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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 345 Documents
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Faktor-faktor yang memengaruhi pengalaman merek ramah lingkungan dan dampaknya pada intensi perilaku konsumen hijau Sucipto Asan; Ferdi Antonio
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6080

Abstract

Researchers have worked hard for many years to investigate the factors that influence pro-environmental behavior and still found inconsistent result of the predictors. Therefore, there is a need to identify other potential environmental behavior predictors. The intention of this study is to investigate the drivers of green brand experience and its impact on pro-environmental behavioural intentions. This study analyzes 229 customers of green beauty and personal care brand in Indonesia using quantitative method with non-probability purposive sampling technique. This study found that only interactivity and green informativeness in social media marketing management activities have positive and significant influence on the green brand experience. While entertainment, customization, and WOM have entertainment, customization, and WOM insignificant influence. This study also found that green brand experience has positive and significantly influenced customer co-creation participation, repurchase, as well as green word of mouth intention. The findings contribute to the development theory of brand experience and Technologies for the Pro-Ecological Action Model. This study also contributes to the management of social media activities in enhancing green brand experience and promoting pro-environmental behavioural intentions that benefit both the brand and the environment.
Pergeseran struktur jangkar karir dominan: Bukti pada karyawan media cetak Meiliani Meiliani; Raga Arie Sagita Nugroho; Jahja Hamdani Widjaja
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6162

Abstract

Career anchor is an intrinsic motivation that drives an individual to pursue what they want to achieve in their career goals. The aim of this study is to reveal individuals internal career orientations using the concept of career anchors. This research is a case study to uncover the dominant career anchor, assess group-based career anchors, and analyze the relationship between career anchors to understand the shifting structure and content of the career anchor concept. Using the purposive sampling method, 49 employees working in a print media company in Bengkulu Province were selected as informants and asked to fill out an online questionnaire. Valid data were analyzed using an octagonal diagram. The results revealed that economic security emerged as the dominant career anchor followed by multiple career anchors. Autonomy, challenge, and service career anchors were not appealing to them. The needs-based career anchors consisting of economic security, geographic stability, and lifestyle was the most preferred group-based anchor categories among the respondents and proved that various career anchors become work goals. However, no employee chose the values-needs career anchor. It was found that all career anchor relationships were complementary. These results question the concept that an individual only has one dominant career anchor and contribute to the concept of multiple career anchors. The print media employees themselves prefer to perform all kinds of work that can meet their basic needs rather than being creative. It is recommended that companies can create flexibility in employee work that accommodate these needs so that they can be innovative.
Faktor penentu loyalitas penumpang kereta api antarkota lintas Pulau Jawa Hernita Effendi; Yenita Yenita
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6277

Abstract

PT Kereta Api Indonesia (KAI) is a monopolist company that has no competitors in the field of rail transportation services, but in Java Island is vulnerable to competitors in the field of other land transportation services. In 2022, the number of intercity train passengers throughout Java non-Jabodetabek seems to be fluctuating, this is possible because people are not satisfied with train services. This research is intended to unravel the influence of customer experience, trust, and satisfaction that can affect customer loyalty. Partial Least Square (PLS) was used to process the data in this study. The sample in this study was a customer of the cross-Java intercity railway with purposive sampling technique. The results showed that customer experience affects satisfaction. Customer trust also affects satisfaction. Then customer experience is proven to affect customer loyalty, but customer trust is not proven to affect customer loyalty. Furthermore, trust is proven to affect customer loyalty. Customer experience mediated by satisfaction is also proven to affect customer loyalty. Customer trust is also proven to be able to influence customer loyalty through satisfaction. The analysis proves that experience and trust affect the customer satisfaction of cross-Java intercity train customers, then experience and satisfaction affect the customer loyalty of cross-Java intercity train customers, but not with trust, and also customer loyalty of cross-Java intercity train customers is influenced by experience and trust through customer satisfaction mediation. For PT KAI, this research has implications for the vitality of passenger loyalty by creating a good experience and passenger trust.
Eco-label, kepedulian lingkungan, dan perilaku pembelian hijau: Sebuah sudut pandang Generasi Z tentang semen ramah lingkungan Putri Rahmi Mardius; Sulastri Sulastri; Muchsin Saggaf Shihab; Yuliani Yuliani
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6363

Abstract

The research aims to examine the effect of eco-label on green purchase behavior (GPB) mediated by environmental concerns (EC). Moreover, this testing of the related impact is based on the perception of four hundred and eleven people from Generation Z becoming the samples, taken by purposive sampling technique. Furthermore, their responses are captured by survey distributing questionnaires and analyzed by the structural equation model based on a partial least square. Once testing the hypotheses, this study demonstrates a positive influence of eco-label on GPB and EC. This positive sign also exists in the association between EC and GPB. Hence, the mediation effect of EC is proven. Based on this evidence, marketers setting Generation Z as their target should promote their goods: cement, based on eco-label, and place their products at easily identified locations.
Minat beli skincare: Peran electronic word of mouth di Tiktok Alodia Lastri Dwiputri; Syahputra Syahputra
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6399

Abstract

Product for taking care of our skin or skincare products, are one of the most traded products internationally and account for 36,1percent of the total cosmetic export and import globally products including to Indonesia. There are many skincare companies that do marketing and utilize electronic word of mouth (e-WOM) using social media. With the aim of determining the influence of e-WOM (quality, quantity, and credibility) in Tiktok on the purchase intention of skincare X products, this study was conducted by collecting research data through the distribution of questionnaires and sampling as many as 445 respondent using the purposive sampling methods. The method that used for analysis is a multiple regression analysis test and is processed by SPSS 26 software. The results of the study for descriptive analysis show that e-WOM quality and credibility are in the good category, while e-WOM quantity is very good. Judging from the data regarding multiple linear regression analysis, simultaneously e-WOM quality, quantity, and credibility have a positive and significant effect on the buying interest of skincare X products, but partially only e-WOM quantity does not have a significant effect. Based on the coefficient of determination test, it shows the influence of electronic word of mouth (e-WOM) quality, quantity, and credibility on purchase intention by 48,5 percent. This research can be used by companies to increase consumer buying interest by promoting with e-WOM and focusing on the quality, quantity, and credibility of e-WOM.
Peranan sensory marketing sebagai prediktor revisit intention melalui customer emotions di Railway Coffee Felix Fernando; Fransisca Mulyono
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6422

Abstract

Sensory marketing is a marketing strategy that uses sensory experiences to attract potential customers. The purpose of this study was to determine the effect of sensory marketing on revisit intention through customer emotions. The method is explanatory-causal with a quantitative approach using SEM (Structural Equation Modeling). The number of respondents in this study amounted to 233 people who had come to Railway Coffee at least once. Data was collected using a questionnaire via online survey and using non-probability sampling. This study concludes that sensory marketing has an effect on customer emotions, customer emotions have an effect on revisit intention, sensory marketing has an effect on revisit intention through customer emotions, whereas sensory marketing has no effect on revisit intention.
Pemodelan kepuasan konsumen dan niat berkunjung kembali terhadap Restoran Cocorico Christopher Sanjaya; Fransisca Mulyono
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7017

Abstract

The study objective is to determine the factors that most influence customer satisfaction and revisit intention in Cocorico Restaurant, testing the mediation relationship between customer satisfaction and variables that influence revisit intention, and investigate variables that influence customer revisit intention in casual dining restaurants in the city of Bandung. The type of research is explanatory research. Data was collected by distributing questionnaires to customers at the Cocorico Restaurant. The proposed model was modeled using PLS-SEM with a sample size of 176 respondents. Food quality, quality of service, atmosphere, and perceived value were found to have a significant positive influence on customer satisfaction. Food quality, quality of service, atmosphere, and customer satisfaction were found to have a significant positive influence on revisit intention. Perceived value was found not to have a significant value on revisit intention. Customer satisfaction partially mediates food quality, quality of service and atmosphere on revisit intention. Customer satisfaction fully mediates perceived value on revisit intention. Cocorico Restaurant needs to focus on improving the quality of food and perceived value of the restaurant as well as maintaining the quality of service and atmosphere to increase customers revisit intention.
Efektivitas kepemimpinan yang melayani dalam meningkatkan perilaku kerja inovatif: Sebuah seni dari keterlibatan kerja Lisnawati Limbong; Susanti Saragih
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7018

Abstract

The purpose of this research is to examine the connection between servant leadership and innovative work behavior, with job engagement acting as a mediator. The study involved 211 high school and vocational schoolteachers in Bandung and utilized an online survey. Data analysis was performed using SmartPLS 3.2.9 for Windows. The findings confirm that servant leadership has a positive impact on innovative work behavior directly and that job engagement significantly mediates the relationship between servant leadership and innovative work behavior. This study is significant as research on the topic of servant leadership and innovative work behavior in a school context is relatively new. Due to the specificity of the set population within the school institution, the mechanism of how servant leadership impacts innovative work behavior could be better understood. These findings can assist schools’ management in developing innovative work behaviors and creating competitive advantages by creating a psychological connection.
Faktor loyalitas karyawan Generasi Z: Kepuasan kerja sebagai mediasi Angela Adriyanti Yang; Yuli Indah Fajar Dini
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7022

Abstract

The presence of Gen Z in the workforce brings its own challenges for organizations. The unique characteristics and preferences of this generation compared to previous generations means that organizations need to consider factors that can influence satisfaction and loyalty of these employees in the workplace. Therefore, this study aims to examine how career development and work environment affects loyalty among Gen Z employees, mediated by job satisfaction. The population of the research consists of Gen Z employees, while the sample was from 389 Gen Z respondents who were working in Batam city, obtained through nonprobability with purposive sampling techniques. Questionnaire indicators were measured using Likert Scale and evaluated by Structural Equation Model (SEM) based on SmartPLS 3.0. Findings revealed that the increasing achievement of career goals and a more conducive work environment for Gen Z employees influenced their tendency to be more loyal to the organization, both directly and indirectly through the mediation of work satisfaction. However, the mediating variable in this study measured to only have a 38.3 percent influence on employee loyalty, indicating that the ability of job satisfaction is still constrained in explaining the dependent variable. Additionally, the object and sample employed only compromised Gen Z workers in Batam city, which means that it has not fully represented the entire Gen Z workforce.
Beban kerja, komitmen organisasi, dan turnover intention: Kepuasan kerja sebagai pemediasi Whitney Ong; Antony Sentoso; Agustinus Setyawan
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7485

Abstract

This study examines the effects of workload and organizational commitment (OC) on the turnover intention (TI) of the millennial generation in Batam City, Indonesia, with job satisfaction (JS) as a mediator. Furthermore, the distribution of questionnaires to 413 respondents through a survey occurs.  To analyze the data, this study employs a structural equation model based on variance, and the statistical testing results demonstrate some things. Firstly, workload positively affects TI. However, OC does not influence TI. Secondly, workload negatively stimulates JS. Unfortunately, OC positively affects JS. Thirdly, JS negatively affects TI. Finally, JS can mediate the influence of workload and OC on TI. These circumstances indicate that workload is a leading factor in enhancing turnover intention. Employees with high workloads become stressed and dissatisfied with their tasks. Based on these outcomes, the firms need to lessen assignments to prevent turnover intention and upsurge their working satisfaction by generating a comfortable and supportive work environment.

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