. Nevertheless, the variable perceived environmental responsibility cannot change consumer buying behavior. Changes in green buying behavior are not distinguished by gender. Companies engaged in the field of eco-friendly shopping bags have opportunities due to consumer awareness of using environmentally friendly shopping bags.
Faktor-faktor penentu niat beli produk pakaian Sianata, Vinka Vanlia; Keni, Keni
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5999

Abstract

Clothing business is experiencing rapid development following ongoing trends, creativity, and lifestyle, resulting in intense competition among these businesspeople. One of the things that can create high sales to outperform competitors is a high consumer purchase intention. This research investigates the effects of aesthetic, value consciousness, and store image on a brand's clothing products purchase intention which are mediated by emotional value and attitude. An online questionnaire was used to collect 252 data and the data were analyzed using PLS-SEM. The findings revealed that (1) Aesthetic influences purchase intention positively and significantly, (2) Emotional value influences purchase intention positively and significantly, (3) Attitude influences purchase intention positively and significantly, (4) Aesthetic influences emotional value positively and significantly, (5) Store image influences attitude positively and significantly, (6) Emotional value positively and significantly mediates the relationship between aesthetic and purchase intention, and (7) Attitude positively and significantly mediates the relationship between store image and purchase intention. This research shows that a high aesthetic of clothing products can affect emotional value and purchase intention. In addition, a good store image can influence attitude and purchase intentions. Therefore, clothing manufacturers and retail stores should consider these determinants in selling their clothing products to create its competitive advantages.
Faktor-faktor yang memengaruhi pengalaman merek ramah lingkungan dan dampaknya pada intensi perilaku konsumen hijau Asan, Sucipto; Antonio, Ferdi
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6080

Abstract

Researchers have worked hard for many years to investigate the factors that influence pro-environmental behavior and still found inconsistent result of the predictors. Therefore, there is a need to identify other potential environmental behavior predictors. The intention of this study is to investigate the drivers of green brand experience and its impact on pro-environmental behavioural intentions. This study analyzes 229 customers of green beauty and personal care brand in Indonesia using quantitative method with non-probability purposive sampling technique. This study found that only interactivity and green informativeness in social media marketing management activities have positive and significant influence on the green brand experience. While entertainment, customization, and WOM have entertainment, customization, and WOM insignificant influence. This study also found that green brand experience has positive and significantly influenced customer co-creation participation, repurchase, as well as green word of mouth intention. The findings contribute to the development theory of brand experience and Technologies for the Pro-Ecological Action Model. This study also contributes to the management of social media activities in enhancing green brand experience and promoting pro-environmental behavioural intentions that benefit both the brand and the environment.
Pergeseran struktur jangkar karir dominan: Bukti pada karyawan media cetak Meiliani, Meiliani; Nugroho, Raga Arie Sagita; Widjaja, Jahja Hamdani
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6162

Abstract

Career anchor is an intrinsic motivation that drives an individual to pursue what they want to achieve in their career goals. The aim of this study is to reveal individuals internal career orientations using the concept of career anchors. This research is a case study to uncover the dominant career anchor, assess group-based career anchors, and analyze the relationship between career anchors to understand the shifting structure and content of the career anchor concept. Using the purposive sampling method, 49 employees working in a print media company in Bengkulu Province were selected as informants and asked to fill out an online questionnaire. Valid data were analyzed using an octagonal diagram. The results revealed that economic security emerged as the dominant career anchor followed by multiple career anchors. Autonomy, challenge, and service career anchors were not appealing to them. The needs-based career anchors consisting of economic security, geographic stability, and lifestyle was the most preferred group-based anchor categories among the respondents and proved that various career anchors become work goals. However, no employee chose the values-needs career anchor. It was found that all career anchor relationships were complementary. These results question the concept that an individual only has one dominant career anchor and contribute to the concept of multiple career anchors. The print media employees themselves prefer to perform all kinds of work that can meet their basic needs rather than being creative. It is recommended that companies can create flexibility in employee work that accommodate these needs so that they can be innovative.
Faktor penentu loyalitas penumpang kereta api antarkota lintas Pulau Jawa Effendi, Hernita; Yenita, Yenita
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6277

Abstract

PT Kereta Api Indonesia (KAI) is a monopolist company that has no competitors in the field of rail transportation services, but in Java Island is vulnerable to competitors in the field of other land transportation services. In 2022, the number of intercity train passengers throughout Java non-Jabodetabek seems to be fluctuating, this is possible because people are not satisfied with train services. This research is intended to unravel the influence of customer experience, trust, and satisfaction that can affect customer loyalty. Partial Least Square (PLS) was used to process the data in this study. The sample in this study was a customer of the cross-Java intercity railway with purposive sampling technique. The results showed that customer experience affects satisfaction. Customer trust also affects satisfaction. Then customer experience is proven to affect customer loyalty, but customer trust is not proven to affect customer loyalty. Furthermore, trust is proven to affect customer loyalty. Customer experience mediated by satisfaction is also proven to affect customer loyalty. Customer trust is also proven to be able to influence customer loyalty through satisfaction. The analysis proves that experience and trust affect the customer satisfaction of cross-Java intercity train customers, then experience and satisfaction affect the customer loyalty of cross-Java intercity train customers, but not with trust, and also customer loyalty of cross-Java intercity train customers is influenced by experience and trust through customer satisfaction mediation. For PT KAI, this research has implications for the vitality of passenger loyalty by creating a good experience and passenger trust.
Eco-label, kepedulian lingkungan, dan perilaku pembelian hijau: Sebuah sudut pandang Generasi Z tentang semen ramah lingkungan Mardius, Putri Rahmi; Sulastri, Sulastri; Shihab, Muchsin Saggaf; Yuliani, Yuliani
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6363

Abstract

The research aims to examine the effect of eco-label on green purchase behavior (GPB) mediated by environmental concerns (EC). Moreover, this testing of the related impact is based on the perception of four hundred and eleven people from Generation Z becoming the samples, taken by purposive sampling technique. Furthermore, their responses are captured by survey distributing questionnaires and analyzed by the structural equation model based on a partial least square. Once testing the hypotheses, this study demonstrates a positive influence of eco-label on GPB and EC. This positive sign also exists in the association between EC and GPB. Hence, the mediation effect of EC is proven. Based on this evidence, marketers setting Generation Z as their target should promote their goods: cement, based on eco-label, and place their products at easily identified locations.
Minat beli skincare: Peran electronic word of mouth di Tiktok Dwiputri, Alodia Lastri; Syahputra, Syahputra
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6399

Abstract

Product for taking care of our skin or skincare products, are one of the most traded products internationally and account for 36,1percent of the total cosmetic export and import globally products including to Indonesia. There are many skincare companies that do marketing and utilize electronic word of mouth (e-WOM) using social media. With the aim of determining the influence of e-WOM (quality, quantity, and credibility) in Tiktok on the purchase intention of skincare X products, this study was conducted by collecting research data through the distribution of questionnaires and sampling as many as 445 respondent using the purposive sampling methods. The method that used for analysis is a multiple regression analysis test and is processed by SPSS 26 software. The results of the study for descriptive analysis show that e-WOM quality and credibility are in the good category, while e-WOM quantity is very good. Judging from the data regarding multiple linear regression analysis, simultaneously e-WOM quality, quantity, and credibility have a positive and significant effect on the buying interest of skincare X products, but partially only e-WOM quantity does not have a significant effect. Based on the coefficient of determination test, it shows the influence of electronic word of mouth (e-WOM) quality, quantity, and credibility on purchase intention by 48,5 percent. This research can be used by companies to increase consumer buying interest by promoting with e-WOM and focusing on the quality, quantity, and credibility of e-WOM.

Page 30 of 35 | Total Record : 344

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