Jurnal Manajemen Maranatha
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Articles
345 Documents
<![CDATA[Peran kepercayaan merek sebagai variabel mediasi pada hubungan kepribadian merek halal dan loyalitas merek ]]>
<![CDATA[Mirza Putri Andita]]>;
<![CDATA[Sulastri Sulastri]]>;
<![CDATA[Zakaria Wahab]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i1.4066
<![CDATA[Customer loyalty is currently becoming one of the crucial things for the company to survive in competitive markets. Globalization causes imported cosmetic products from global brands can enter other countries’ markets easily. Nowadays imported cosmetic brands from other countries such as USA, South Korea, and Japan come and take a huge of Indonesia’s skincare market share. This change becomes threat for local cosmetics brands in Indonesia such as Wardah. This study was conducted to analyzes whether halal brand personality affects brand loyalty. This study also analyzes whether brand trust can mediate the relationship between halal brand personality and brand loyalty. The sampling method used in the study is non-probability sampling with snowball technique. The data in this research were obtained by distributing an online questionnaire to 111 respondents who were Wardah’s face skincare consumers and had shopped at least twice in the last 1 year (January 2020-July 2021). The data of this study were analyzed using Structural Equation Modeling method with SmartPlS 3 software. The results of this study indicate that halal brand personality has positive and significant effect on brand loyalty, brand trust has positive and significant effect on brand loyalty, and brand trust successfully mediates the relationship between halal brand personality and brand loyalty. This study provides new insight which suggests marketers develop branding strategies in order to strengthen brand trust which leads to maintaining customer loyalty.]]>
<![CDATA[Pengujian efek kualitas dan risiko keamanan pada intensi pembelian makanan dengan mediasi traceability ]]>
<![CDATA[Hetty Karunia Tunjungsari]]>;
<![CDATA[Kennedy Lianto]]>;
<![CDATA[Chairy Chairy]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i1.4073
<![CDATA[There are several consumer considerations in buying and consuming food such as the quality and safety of the food and traceability of the food itself. This study examines the effect of food quality and perception of food risk on purchase intention. We also examine mediating effect of traceability in the influence of quality and safety on consumer purchase intentions. The survey was conducted online to obtain data consisting of 100 fast food consumers. The research hypothesis testing was carried out using SmartPLS statistical software. The results showed food quality and perception of food risk have significant influence on purchase intention. However, there was no mediating effect of traceability in the influence of food quality and safety on consumer purchase intentions. This research theoretically expands the literature in the field of consumer behavior, particularly related to food marketing. The results of this study can practically be used as a basis for formulating food marketing strategies, especially related to steps that can be used to maintain food quality, safety, and traceability as an effort to increase consumer purchase intentions.]]>
<![CDATA[Peran karakteristik wirausahawan dan kemampuan usaha terhadap keberhasilan usaha di masa pandemi ]]>
<![CDATA[Susi Widjajani]]>;
<![CDATA[Ridwan Baraba]]>;
<![CDATA[Rifi Handayani]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 1 (2021): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i1.4098
<![CDATA[One of the sectors affected by the coronavirus (Covid-19) pandemic is small business. Its existence, which is essential in supporting the regional economy, is getting worse and requires more efforts to be able to survive during this pandemic. From the demand side, mainly consumption and purchasing power, its performance has decreased, thus disrupting the production process and business success. The role of entrepreneurs is needed to be able to achieve business success. This study aims to examine the role of business ability as a mediating variable on the effect of entrepreneur characteristics on business success. The population of this study is small snack entrepreneurs in Purworejo Regency. Sampling using purposive sampling technique with a total of 100 respondents. This study used a survey method to collect data with the help of a questionnaire. Furthermore, the data is processed using the Hierarchical Regression Analysis method. The results of the study show that the characteristics of entrepreneurs and business abilities partially influence business success. Characteristics of entrepreneurs affect business ability, and business abilities can mediate the influence of entrepreneurial characteristics on business success. The real contribution of the results of this study is expected for snack food entrepreneurs in Purworejo Regency during this pandemic to be able to achieve business success, especially about the characteristics and abilities that small entrepreneurs must possess to survive in a pandemic situation like this.]]>
<![CDATA[Faktor untuk memprediksi purchase intention pada brand fashion Indonesia ]]>
<![CDATA[Clarence Clarence]]>;
<![CDATA[Keni Keni]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i2.4329
<![CDATA[Consumer buying intentions can be predicted by digital marketing, customer engagement, and customer perceived value. This study aims to empirically test digital marketing, customer engagement, and customer perceived value, as well as brand preference in mediating customer perceived value on purchase intention. In this study, the sample collected was 217 respondents. Data were collected and distributed by online questionnaires using Google form and data analysis of this research uses PLS-SEM method. The result shown by this study shows digital marketing and customer engagement can predict purchase intention. Furthermore, customer perceived value cannot predict purchase intention directly, but customer perceived value can predict consumer purchase intention through brand preference. The results of this study are expected to be able to help companies to make the right marketing strategies by taking into account the factors that can predict consumer buying intentions.]]>
<![CDATA[Kebijakan Pengelolaan Jaringan Digital Untuk Meningkatkan Niat Berbagi Pengetahuan Antar Pegawai ]]>
<![CDATA[Angela Caroline]]>;
<![CDATA[Agus Gunawan]]>;
<![CDATA[Yoke Pribadi Kornarius]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i2.4392
<![CDATA[The paradigm shift from the resource-based economy to the knowledge-based economy requires companies to manage their knowledge. Knowledge management practices consist of discovering, recording, sharing, and applying them, where knowledge sharing activities are considered as the most important component in the practice of knowledge management. The intention to share knowledge within the company can be supported by adequate information technology infrastructure, where the use of information technology infrastructure has increased since the work-from-home policy was implemented during the COVID-19 pandemic. This research aims to show the influence of information technology infrastructure on the intention to share knowledge in the MSME group compared to large enterprises and recommend information technology infrastructure management policies in order to increase the intention to share knowledge among employees. This research uses survey method to observe social phenomena related to employee responses to the information technology infrastructure components provided by the company and their intention to share knowledge. Respondents for this study consisted of 617 employees in the service sector from various companies in the MSME and Large Enterprise groups. The data are analyzed using descriptive statistical tests and inferential statistical tests, namely regression tests and differential tests. The results show that there is a relationship and influence between the information technology infrastructure variables on the intention to share knowledge. Based on the Mann-Whitney U test, the perception of employees of the MSME group on the information technology infrastructure variable tends to be higher than that of the Large Enterprise group. This is due to the large number of MSMEs in Indonesia that utilize cloud computing technology. On the other hand, MSMEs need to prepare a clear division of roles in managing information technology infrastructure.]]>
<![CDATA[Technopreneurial intention: peran self-efficacy, entrepreneurship education, dan relation support ]]>
<![CDATA[Dendy Alamsyahrir]]>;
<![CDATA[Mei Ie]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i2.4532
<![CDATA[Technopreneurship is a trend in the future, precisely starting in the era of the industrial revolution 4.0. Technopreneurship is a concept that combines entrepreneurship and technology, followed by creativity and innovation. The number of technology-based entrepreneurs in Indonesia is currently only around 0.43% of the number of entrepreneurs in Indonesia, while the opportunity for technopreneurship is still very large and possible. This study aims to empirically examine the effect of self-efficacy variables on technopreneurial intentions, the effect of entrepreneurial education variables on technopreneurial intentions, and the effect of relation support variables on technopreneurial intentions in students of XYZ University. This study used 125 student samples selected through non-probability sampling with purposive sampling technique. The data analysis method in this study is a quantitative method using Structural Equation Model (SEM), which is processed with the help of SmartPLS 3.2.8 software. The results showed that self-efficacy had a positive and significant effect on technopreneurial intention with p-value of 0.000; entrepreneurship education has a positive and significant effect on technopreneurial intention with p-value of 0.004; and relation support has a positive and significant effect on technopreneurial intention with p-value of 0.000.]]>
<![CDATA[Apa yang Mendorong Kepuasan Finansial Indonesia di Masa Wabah Covid-19? ]]>
<![CDATA[Gesti Memarista]]>;
<![CDATA[Visi Saujaningati Kristyanto]]>;
<![CDATA[Natalia Kristina]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i2.4645
<![CDATA[Financial satisfaction has changed since the Covid-19 pandemic since many people experience health problems, lose their jobs, until psychological disorders. This study aims to determine the factors driving income earners' financial satisfaction before and during the Covid-19 outbreak in Indonesia. The variables studied are religiosity, ethnicity, and health level related to financial activities. This research method uses a quantitative approach to estimate the factors that influence financial satisfaction using multiple linear regression and comparison tests between financial satisfaction before and during the Covid-19 outbreak. There are 159 respondents in this study. The research result shows that religiosity and the ethnic had no significant effect on financial satisfaction before and during the Covid-19 outbreak. Yet, the health level significantly impacted financial satisfaction before and during the Covid-19 outbreak. Health level is an essential factor so that a person can work very well to generate income and obtain financial satisfaction. The respondents’ financial satisfaction before and during the Covid-19 is significantly different. Respondents also have more financial anxiety during the Covid-19 outbreak. The research implication is that the Indonesian people must consider financial planning that suits with financial conditions. Due to the more suitable financial planning, it will increase Indonesian financial satisfaction even during the Covid-19 outbreak.]]>
<![CDATA[Peran pemimpin transformasional membudayakan kerja etis guna meningkatkan organizational citizenship behaviour ]]>
<![CDATA[Santi Retno Sari]]>;
<![CDATA[Dita Nurul Aini Mustika Dewi]]>;
<![CDATA[Kumba Digdowiseiso]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v22i1.4659
<![CDATA[This study aimed to examine the parallel mediation of ethical work climate dimensions on the relationship between transformational leadership and employee organizational citizenship behavior (OCB). This study contributed to the support of transformational leadership literature by proposing a parallel mediation model of ethical work climate dimensions on the relationship between transformational leadership and OCB. This research is associative research, therefore the method used in this research is a quantitative method. This study took a population of employees in two companies in Jakarta. The sample size is based on the Yamane formula calculation and obtained 201 employees as the sample. The sampling technique chosen was the simple random sampling probability sampling method. The analytical technique for testing parallel mediation was using a macro process assisted by SPSS 26 and Process V3.5 tools. The results showed that transformational leadership has a positive and significant impact on employee OCB. The results of the mediation test were supported by data, namely the overall ethical work climate mediates the relationship between transformational leadership and OCB. And on a per-dimensional basis, only the review dimension did not mediate the effect of transformational leadership on OCB. These results revealed that employees will further improve their civic behavior if they are supported by the cultivation of an ethical work climate, especially those that display three dimensions, namely togetherness, equality, and openness. In addition, employees will increasingly display self-sacrificing civic behavior by increasing the application of leadership styles that display a transformational style. Practical implications and suggestions are presented in this study.]]>
<![CDATA[Peranan pemasaran media sosial selama pandemi Covid-19 ]]>
<![CDATA[Antonio Eli Lomi Nyoko]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 21 No 2 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v21i2.4667
<![CDATA[This study aims to determine the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City by observing social media marketing behavior on Facebook Group Bekin Lapar. The method that is used in this study is to observe on Facebook Group: Group Bekin Lapar then conducted data triangulation from observation, documentation, and interview and made the conclusions about the role of social media marketing during the COVID-19 pandemic in the culinary industry in Kupang City. The study concluded that the role of social media marketing in Facebook Group: Group Bekin Lapar is significant to promote, sell, recommend the products of group members, and find information about culinary products in Kupang City during the COVID-19 pandemic. Recommendation to other culinary businesses in other cities is to optimize the role of social media marketing to promote and sell their product during the COVID-19 pandemic.]]>
<![CDATA[Faktor-faktor penentu minat beli produk di e-commerce ]]>
<![CDATA[Margie Sabina Ranti]]>;
<![CDATA[Ari Setiyaningrum]]>
<![CDATA[ Jurnal Manajemen Maranatha Vol 22 No 1 (2022): Jurnal Manajemen Maranatha ]]>
Publisher : <![CDATA[Universitas Kristen Maranatha ]]>
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DOI: 10.28932/jmm.v22i1.4850
<![CDATA[This study aims to examine the effect of electronic of mouth (e-WOM) on purchase intention which is mediated by attitude towards the brand and brand image. The research model was tested in the Tokopedia e-commerce context. Primary data were collected using a survey method by distributing questionnaires to 100 respondents. Purposive sampling technique was used as the basis for determining sampling in this study. The results of hypothesis testing using SEM-PLS indicated that e-WOM directly and positively affects purchase intention, e-WOM positively affects attitudes towards brands and brand image, as well as attitudes towards brands and brand image positively affects purchase intention. The results of the mediation test prove that attitudes towards the brand and brand image partially mediate the effect of e-WOM on purchase intention.]]>
